Incarcerated

Page 1

INCARCERATED



INCARCERATED 2020 SENIOR YEAR REFLECTION

Alexandra Estrella Visual Communication Design The Design School Herberger Institute of Design and the Arts Arizona State University



DEDICATION

This book is dedicated to; the millions of incarcerated people of color in the United States who continue to be capitalized on, my family and friends for encouraging me through my crazy ideas, and to my professors for pushing me way out of my comfort zones and shaping me as a designer.

1


TABLE OF CONTENTS

05 12 19

Social issue introduction

How can we help?

Exploratory projects and ideation


3

51 108 122

Senior year reflection

COVID-19

Special thanks, About me, Sources, Colophon



SOCIAL ISSUE INTRODUCTION

5

As a part of the Visual Communication Design Program at Arizona State University, our senior year is heavily based on a social issue we feel connected to and is in need of advocacy. Whatever issue we choose can be both widescale and affect the whole world or be specific to our local community. After selecting a social issue, we must dedicate ourselves to fully research our topic and identify problems and possible solutions while working on exploratory projects that helped us visualize these issues. Our senior year gives us the opportunity to practice the skills we have learned in the past three years of design school through our chosen topics. With minimal direction from our professors, we are encouraged to try new things and develop visual design aimed to inform others and advocate for what we feel passionate about. I had a difficult time deciding what topic I was ready to research for the entire school year, but when I first began to research “Mass Incarceration”, I felt very passionate to learn more about it’s connection to racial discrimination and about the ways it has impacted people of color in the United States. As a women of color, I was drawn to advocate for the injustices seen in the U.S Criminal Justice System towards people of color to help and inform others.


THE TRUTH OF LIFE BEHIND BARS

2.2

MILLION

Million people are in this nations jails and prisons.

500% Increase in inmates over the last 40 years.

67% of the prison population are people of color.


7

Mass incarceration is a phenomenon referring to the A merican experiment in incarceration, w hich is defined by the historically extreme rates of imprisonment, specifically the concentration of imprisonment among African American men in disavantaged neighborhoods. Despite making up close to 5% of the global population, the U.S. has nearly 25% of the world’s prison population. Many thousands of people, particularly people of color, are cycled in and out of state jails or prisons every day. Extreme sentencing laws and practices are keeping people in prisons for far longer than ever before. The result is that more people are spending more of their lives in prison than at any point in U.S. history. This phenomenon is incredibly neglected as it primarly affects the disadvantaged minorites in

the the United States. As said by Michelle Alexander, “There are more African Americans under correctional control than there were enslaved African Americans in the 1850’s.” Prison has become a punishment aimed to disable the underrepresented and the underprivileged while failing to increase public safety. The likelihood of imprisonment heavily relies on the race of subjects, their income, and their backgrounds. White men face a 1 in 17 chance of being imprisoned. While Latino men face a 1 in 6 chance and black men face a 1 in 3 chances. While the nation’s unprecedented rate of imprisonment deprives individuals of freedom, separates loved ones from their families, and drains our government’s resources, the private prison industry continues to grow. As the public good suffers from mass incarceration, private prison companies obtain

more and more government dollars, and private prison executives at the leading companies rake in enormous compensation packages. Private prison companies essentially admit that their business model depends on locking up more and more people. The American economy should not include locking people in cages for profit. Criminal justice is the second-fastest-growing category of state budgets, behind only Medicaid, and 90 percent of that spending goes to prisons. We are wasting trillions of dollars on an ineffective and unjust criminal justice system. We need more effective tools for preventing and responding to crime than prisons.


“INJUSTICE ANYWHERE IS A THREAT TO JUSTICE EVERYWHERE.” -MARTIN LUTHER KING JR.


THE HISTORY BEHIND MASS INCARCERATION

THE WAR ON DRUGS In the 1980’s the War on Drugs was introduced by President Nixon as a campaign led by the U.S. federal government with the aim being the reduction of the illegal drug trade in the United States as stated by the Drug Policy Organization. From here drug offenses increased to over 10 times the amount by 2017. The biggest inconsistency brought by the war on drugs is the rates of drug offenses based on race. A combined 30% of drug users/sellers are African American or Latino, and 65% are white, but more than 50% of those imprisoned for drug offenses are people of color. Drug arrests now account for a quarter of the people locked up in America, but drug use rates have remained steady. Over the last 40 years, we have spent trillions of dollars on the failed and ineffective War on Drugs. Drug use has not

declined, while millions of people—disproportionately poor people and people of color—have been caged and then branded with criminal records that pose barriers to employment, housing, and stability.

