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The Blogging Institute

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The Blogging Institute

This eBook Is Brought To You By The blogging Institute This eBook Comes With Free Giveaways or Resale Rights, However You May Not Change The Contents In Any Way

“Simple List Building Strategies�

LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional. In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly. This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. You are encouraged to print this book for easy reading.

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The Blogging Institute My name is Alexis Kenne and I’m the owner of TheBloggingInstitute.com . Over the last few months I’ve gone from being a LOSER affiliate to finally starting on the path of becoming a SUPER AFFILIATE and Expert Blogger! I shared some of my experiences on my blog I quickly realized how important was a mailing list in an online business. I then did everything to learn in the shortest time possible to send a ton of free targeted traffic to my main site at HomeBusinessFirePower.com and to my blog plus by making some small split tweaks to my conversions (opt-in rates) I’ve also managed to capitalize on the amount of traffic I do get. More Traffic = More Opt-ins = More Sales If you are struggling to get traffic to your site and /or struggling to make money online then I can help. Check out my site for access to my free affiliate marketing success kit, or visit my blog for some of the hottest affiliate marketing and traffic driving tips.

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One last thing before you begin reading the rest of the guide, I actually offer a FREE 7 day ecourse on how to make money blogging. You can get access to it at theblogginginstitute.com

Additional Useful Links

My Facebook Fan Page My Twitter Page My Youtube Channel My Articles at ezinearticles

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Table of Contents Introduction

6

Why Should You Build A List?

6

Setting Up Your Lead Capture System

8

Generating Traffic

10

Building A List Through Joint Ventures

12

Building A List Through Giveaway Events

13

Using Viral Marketing In Your List Building

15

3 Tips For An Effective Privacy Policy

17

Building Credibility With Your Email List

19

How To Avoid The Spam Filters

21

How To Find JV Partners To Help Build Your Email List

23

How To Get Your Emails Opened

25

How To Monetize Your Email List Using Adsense

27

The Importance Of Segmenting Your Email List

29

Should You Write A Regular Email Newsletter?

31

Tracking Your Email Results

33

Why You Should Be Using An Autoresponder Service

35

Conclusion

37

Recommended Resources

38

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Introduction You've probably heard it many times: The money is in the list While that statement doesn't tell the whole story (you'll find out why shortly) it really is true. There are very few assets in an internet business that are as valuable as your list. Unfortunately, far too many internet marketers ignore this particular component of their business. They may not know what they should write in their emails, some people are "afraid" of what people might think of them while others would prefer to do stuff that requires zero personal interaction. While you can get away with ignoring list building, doing so means you're leaving a lot of money and other opportunities on the table. In this report we're going to look first of all at why you should be building a list, and then we're going to look at five steps to go from zero to a decent sized list in less time than you might think. Let's get started‌

Why Should You Build A List? There's one big advantage to building a list of your own control over your business. So many of the things we do as internet marketers require us to rely on some other person or company. ď ą To get traffic to our sites, we rely on Google and other search engines - both for natural and paid search. Download Your $97 Gift >>>> Here


The Blogging Institute  For monetization, we're often at the mercy of affiliate networks and ad networks like Google Adsense. If one of those companies changes their terms, or decides that they just don't like the way we are conducting business for some reason, they can shut down our traffic, revenue or both virtually overnight. When you have a list of your own, and have built a good relationship with them, you take back control. Notice that I said "built a good relationship with them" - this is the piece that's missing from the old "The money's in the list" statement. In actual fact, the money's in your relationship with the list. If you want traffic to a new site or a new article on one of your existing sites, you can send an email with a link and get clicks almost instantly. Even when you're in Google's good books, it's pretty tough to get instant traffic to a brand new page or site. Or if you want to generate some revenue, you can email your list with a link to one of your own products, an affiliate offer or even an article on your site that's monetized with Adsense or some other type of ads. You're the one controlling things, not all those other companies. Plus, when you build a good relationship with the people on your list, you can wind up getting other benefits as well:   

Potential JV partners Networking opportunities Even new friendships

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The Blogging Institute Hopefully you're beginning to see the value in building a list (assuming you weren't already convinced before) so let's move on to the action plan for doing just that.

