Victoriaâ€™s Secret PINK & Brunette Barbies Accessory Collection Alexandria Angel
Table of Contents
Introduction Objective Victoria’s Secret Victoria’s Secret PINK Brunette Barbies Mutual Target Customer Product Comparisons New Product Assortment
Taking a look at the product assortment in Victoriaâ€™s Secret, I found a niche that has a great opportunity to expand on. The company has created jewelry here and there but has not taken full advantage of their potential.
Solution: I have an accessories business, â€œBrunette Barbiesâ€? that is looking to grow. My business has a similar aesthetic to V.S. PINK, and I think that we could collaborate in order to create the perfect accessories line for their brand.
Brunette Barbies will collaborate with Victoriaâ€™s Secret to create an exclusive jewelry line for their PINK brand.
Victoriaâ€™s Secret Overview
Company History -Established in San Francisco in 1977 -Bought out by Limited Brands in 1982 -Largest subsidary of Limited Brands (over 40% of sales) -North Americaâ€™s number one specialty retailer of womenâ€™s intimate apparel Overview Leading specialty retailer of lingerie and beauty products Target Customer: 15 to 60 yearold, middle to upper class, working woman
Victoria’s Secret PINK
October 16, 2002- Victoriaâ€™s Secret announced the launch of Pink, a new lingerie line targeted to 15-to-22 year olds. The strategy driving this launch is to introduce the teenage girls to Victoriaâ€™s Secret stores. PINK is now a billion-dollar loungewear brand that is under the umbrella of the $10 billion conglomerate, Limited Brands. PINK sells underwear, sleewear, loungewear, beauty products, and accessories.
Overview Brunette Barbies is my up-and-coming, online accessories brand looking to expand. My company is targeted to young girls. The overall aesthetic is bright, fun, and primarily pink. Each piece is made â€˜for everyoneâ€™s favorite girly-girl.â€™
Mutual Target Customer
Both targeted to young girls PINK:15-to-22 year olds Brunette Barbies: Young feminine girls Perfect combination of pink and sparkle
When taking a look at Victoriaâ€™s Secretâ€™s jewelry, there is definitely a need for expansion. Their current website showcases very few jewelry pieces. Their accessories mainly focus on phone cases, water bottes, and beach gear. Although they have a similarly girly aesthetics, there is not much of a jewelry assortment for PINK. That is where Brunette Barbies comes in.
Brunette Barbies is a perfect match for PINK to collaborate with. Both brands not only have similar target customers, but also aesthetics. Brunette Barbies has a bigger variety of accessories, and is constantly growing. Therefore, my company can work with Victoriaâ€™s Secret to create a whole new line to add to the PINK brand.
New Product Line
“Everyone wants a piece of pink!” -Chloe Hart California “Pink is a girl’s favorite accessory!” -Holly English Maryland
“I want to rock pink from head to toe.” -Callie Sars New Jersey
“What’s next for Victoria’s Secret?” -Katie Day Maryland
Brunette Barbies for Victoriaâ€™s Secret Summer 2015 Collection
Charming Chain Necklace Tickled Pink Tassel Bracelet
Puppy Polka Necklace Victoriaâ€™s Sparkle Bracelet
Party in Pink Necklace Puppy Love Earrings
Think Pink Necklace Think Pink Charm Bracelet