MONETARY BAIL If you are arrested and are awaiting your trial, you may have the option to be released on bail charged by the state. This system prohibits ones with lower incomes from facing time in jail and lets off the more financially stable to return to their family and work obligations. This leads to 65% of the prison population to be people awaiting their trial who haven’t even been named guilty of their crimes. On any given day in 2015, roughly 700,000 people were locked up in local jails. The majority of them had not been convicted of a crime.

9

After an arrest — wrongful or not — a person’s ability to leave jail and return home to fight the charges depends on money. That’s because, in most states, people are required to pay cash bail. Originally, bail was supposed to make sure people return to court to face charges against them. But instead, the money bail system has morphed into widespread wealth-based incarceration.

RECIVIDISM Recividism is defined as a person’s relapse into criminal behavior, measured by criminal acts that result in rearrest. Once incarcerated people are released from prison, they face the legal denial of social benefits like their right to vote, public housing access, and loss of insurance. People with arrest and conviction records are routinely blocked from getting jobs, housing and educational opportunities by federal, state, and local


legal restrictions because of these records. Around the country, there are nearly 50,000 such legal restrictions. They drive re-arrest and significantly contribute to high rates of rearrest and re-incarceration of people who have been released from prison. Because of pervasive discrimination against people with a criminal record, nearly 75

CYCLE OF RECIVIDISM

percent of formerly incarcerated people are still unemployed a year after release. A lack of stable employment increases the likelihood that an individual will return to jail or prison. In fact, research has found that joblessness is the single most important predictor of recidivism.


FACTORS THAT ATTRIBUTE TO RECIVIDISM Poor communities of color also pay the price of high recidivism, in social and economic terms, via experiencing insufficient public safety, erosion of social relationships, and pervasive intergenerational poverty. Incarceration has a negative effect on economic mobility, with fiscal consequences not only for the

formerly incarcerated but their families and communities as well.

11


HOW W CAN H


WE HELP?


V OT E V O TE O E V O T O TE V O T E TE V O T E V TE V O T E V O V E T O V T E V O V OT E V O TE O E V O T O TE V O T E


O E V O T TE V O T E V TE V O T E V O V E T O E VO T E V O V T E V O T V OT E V O TE O E V O T TE V O T E TE V O T E V VOTE FOR PRISON REFORM

Prison reform is one remedy to the ineffectiveness of our justice system that many states and the federal government have explored. Prison reform is focused on ensuring public safety and restoration for those impacted by crime through the creation of a constructive culture within our prison system. These reforms seek to alter the circumstances of incarceration in ways that allow the system to model and incentivize the attitudes, behaviors, and lifestyles conducive to personal responsibility and self-control. Achieving these goals through prison reform usually falls within two broad categories. First, ensuring access to programs which help individuals gain knowledge, skills, job training, and positive values during their period of incarceration. Second, by revising correctional policies to ensure that minimal barriers exist to maintaining positive community relationships during the period of incarceration. By providing individuals with opportunities to gain productive skills and

equipping them to strengthen their positive relationships, we can help them achieve their full potential and transform their lives upon returning to our communities.

Though America’s correctional system has grown at an alarming rate, it has reached a state of diminishing marginal returns when it comes to deterring future crime and increasing public safety. Prison reform seeks to change the status quo by providing individuals with a constructive and dignified experience while they are incarcerated and providing access to tools to transform their lives. By ensuring that individuals have the opportunity to use their time incarcerated in a constructive manner and allowing them to maintain positive relationships with their support network, we can increase the likelihood they become productive members of their communities upon reentry. Prison reform attempts to achieve these goals on

the path to increase public safety by expanding prison programming and ensuring adequate prison visitation policies.


HOW VISUAL COMMUNICATION CAN HELP

In today’s digital society, we are constantly bombarded with visual graphics and when we come across hard to navigate sites that frustrates us, we quickly click away or become discouraged. So while there are thousands of websites with helpful information, it may not be presenting it well enough for people to connect with it. Here is where visual communication is used and can provide visual resources to the public to help inform them about important social issues and sources. In this specific case, visual communication can be applied to help teach people about the effects of mass incarceration and provide them with resources on how to help current inmates. Once we are able to inform the public we can present them with more information about prison reform and how they are able to advocate. Organizations such as The Sentencing Project or The Prison Policy Organization, have taken the right step forward and have created well-designed resources for others to quickly find facts about mass incarceration and lead them to take action with modern and user-friendly site designs. Visual communication improves the clarity of information but can also be used to help create more than just digital assets - such as helping create physical spaces.

help recently released convicts and provide them with comforting spaces that don’t look like old government facilitated buildings. Places likes these can help provide housing, employment, or food, to recently released inmates to decrease the chance of them returning back to prison. Brutally functional designs and the use of cold, hard materials both constantly inflict psychological harm on inmates and staff, and symbolically shape and reflect the public perception of prisoners as cold, hardened criminals, as reports by Vera and MASS point out.