Setting

Up

Your

Lead

Capture

System Your lead capture system is one of the most important components of this process. If your lead capture isn't working well, it's not going to matter how good your autoresponder series is or how effective you are at writing promotional emails nobody is ever going to see them. You need to get them onto your list first. While putting a simple "Sign up for my free newsletter" box in the side column of your website will generate some subscribers, chances are it's not going to get a lot. Instead, you need to make getting the opt-in your top priority. One of the most effective ways to do this is to use what's called a "namesqueeze" or "squeeze" page. This is a page that does nothing but "sell" the opt-in to your visitors. It's like a mini sales-letter whose job is to convince the visitor to enter their information and click the "subscribe" button instead of clicking an order button. As a result, it needs most of the same components as a sales letter:  An effective headline  Copy that will give the reader a reason why they should subscribe  A strong call-to-action Download Your $97 Gift >>>> Here


The Blogging Institute You'll want to use all the same copywriting techniques that you would use when selling something. Even though no money changes hands, it's not truly a "free" offer - the subscriber is paying you by giving you the ability to contact them again in the future. It's important that you make a good case for why they should do so on your squeeze page. To get people to sign up for your email list, you'll want to offer them some type of incentive. This could be as simple as a free subscription to your email newsletter, but this strategy isn't nearly as effective as it once was. Free email newsletters are a dime a dozen, so you'll have much better results if you offer something over and above this. There are lots of things you can offer:     

Free report or ebook Webinar or audio recordings Software or other tools Free access to a membership site etc.

Just make sure you deliver some serious value with this freebie. You want your subscribers to think "Man, if I'm getting this much value for free, imagine what I'll get if I actually buy something from this person!" The final component of your lead capture system is an email service, such as Aweber or Getresponse. Actually, this is probably the first step since you need to have a service to collect subscribers in order to set up a squeeze page, but beyond the actual subscription process you also want to have a follow-up autoresponder series in place.

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The Blogging Institute By automating this process, your new subscribers will be sure to get several emails from you right away after subscribing, which is when they're going to be most receptive to your emails (and most impressionable about whether or not you're providing value). Your autoresponder should be written so it is "evergreen." This means that the content of your messages won't appear dated or inappropriate at certain times of the year. eg. You'd want to avoid referencing a particular holiday or date since that will seem out of place to someone who subscribes any other time of the year. By making the content evergreen, you won't have to worry about going back and changing it often. The autoresponder service will handle all the initial contact with new subscribers so you don't have to.

Generating Traffic Traffic generation is a huge topic of its own, so there's just no way that we can get into any great detail in this report. But let's look at a few effective ways to get traffic to your squeeze page, and hopefully from there onto your email list. One of the most popular methods is content syndication. This includes things like article marketing, guest blogging, "web 2.0" sites like Squidoo and Hubpages, and other such places that you can share your own content. Most of these types of sites let you include links within your content, or in a resource box at the end, that points back to your own website. This is essentially the "payment" that you receive for providing these other sites with content they can use. Download Your $97 Gift >>>> Here


The Blogging Institute The key here is to link back to your squeeze page - not the home page of your site (unless they're one and the same, of course). By linking back to your squeeze page, and making an offer in your resource box, you'll get a lot higher conversion rate of visitors to subscribers. eg. Your resource box could say something like "To receive a free copy of our special report '5 Secrets of Doing XYZ' just visit our site at www.OurSite.com/freereport" Point the link to your squeeze page, where you'll be able to really convince the visitor to sign up. But because they already know they can get a free report (or whatever incentive you're offering) they're going to be somewhat "pre-sold" before they even get there. This same technique can be used for other forms of traffic generation as well, such as video marketing or audio syndication. The difference is how you present the offer for the free incentive. You can't include a clickable link in a video or an audio recording so you'll need to present them accordingly, depending on the medium. Just be sure you make a clear callto-action to convince the listener/watcher to visit your site and sign up to get their freebie. Forums are another great way to generate traffic to your squeeze page. If you're active in any market-related forums, you can usually include a link to your own site in your signature. Just make sure that link is pointing at your squeeze page, not the home page of your site.

