The Marketing Masters
Internet Marketing QuickStart Guide By Kevin Stacey @bestseoplugin Copyright© Kevin Stacey 2012
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EARNINGS DISCLAIMER EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THE SKILLS, CONCEPTS, IDEAS, TECHNIQUES AND “KNOW HOW” OFFERED BY THE AUTHOR AND HIS POTENTIAL. THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES AND IDEAS IN THESE MATERIALS. EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELY DEPENDENT ON THE PERSON USING OUR PRODUCT, IDEAS AND TECHNIQUES. I DO NOT PURPORT THIS AS A "GET RICH SCHEME." THE AUTHOR DOES RECEIVE COMPENSATION FOR CERTAIN PRODUCTS DESCRIBED IN THIS REPORT. YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, I CANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL. NOR AM I RESPONSIBLE FOR ANY OF YOUR ACTIONS. RESULTS ARE NOT TYPICAL AND WE DO NOT GUARANTEE SIMILAR SUCCESS.
Copyright© Kevin Stacey 2012
FOREWORD DISCLAIMER: This report was downloaded from http://www.BestSEOPluginforWordpress.com as a free gift for subscribing to my mailing list. It may be shared but not edited or changed in any way. If you have received this report as the result of a share outside of my list please go to my website and subscribe for future reports.
This Quickstart Guide is written as an introduction to the THiNK module of the Marketing Masters Success Cycle. I will be releasing an even more detailed THiNK report in the future, but this guide should be enough to get most people started. In this guide I have outlined many of the tools I use to build, maintain and grow a strong web presence across many niches while marketing hundreds of websites for both myself and my clients. It is concise, to the point and it is written in Q&A format. Mindful Wisdom: In order to maximize your performance in business and in life, you must take time to calm down, take timeouts from work activities, step outside your business mindset and take time to see and create your own life or whatever it is you desire. What you see out there is what you conspired to create either consciously or unconsciously. Be aware, be mindful of what you decide to emotionalize. Be Strong, Be Wise, Be Fit (credit: Avtar Nourdine Zouareg)
What is the Marketing Masters Success Cycle? In order to achieve anything you have visualized in any area of your life there are specific principles that must be put into place by an individual in order to experience continued and sustained levels of success. These principles or components of the Success Cycle are as follows: 1) THiNK about your goals, what you want to accomplish and how you are going to accomplish it. 2) Take ACTION and put those thoughts and plans into motion 3) BELIEVE that you can achieve your goals without wavering or doubt. Never give up! Persevere! Persistence overcomes resistance. 4) ACHIEVE real results that you have worked hard and fought for and reinvest that energy back into the thought process that got you there. TAKE POSITIVES STEPS FORWARD EVERYDAY IN LIFE
CONTINUE TO SET NEW GOALS
CONTINUE TO LEARN EVERYDAY
CONTINUE TO GROW WITHIN CopyrightÂŠ Kevin Stacey 2012
YOU WANT TO TAKE YOUR BUSINESS TO THE NEXT LEVEL WHAT NOW? THiNK about what tools you need to arm yourself with..and how you are going to use those tools within your current strategy. These are the tools that I have used to build a thriving successful business Where do I purchase my domains? I purchase all of my domains through GoDaddy. Although I don't normally use GoDaddy for hosting I do think that domain purchases and domain management is very easy and convenient using their service. There are other services out there such as Network Solutions, Register.com and Yahoo! Domains however when you compare them side-by-side to GoDaddy they just don't seem to make the grade for me. You can see a detailed comparison at the link below. Comparison: Âť GoDaddy vs The Rest What platform(s) do I build my websites on? When I compare the days of hand coding html pages in Dreamweaver to what I'm doing today..I really don't know what I was thinking. I build all my websites on the Wordpress CMS publishing platform. Wordpress is the most powerful and versatile platform for publishing content on the web. Just about every successful blog, and many successful websites, are run off the Wordpress platform. Wordpress allows you to create a beautiful blog or website within minutes and with the thousands of themes and plugins you can customize your site to anything imaginable. The best thing is that Google loves the Wordpress platform. So if you're site is running off the platform you'll find it much easier for your blog or site to be found in the search engines than with a normal old static site. The reason is because Wordpress creates an SEO-friendly linking structure for your site and allows you to publish fresh updated content frequently. Wordpress is 3rd party, one-button installation software on the better hosting company platforms which brings me to my next Q&A. Where do I host my websites? CopyrightÂŠ Kevin Stacey 2012