One of the most impactful ways to help inmates is to provide them with rehabilitation spaces and resources. Studies have shown that welcoming places with thoughtout design can

Websites pictured: The Sentencing Project, Prison Policy Initiative, Vera Institute of Justice, ACLU, Freedom United, Color of Change.


17


Studio Night, Fall 2019


EXPLORATORY PROJECTS

19

Through the 2019 Fall semester, the class worked on various design projects that would later help us in developing the look and feel of our social issue campaign and exhibit. These projects included an infographic assigned on the first day of school, a representation of time with black and white elements, and a physical clock that is able to tell time. At the time, these projects seemed like busy work but the skills I gained through these “simple” projects helped me learn how to visualize a concept, redefine how time is shown, and work with various physical materials.


INFOGRAPHIC RESEARCH

Our first task was to create an infographic with quantiative data from our lives. With the help of my sleep tracking app I use as an alarm, Sleep Cycle, I was able to gather my sleep quality data over the last 5 years. The challenge of the assignment was to find a visual way of representing your data without it looking like a basic line graph. After some sketching and ideation, I designed a cloudy and dreamy night sky to display the improvement of my sleep quality since 2015. The data is displayed using the curves of the clouds as an abstract bar graph and each year is labeled based on the color of the cloud form.

Sweet Dreams Sleep quality analysis over 3 years July 2019 July 2017 July 2015

Sweet Dreams

Sleep quality analysis of three different life stages June 2015 (High School) June 2018 (College) June 2019 (Full-Time Job)

1 00 % S le

e p Q ua l i t y

100%

Sleep Quality

0%


21

Summer Dreamin’

2017

2019

2015

Sleep quality analysis of July in 3 different years

100%

0%



CAMPAIGN IDEATION: CLOCK PROJECT

The biggest project in the Fall semester is the clock project. An iconic assignment in the VCD program at ASU that is notorious to cause a lot of sleepless nights and the occasional tears. Our introduction to this project was a one-day assignment to design a new way to show time within a circle with only black and white elements. After countless sketches and a check-in with Al Sanft, I began to come up with different ways time could be shown without using the same concept as a normal clock with two hands. I created the version on the right that uses three hands to show the hour, minute, and seconds, based on the lenght of the lines. The angle of the line tells the time passed as read from left to right and right to left. After completing our introduction, we begin to think of a way to display a certain message or statistic based on your social issue, while still displaying time accurately. This is where we use the skills we learned from the previous infographic to come up with a new visual way to represent a specific aspect of our issues and in my case, Mass Incarceration. From the start, I wanted to push myself and stray away stereotypical visuals that are associated with prison or jail, such as handcuffs. My first attempts looked at using graffitti as a representation of disadvantaged neighborhoods and those affected most by mass incarceration. Then, I looked at using stripes to represent prison bars or the stripes in the prison uniforms.

23



25


My sketches became more abstract after being instructed to think less literal. I decided to really emphasize the racial disparity in the criminal justice system by comparing the size of the percentage of people of color in the United States to the percentage of people of color in prison. The difference being 67% of the prison population are people of color [POC] while only 37% of the U.S population is considered a POC. I represented these percentages with size of the circles in my design and used depth to a create a

“wall” around the rim of the clock to represent the eerie feeling of exclusion and separation. For my materials, I decided to go with concrete to match the mysterious and omnious look of a prison facility with bright orange acrylic to match the orange jumpsuits worn by inmates.


27


A monumental part of the process of my clock was learning that concrete is only as strong as it’s support system inside of it. That seemed very metaphoric to life looking back now.


29


Lots of mixing and experimentation was required to get clean shapes with my homemade concrete molds made with wooden rounds and a 12 in. cake pan purchased from Amazon. I have never once worked with concrete in my life, so this process required a lot of phone calls with my dad and a few trips to Home Depot. After many failed trials, the outer ring of the design continued to crack and although it the cracks were never intentional I decided to give into it and use to it to my advantage.

Just like our broken and corrupt justice system, the cracks were used to represent the weaknesses and faults in the prison system that has led to racial disparity issues.


31

After the final clocks were put together and designed, Brandon Lin, Olive Mier Holland, and I, made our way to one of ASU’s photo studios and used our resources to our advantage to properly photograph and document our clocks.



