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02.18.16


O P E N I N G S TAT E M E N T

Alexandra Loew, Inc. is a studio of architects and designers with offices in Los Angeles and New York. Trained as an architect and possessing an encyclopedic knowledge of the decorative arts, Alexandra and her team create singular environments that “strike the balance,” as one client observed, “between discipline and revolt.” Rather than a signature style, there is a signature process. With every project the firm endeavors to craft a narrative with its clients: to conjure a unique mood and set forth an unexpected and artful vision. With this design direction as touchstone, consultants are engaged, materials developed, art collections acquired, colors calibrated, and assemblies detailed to ensure the final product strikes the perfect chord. The result is iconic interiors for discerning individuals and brands which embody visions they had always dreamed of, but never imagined. This highly personalized process has garnered critical attention and a devoted clientele that value the clarity of vision and informed perspective. The work is regularly featured in leading lifestyle, cultural and shelter publications including Elle Decor, Cultured, 1st Dibs, Hamptons C&G, C Magazine, Luxe Interiors + Design, InStyle, and Vogue Living.


CONTENTS

I. O U R S T U D I O

An overview of our team, their expertise, and projects on the boards I I. O U R W O R K

Select projects completed over the last decade I I I. O U R P R O C E S S

A look at how we work, from mood boards to technical drawings


OUR STUDIO / CURRENT PROJECTS

The core of our business is residential interiors. Our practice has expanded into new territories of late, and we are aiming to make an impact in the public realm in hotels, spas, restaurants and retail. R E A L E S TAT E D E V E L O P M E N T S At One Madison Park, our clients (a British entrepreneur & an art gallerist) approached us to build out their 7,400 square foot duplex, with a proposed budget of $5 million. We are currently working on a pair of luxury model apartments for a real estate developer on the Guangzhou Peninsula in China. The $1.9 million budget includes all interiors for 7,700 square feet and custom-designed furniture. R E TA I L & E N T E R P R I S E E N V I R O N M E N T S The most public works we have completed are shops and office headquarters in Los Angeles and New York. The Silverlake lifestyle mecca, LAKE, is a 1,500 square foot retail environment designed on a $100,000 budget for Melissa Lovoy, proprietor and former American Eagle design director. We designed the Park Avenue executive suites of a capital management firm with 20 billion dollars in assets. P R I VAT E R E S I D E N C E S Our predominant project type, we tailor each residence to the site, architectural shell, and aesthetic fantasies of our clients. One of our most recognized recent houses is a complete re-envisioning of a 1990’s developer house in the Hamptons into an old dutch farmhouse with contemporary art influenced by the Old Masters. The clients, a capital management CEO and a financial news reporter, spend weekends at the 7,700 square foot, $8 million estate. An apartment for a collector of neo-classical art and Art Deco pottery is featured in the issue of Elle Decor - “The Talent” issue. We are currently designing eight properties in seven cities. PROJECTS IN DEVELOPMENT House, Manhattan Beach, CA 5500 SF remodel and decoration, Fall 2016 Apartment, NY, NY, 5000 SF interior decoration, Spring 2016 Two Model Apartments for multi-unit residential towers, Guangzhou China, Fall 2016 House, Marina del Rey, CA 10,000 SF remodel and decoration, Summer 2016 Townhouse, NY, NY, landmarked property, gut renovation and decoration, Winter 2016 House, Hancock Park, CA 6500 SF remodel and decoration, Spring 2017 House, Lake Tahoe, NY, 7000 Interior Design new construction, Summer 2017 House, Santa Cruz, CA, 6500 SF landmarked remodel, addition and decoration, Fall 2017


