r:travel, official magazine of the Virgin Holidays Responsible Tourism Awards 2008

Page 44

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F O R C O N S E RVAT I O N O F E N D A N G E R E D S P E C I E S OR PROTECTED AREA

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SPONSORED BY: SOUTH AUSTRALIAN TOURISM COMMISSION

The South Australian Tourism Commission is the official tourism organisation for the state

WHAT THE JUDGES SAY:

of South Australia. We actively promote our

regeneration of vegetation. At Selenkay,

‘THIS AWARD is for demonstrating that

destination in the UK and around the world,

elephants returned after a 20-year absence

a high-revenue, low-impact tourism

and endeavour to encourage environmentally

and in the Mara conservancies breeding

development approach can benefit the

responsible tourism experiences. South

cheetah took up residence.

local Maasai, enabling them, through

Australia is a premier wildlife destination,

developing conservancies and tourism

where you can see and experience wildlife

in Swahili), situated inside the conservancies,

in partnership with safari companies,

in the wild. Destinations such as Kangaroo

are exclusive, small eco-friendly tented

to create employment and community

Island, the Eyre Peninsula and the Flinders

affairs, comfortably furnished, lit with solar

income and conserve land for wildlife.’

Ranges, including Wilpena Pound, are some

Porini Camps (Porini means ‘into the wilds’

power, with water-saving safari showers and

of the key areas of South Australia that have

flush toilets. Their proud boast is that the entire camp could be completely dismantled,

an abundance of wildlife unique to Australia. ‘We believe that this can serve as a model

The protection of South Australia’s

and within a few hours you’d hardly know

to be adapted in other parts of Kenya and

flora and fauna is a key focus of the state

it had existed.

throughout Africa. Our years of success have

government with strategies such as ‘No

produced a track record that others in the

Species Loss’. This is a ten-year nature

manage and improve the conservancies,

industry have now taken note of and there

conservation strategy, which began in 2007,

pay the lease and tourist entry fees and pay

is a real momentum towards more operators

and at its core is the concept of biodiversity

salaries of the camp staff and the conservancy

setting up conservancies along similar lines.

and maintaining South Australia’s land,

rangers and workers. The camps and

We are involved in helping several others to

fresh water and marine ecosystems through

conservancies currently employ more than

set up similar conservancies and camps.’

community ownership and stewardship ,

The income from the camps is used to

100 members from the communities with

So is it the end of the mass-market safari?

ecological knowledge for decision makers and

take-home wages significantly higher than

Jake doubts it. ‘The existing mass safaris will

public, and understanding and adapting to

the national average. More than 500 Maasai

continue to attract those visitors who wish

the impacts of climate change.

families are directly benefiting as a result.

to have lower prices and who are happy

‘Our partnership with the local communities has made a significant contribution to improving conservation

is delighted to have this opportunity to

restaurants and swimming pools.

sponsor the Award for Best Conservation of

‘But it is encouraging that our guests

of the wildlife and habitat of these areas,’

contrast us favourably with the bigger

says Jake. ‘The members see the wildlife as

mass-market tourist facilities. They enjoy

a resource which belongs to them and are

seeing the wildlife without the presence of

enthusiastic about encouraging wildlife to

other tourist vehicles, and appreciate the

move into their conservancy. And because

quality of our Maasai guides. It’s altogether a

they are no longer dependent on livestock

more intimate contact with nature.’

to support their families, the vegetation and

www.porini.com

grass cover has recovered.

www.porinisafaricamps.com

44 | r:travel

The South Australian Tourism Commission

with hotel-style accommodation, bars and

Endangered Species or Protected Area. www.southaustralia.com


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