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Ravensbourne On Air 2009 Branding Solution Pitch

Hannah Rose Newson h.newson@rave.ac.uk James Taylor j.taylor123@rave.ac.uk Alex Weatherhead a.weatherhead@rave.ac.uk


Ravensbourne On Air 2009 The Event

What is Ravensbourne on Air? - One of a Kind - Demonstrates Talents to Industry - Opportunity to Showcase Work - Industry Networking

A unique showcase of new talent demonstrating to industry that within Ravensbourne there are ďŹ rst class creative team players ready for the visual communication and broadcast industries.


Ravensbourne On Air 2009 The Name Why Rave On Air?

Pro’s

Con’s

Engraved in Staff and Students

Too Narrow Minded

Redelivered as Rave on Air

No Identity to Students

New Name Out of Place

Doesn’t Communicate United Efforts

Dilutes the Brand

Brand Architecture Rave On Air Online The Event

Channel 1

Channel 2

Radio

Interactive

News

Exhibition

Conference

Bar

Registration

Signage

Viewing Area

Trade Fair

Marketing


Ravensbourne On Air 2009 Tonal Values Visual Fresh Individual Experimental

Quirky

Event

Unity

Creative

Growth Logical

Aspirational Intellectual

Individuality

Unity

Aspiration


Ravensbourne On Air 2009 Patchwork

Receipe Tetris

Brickwork

Cake Chess Patchwork

Pattern

Composited

Building

Family


Ravensbourne On Air 2009 Rave On Air Brand Solution

raveonair


Ravensbourne On Air 2009 Rave On Air Brand Solution Colour - Fresh! - Nature, Life, Growth - Reassuring Colour - Go! - Motion - Success

raveonair Typeface Title Font

Body Font

redring 1969

myriad pro

abcdefghijklmn opqrstuvwxyz

AaBbCcDdEeFfGgHhIi JjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz 0123456789


Ravensbourne On Air 2009 Channel One Identity

A Fresh Perspective Honest Clean

Knowledge

Perspective Teamwork Integrity

Channel 1

Smooth

Colour

Slick Clever Professional

- Sincere and Reliable - Demands Respect - Trustworthy - Positive


Ravensbourne On Air 2009 Channel One Identity

one Digital On-Screen Graphic (DOG)


Ravensbourne On Air 2009 Channel 1 Idents - a fresh perspective

Gallery

Fashion

15 Seconds Live Action

15 Seconds Live Action LS - In the fashion studio camera moving into mannequinn’s

LS - Camera pans round and up as students add bits to the garments on the mannequinn’s

CU - Live mixing desk is seen with operaters working

MS - Camera pans round and up to show the screens. One man is seen moving blue material through the 3 cameras

MS - More blue items added as camera still moves the perspective

CU - The camera finishes is move and the logo is revealed out of the blue shapes

CU - Camera moves to screens as the blue material starts to make up the logo

CU - The camera finishes is move and the logo is revealed out of the blue material on screen

On Location 15 Seconds Live Action

LS - In a field a presenter is being shot live

LS - Camera pans round and up and the live feed continues

MS - Camera pans further

CU - The camera finishes is move and the logo is revealed out of the blue t-shirts


Ravensbourne On Air 2009 Channel 1 Stings channel identity 1 second

channel promo 5 seconds

channel menu 15 seconds


Ravensbourne On Air 2009 Channel Two Identity

Breaking Boundaries Playful Personality Unconventional Cheerful Channel 2

Handmade

Student Cheeky Experimental

Colour - Encourages Creativity - Energy of Red with the Friendly Qualities of Yellow - Attracts Attention - Exotic and Awakening - Positive


Ravensbourne On Air 2009 Channel Two Identity

two Digital On-Screen Graphic (DOG)


Ravensbourne On Air 2009 Channel 2 Idents - breaking boundaries/adverture Studio

Kitchen

15 sec Live Ation

15 sec Live Ation LS - Studio scene. Two people are seen carrying the logo across set