KEY PERSONNEL ALEXANDRA LOEW PRINCIPAL Alexandra Loew is the founder and principal at Alexandra Loew, Inc. Her professional life began producing documentaries and commercials for the likes of the BBC and Imaginary Forces. She holds a Master of Architecture from UCLA and a BA from University of Chicago, with a Certificate in Social Anthropology from the London School of Economics. She is the author of several essays on architecture, urbanism and interior design, and has held teaching & lecturing positions at schools of architecture including SCI-Arc, Yale, OTIS College of Art + Design, and University of Limerick. Alexandra’s passion, experience and cultural knowledge inform the design approach at her studio, which she founded in 2004. Prior to establishing her firm she worked for Morphosis, working closely with Thom Mayne on writing commissions and conceptualizing competitions, civic, and academic projects. She has sat on several boards including LACMA’s Decorative Arts and Design Council, and Bill T Jones Dance Co / New York Live Arts. 1. ARCHITECTURE THOMAS SANSONE NEW YORK STUDIO LEADER Thomas Sansone is a graduate of MIT and Williams College. His professional experience began with the Solomon R Guggenheim Museum from 1988 to 1994, working as the Director of Capital Planning. Under his direction, the Museum restored the Frank Lloyd Wright building, completed an addition by Gwathmey Siegel & Associates, and culminated with work for the Rubell Family Collection. Working with Alexandra Loew since 2008, Tom leads the firm’s New York projects, including apartments on the Upper East Side and in Gramercy Park, and a major house renovation in the Hamptons. His exacting standard for drawing details ensures that each project is well built and managed. NATHALY DER BOGHOSIAN LOS ANGELES STUDIO LEADER Nathaly der Boghosian holds a Bachelor of Architecture from California State Polytechnic University. Prior to joining the firm in 2011, she lead design for institutional, housing, hospitality and cultural projects across the globe, including a hotel in Mazatlan, Mexico and a theater in the Taubman Museum of Art in Virginia. Nathaly’s role on projects starts in the conceptual phases and dovetails into overseeing the integration of each project’s concept through execution. Her projects have included two model apartments for a luxury residential development in GuangZhou, China; restorative and integrated improvements to an historic residence in Los Feliz, Los Angeles; and a forthcoming house for a recording artist in Los Angeles. Nathaly is fluent in English, Spanish, and Armenian and has traveled extensively. ELLEN PARK JUNIOR ARCHITECT Ellen received her BA in Architecture from the University of California, Berkeley. Her studio and travels in Spain mark a notable cultural experience. Ellen is an enthusiast of German auto design, Japanese fiction, and is fluent in Korean.

2. INTERIORS SAMANTHA LONGMAN CREATIVE DIRECTION & IMPLEMENTATION Samantha Longman received her BFA from New York University with a concentration in abstract painting. She brings years of experience working in the contemporary art world at galleries such as Marc Foxx, LA><ART, and The Horticultural Society of New York, as well as with artists Anna Craycroft and Rachel Foullon. She adds an aesthetic and organizational order to the office’s artistic output. BAILEY HUNTER CUSTOM MATERIAL DEVELOPMENT AND FABRICATION Bailey Hunter graduated from Parsons School of Design with a BFA in fine arts. She has worked for design firms in disciplines of fashion, jewelry, interiors in product and textile prototyping. For Alexandra Loew, she brings her expertise and resources in craft techniques to custom materials and development. She has directed design for three craft cooperatives in India and South Africa, and is an authority on Indian craft techniques ranging from hand hammered silk to mashroo and embroidered warli. As Head of Research & Customization, she focuses on conceptual development and the realization of custom materials and products. BILLY JEAN PAET PROCUREMENT Billy Jean joined the team after working with residential interior designer Connie McCreight. Her expertise in job tracking and management, sourcing materials and liaising with work rooms in the service of luxury brings a level of professionalism to production and implementation. 3.

FINANCE

SETH DAVID CONTROLLER Seth is the Controller and Head of Finance at Alexandra Loew, Inc. He is known for his affection for technological innovation in book keeping and has a following worldwide consisting of accountants, book keepers, and small business owners, as well as consultants and technology enthusiasts. Seth holds a bachelor’s degree in Accounting from Pace University.