33



35


FINAL CLOCK DISPLAYS For the first time, everyone from our class brought their finished clock based on their social issue and lined them up next to each other’s for us to admire. Seeing all the clocks lined up next to each other felt so relieving and gratifying. The whole experience was fun as you began to compare the clocks to each other and see how different they all looked from one

another. The materials used varied on the issue including sheets of metal and moving wooden structures. After presenting our clocks to each other, we moved them down to Red Square in Design North for the public to see and learn more about the process.


37

I distinctly remember coming down to Red Square every year since my freshmen year to see the senior clocks displayed and wondering how all these designers were able to create such beautiful clocks. Seeing these great designs made me question if I would be able to come up with something as good as that when I reached my senior year. But to be there

looking down at my own senior clock was such an accomplishing moment for me that I will always look back to when I reminisce about the Design School.



39


INSIPIRATION

When developing the look of my campaign I aimed to use graphic elements to replicate the feel of prison life and the darkness behind it. I focused on incorporating orange and dark charcoal tones into my designs to keep a dark and omnious feel. I strayed away from using too much photography in my campaign to avoid exploiting the faces of inmates and their experiences. I wanted to bring the focus on the real statistics and research that most people don’t know about mass incarceration. I really wanted people to be more moved by the typography of my campaign rather than sad stock images of “prisoners.” I aimed to make my campaign striking with the use of bold type to really emphasize the importance of these facts and information and any photography used would be used as secondary elements.


41


SOCIAL ISSUE PRESENTATION After completing our clock project, our final project was to create a presentation and showcase all of our research to a board of professors and past alumni to display our knowledge of our issue. The presentation had to be designed to match your campaign and also provide solutions to your issue. One of the important parts of our presentation was to

discuss how visual communication can play a role in helping solve your social issue. In my presentation, I emphasized the history of mass incarceration and provided solutions that can be voted on as part of prison reform.


43


EXHIBIT DESIGN

As our final project for senior year, we are tasked to design a physical exhibit based on our social issues that would be presented to our local community during the annual VCD Senior Show. The class had to come together and work in commitees to help plan the entire event, as well as work individually on our exhibits.


45


DESIGN RENDITIONS When creating my exhibit I experiemented with using different materials for the background, like the wooden texture from the exhibit structure or a vinyl backing with an image printed on it. As I kept experimenting, I determined I wanted my structure to focus on the interactive aspect of a physical exhibit. I came up with the idea of covering the exhibit with long orange strips of paper that are able to be lifted to reveal statistics about mass incarceration. As I worked on determining what

the message I wanted my exhibit to present was, the exhibit design committee worked on different variations for the structure of the exhibit, which made it a little complicated as we worked to design an exhibit without any dimensions.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate

67%

OF INCARCERATED PEOPLE ARE PEOPLE OF COLOR

BE THE VOICE OF OTHERS

colorLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed

colorLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed

colorLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed

colorLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed

colorLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed

colorLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed

colorLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed


47 Senior Exhibition Structure Dimensions

Senior Exhibition Structure Dimensions

30 in

30 in

48 in

48 in

Be the voice for others

96 in

96 in 18 in

18 in 78 in

78 in

18 in

18 in

24 in

24 in

9 x 9 in shelf

9 x 9 in shelf

Senior Exhibition Structure Dimensions

Senior Exhibition Structure Dimensions

30 in

30 in

THE FACTS

BE THE VOICE FOR OTHERS

48 in

48 in

MAKE YOUR VOICE BE HEARD

96 in

96 in 18 in

18 in 78 in

9 x 9 in shelf

78 in

18 in

18 in

24 in

24 in

9 x 9 in shelf


FINAL EXHIBIT DESIGN Sadly, the final design of my exhibit was heavily affected by the change to online classes and social distancing rules brought by COVID-19. My original idea of having people interact with my exhibit had to be changed so I designed my exhibit to be able to be read without having to interact with it. I utilized visual graphics and icons to portray important facts about mass incarceration, such as the percentage of incarcerated people of color under

drug charges, the amount of unconvicted defendants in jail, and the percentage of released prisoners that are rearrested within f ive years of release. Within my exhibit, I included the sources that helped me with my research but also for people to be encouraged to go on these sites and learn more about mass incarceration and prison reform.