I do the majority of my hosting at Hostgator. Hostgator specializes in Wordpress hosting with affordable web hosting plans that make setting up Wordpress site a simple, painless process with none of the issues that other Web hosting companies seem to have. Knowledgeable Hostgator representatives and technicians actually answer the phone 24 hours a day. They must have figured out most webmasters are night owls who often have questions at odd hours. They seem to be able to handle almost any situation efficiently without transferring you from rep to rep. Not only are they the best web hosting service for Wordpress in my experience, but they also offer VPS web hosting, dedicated web hosting, and shared web hosting with constant uptime. The company has a huge state-of-the-art facility that is highly secure and meets very high safety standards. The facility is also run off certified Renewable Energy Credits which accounts for 130% for the electricity used to power the servers. Would ya look at that facility..just look at it
Through the link below you can get your first month for just one penny Hostgator: Âť One Penny Webhosting What themes/templates do I use? The great thing about Wordpress is that there is an unlimited number of themes and templates that you can use and customize for your website or blog. I usually don't use any theme that doesn't have some form of SEO feature built-in. There is also no one "best theme" or set of themes. I always match the functionality and style of theme I'm using to the current project I'm working on. Although I try new themes from time to time there is a core group of themes that I consider my "go-to" themes. See a side-by-side comparison of those themes below and make the best decision for your own personal needs. Comparison: Âť Best Wordpress SEO Themes What plugins do I use for Wordpress? There are literally thousands of plugins for Wordpress and a good portion of them are very helpful in setting up and running a successful website or blog. Unfortunately, too many plugins will bog down your site as each plugin uses processing power from your server to execute its functions. Therefore it is CopyrightÂŠ Kevin Stacey 2012
important to narrow down a core group of plugins that you can use a base/foundation when setting up your blog. Wordpress sites are not easy to optimize for search engines without a good SEO plugin so you will need a strong plugin that keeps your site optimized according to Google's current algorithmic changes. See the links below for the plugins I use and make the best decision for your own personal needs. Core Group » 10 Best SEO Plugins for Wordpress SEO Plugins Comparison: » Best SEO Plugins for Wordpress Where do I do my keyword research? I do the majority of my keywords research with Google's Keyword Tool and cross reference some of my findings with Google Trends. If you are a blogger or hardcore internet marketer and need more in-depth keyword research & analysis then I recommend the Keyword Winner Wordpress plugin. It trumps almost everything out there by providing you with keywords for your titles, posts, pages and tags by pooling information from Google Insights, Google Competition, Google Trends and Bing Backlinks. It then analyzes and presents the data to you by how competitive the terms are in a color-coded fashion. See » Google Adwords Keyword Tool See » Google Trends See » Keyword Winner What Search Engine Marketing software do I use? IBP: This is a proven website promotion software tool that has a success rate of 98% in getting first page rankings on Google, Yahoo, Bing and other search engines. The manufacturer, Axandra, backs this with a 30 day money back guarantee. The great thing about the software is that you indicate what keyword and search engine you want to rank for, it analyzes your page and tells you in detail what you need to change to improve your ranking. This is a must-have software tool for anyone with an online presence. Try it out for 30 days and you will certainly be pleased with it. 98% for First Page Rankings » iBusiness Promoter Traffic Travis: A nifty little SEO & PPC software tool that gives you the SEO performance of your website, an assessment of your on-page SEO, quick competition research, and tracks your search engines rankings. I don't want to call this a poor man's IBP just because you can download it for free, but the Pro version really does warrant some attention as a serious competitor to iBusiness Promoter. I use both IBP and Traffic Travis because just as I do with my physicians advice and my weather forecasts..I need a second opinion. This is my best recommendation for "second opinion" software. Download for FREE » Traffic Travis
Copyright© Kevin Stacey 2012