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Building

A

List

Through

Joint

Ventures Joint ventures are another effective way to build an email list. They can take many forms, but the basic idea is that you are partnering up with another marketer in your niche and helping one another grow your email lists. When the term JV is mentioned, most internet marketers think of ad swaps. You send an ad to your list for your JV and they do the same for you. Some of your subscribers will join their list and some of theirs will join yours, so you both benefit. Ad swaps can definitely work well, but one of the biggest drawbacks is that you have to already have a list to make them work. If you have no list, it's going to be pretty tough to do a swap with another marketer. If this is the case though, there are other ways you can approach a joint venture deal. Maybe you do all the work to create a new product, which your JV partner can then promote to their list. All the buyers get added to your email list after purchasing, so you're building a list of your own in exchange for the work you did. Or maybe you create some sort of freebie that your JV partner can offer to their list exclusively. This could be a report or ebook, an audio interview or a webinar with your partner, for example. There are lots of ways to arrange JV deals even if you don't yet have a list of your own. Just be creative and think about what you can offer in place of additional subscribers to your partner's list. Download Your $97 Gift >>>> Here


The Blogging Institute Another thing to consider about joint venture deals is that you don't have to go after the "big guns" in your market right off the bat. In fact, you're probably better not to. Look for smaller marketers who have built somewhat of a following but aren't necessarily well known yet. These people will usually be more open to smaller JV deals, and you can leverage the results you get with them to go after bigger and bigger fish in the market. Eventually you'll have enough resources to land JV deals with the best-known marketers in your niche if you want to.

Building

A

List

Through

Giveaway

Events Giveaway events are a popular way to build email lists, particularly for people who are starting from scratch or have relatively few subscribers. These events are made up of a bunch of marketers working in the same niche, each giving away some type of freebie in exchange for subscribing to their list. The idea behind these events is that all the marketers involved will promote the event to their own lists, and those people will subscribe to various other marketers' lists to get the freebies being offered. If everything goes according to plan, everybody involved will gain subscribers on their own list. These events don't always work out quite like they sound, however.

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The Blogging Institute For one thing, many participants don't email their lists, or might only email a small portion of them, so you don't get as much exposure as you think. And because there are so many marketers involved in most of these events, even if people do sign up for a bunch of lists, they can quickly get overwhelmed with all the email they start receiving. Many marketers in these events take the "churn & burn" approach to email marketing. In other words, they hammer people with emails until they either buy or unsubscribe. When a bunch of marketers take this same approach, it doesn't take long for the subscribers to lose interest and start ignoring the noise. There are a couple of things you can do to help improve your odds with these giveaway events. First, look for events that have some clear rules for how the participants have to promote them. If they require all participants to email their lists, or they get removed from the event, it will help ensure everyone promotes it. It's also a good idea to choose events that review the products being given away. Look for events that require relatively new products and don't allow duplicate products from multiple marketers. This will help ensure a higher quality of offer, which means visitors will be more likely to subscribe. Finally (and most importantly) don't take the same churn & burn attitude that many other participants will. Treat the people who subscribe to your list with respect, and provide them with some serious value in those all-important first Download Your $97 Gift >>>> Here


The Blogging Institute few emails you send via autoresponder. If they're getting a bunch of crap from most of the lists they subscribed to, and you're one of the only ones giving them real value, they're going to be a lot more likely to stay subscribed to your list.