49



SENIOR YEAR REFLECTION

Although my senior year felt like it was cut short after COVID-19, I am lucky to have been left with hundreds of memories to look back on and reminisce. It is weird to think of how much time I spent at the Design School over the last four years and for it all to come to an end over a global pandemic seems poetic. I am grateful for all of my closest friends that I have found thanks to the VCD program and for the professors who knew I could do more and continued to push my designs and my thinking. The numerous projects we had throughout my senior year helped me learn more about myself as a designer, as Al and Eric let me do my own thing and lightly guided me along the way. I am proud of the work that was produced from our class and none of it could have been completed without the support and help of each other. There wasn’t a day where I didn’t look forward to getting feedback from my studio friends or just sharing the same passion for a nicely designed website. I think that’s what sets apart my senior year from others; I get to graduate with all my friends and biggest supporters and I couldn’t have asked for anything better.

51


POSTER SHOW One of the most exciting and exhasuting events put on during our senior year was the annual poster show set up to help us raise funds for our senior exhibit in the spring semester. The poster show is made possible with the generous poster donations sent by different artists, studios, agencies from across the world. The entire show is put together by the senior class as they divide into committees, each led by their own committee leads.

During the poster show, the finalized senior clocks also take part in a silent auction open to the public. A large part of the preparation for the show was developing a marketing campaign for it based on a poster design that would be chosen by the senior class.


53


POSTER SHOW CAMPAIGN SELECTION

After discovering my new favorite typeface, I worked to create a poster around it, which I learned is not the correct way to develop a campaign for an event. After being asked counless time by Al what the concept of my poster was, I went back to my drawing board- a.k.a Illustrator 2019. I started to think about words that would draw someone’s attention and get them to look at my poster for a second longer to find out that the poster is actually for a poster show. This led me to try a lot of variations with the word “amplify” and mostly because the wiggly type made it look cool.

Amplify! Amplify! Amplify! Amplify! Amplify! Amplify! Amplify! Amplify! Amplify! Amplify! Amplify! Amplify! 11th ANNUAL ASU VCD POSTER SHOW

11th ANNUAL ASU VCD POSTER SHOW

NOVEMBER 13, 2019 - SOCIAL SCIENCES BUILDING

NOVEMBER 13, 2019 - SOCIAL SCIENCES BUILDING

P O S T E R S H O W P O S T E R S H O W P O S T E R S H O W P O S T E R S H O W P O S T E R S H O W P O S T E R S H O W P O S T E R S H O W P O S T E R S H O W P O S T E R S H O W P OS

6:00 PM - 9:00 PM

SOCIAL SCIENCES BUILDING, ASU TEMPE CAMPUS

NOVEMBER 13, 2019

Amplify! Amplify! Amplify!

POSTER SHOW POSTER SHOW POSTER SHOW POSTER SHOW POSTER SHOW POSTER SHOW POSTER SHOW POSTER SHOW POSTER SHOW POSTER SHOW POSTER SHOW

Amplify! Amplify! Amplify!

TER SHOW POSTER SHOW POSTER SHOW POSTER SHOW POSTER SHOW POSTER SHOW POSTER SHOW POSTER SHOW POSTER SHOW POSTER SHOW POSTER SHOW

POSTER SHOW POSTER SHOW POSTER SHOW POSTER SHOW POSTER SHOW POSTER SHOW POSTER SHOW POSTER SHOW POSTER SHOW

11th ANNUAL ASU VCD POSTER SHOW

Lorem ipsum dolor sit amet, consectetuer adipiscing elit,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit,


55

Amplify! Amplify! Amplify! 11th ANNUAL ASU VCD POSTER SHOW

NOVEMBER 13, 2019 - SOCIAL SCIENCES BUILDING


Drea POSTERS FROM YOUR WILDEST DREAMS


ams

57

After some general feedback, I determined the word “amplify” was too broad and didn’t lead anyone to the idea that this was poster was meant to be advertising an event. Al provided us with some great examples from his archives and taught us that we need to be thinking of the whole concept behind the poster before going in and designing it. This included coming up with some punny slogans that would pair well with your poster titles.


Dreams PAPER

Dreams Dreams Dreams Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euisLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euisLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euis-

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euis-


59

PAPER

Dreams Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euisLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euis-


There was only a handful of days before the final poster was due for everyone to vote on and I decided the direction I had been working on wasn’t the one I wanted to present. I completely redesigned my poster and created something I felt more attracted to. It wasn’t until my senior year that I developed a new love for plants and as I was comtemplating what new direction I wanted to go into, I kept looking at all the plants in my living room and decided to just draw a plant. I started to like the idea of having a poster show based around

plants and it coincided perfectly with our choice of venue, which was the first indooor/ outdoor venue. I continued to work on the idea behind it and when I presented it to Al and Eric they were intrigued and gave me minimal feedback on it. I felt like I came up with a clever slogan for my concept and was proud of the new direction I had gone in. I knew I was done with the poster when I looked at it and I could see myself hanging it in my own room and not hating it.

growth

Social Sciences Building at ASU Tempe Campus

13 November 2019

WILD 1 2 T H

DESIGNS THAT NEVER DIE

Grow your poster collection and breathe life into this year’s poster show to discover posters from across the globe with designs brought to you by the senior Visual Communication Design class.

