Alexandra Service Book

Page 1


quality That’s why more people choose Alexandra than any other workwear provider

perfect THE


Service designed around you Alexandra has been serving the needs of customers for 165 years, beginning as a linen and drapery company in Bristol. We were one of the first providers to offer workwear and uniforms to companies across the UK. Over the years, we have adapted to changing markets and tastes, maintaining our place at the forefront of the workwear industry. Thanks to our years of experience, you can count on us to deliver exactly what you need, on time and on budget. The quality of our clothes is a given, but we truly stand apart through the excellence of the service we provide.

By Appointment to Her Majesty The Queen Suppliers of Corporate Uniforms and Workwear MWUK t/a Alexandra

We’ve been doing this for decades The Alexandra team has worked with some of the most recognisable brands in the UK, including Sodexo, Aramark, the NHS and the Royal Household, helping their employees look and feel their best. We can bring the same processes and professionalism to your business too.









We work with leading organisations across Europe and the world to develop workwear for every type of company, from sole traders to multinational organisations. Our global strength and professionalism can bring a world of difference to your business.










Alexandrk HISTORY

A heritage we’re proud of Alexandra began as a linen drapery firm during the 1850s. By the beginning of the first world war we were supplying women volunteers with nursing uniforms and workwear. Our links with the healthcare sector remain strong to this day. From the start, we have focused on providing quality garments while offering excellent service. We have taken those guiding principles to offer smart and professional workwear to a range of business sectors. We continue to stay ahead of the curve, using the latest developments to deliver workwear to your business. Our strong heritage can help shape your future success.




focused ON YOU

Look on our team as part of your business, delivering industry and sector expertise. SERVICE Thanks to our expertise across a range of different industries, we will know the sector you operate in and the challenges you face. Our award winning customer service team will do everything we can to deliver to your needs.

SUPPORT Our customers value being able to contact us at a moment’s notice. We are here for you online, via a phone call or face to face. From our initial consultation through to implementation and ongoing account management, we will work closely with you.

ACCOUNT MANAGEMENT Our Account Managers bring sector expertise and knowledge to your business. It’s their job to make your life easier and they will act as part of your team. They will deliver the right professional look and engage your workforce too.

DEDICATED ROLL-OUT When it comes to distributing uniforms to your colleagues, our dedicated team will make sure everything goes smoothly. Each representative has a broad and deep understanding of the industry sector they cover.

THE RIGHT SIZE Feel great in the workplace with correctly fitted workwear. We have fitted men and women of all proportions and offer a range of options beyond off-the-shelf solutions. You can rely on our sample service and on-site sizing to create the perfect fit.

PERSONALISED WEAR Make your uniform truly your own with our personalisation service. From your brand colours to a printed or embroidered logo, we can create a point of difference to set you apart. We can even add your employees’ name or initials, quickly and cost-effectively.

INDUSTRY EXPERTS Over the years we’ve refined our core products and their design to ensure they are the best they can be. We understand the sectors you work in and the challenges you face day-to-day, so we can better support your business, big or small and whenever you need us.


Our range of expertly designed workwear lines supports your changing needs.

QUALITY PRODUCTS We help you create a great impression and keep your teams comfortable by using the best fabrics we can find. Materials are selected to be longlasting and non-fade. We source commercially in order to get you a better price and thoroughly test all finished products. By imposing stringent ethical standards we are able to control and monitor our factories across the globe.

ATTRACTIVE DESIGN Our talented designers have an in-depth knowledge of the latest fabrics and keep up to date with fashion trends and design technology. Their expertise means our workwear is stylishly contemporary while also being adapted for specific industry sectors. Our designers are also experts in tailoring to various sizes and to gender to ensure the right cut.

APPROPRIATE SOLUTIONS Every workplace is unique. We will spend time with you getting to know your specific requirements and then work alongside you to make sure every solution is exactly right. At Alexandra, one size never fits all and our award-winning customer service is testament to this.