MS - Students are seen to be struggling with thelogo which appears to be moving

CU - Logo has been dropped! it breaks apart into lots of smaller logos which then run off around thestudio floor with the students trying to get them back

CU - With the students running around the run away logos one of them smacks into the camera with the 2 appearing when it hits to finish the ident

Field 15 sec Live Ation LS - In a field students are seen plaing frisbee with the logo

CU - Frisbee flying towards a tree

LS - The frisbee hits the tree and 100’s of butterfliesfly out

CU - The butterflies in the sky make up the logo

LS - In the kitchen students are seen finishing mixing food. Mismatch ingredients can be seen on the side

MS - Camera pans round their backs as they move food to microwave

CU - Camera zooms into microw wave as it is shut and switched on

ECU - The mixture explodes onto the microwave front which reveals the logo


Ravensbourne On Air 2009 Channel 2 Sting

channel menu 15 seconds


Ravensbourne On Air 2009 Radio Identity

radio Interactive Identity

interactive


Ravensbourne On Air 2009 Online Identity


Ravensbourne On Air 2009 News Identity

Cross Channel News Identity News Programme Titles to be made up of several squares, representing stories. Of these squares some will be live action representing featured stories.

news

This idea can be carried through by using the same concept for National News, Local News and the 60 Second News bulletin.


Ravensbourne On Air 2009 Marketing

get in

Plans for Immediate and Future Marketing - External mail shots to previous delegates and alumni - Internal advertising encouraging students to get involved - Event Day advertising drawing people to particular areas and programmes

raveonair

to get involved contact l.hannay@rave.ac.uk


ten

vin

Ravensbourne On Air 2009 T Shirts

raveonair

crew

raveonair

host team


Ravensbourne On Air 2009 Stationary raveonair Hannah Perry Assistant Managing Director

raveonair

raveonair

Rave on Air O ce, Ravensbourne College of Design and Communication, Walden Road, Chislehurst, Kent, BR7 5SN 0207 123 4567

info@raveonair.com

www.raveonair.com

h.perry@rave.ac.uk 0207 123 4567 www.raveonair.com

Rave on Air O ce, Ravensbourne College of Design and Communication, Walden Road, Chislehurst, Kent, BR7 5SN 0207 123 4567

info@raveonair.com

www.raveonair.com

James Taylor 46B White Horse Hill Chislehurst Kent BR7 6DL Monday 16th February 2008 Dear James,

raveonair

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Rave on Air O ce, Ravensbourne College of Design and Communication, Walden Road, Chislehurst, Kent, BR7 5SN 0207 123 4567

info@raveonair.com

www.raveonair.com

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with compliments

Many Thanks

Laura Hannay Managing Director

raveonair

Rave on Air O ce, Ravensbourne College of Design and Communication, Walden Road, Chislehurst, Kent, BR7 5SN 0207 123 4567

info@raveonair.com

www.raveonair.com

ks hes Many Than Oliver Ric with compliments


Ravensbourne On Air 2009 Signage viewing area

registration

bar

conference

trade fair

exhibition

raveonair exhibition

trade fair

trade fair

studio

studio

raveonair

fashion

next left

Ravensbourne College of Design and Communication thursday 4 June 2009

studio

raveonair

fashion

exhibition

Ravensbourne College of Design and Communication Thursday 4 June 2009

trade fair

raveonair

fashion

exhibition

exhibition

Ravensbourne College of Design and Communication Thursday 4 June 2009

exhibition

exhibition

Ravensbourne College of Design and Communication Thursday 4 June 2009

next right


Ravensbourne On Air 2009 Physical Brand Presence

What is Ravensbourne on Air? raveonair event listings

- One of a Kind raveonair

- Demonstrates Talents to Industry - Opportunity to Showcase Work - Industry Networking

raveonair

raveonair

Rave on Air Identity Pitch  

Broadcast and Channel branding package. Student project

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