A N N U A L

V C D

P O S T E R

S H O W

6:00 - 9:00 PM


61


POSTER SHOW POSTER SELECTION The poster selection happened at Red Square in the Design North building where we all gathered to look at cool posters and pick our favorite. The event is fun and exciting as we get to look around and see what our classmates have been up to behind their computers. Students from the junior year class are also invited to come and take part in the voting process.


63


The homies and I looking cute while waiting for others to finish voting.


65

Al and Eric taking their time counting all the votes to find out whose poster will decide the campaign for the 2019 Poster Show.



67


Tyler Owens with his winning poster “A whole lots of posters” design for the 2019 Poster Show.


69


As soon as the winning poster was selected, the different committees got to work and started creating the campaign. I worked as one of the committee leads for the Media Marketing committee and worked to brainstorm what type of content we would be publishing to social media and what is the best way to promote the show online.


71


POSTER SHOW PREPARATIONS


73

Planning an event can be stressful when you don’t know what you’re doing but it can also be a lot of fun with the help of 43 of your friends and your two professors watching you try to figure it all out.



75

Getting the word out on the streets of Mill Ave. and the hidden spaces inside the Design School.


EVENT SET-UP


77

pics of different poster show postcards


POSTER SHOW EVENT The day of the poster show was very exciting for all of us, including the professors. It was a great opportunity to invite our friends and family and give them a glimpse of our design school experience, while helping raise money for our senior show. Having our senior clocks on display and available for purchase was very gratifying as people were able to go and bid on their favorite clocks. The biggest compliment after spending so long working on your clock was someone wanting to buy it for themselves.


79



81



83



85

The poster show was incredibly succesful and helped us raise enough money to put on our senior show. It was great to be reunited with alumni from the VCD Program and get to talk to so many other local creatives. The experience was great and everyone mentioned what a wonderful poster show our class put on.


SENIOR EXHIBIT

The big final event to conclude our time at the Design School is our senior exhibit at the end of the Spring semester, scheduled to be during the week of graduation. Just like the poster show, the senior exhibit is completely put on by the senior class as we continue to work within different comittees. The senior exhibit allows our class to create a physical exhibit based on our social issues for the public to observe and interact with. This is great event for students to invite their friends and family as a conclusion to their senior year.


87


SENIOR EXHIBIT POSTER RENDITIONS When coming up with the theme/campaign for our senior exhibit, our professors suggested doing something clever with the idea of 2020. I immediately related the year to the fact that it was the first year I was allowed to vote as I became naturalized in late 2018. From there I decided to focus on the theme of voting and designed my poster to look like a voting ballot and an “I Voted” sticker.

2020 Senior Exhibition May 18, 2020

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Senior Candidates

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo con sequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie conse quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignis

Social Issues

Lorem ipsum dolor sit amet, con sectetuer

E K O EV

General Election

Cassidy Albright Miranda Alfaro

Marisol Andrade-Muñoz Nerida Ávila

Jackson Brown Yvonne Bueno

Anamika Deokar Nadine Elbayar

Alexandra Estrella Garcia Jixuan Fan

Lorem ipsum dolor sit amet, con sectetuer

Claudia Forero

Lorem ipsum dolor sit amet, con sectetuer

Jessica Garza

Lorem ipsum dolor sit amet, con sectetuer

Amanda Gomez

Lorem ipsum dolor sit amet, con sectetuer

Lauren Gonzalez

Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer

Aubree Garrett

Carter Gilton

Yuna Gong

Wesley Griffith

Sarah Hermosillo Allison Kandas

Courtney Kane Brandon Lin

Representatives

Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer

2020 SENIOR EXHIBITION - 04 MAY 2020

Taylor Martinez Allie McGuffin

Olive Mier Holland Claire Murphy Bianca Olivas Tyler Owens Riley Padua

Mi Qingyang

Lorem ipsum dolor sit amet, con sectetuer

Megan Reniewicki

Lorem ipsum dolor sit amet, con sectetuer

Ryan Stewart

Lorem ipsum dolor sit amet, con sectetuer

Danielle Storvold

Lorem ipsum dolor sit amet, con sectetuer

Syed Deenah

Lorem ipsum dolor sit amet, con sectetuer

Lisa Trahin

Lorem ipsum dolor sit amet, con sectetuer

Kara Van Zile

Lorem ipsum dolor sit amet, con sectetuer

Alex Vinciguerra

Lindsay Sharpe

Steven Stewart

Haoyi Sun

Dai Tang

Areia Worden

Valerie Villalobos

Shichao Yang

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer

General Election

Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer

Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis

Social Issues

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in


89

2020 Senior Exhibition May 18, 2020

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Senior Candidates Cassidy Albright Miranda Alfaro Marisol Andrade-Muñoz Nerida Ávila