I I. O U R W O R K

LOUNGE A hand-screened fabric mingling Art Deco and primitif motifs was designed to complement a clientâ&#x20AC;&#x2122;s collection of bronzes by Deco-era sculptor Pierre Le Faguays


I STRIVE TO CREATE AN ELEMENT OF THE UNEXPECTED IN POLISHED ENVIRONMENTS. LIKE CREATING A BEAUTIFUL MESS THAT SURFS THE LINE BETWEEN GOOD TASTE AND DECADENCE. â&#x20AC;&#x201D; A L E X A N D R A L O E W, D O M A I N


LOUNGE + GATHER Divergent collections of Italian design, contemporary photography and Tang Dynasty terra cotta are unified within a classically organized floor plan. Vivid palettes and a clash of styles and patterns eschew traditional good taste in favor of radical eclecticism


HALLS + CORRIDORS (above) A photograph by Telemach Wiesinger hangs from the coat hook of an Italian hall mirror. The vessel is Max Laeuger and the sconces are Felix Agostini. (left) Custom runners create a path of flowers down halls and vestibules


DINING Earthy clay tones ground pops of color and a flamestitch pattern in this dining room, which mixes iconic 70â&#x20AC;&#x2122;s pieces by Milo Baughman and Paul Evans with Tang Dynasty terracotta


ENTRANCE + LOBBY (above) To a collection of Wendell Castle’s early experiments in injection-molded furniture—pictured here, The Cloud Shelf— we added turn-of-the-19th-century psychotropically-induced experiments in the plasticity of stoneware from artists and communes such as Taxile Doat, Zsolnay and Majorelle. (left) Bentwood chairs by Josef Hoffman and a table by Otto Wagner lend a measure of sobriety to the scene on The Cloud


KITCHEN + DINING Shades of red and pink are juxtaposed with a stainless steel kitchen


LOEW IS CLEARLY AN AUTHORITY ON THE DECORATIVE ARTS—SHE USES WORDS LIKE “PASSEMENTERIE” AND “CERUSED” WITH AUTHORITY. BUT SHE ALSO THINKS ARCHITECTURALLY. — 1ST DIBS


FOYER + ENTRY Tom Hunter’s “Art of Squatting” re-imagines Vermeer’s iconic “Art of Painting” as a painterly photograph set in a London squat. The lead and hand-blown roundel transom windows are among the traditional Dutch architectural details custom-made to create the historic foil to a collection of Dutch-inspired contemporary art


DINING For a project that played up anachronisms in Dutch art and farmhouse vernacular, we designed a dining room around a triptych of photographs by Sharon Core. The artist sources and cultivates seeds for flowers identified in the still life paintings of Old Dutch Masters, then photographs them in a state of glorious decay. Collections of Delftware and tobacco jars from Dutch trade routes lend historical gravitas to whimsical antiques from early twentieth century


GREAT ROOM Custom building materials and decorative arts sourced in The Netherelands set the stage for a contemporary photograph by Hendrik Kerstens, capturing his daughter dressed as a Trappist nun, with flexible ducting for the ruff. Italian-milled mohair with a pattern â&#x20AC;&#x153;gauffragedâ&#x20AC;? upon it, an arcane French tradition, is the backdrop for a collection of dinanderie and Delft


LIVING In the living room of a Hamptons beach house, the architectural features are delineated through lustrous and shell-like shades of plaster


FOYER In place of a wall dividing a stair hall and entry, we inserted a panel of industrial copper mesh. Itâ&#x20AC;&#x2122;s frame was inspired by the Dutch Ripple and conceals a picture hanging system for a series of photographs by Lendeert Block. An 18th century dresser depicting scenes from the Friesland provinces. The shovels , part of a series of discarded farming equipment that is laser-cut and reassembled, are by Cal Lane.


STAIR HALLS + BATHS (left) A stair hall in a Dutch-themed beach house. Period appropriate details are mixed with Old Master inspired contemporary art. (right) A bath at the top of the propertyâ&#x20AC;&#x2122;s turret


STUDY + CLUB In a study, a masculine curation of pre dominantly French decorative arts: a mood we call “French Cowboy.” Walls are cerused oak. The verre eglo mise mural is Max Ingrand, the pottery is Charles Catteau’s “Africain” series, collected by Pierre Berge and Yves St. Laurent. The writing table is Leon ed Maurice Jallot and the carpet is Jules Leleu. The Wh iting & Davis trim on the motorized roman shades is a bronze mesh


BEDROOM SUITE Silk drapes are loomed to our specifications so that drapery panels have no cuts and the pattern is uninterrupted at the hem. The bedspread, a vintage Fortuny fragment, is backed with cashmere