Traffic Geyser: This is web software that builds online visibility and influence for small businesses in order to generate leads through multiple channels. You cannot just rely on Google alone for traffic. Traffic Geyser distributes and syndicates your content including videos, articles and social media to over 100 channels. The service also features an automated follow-up system to capture customers around the clock. It has been around for quite some time now and with good reason…it performs well. Build Online visibility » Try Traffic Geyser for $1 What email marketing/autoresponder do I prefer? I use Aweber. It is the standard in email marketing software tools as the best and only way to manage your subscribers, autoresponders, email signup forms and email marketing newsletters. When used in conjuction with a pop-up plugin such as Popup Domination you are going to get the results you want to see for your list building and email marketing efforts. Email Marketing Software » Aweber Triple your List » Popup Domination Where do I get my marketing graphics? The graphics I use come from a variety of sources. Some are original graphics that I have created or that someone has created for me. Others are cherry picked from random sources on the web. The bulk of my marketing graphics come from graphics toolkits that I have purchased for relatively cheap prices. I cannot emphasize enough how having a folder with every type of graphic you need from arrows and purchase icons to guarantee seals and backgrounds makes marketing life SO easy. Below you will find a link to the graphics toolkit that I am currently using. See » Marketing Graphics Toolkit Do I use a business lead management/customer follow-up suite? If I am not using Traffic Geyser for a specific part of a campaign, which has its own follow-up system, and I need to monitor leads from the point of capture to conversion then I will use a web-based software system such as Instant Customer. I would say this suite is better suited toward those who want to connect real-world networking/marketing with a web-based marketing effort. Instant Customer acts as an automated sales robot that runs automated teleseminars, webinars and on-demand videos. It's not for everyone, but you can try the system for $1 on a 21 day trial to see if it's right for you.
Capture, Convert, Close: » Try Instant Customer for $1 How do I build my sales page/landing pages? Definitely not by hand. Most Wordpress themes don't offer a solution to build great looking sales pages with ease however there are a few products out there that do. One of my most important criteria for Copyright© Kevin Stacey 2012
sales page/landing page software is that it must have the capability to feature video. Video is one of the most effective sales tools in conveying your sales message because it engages the senses of both sight and sound. Sales page themes for Wordpress can be vastly different from one another, but the best video sales page themes all seem to specialize in one area depending upon the need of the user. You can see a sideby-side comparison of the five best themes on the market below to build sales pages and make the best decision for your own specific wants and needs. Comparison: » Best Sales Page Themes How much time or effort do I dedicate to Social Media? Social Media marketing should be an important part of any modern online marketing campaign. It must however be done responsibly. The time of spamming and abusing social networks has come to end. Times have changed and we all want a business model that will be around for more than 3 months. In a good Social Media marketing campaign the focus should be on using social platforms to provide your website(s) with all the traffic it needs to build a solid business without the fear of a Google slap. You should not rely on Google for your traffic alone. We are now in a social-based economy. The search engines, social networks, and prospective customers are using social popularity (“buzz”) as a form of social validation, or importance. The search engines, where 90% of people go for information, are openly stated that they are using social popularity as a new ranking factor. It is easy to understand why they place more value on peer recommendations. Without it social popularity and having your content visible where people are and the search engines crawl, it will be near impossible to be seen on the web. Right now, you are competing with millions of others for eyes and ears, scattered across hundreds of top Internet sites and users of search engines. Google has been talking about the influence of "human social activity" as it relates to your web presence for some time now. So now it's the human recommendation that counts. The time has come to rise above the rest and increase your reach and increase your popularity with a good Social Media marketing campaign, but this is a whole topic within itself. I will be releasing a full report on how to do this through multiple channels (Twitter, Facebook, LinkedIn, etc) in the future. Good advice is to keep your eye on current trends in Social Media. Here's a good page to bookmark on Experian's website with charts on Social Media Trends Experian: » Online Trends in Social Media
Copyright© Kevin Stacey 2012