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The Blogging Institute

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The Blogging Institute This eBook Is Brought To You By Alexis Kenne Dot Com This eBook Comes With Free Giveaways or Resale Rights, However You May Not Change The Contents In Any Way

“Understanding

PLR Content�

LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional. In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly. This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. You are encouraged to print this book for easy reading.

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The Blogging Institute My name is Alexis Kenne and I’m the owner of TheBloggingInstitute.com . Over the last few months I’ve gone from being a LOSER affiliate to finally starting on the path of becoming a SUPER AFFILIATE and Expert Blogger! I shared some of my experiences on my blog I quickly realized how important was a mailing list in an online business. I then did everything to learn in the shortest time possible to send a ton of free targeted traffic to my main site at HomeBusinessFirePower.com and to my blog plus by making some small split tweaks to my conversions (opt-in rates) I’ve also managed to capitalize on the amount of traffic I do get. More Traffic = More Opt-ins = More Sales If you are struggling to get traffic to your site and /or struggling to make money online then I can help. Check out my site for access to my free affiliate marketing success kit, or visit my blog for some of the hottest affiliate marketing and traffic driving tips.

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One last thing before you begin reading the rest of the guide, I actually offer a FREE 7 day ecourse on how to make money blogging. You can get access to it at theblogginginstitute.com

Additional Useful Links

My Facebook Fan Page My Twitter Page My Youtube Channel My Articles at ezinearticles My LinkedIn Account My Google+ Account

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First Lesson Welcome to the first lesson in the Understanding Private Label Content crash course. Over the next few days you will receive several lessons that will help you learn all about private label content and how you can put it to work for you. In this first lesson let's talk a little bit about what is private label contentis and how you can use it for your own business. Private label content, often referred to as PLR comes in many different formats, including articles, reports, ebooks, blog posts, graphics, templates and even videos. What makes PLR so great is that once you purchase it you allowed to modify the content to suit your needs, this means that you can also claim ownership of the finished product when you are done making changes. There are many PLR sellers and resellers that make it their business to create content for buyers just like you and when it comes to using the content that you purchase there are so many options for using the content that the possibilities are actually endless. For the most part, PLR can be used to edit and modify the content to something different than the original. You will either receive the Private Label Rights content in a .doc (document) file, .rtf (rich text file) or a .txt. (text file). In my humble opinion, private label content is instant content. It makes it easier for web publishers and marketers to acquire content that can be used to build inbound links, generate web traffic and to increase profits.

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The Blogging Institute For instance PLR articles can be modified and placed in article directories. They can be used as part of a landing page. They can be used for emails. They can even be combined to create new products. Because PLR content often passes through so many resellers, the content can vary from poor to needing slight modification. This is not to say that you can't find good PLR online. It's just like finding any other good product online, you simply need to do your research and try different providers until you find content that suits your needs. Tip: Always take time to fact check the PLR content that you purchase, because not all content is created equal and it may not be completely accurate. When it comes to making money, there are a number of different ways that you can turn private label content into more profits for your business. One idea I would be to create a collection of ebooks. You can do this by purchasing private label rights to several different bundles of books or articles and then combine them all into a single package. Since you purchase the private label rights, you can technically do with them whatever you wish. This includes modifying them or including master resell rights with the ebooks. This will get others to pick up your ebooks and resell them, boosting your credibility as the author. Of course if you use PLR articles this method will require a lot more work because you will have to combine the articles to create the ebooks, but your finished product will be a completely new product to present in the marketplace. Another idea would be to take your collection of ebooks or articles and combine them into a massive content archive and start a monthly membership site. Download Your $97 Gift >>>> Here


The Blogging Institute Your site could be based on a wide variety of topics or on a single topic. For instance you could only offer health related products to your members every month. You can set it up so that your members will receive certain amount content each month. You could also charge a premium for joining and then allow members to download the products that they want at a discounted price. One more idea before we close this lesson could be to break apart your private label rights products and turn them into paid newsletters or free courses that you can use to sell members on other products. While this isn't done often, it can often achieve the best results when done properly. When it comes to making money from PLR products these suggestions just scratch the surface. There are literally dozens of ways that you can turn your private label content into more profits. In closing, I do want to say that although the PLR content is very convenient and flexible to work with you must be compliant with the license terms and restrictions that come with each product that you purchase. Usage limitations will depend on who originally created the product. For instance some provides do not allow you to post content on official websites or in article directories. They may also have limitations as whether or not you can pass on the private label rights to your customers or if it is strictly for your use only. To avoid purchasing content that will not work for your business always make sure that you read the licenses terms before you buy. When in doubt don't be afraid to ask questions. This way you will be sure that the content that you purchase can be used in the way you want.