CLARITY OF FOCUS TRUMPS SINGULAR STYLE FOR LOEW. â&#x20AC;&#x201D; C MAGAZINE


SMALL SPACES Bold pattern and dark moody colors are a favorite in small and unexpected places. Keith Haring-esque wallcovering in a powder room (left). Black wainscot frames Simon Storey’s “Torn Lace” limited edition wallpaper (above)


PATTERNS + POP (above) In a West Village townhouse, all furniture was recovered with the same printed velvet to achieve a “neutral” effect. The whimsical pursuit is amplified by the pair of “Traccia” tables by Surrealist Meret Oppenheim. (left) Tribal elements with furniture by the icons of contemporary architecture and design is a studio hallmark. Here, the Feltri chair by Gaetano Pesce and a Gambian neck rest


ALEXANDRA IS THE WES ANDERSON OF INTERIOR DESIGN. â&#x20AC;&#x201D; J E N N I F E R S C H A B, P R I N C I PA L , R I O S C L E M E N T I H A L E


PRIMARY COLORS + FORMS In a Gramercy Part apartment, furnishings are sculptural, to complement the harp, and the colors are primary. Jan Eckselius “Ribbon Chairs” with a “Metafora” table by Massimo & Leila Vignelli


SMALL SPACES (above) A study mixes iconic contemporary furniture and bright pops of color. (left) This screening room garnered recognition for the application of intense color and graphic pattern in a small space; the revival of damask from the heritage House of Scalamandre is paired with 70â&#x20AC;&#x2122;s classics from Paul Evans and Michel Ducaroy


ALEXANDRA TREATS HER CLIENTS THE WAY BARBARA D’ARCY TREATED CELEBRITIES: AS MUSES. — F R E D A . B E R N S T E I N, M AY 2 0 1 5


GALLERY An overlooked entry was reimagined as a gallery & butlerâ&#x20AC;&#x2122;s bar. For an ever-expanding collection of works-on-paper, we designed a hanging system from copper plumbing parts to echo the rough industrial shell. The works hang from black chain and are easily moved about without disrupting the silk burlap wall covering. We left the chains dangling to hint at the decadence beyond


LIVING The living room is a lofted space that exposes the building’s structure - it was originally a “stick” factory building, built in the 1800s. The furnishings were sourced on eBay, flea markets, and buying trips to France & Belgium


VESTIBULE The collections in this room were curated by color: the grouping of French black pottery includes pieces by Acolay and the Vallauris commune. The plaques are Wedgwood basalt. The photograph is Andreas Serrano


CABANA In a pool house, rough timber framing and raw brick floors were exposed. Bold graphic fabrics and Mediterranean materials create a romantic-exotic resort atmosphere


POOL HOUSE Modern updates included a bathroom, kitchenette and changing rooms


AS A FILMMAKER, LOEW WORKED TO FIND THE BEST MATERIAL TO TELL A STORY. AS A DESIGNER, SHE DOES PRETTY MUCH THE SAME. â&#x20AC;&#x201D; HAMPTONS MAGAZINE


SUITE We looked to the sexiest eraâ&#x20AC;&#x201C;the 1970sâ&#x20AC;&#x201C;and commissioned fashion house Whiting & Davis to fabricate the liquid gold mesh draperies in a dressing room (above). The dressing table millwork is lacquered to a French polish (right). Clarity of bold, curvy shapes & clingy, sultry surfaces gave the minimal palette a maximal impact


SUITE A clientâ&#x20AC;&#x2122;s adoration of Silver Screen-era starlets was translated into a master suite for a private fantasy about boudoir gla mour. Studying the studio portraits of George Hurrell, we developed a palette of statuesque forms, luxe materials, and stark minimalism


I I I. O U R P R O C E S S

We listen to clients, then interpret and embellish their desires. The result is focused, artful, and enchanting environments that are everything theyâ&#x20AC;&#x2122;d ever wanted, but nothing they had dreamed of. And while we have a penchant for drama, we believe in expertise. Our studio calibrates every last detail, working seamlessly with local executive architects, or core and shell architects, and teams of consultants. Our collaborators value the technical skills that our office delivers, and the architectural level at which we execute directives for detail and assembly.