Using

Viral

Marketing

In

Your

List

Building Viral marketing is one of the most effective ways to build your list, but it's also one of the hardest to implement. The way viral marketing works is that something you create gets shared by other people, then those people share and so on - creating a self-sustaining source of traffic. You've probably experienced it with things like funny videos or images. Someone sends you something that's funny or interesting, and you share it with other people on Twitter, Facebook or however you choose. A certain number of those people share it with their contacts, and on it goes. The problem with viral marketing is that it's not always easy to come up with something "sharable" like that. You might think something you create is the funniest, most clever thing ever, only to wonder why nobody else agrees. There are some things you can do to help kickstart a viral campaign, however. The first thing is to create something that has a higher chance of going viral in the first place. While useful content is okay, if you can create something that is somewhat controversial or even mildly offensive, it's going to have a much better chance of getting some traction.

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The Blogging Institute People are a lot more likely to share things that they either agree or disagree with strongly. If you can create content that really polarizes your audience, it's a much better starting point. eg. Take all the "XYZ is Dead" reports that you see in the internet marketing niche. Whether or not the service or technique is actually dead, these types of reports get people all worked up - which makes them share it with other people they know in the market. Once you have your content created, the next step to helping it go viral is to give the marketing/sharing process a bit of a kickstart. If you already have an email list, send them an email with a link to it, asking them to like it, share it, or whatever needs to be done to help it spread. You can do the same with any online communities you're a part of:    

Forums Blogs Membership sites etc.

Share the content with those people and ask them to help you kickstart it by sharing it with their circle of friends. Getting the ball rolling is the hardest part of viral marketing. Once the exposure reaches a "tipping point" you won't need to push it any longer - it's going to keep growing under its own momentum. But without that initial push, it's a lot harder to get that momentum started.

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3 Tips For An Effective Privacy Policy If you're building an email list, it's critical that you have a privacy policy on your website. Not everyone will read it, but a large percentage of potential subscribers will at least look to see if you have one. And it's also important from a legal standpoint, so you should make sure it's posted on your site and linked from your site map, if not the footer of every page. You're probably going to want to use two versions of the privacy policy as well. You'll have the full text on a page of its own, but it's also a good idea to put a short snippet of text below your opt-in boxes reassuring your visitors that their personal information is safe. Something as simple as "Your personal information is safe with us" can go a long way towards building your visitors' confidence in you. Exactly what this snippet should say is up for debate. If you read several different articles or ebooks about list building, you'll probably see just as many recommendations for the text to use here. The only definitive answer to this is to test it for yourself. You might find one privacy statement will show a marked improvement over another, as far as the conversion rate for visitors to subscribers. Don't just blindly follow what any given marketer says - what works best for them isn't guaranteed to work best for you. Just remember that having something is usually better than having nothing. Download Your $97 Gift >>>> Here


The Blogging Institute Another important factor in having an effective privacy policy is to ensure that you personalize it for your website and/or business name. If you're using a boilerplate privacy policy that you copied from somewhere else (somewhere that allows you to use it that is!) make sure you read through it and insert your information where applicable. If your privacy page has generic information in it, or placeholders where you are supposed to insert your contact details, website name and other information, it's not going to be very reassuring to anyone who clicks through and actually reads it. Just make sure you proofread it before posting it to your site, to make sure you don't miss any of this type of stuff. Finally, a bit of a warning. Make sure you don't limit your options by using a privacy policy that's too restrictive. For example, if you think you might want to sell your website one day, don't include something like "We will never sell, rent or share your email with anyone" in your policy. If you say you won't sell it, that could include selling it to a new site owner so you need to be careful of what you say in your privacy statement.