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The Blogging Institute We have a lot to go over in the next few days if you want to learn how to use private label content to make more money, so make sure you look for your next lesson soon. We will be talking about the benefits of using PLR content versus writing the content yourself. Thank you again for joining, If you have any questions or need any assistance please feel free to contact me at anytime using the contact information below. I will be happy to help.

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Second Lesson It’s time for your second lesson in the Understanding Private Label Content crash course. I hope you found lesson one informative and now have a basic understating of what PLR content is and how you can use it for your business. In this lesson we are going to discuss the benefits of using PLR content versus writing your own. As an online marketer, it's important to understand that it isn't a single effort that counts, but the overall strategy or well-executed plan that will enable you to build a good online presence for your business. In order to generate traffic, build credibility and increase profits you have to have an effective marketing plan that involves certain factors like having relevant, high quality content linking from other sites to your website or blog. This will help you attract free traffic from the search engines and new potential customers for your business. Utilizing PLR content for this propose can help you achieve this goal much faster than writing the content yourself. If you have ever sat down and written content for your business then you know that it can be a tedious and time consuming job, especially when you have other important tasks that need to be accomplished. The simple fact is that creating your own content involves a lot of brainstorming, researching, writing and editing if you want to provide high quality content to your consumers. PLR content can literally cut down your workload by more than 50 percent when used properly. The strategy is simple enough. All you have to do is to buy readymade content relevant to your business, make a few changes and you will end up with a completely finished piece of quality content that you can use. Download Your $97 Gift >>>> Here


The Blogging Institute Of course there are other alternatives the using PLR or writing your own content. For instance, you could hire a ghostwriter to create the content for you. However if you are on a budget you may want to consider the cost involved, because the average ghostwriter will charge $10.00 to $20.00 per page for good-quality content, while a PLR a page or article can cost as little as $1.00. It is important to understand that if you hire a ghostwriter the content that you receive will be uniquely created for you. On the other hand PLR is not unique content. In fact, as I mentioned in lesson one, it has probably been passed on average around 50 to 100 times, so you will not be the only one using it. But don't let that stop you from using PLR because that can easily be solved with a few modifications. TIP: When you’re writing or modifying your private label content, write it from the angle of the person who you'll be selling it to. They are the ones that will be reading the information, and if it’s for their benefit, then by all means gear it towards them. Keep in mind that it defeats the purpose if you’re not focusing on the needs of your consumer. That's it for today's lesson. In your next lesson we will be talking about the terms of usage often associated with PLR content. Again, I appreciate your joining me for this short course. If you have any questions or need any assistance please feel free to contact me at anytime. I will be glad to help.

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Third Lesson It’s "add your name here", with your third lesson in the Understanding Private Label Content crash course. I hope you found lesson two informative and now have a basic understanding of the benefits associated with using PLR content versus writing your own. Today we are going to talk about the terms of usage often associated with PLR content so that you can be prepared before you begin purchasing it. As I mentioned in your last lesson, you must be aware terms of use that come with each PLR product that you purchase. You must keep in mind that copyright laws automatically go into effect whenever a new piece of content is created. So when the seller conducts the transaction that includes PLR content, you have to read and be aware of what their terms are and adhere to them. If you don’t, you can find yourself in a world of trouble. Let's take a look at some of the things that sellers decide on when creating license terms for their content: - Sell or cannot sell? Sellers have the power to decide whether or not they will allow you to sell the PLR package that you purchase from them to others. They can also dictate whether or not you can pass the license on to your own customers. Most of the time this will be allowed with certain conditions applied. - Package or bundle? Sellers have the power to decide whether or not they will allow you to package or bundle the products that you purchase from them Download Your $97 Gift >>>> Here


The Blogging Institute with other products or services. For instance some sellers may allow you to package their product with no more than five other products and sell them as a bundle. While other will place no limits on how many products that you bundle together. - Changing the content? Sellers have the power to decide whether or not they will allow you to change the content. As we have discussed before this is pretty much a given because it is the purpose of PLR content. To give you the ability to make it unique and maximize your profits from the content. - Give it away? Sellers have the power to decide whether or not they will allow you to give any part of the PLR content away for free. Some sellers choose to opt out of this option, because they feel that it will devalue the content. While others will allow you to give some or all of the content away as a lead generator. Offered as a bonus? Sellers have the power to decide whether or not they will allow you to offer the PLR content that you purchase from them as a bonus for other products that you sell. Some sellers prefer not to do this because just like giving it away they feel will also devalue the content. - Add to membership sites? Sellers have the power to decide whether or not they will allow you to their content into membership site. Again, some sellers don't mind if you offer their content to your members at no additional cost,