WE WORK TO ESTABLISH A CLEAR VISUAL LANGUAGE AT THE ONSET OF EACH PROJECT. THE GOAL IS TO BUILD SPACES THAT MEET ALL OF THE CLIENT’S NEEDS AND POSSESS ENDURING VALUE, WHILE UNEARTHING A SENSIBILITY UNIQUELY THEIR OWN. — A L E X A N D R A L O E W, L U X U R Y H O M E Q U A R T E R LY, FA L L 2 0 1 2


SIGNATURE â&#x20AC;&#x153;MOOD BOXESâ&#x20AC;? Drawing from fashion, cinema, nature and the various decorative arts traditions, we develop palettes of actu al and inspirational materials in signature mood boxes


TECHNICAL DRAWINGS + CUSTOM MATERIALS (above) Drawings for workrooms and contractors detail fabrication and installation for parchment tiles, hand-blown roundel glass and lead transoms, and back-lit horsehair vitrines


CUSTOM MATERIALS + APPLICATIONS Hand-dyed goat skins (”parchment”) are laid up in tiles with plaster-of-Paris grout lines. They form the back drop to a ca. 1930 Swedish secretary by Erik Chambert which has been retrofitted to conceal fridge-freezer drawers and a cocktail bar, for a master suite


CUSTOM FABRICS Sketches and strike-offs for a custom toile de jouy fab ric printed on solution-dyed linen depict the clientâ&#x20AC;&#x2122;s ancestry. All drawings and production supervision were done by our studio


RETROACTIVE HISTORY The custom heritage toile was used to re-upholster antique Bergere chairs. We scaled traditional French and Flemish patterns to stencils for beams and floorboards - here the floor stencils create the effect of marble parquet


CUSTOM FABRIC DESIGN + IMPLEMENATION Source materials and custom artwork for a hand-screened design mixing Art Deco and primitif influences. All drawings and production supervision performed by our studio


REN DERINGS Renderings generated for luxury model apartments on the Guangzhou Peninsula in China, showing materiality and furniture selection


TECHNICAL DRAWINGS Drawings for workrooms and contractors coordinate all consultants on the team. Shown here, drawings for luxury apartments for a developer in Guangzhou China


SELECT PRESS

C Magazine

Angeleno

LA Canvas

Riviera

Luxe

InStyle

Put an Egg on It

O (Oprah At Home)

ELLE Decor

Vogue Living

1stDibs Introspective Magazine

Domino

Cultured

Architect Magazine

Domaine Home

Los Angeles Magazine

Decor Russia

Hamptons C&G

1stDibs

Apartment Therapy

Architectâ&#x20AC;&#x2122;s Corner Remodelista Huffington Post Luxury Home Quarterly California Home + Design 306090 Lucky Magazine


ALEXANDRA LOEW NY 37 West 28th Street 11th Floor â&#x20AC;&#x201D; TAS New York, NY 10013 +1 212 655 3045 aloew@alexandraloew.com

ALEXANDRA LOEW LA 6404 Hollywood Blvd. Suite 205 Los Angeles, CA 90028 +1 323 498 5790 aloew@alexandraloew.com


GIVEN THE HIGH AND LOW PERSPECTIVES ON THE NETHERLANDISH TRADITIONS, SHE BEGAN CALLING THE PROJECT DOUBLE DUTCH. â&#x20AC;&#x201D; H A M P T O N S C O T TA G E S A N D G A R D E N S


HER PROCESS COMBINES HER DEEP UNDERSTANDING OF ART AND DESIGN HISTORY WITH A THOROUGH “RETROACTIVE INVENTORY” OF EACH CLIENT, AN INVESTIGATION INTO ANY BIOGRAPHICAL CLUES THAT MIGHT ILLUSTRATE HIS OR HER UNACTUALIZED DESIRES. — C U LT U R E D M A G A Z I N E


ALEXANDRA LOEW’S PROCESS COMBINES HER DEEP UNDERSTANDING OF ART AND DESIGN HISTORY WITH A THOROUGH “RETROACTIVE INVENTORY” OF EACH CLIENT, AN INVESTIGATION INTO ANY BIOGRAPHICAL CLUES THAT MIGHT ILLUSTRATE HIS OR HER UNACTUALIZED DESIRES. — J A N E L L E Z A R A , C U LT U R E D , F E B R U A R Y 2 0 1 5

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