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Building Credibility With Your Email List One of the most important components of building a good relationship with your list is credibility. If you want to build a responsive list, with good open and click-through rates, you need to make sure you're credible. Let's look at some ways to help achieve this. The biggest thing is to guard your reputation ruthlessly. Don't send promotions for anything you haven't personally checked out, or comes recommended by someone you trust completely. Don't use tricks to try and get people to open your emails or click on the links in them. Basically, don't do any of the stuff that annoys you when you receive it from marketers whose lists you're subscribed to. You probably have a small group of people whose emails you open as soon as you see their name. The subject line may not even matter - if it comes from a particular person, you just open and read it. Think about what those people provide that makes you want to read their emails. Do they send valuable content? Are their products and recommendations always high quality? Are they honest? All the things that you like about them are the things that your subscribers will respond to as well. Do more of that and less of the stuff that you might hear is really effective, but you hate personally. Download Your $97 Gift >>>> Here


The Blogging Institute Another important factor in building your credibility is to be careful of who you partner with. If you're setting up JV partnerships or ad swaps with other marketers, make sure you're familiar with their methods and their style. And let them know that you need to review whatever they're sending to your list before you will agree to email for them. If you recommend someone else's product or even just their email list, anything they do to annoy your subscribers is going to reflect back on you. Once that happens, the cat's out of the bag - even if you apologize to your list, they're going to be a lot less likely to trust you the next time you recommend something or someone. Finally, another good way to build your credibility is to interact with the people on your list. When they email you, respond back to them or answer common questions in another email, along with a quick note thanking the people who sent the question in by name. As your list grows, this gets harder and harder to maintain, but that personal touch will make a huge difference in how credible you appear to your subscribers.

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How To Avoid The Spam Filters One of the biggest challenges facing email marketers is keeping their messages out of their subscribers' spam folders. It doesn't matter how big or how responsive your list is if your emails never reach their intended target. Let's look at a few things you can do to help ensure your emails reach your subscribers. Probably the most effective way to make sure your emails get delivered is to have your subscribers whitelist you. This means they add your email address to a list of people who they want to receive email from. That way, even if the message might have been flagged as spam, it will still get through because it has specifically been approved. The trouble is, getting your subscribers to whitelist you is not as easy as it sounds. Every extra step makes it less likely that people will follow through, so by the time they opt in and confirm their email address, getting them to whitelist you is going to be difficult. The best thing to do is include information about how to do it on your email confirmation page as well as the first email you send them, and leave it at that. Another important factor in getting your emails through to your subscribers is to use a reliable email service that works hard to ensure that they maintain good relationships with the email services. Companies like Aweber and GetResponse put a lot of time into this, Download Your $97 Gift >>>> Here


The Blogging Institute and they have policies in place that help to ensure their deliverability remains high. If you run your own autoresponder script on your own server, it's very difficult to keep on top of this and your IP address could quite easily wind up on a blacklist. Which makes your deliverability very poor. Finally, be careful of what words and content you use in your email messages. Certain words, like "free" or "make money", often get flagged because they're so common in spam messages. You can get around this by purposely misspelling them or using some strange way of spelling them like "m@ke m0ney" but that can hurt your credibility with your readers. The best solution is to use the spam rating that most autoresponder services provide so you can see how high your email rates. If it's too high, the chances of it getting caught in a spam filter are much better so you should go back and edit it to correct some of the potential problems.

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How To Find JV Partners To Help Build Your Email List One of the most effective ways of building a list is by partnering with other marketers who have lists of their own. By working together, you can help each other grow your lists as well as help in other ways. But how do you find those people to JV with in the first place? The first people a lot of marketers think of when they go looking for JV partners are the "big names" in their niche. That is, the marketers who have the highest profile in the market. While those people probably have big lists and would be highly desirable JV partners, it's unlikely that they're going to work with you when you're just getting started. They're going to want to partner with people who can give them as much leverage as they can provide. When you're getting started, you're going to have a lot more success with smaller marketers who are also working on building their own lists. Think in terms of one step up the "food chain" from where you are. If you have a list with 250 people on it, you might look for JV partners who have 500 people on their list. Think in terms of your next step, not where you want to be a year or two from now. Where can you find these people? There are several places to do it: Download Your $97 Gift >>>> Here