INNOVATIVE MATERIALS Thanks to constant innovation, we offer the widest range of workwear in the UK. Our infection-control fabric for healthcare scrubs is just one example. We are constantly finding new ways to solve problems, while keeping an eye on our environmental responsibility too. Our ethical stance means we ensure better rights for our workers around the world.




Introducing a new uniform is an important step in any business. We’re here to provide all the support you need.

STOCKED WORKWEAR Your business is one of a kind. We will tailor our support and recommendations to your needs. Thanks to our global operations, we will source expertise from around the world to deliver the right solutions just for you.

CUSTOMER DELIVERY Nothing should hold up your business. So once your workwear has been designed and manufactured, we will deliver it to you as soon as possible. From bulk delivery to delivery across multiple addresses, just let us know what you need and we’ll do the rest. We can also sort items into individual wearer parcels, improving efficiency while saving time and money.

online EASY


To find out more about Alexandra, visit our international website:


Quick shop

Approving orders

Quick and easy

Bulk orders

Exclusive offers

User accounts

You concentrate on the business, we’ll deliver the workwear. We offer a range of online services to help you order garments whenever you need them. CUSTOMISED ORDERING PORTAL If you’re a large organisation operating across a range of sites, our ordering platform ‘DETAIL’ gives you full control of workwear ordering. It’s fully personalised, so approved staff can browse your range and place orders directly.

BUSINESS TO BUSINESS We offer business to business functionality, enabling you to manage any number of users and delivery points in one central invoicing account.

WEARER SELF-PURCHASE Our self-purchase platform lets you create your own online store for wearers to purchase uniforms and buy replacement garments as well as other wardrobe essentials. Your colleagues benefit from instant and easy access to their uniform range.

The first online workwear embroidery service

Alex Direct is a ground-breaking service that lets you brand and personalise uniforms online. Designed to be intuitive and easy-to-use, the service lets you upload elements like logos or employee names and view the prototype garments. The workwear is then created and delivered to you within 5 - 7 working days.


supply chain,


The clothing industry has a responsibility to the environment, and we take our responsibility seriously. We regularly and thoroughly review our energy and transport use to keep our carbon footprint to a minimum. We also reduce pollution along the whole of our supply chain, using contractors and associates who are held accountable to our CSR policies.

Acting ethically We have been full members of the Ethical Trade Initiative (ETI) for over ten years and fully support their vision to act responsibly and promote decent work. We have formulated our business strategy in line with the ETI Base Code. We base our audits on the Base Code as well as national laws, and implement and enforce the code in our supply chain. Employment is freely chosen Freedom of association and the right to collective bargaining is respected Working conditions are safe and hygienic Child labour shall not be used Living wages are paid Working hours are not excessive No discrimination is practised Regular employment is provided No harsh or inhumane treatment is allowed

positive MAKE A


Your purchase can inspire change

Every year, Alexandra creates four million shirts and polo shirts. As a large and global manufacturer, we know we have a responsibility to the environment. Thanks to our policies and working practices, we make sure that when you choose us, you are having a positive impact too.



4.8 T = 480,000 SAVING ON PLASTIC


In other words, your purchasing decisions can help to ensure that 480,000 plastic bottles don’t end up in the world’s oceans. This is just the start, as we continue to develop and enhance our environmental credentials.


The NHS and private healthcare providers both in the UK and worldwide trust us for their uniforms. Thanks to our heritage in the healthcare sector, we understand the tough environments that uniforms are exposed to. We offer a range of smart workwear that has been thoroughly tested for durability and reliability. Their smart design is matched with comfortable fabrics and wash well. We also offer a range of beauty and spa collection tunics, designed to look stylishly contemporary while ensuring wearer comfort.


hospitality We blend the latest fabrics with contemporary style to create versatile, hard-wearing and good-looking clothing. In the hospitality sector, creating an immaculate first impression is vital. Our range of contemporary styles lets you portray the right image. The cuts and styling are on-trend and on-brand for your business. And by using the latest fabric technology, garments are easy to care for too. You’ll find they’re the perfect blend of style, comfort, fit and performance.


facilities MANAGEMENT

Mix and match from our large collection of garments to create workwear for all the key roles at any facility.