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo con sequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie conse quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignis

Social Issues Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in

Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer

E K O V E

General Election

Jackson Brown Yvonne Bueno

Anamika Deokar Nadine Elbayar

Alexandra Estrella Garcia Jixuan Fan

Lorem ipsum dolor sit amet, con sectetuer

Claudia Forero

Lorem ipsum dolor sit amet, con sectetuer

Jessica Garza

Lorem ipsum dolor sit amet, con sectetuer

Amanda Gomez

Lorem ipsum dolor sit amet, con sectetuer

Lauren Gonzalez

Aubree Garrett

Carter Gilton

Yuna Gong

Wesley Griffith

Lorem ipsum dolor sit amet, con sectetuer

Sarah Hermosillo

Lorem ipsum dolor sit amet, con sectetuer

Courtney Kane

Allison Kandas

Brandon Lin

Representatives

Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer

Taylor Martinez Allie McGuffin

Olive Mier Holland Claire Murphy Bianca Olivas Tyler Owens Riley Padua

Mi Qingyang

Lorem ipsum dolor sit amet, con sectetuer

Megan Reniewicki

Lorem ipsum dolor sit amet, con sectetuer

Ryan Stewart

Lorem ipsum dolor sit amet, con sectetuer

Danielle Storvold

Lorem ipsum dolor sit amet, con sectetuer

Syed Deenah

Lorem ipsum dolor sit amet, con sectetuer

Lisa Trahin

Lorem ipsum dolor sit amet, con sectetuer

Kara Van Zile

Lorem ipsum dolor sit amet, con sectetuer

Alex Vinciguerra

Lindsay Sharpe

Steven Stewart

Haoyi Sun

Dai Tang

Areia Worden

Valerie Villalobos

Shichao Yang

Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer

General Election

Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer

Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis

Social Issues

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim


DESIGN RENDITIONS A part of the assignment when designing our posters was to first design a typographic based poster then an image based poster to be able to explore all options and then decide which design is stronger and conveys the message clearer. In this case, I felt my image based poster design with the “I Voted” sticker worked better and attracted the eye more with the patriotic colors and imagery.

2020 Senior Exhibition May 18, 2020

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Senior Candidates Cassidy Albright Miranda Alfaro Marisol Andrade-Muñoz Nerida Ávila Jackson Brown Yvonne Bueno Anamika Deokar

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo conse quat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie conse quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignis

Social Issues Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in

Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer

E K O EV

General Election

Nadine Elbayar

Alexandra Estrella Garcia Jixuan Fan

Lorem ipsum dolor sit amet, con sectetuer

Claudia Forero

Lorem ipsum dolor sit amet, con sectetuer

Jessica Garza

Lorem ipsum dolor sit amet, con sectetuer

Amanda Gomez

Lorem ipsum dolor sit amet, con sectetuer

Lauren Gonzalez

Aubree Garrett

Carter Gilton

Yuna Gong

Wesley Griffith

Lorem ipsum dolor sit amet, con sectetuer

Sarah Hermosillo

Lorem ipsum dolor sit amet, con sectetuer

Courtney Kane

Allison Kandas

Brandon Lin

Representatives

Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer

Taylor Martinez Allie McGuffin

Olive Mier Holland Claire Murphy Bianca Olivas Tyler Owens Riley Padua

Mi Qingyang

Lorem ipsum dolor sit amet, con sectetuer

Megan Reniewicki

Lorem ipsum dolor sit amet, con sectetuer

Ryan Stewart

Lorem ipsum dolor sit amet, con sectetuer

Danielle Storvold

Lorem ipsum dolor sit amet, con sectetuer

Syed Deenah

Lorem ipsum dolor sit amet, con sectetuer

Lisa Trahin

Lorem ipsum dolor sit amet, con sectetuer

Kara Van Zile

Lorem ipsum dolor sit amet, con sectetuer

Alex Vinciguerra

Lindsay Sharpe

Steven Stewart

Haoyi Sun

Dai Tang

Areia Worden

Valerie Villalobos

Shichao Yang

Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer

General Election Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer

Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer

2020 SENIOR EXHIBITION Join the 2020 VCD Class as they EVOKE thoughts on today’s social issues and push for reform. Potential Location 456 Maple Ave 85281 Phoenix, Arizona 5:00 PM

ASUSENIORSHOW.COM

General Election

Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer Lorem ipsum dolor sit amet, con sectetuer

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis

Social Issues

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim

Social Issues

INSTRUCTIONS TO VOTERS: A. TO VOTE, completely fill in the RECTANGLE to the LEFT of your choice(s) as seen here: B. Follow directions as to the number of candidates to be marked for each office.