The Blogging Institute - Market-related forums - Clickbank or other marketplaces - Google - Email lists you already subscribe to. Forums are a great place to find potential partners because you can interact with them before approaching them to partner with you. And if you're active in the forum, they will "know" you from there and be more likely to agree to some type of JV arrangement. Clickbank and other such marketplaces are another option. You can search for products that are related to your niche, and look for marketers who are building an email list on their website. If they're collecting opt-ins, they're obviously building a list and might be interested in working with you. Google is not nearly as targeted as the first two, but you can also search for your main keywords and look for websites that are collecting opt-ins. You should also keep an eye on the paid ads to find other marketers who are selling products related to your niche. Finally, if you're subscribed to some email lists in your market, every one of those marketers could be a potential JV partner. As already mentioned, don't try to partner up with the biggest marketer right off the bat, but look for newer marketers who are anxious to keep building their own list.

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How To Get Your Emails Opened Building a huge email list isn't going to be all that valuable if the people on your list don't actually open your emails. It's much more effective to have a smaller list with a good open rate than it is to have a huge list with a bad one. Let's look at a few things you can do to improve your open rate. Probably the most important factor is to actually provide value so your subscribers want to read your emails. If all you're sending is one pitch after another, and your emails are all full of hype, your open rate is not going to be very good. Lots of people don't bother to unsubscribe from email lists that they don't read, but they just hit the delete button whenever they see something from those people. This is worse than unsubscribing, because it gives you an overinflated list size - you'll never really know how many people you're actually reaching. Another important factor in getting people to open your email is to avoid using tricks. You've probably received plenty of emails with a subject line that says something like "You made a sale!" and then when you open it, it's just a sales pitch for something or another.

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The Blogging Institute These kinds of things might trick people into opening your email once or twice, but they're quickly going to lose all respect for you and start ignoring your messages. You want people to open your email for months or years to come, not just once or twice after they sign up. Your email's subject line will also have a bearing on how many people open it. Think of the subject as a mini-headline for the rest of the email. Arouse your subscriber's curiosity and make them want to open the email to find out what you've got to say. Just make sure it's related to what they're actually going to find when they read the email! Finally, make sure your email messages aren't getting filtered into the spam folders by the major email services. This is a bigger problem in some markets than others, since certain words will often trigger spam filters. But you should always test your emails with the major services like Gmail, Hotmail and Yahoo Mail. If your email provider offers a spam rating, you should also keep an eye on that. Aweber, for example, gives you a spam rating for every message. If it's under a certain number, it should be safe. It also tells you exactly what is being flagged as a problem, so if the rating is too high you can correct the things that are causing it.

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How To Monetize Your Email List Using Adsense Google Adsense is a popular way of monetizing websites. It's easy to set up and relatively low maintenance so lots of people like it. But because it's installed on your website, many people don't consider it for monetizing an email list. There are ways to do this, however - let's look at some of your options. The most effective way to monetize your email list with Adsense is to direct your subscribers back to your website, to pages that have Adsense displayed on them. The simplest way to do this is to include a snippet of your article in the email you send to your list, along with a link to read the whole thing on your website. This has several benefits: - Your content gives you more leverage. It's not only offering content to your email list, it's also adding content to your site which will help with SEO and other factors. - You're training your list to click through on your messages. Because they need to click through to your site to read the whole article, they get used to clicking on your emails. What do you think will happen when you send a promotion of some sort? They're a lot more likely to click on it! Download Your $97 Gift >>>> Here


The Blogging Institute - You can format your article however you want on your site. It gives you a lot more flexibility than what you can do in an email message, even if it's formatted in HTML. Another option for monetizing your email list with Adsense is to include the entire article in the email, but then link to other related articles in the archives on your website. This is going to more effective if you've got a decent number of pages on your site, but an effective way to help it grow is to archive all your emails on the site as well. Every time you send an email with an article or other content, add that article as a page on your site. It won't be long before you've got a nice sized archive that you can refer people to. And of course every page in the archive can have Adsense displayed on it. One of the big advantages of using your email list to direct traffic back to the pages on your site that are displaying Adsense is that you can target the highest paying pages more often. Once you figure out which pages pay the most per click, start funnelling more of your subscribers to those pages. Even if the page doesn't rank at all in Google, it doesn't really matter - you control your own traffic.

