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Ali Dalton Katrina Olson ADV 350: Writing for Public Relations Spring 2014 Assignment 2 News Release February 10, 2014 Public: UIUC students: specifically those in the Teach For America RSO, elementary and secondary education majors, and anyone interested in working with Teach For America post grad. Strategic Objective: The objective of the news release is to increase awareness about the concert and get people to come to the concert. In past years, attendance has not been as great as the members of Phi Sigma Pi would like it to be, so this year they hope to draw a big crowd to increase donations for TFA. This year, all donations are going to classrooms in Urbana and Champaign, so it is important that there is community support at the concert. Key Message: The benefit concert is a fun way to give back to the Champaign-Urbana community. Type of Release: Announcement


Contact Ali Dalton, Public Relations chair (847) 767-9708 adalto2@illinois.edu FOR IMMEDIATE RELEASE

ROCK OUT WITH YOUR CHALK OUT Champaign, IL—On November 6, 2014 the National Co-Ed Honors Fraternity Phi Sigma Pi will be hosting a benefit concert for Teach For America at the Canopy Club featuring student bands. The three bands scheduled to perform are Justin Rondon, Aubrey Terrace and The Pem Maruvanda Experience. While rocking out, attendees will be helping kids in the ChampaignUrbana area with all proceeds going to Teach For America classrooms.

Asher Okin, the philanthropy chair for Phi Sigma Pi gave a brief description of the organization, “TFA is a non-profit organization that helps train teachers who are then put in low-income schools and districts to give students there a better education.” In past years, proceeds from the concert have gone to Teach For America, but this year donations will be given to TFA classrooms in the towns surrounding the University.


Chris Reed has attended the concert in previous years, but this year he is helping plan the concert. “I’ve been to two benefit concerts, and every year they’re better. This year is exciting for me because I get to help plan the event. There are some great bands lined up and it’s for a great cause, so it makes the night even more fun.”

Tickets for the concert will be sold at the door for $8. There will be a raffle for several prizes, with each ticket being $1 or six tickets for $5. The first band will take the stage at 9:30 p.m., but doors open at 9 p.m.. Be sure to arrive at the Canopy Club early to get a front row spot for the ultimate head-banging experience. ### Phi Sigma Pi is a National Co-Ed Honors Fraternity open to students of all majors with a 3.0 GPA. Phi Sigma Pi holds events for members and the public based on their three pillars of scholarship, fellowship and leadership.

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https://www.facebook.com/events/346991472103929/?ref_dashboard_filter=calendar.

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