Our facilities management department supports all major industry sectors, ranging from national corporations, NHS hospitals and small boutique hotels. Wherever and whenever you need functional, well-fitting uniforms that also promote your brand, you can count on us to deliver.




Aramark is an American food service, facilities and uniform services provider to clients around the world. When they wanted to create a set of uniforms for the Pavilion Tearoom at Birmingham Botanical Gardens they chose us. We worked closely with them to deliver to their exact requirements. Aramark was looking for a uniform that projected confidence and professionalism. We suggested a casual printed T-shirt with a rusticstyle, embroidered denim apron over jeans. The result is perfect for the tearoom, practical enough to enable the staff to do their job while projecting an approachable and efficient look to the customers.


I have been wearing this uniform over 3 months now and am impressed with how well it wears and washes.




Gracewell run assisted living properties, providing high quality care in modern surroundings. The business is owned by Sunrise Senior Living, an American company. Gracewell Edgbaston is a recent development for the business, providing personalised residential nursing and dementia care. It was vital that the uniform on-site reflected the business culture and professionalism from day one. We embroidered our best-selling NF990 tunic with the Gracewell logo, giving staff a professional but friendly demeanour. The small details make a big difference for businesses like Gracewell.

I love my uniform, I feel incredibly smart in it, it doesn’t restrict my movement and in the summer I don’t get too hot in it.

measure MADE TO


We organise sizing days at colleges and universities across the UK, where our expert sizing team will measure each student individually. The service is highly valued in the education sector, as this feedback from the University of Brighton shows:

We have been working with Alexandra since August 2018 after switching from using another uniform provider that we were not impressed with. We now have a dedicated Alexandra Account Manager and they make us feel well looked-after. The sizing days are a success, the garments arrive promptly and Alexandra are able to evolve and adapt to our needs.

Founded in 1858, the University of Brighton is made up of four campuses with over 21,000 students. The university’s Eastbourne campus is the home of Nursing, Occupational Therapy, Podiatry, Physio and Midwifery, all of which have chosen to use our sizing services.

We’ll leave the final word to our customers

Alexandra Reviews 645


Taken on Oct 2019

Verified order

20 Aug 2019

Excellent quality and good fit Excellent quality and good fit. Very quick delivery and value for money. Will definitely purchase again.

Verified order

6 Aug 2019

I would definitely recommend Alexandra I placed my order on the Monday and received my goods on the Tuesday, the size I ordered didn’t fit, I phoned customer service and a replacement was sent the following day, I’m very happy and will definitely be using them again.

Verified order

17 Jul 2019

Excellent Service Always a simple process to place a purchase order request online with Alexandra Workwear. Straightforward instructions and easy to use website, with next day delivery - excellent service, thank you.

You can see more reviews online

OUR OFFICES UK Call: 0333 600 1111 8am - 6pm Monday to Thursday 8am - 5:30pm on Friday Alexandra West Park House Midland Way Thornbury Bristol BS35 2NT fax 0333 700 2222 email



Not to be copied without permission. Printed in the UK. Registered office: 3 Long Acre, Willow Farm Business Park, Castle Donington, Derbyshire DE74 2UG. Registered in England no 00454264


Call: NI 0845 463 1018 IRE 01813 8642 9am - 5pm (GMT) Monday to Friday

Call: +33(0) 148 16 27 83 9am - 5pm (GMT) Monday to Friday


Holland Call: +31(0) 162 517000 9am - 5pm (GMT+1) Monday to Friday email


Rest of the world Call: +44(0) 145 487 6311 9am - 5pm (GMT) Monday to Friday email