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The Importance Of Segmenting Your Email List Segmenting your email list sounds like a complicated task but it doesn't have to be. All it means is that you're splitting your lists up into targeted groups, which gives you more control over what you market and to whom. Let's look at a few things to consider when segmenting your list. The first thing you'll need to determine is how you want to segment. The simplest method is to set up a new list for each new product or website you're promoting, or at least a new list for each new topic. So if you're building a list in the internet marketing niche, for example, you might have lists on traffic generation, content creation, social networking, etc. This works well because when you want to send a promotion for something, you can target the list that would be most likely to be interested. In our example, if you were promoting a new traffic generation tool, you could send it to your traffic list but not the content or social networking lists. The drawback to building multiple lists is that it gets harder to keep track of it all as you add more and more lists. This is especially true if Download Your $97 Gift >>>> Here


The Blogging Institute you create a new list for every website or product, but even splitting it up by topic can get unwieldy after a while. It can also make it harder to email your entire list, since you have to send the email to every one of the lists that you've created. And if people are on more than one of your lists, you need to be sure they don't get the same message multiple times. Another option is to use a service that lets you segment your list from within the database. Some people on the list might be tagged with "traffic" while others with "content" but they're all ultimately on the same larger list. The advantage here is that you can easily email your entire list when appropriate, but segment it down to a smaller part when that makes more sense. Many email providers that offer this kind of list segmentation also make it easier to transfer people from one segment to another or add them to a new one. This can be helpful when you have both prospects and buyers on the list. When a prospect buys something from you, they can be moved to the buyers segment without having to subscribe them to a new list and unsubscribe them from the old one.

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Should You Write A Regular Email Newsletter? A few years ago, most internet marketers who were building a list sent out a regularly-scheduled email newsletter, also known as an "ezine." While some marketers still do this, it's not nearly as common as it used to be. Let's look at some of the pros and cons of sending out a regular newsletter. Probably the biggest disadvantage of sending a regular newsletter is having to come up with ideas for content on a consistent basis. If you have trouble finding topics to write about for your blog or website, you could be faced with the same issue for a regular ezine. There are ways to avoid this however. If you frequent any forums or blogs in your niche, you can find all kinds of ideas there by watching what other people are asking. You can do the same by setting up some Google Alerts for your market. Watch what is coming through on the alerts, and pick out any topics that you could use for your newsletter. There are several big advantages to a regular newsletter, however.

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The Blogging Institute For one thing, it gets your subscribers used to seeing your emails on a regular basis. Whether you send one every week, every two weeks or every month, they will get used to seeing that email from you, and as long as you continue to provide valuable content in it, they will probably be more likely to continue reading it. This is particularly effective if you use some sort of tag in the subject line to identify your newsletter. Another big advantage is that you can include both content and ads in the same email. Just what ratio you use will depend on your market and how open your list is to marketing, but you can include promotions for your own products, promotions for affiliate offers or even sell advertising spots to other marketers. A third advantage to a regular newsletter is that it forces to you to create content, which you can then repurpose for other things: - Post it to your website or blog - Let your affiliates use it for promoting your products - Post it on other sites like Squidoo or Tumblr etc. Don't let the thought of "having" to write a regular newsletter put you off. It's not as difficult as it might sound, and once you've been at it for a few issues you'll get into a groove where it will just become part of your content creation strategy.