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The Blogging Institute while some will only allow you to do this if you have a paid membership or charge a certain amount. - Pass along the rights? Sellers have the power to decide whether or not they will allow you to sell resale and/or master resale rights to the products that they create. There are some sellers that will allow you to sell the rights to others, some that will not and others that will let you create your own license terms if you modify the content by fifty percent or more. - Selling the private label rights? Sellers have the power to decide whether or not they will allow you to sell the private label rights that you purchase from them to your customers. Often, this is not allowed because it takes money out of thesellers pocket, but sometimes you will find exceptions. For instance the are PLR wholesalers that will allow you to pass the PLR license on to your customers, but not allow your customers to do the same. - Auction Sites? Sellers have the power to decide whether or not they will allow you to sell their products on auction sites. Many sellers don’t allow selling on sites like eBay, etc. because it can also cause devaluing of the content. For instance, when someone sells a product on an auction site for $.99 the value of the content plummets. - Unrestricted private label rights? There are also times when the seller will offer what is called unrestricted private label rights. It doesn't happen very often, but when it does, that means you’re free to distribute or change the PLR content in any way you choose. Download Your $97 Gift >>>> Here


The Blogging Institute Now with these terms in mind, you can decide which products will work best for you and provide the most profits for your business before you buy them. That's it for today's lesson. In your next lesson we will be talking more about the different types of private label content.

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Fourth Lesson How are you? We're winding down to the end of this short course. I hope that you are learning allot from the Understanding Private Label Content crash course. We still need to go over a few things if you want to know how to incorporate PLR content into your business plan. Today we are going to jump right in and talk more about the different types of private label content. As we have been discussing there are many different types of PLR content available to use and make a profit from. When you think of PLR it doesn't come as articles or reports in document or rich text file format. You can also purchase other types of content including, audio, video software, scripts and more. First let's talk about articles. There is not a shortage of PLR articles being sold online. You can find them by doing a search online, looking in forums and there are even websites that sell nothing but PLR articles. These articles are usually written by writers from freelance site like: Elance - http://www.elance.com or oDesk: http://www.odesk.com You can also find articles on membership sites. This can be a plus and a minus. There are some membership sites that have articles in addition to other products included in the membership. You may or may not want to whole package. If you don’t, it’s better to find a website where they just sell articles. Article membership sites are also a very popular option and they are a great way to get a constant supply of new content every month. The monthly fees can range from $10 to $97, with the higher prices usually providing the best quality content, along with other perks. Download Your $97 Gift >>>> Here


The Blogging Institute If your budget can’t part with a monthly membership, there are sites that offer free private label rights articles. However, some of these articles may need more work than you have time for. It’s not a bad idea to check them out anyway; you never know what kind of gems you may find. Next we have ebooks and reports. These are among the more popular formats for PLR content. This is because you have the extra advantage of creating another product or chopping up the content into articles or newsletter issues. The average ebook is about 30 – 40 pages, which also gives to the option to divide the content into small reports. For instance you could take an ebook with more pages and divide it into three parts. This way you can increase your profit margin by selling three 20 page reports for $15 than you would selling a large ebook for $37. And because you have taken the time to make significant changes to the original product it would be your creation. So depending on the license terms you could also offer resell or master resell rights if you wanted to. There’s plenty of opportunity to make lots of money with these formats. Like with articles, there are membership sites that offer ebooks with private label rights. These monthly memberships for the most part, are reasonably priced. The only thing about some of them is that you may not know what the next month’s content will be until it comes. It may be content that you may or may not like. You have to decide whether you would want to spend your money every month, taking a chance that you may or may not like the future month’s products. Private label audio and video products are not much different than any other type of PLR product. The only difference being the format in which they come in and how you edit them. Download Your $97 Gift >>>> Here


The Blogging Institute PLR video websites are becoming just as common as article and ebook websites especially with the demand from business owners for video products. You can virtually find hundreds of PLR websites that offer PLR video’s and teach you how to use them for your own business. As a matter of fact they are much more affordable, especially if you consider the effort, time and expense that goes into creating the videos yourself. Once you purchase a PLR video you can make full use of it in order to increase your marketing reach and income opportunities on the internet, especially on social networking sites that allow you to post your videos for free. You can literally reach thousands of potential customers and then entice them to watch your newly rebranded videos. Software can also be a great money maker. Software with private label rights can make you more money than selling e-books. You can create or have someone create different software programs for you to sell. Scripts – scripts is a form of software that is web-based. These can be edited and modified to use how you wish. Most are very easy to use and you can upload them to your website and use in a matter of minutes. Another form of private label rights is called the public domain. Public domain is material that is published before the year 1923 that has not claimed copyright status. However, you must be mindful that not every single piece of material falls under that rule. You will have to check governmental sources to be sure that the material is indeed public domain.