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Tracking Your Email Results Email marketing, especially when you use autoresponders, can be easy to set and forget. Once the messages are queued up and you are collecting subscribers, it more or less runs itself. But if you're not tracking your results, you're probably leaving money on the table. Let's look at what you should be keeping an eye on. Most email service providers, like Aweber and GetResponse, provide stats for open rate, clickthrough rate, bounce rate and various other things. Two of the most important things to track are your open rate and clickthrough rate. These numbers will tell you how many people are opening your emails and how many people are clicking through on the links in them. That's assuming there are any links in it, of course - some emails you send may not have any. When you track these numbers, you can test different subject lines or link text and see which ones give you better results. Most autoresponder services will let you split test your messages - send one email to part of your list and another email to the rest. This lets Download Your $97 Gift >>>> Here


The Blogging Institute you test different options within the same email and see which one performs better. Another thing you can track is sales conversions. This is a little more difficult to set up, since you need to pass some information from your email through to your website, then on to the thank you page after purchase. But if you're not sure how to set up the technical side of it, you can outsource it for relatively little money. Someone who knows how to set it up can do it pretty quickly. By tracking your conversions, you'll find out which emails are actually converting into sales. If you're promoting the same product in several messages, this is critical since you want to find out where in your email series the most sales are being generated. If you want to get really detailed tracking, you could even tag each link within the same message separately so you can see which specific link is driving sales. How detailed you get is up to you, just keep in mind that there is a point at which the data you get isn't worth the time it takes to track it all. The easiest way to track these numbers is in a spreadsheet like Microsoft Excel or Google Docs. This lets you track the results over time, and you can use that data to perform "what if" calculations or generate graphs to make it easy to see how your results are trending.

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Why You Should Be Using An Autoresponder Service There are a number of autoresponder services out there, with prices ranging from under $20 to several hundred dollars per month. But many internet marketers hesitate to pay these monthly costs and would prefer to pay a one-time fee for an autoresponder script that they can run on their own server. While it may seem like a good way to save some money at first glance, there are several reasons why running your own autoresponder script is not only a bad idea, it can actually hurt your business in the long run. The biggest drawback to running your own autoresponder script is deliverability. Deliverability is probably the single most important factor in building an effective email list. If your messages aren't getting to the people on your list, it won't matter how large the list is you're not going to see very good results. There are a lot of factors that affect the deliverability of your email, but the biggest are spam filtering and blacklisting. If you use words in Download Your $97 Gift >>>> Here


The Blogging Institute your emails that can trigger spam filters, that's one problem, but it can also damage your deliverability if a lot of people click the "spam" button in their email software when your message lands in their inbox. If it happens too often, the IP address of your server can get blacklisted, so any email you send from it may not even get to your subscribers' inboxes. The big autoresponder companies take these things very seriously, and work hard behind the scenes to make sure they don't have problems with the messages they send out getting delivered. Managing this would be a full-time job in itself, so if you choose to run your own email server you're really not saving any money - you're just trading it for the time it takes to manage. Another problem with running your own email server is maintenance. Whenever the script gets upgraded, you need to install the update (or pay someone to do it for you) and make sure that everything is backed up in case the upgrade doesn't work properly. And if it doesn't, your subscriber database can be at stake. It's just not worth the risk when you can use a service that handles all that stuff for you. When it comes right down to it, the cost of an autoresponder service shouldn't be a problem anyway. If you're building good relationships with your lists, you should be able to easily make back the cost of the service every month (and then some). Don't be penny-wise and pound-foolish - get started on a good foundation by using a reliable autoresponder service.

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Conclusion Hopefully this report has given you some insight into list building, both why you should be doing it and how to get started. And remember, the most important part of the process is to just get started. Don't worry if your first effort isn't a home run. Chances are it won't be. But you'll learn a lot more from actually taking action on these strategies than you ever will by simply reading about them. And something else you'll probably find is that once you start building your list, and getting responses to your emails, you'll quickly get a feel for what people are really looking for. No matter how thoroughly you plan ahead of time, you'll probably find that your subscribers get as much or more value out of stuff that you didn't even think about when writing the email as they do from what you intended them to. And this kind of feedback is invaluable for creating a successful customer-focused business. If you listen to, and respond to your Download Your $97 Gift >>>> Here


The Blogging Institute subscribers, it becomes easier and easier to create products, write articles or blog posts, put together helpful videos or any other type of content creation. It's just a matter of getting started and taking that first step.

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List Building Strategies  

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