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The Blogging Institute There are some membership sites you can join that specialize in providing public domain content. Make sure they are properly licensed to do so. The legitimate sites will usually mention information regarding an attorney being involved. So at least you know that you’re getting quality content that you can modify any way you wish. If you’re on a budget and can’t do the membership thing right away, the Gutenberg site has plenty of public domain material you can use and modify to create products. Even with that, you will still have to check because there is some material that is not allowed to be used until a certain year or it’s not in the public domain. Public Domain content is one of the best ways to generate private label rights products and profit from it. I hope today's lesson was helpful to you. Don't forget to keep an eye out for my next email. There will be some great stuff in your last lesson.

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Fifth Lesson Well, we have come to the final lesson in the Understanding Private Label Content crash course. I sure hope you have enjoyed your lessons and learned a lot about using private label products for your business. In this last lesson we are going to go over some of the different ways that you can use PLR content to make more money. As we have been discussing, there are many ways that you can use the PLR content that you purchase for your business and when it comes to making money with PLR there are plenty of options available as well. Throughout this series we have learned that PLR content is a moneymaker in itself simply because when you purchase it you are able to save time and focus your efforts on other areas of your business like advertising, list building, customer relations, etc. Let's briefly go over some of the ways that you can make more money from PLR content: You have to remember the essence of PLR content is found in the purchaser’s ability to modify the content to suit their needs and then claim it as their own. - First, let's talk about blogging. This is one of the easiest ways to use your PLR content. You simply take a portion of content from an ebook or report and break it up into informative posts for your blog. You'll need to create a good title to attract the attention of your reader and add a couple of keyword backlinks to the post. This can help you generate more traffic, promote Download Your $97 Gift >>>> Here


The Blogging Institute affiliate offers and attract more advertisers. The best part is that with PLR the content creation has been made much easier, freeing you up to do other things. - Create your own ebook There is always a demand for knowledge and it's a proven fact that the majority of consumers are more than happy to purchase that knowledge rather than spend their time looking for it. That is why how to books are so popular. This is a great way to utilize PLR content, because the ebook can easily become an incentive for people to visit your website over and over again. Not only can you sell the ebook you can offer a portion of it for free to bring in more customers, build your credibility and promote your promote products and affiliate programs. - Create an audio product. Creating an audio product or even a podcast can be very easy with PLR content. All you need is a microphone to record yourself reading the content aloud. You can do this with short articles or entire ebooks. What you end up with is a great audio product that you can share, sell and profit from. - Create a video product. This is option is a little more involved, but is can be extremely profitable and well worth the extra effort. The simplest way to this is to create a set of PowerPoint slides that cover the topics in your content. For instance, you could make each slide for each chapter of the PLR ebook that you are using. Then record a screen capture video where you discuss each chapter while flipping through the slides Download Your $97 Gift >>>> Here


The Blogging Institute shown on your screen. Once you are done you will have a high value product to call your own. TIP: There are many options available for creating screen capture video's. One of my favorites is http://www.screenr.com. It is absolutely free and very easy to use. - Create a high value course. Along the same lines as an ebook, made up of chapters, you can just as easily create a course, made up of lessons using PLR content. You can make this an even higher value product by including video or audio lessons along with the written ones. Once the course is finished you can use it to educate your own subscribers, attract more subscribers or even sell it. - Turn it into a seminar or webinar. You see them everywhere. It seems to be the next hot trend in marketing online. So why not take your PLR content and turn it into a seminar or a webinar that you can use to promote your business. It really isn't any different than creating an audio or video product. You simply edit the content into a script that you can use to record your event and invite a friend or business associate to host the seminar with you. Since you already have the script planned out it should be a big success. As we close this final lesson I would like to thank you again for joining me and I sincerely hope that you have learned a lot about how to use PLR content to build your business and make more money! Please feel free to contact me if you have any questions about how to use PLR content effectively .

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Understanding PRL Content  

Welcome to the first lesson in the Understanding Private LabelContent crash course. Over the next few days you will receive several lessons...