MAY 8 – 10, 2020

C. To vote for a person whose name is not printed on the ballot, write the candidates name and residence on the line provided and completely fill in the RECTANGLE.

Social Issues

Cont.

Senior Candidates

Food Desert

Cassidy Albright

Effects of Overhunting

Miranda Alfaro

Animal Testing Abortion Deforestation STD Awareness Climate Change Over Urbanization Species Extinction Overtime Culture in China

Marisol Andrade-Muñoz Nerida Ávila Jackson Brown Yvonne Bueno Anamika Deokar Nadine Elbayar Alexandra Estrella Jixuan Fan Claudia Forero

Alcohol in Media

Aubree Garrett

Sustainable Alternatives

Jessica Garza Carter Gilton

Utility bill

Voter registration card

Amanda Gomez

Bank or credit union statement that is dated within 90 days of the date of the election

Valid United States federal,

Yuna Gong

Valid Arizona vehicle registration

Lauren Gonzalez

Arizona vehicle insurance card

Wesley Griffith

Tribal enrollment card or other form of tribal identification Property tax statement

Instagram Influenced

Allison Kandas

Sonoran Border Deaths

Space Debris

Courtney Kane

Child Immigration

Bilingual Brain

Brandon Lin

School Bullying

Plastic Waste

Taylor Martinez Allie McGuffin

Social Media

Bipolar Disorder Depression Mass Incarceration PTSD MDMA Police Corruption in Mexico Transgender Sucide Psyche Supporting Apitherpy Depression Opioid Addiction Cosmetic Pollution Well-being Gentrification Renewable Energy Residential Segregation Zero Waste

If a voter does not have one of the above forms of ID, the voter can present two of the following forms of ID that contain the voter’s name and address:

Mental Health-Forest Bathing Partisan Media Bias

Bilingual Literacy

Driver’s license U.S. federal, state, or local government-issued ID, issued with printed name and address Arizona ID card Tribal enrollment card or other form of tribal ID

Children Detention Centers

Child Hunger

Body Dysmorphia in Female Sports

Voters can present one of the following forms of ID that contain the voter’s photograph, name, and address:

Single Parenting

Sarah Hermosillo

Conflict Diamond

Requirements

Regulations

Olive Mier Holland

The right of citizens of the United States to vote shall not be denied or abridged by the United States or by any State on account of race, color, or previous condition of servitude.

Bianca Olivas

The right of citizens of the United States to vote shall not be denied or abridged by the United States or by any State on account of sex.

Lindsay Sharpe

The right of citizens of the United States to vote in any primary or other election for President or Vice President, for electors for President or Vice President, or for Senator or Representative in Congress, shall not be denied or abridged by the United States or any State by reason of failure to pay any poll tax or other tax.

Claire Murphy Tyler Owens Riley Padua Mi Qingyang Megan Reniewicki Ryan Stewart Steven Stewart Danielle Storvold Haoyi Sun Syed Deenah Dai Tang Lisa Trahin Areia Worden Kara Van Zile Valerie Villalobos Alex Vinciguerra Shichao Yang

state, or local governmentissued identification or any mailing that is labeled as "official election material"

Indian census card

Recorder's certificate

To vote in Arizona, one must be a citizen of the United States and a resident of an Arizona county. A voter must be 18 years or older on or before Election Day. To be eligible to vote in an election one must register at least 29 days prior to the election. Individuals can register online, in person at the county recorder's office, or by mail. Individuals must provide proof of citizenship when registering if they wish to vote in state and local elections. Acceptable forms of documentation include birth certificates, passports, and U.S. naturalization documents. On June 4, 2018, Secretary of State Michele Reagan (R) announced that proof of citizenship would not be required of individuals who have already provided such proof to the state department of motor vehicles. Reagan also announced that the state would allow individuals who registered without providing proof of citizenship to cast ballots in federal elections (though not in state or local elections).


91


FINAL POSTER RENDITIONS


93


POSTER SELECTION


95


To select the poster for our senior exhibit, we held another poster selection event where the whole class hung their final poster design for the class to vote on. The winning poster would then determine the theme and campaign of the show. All design school students are encouraged to come view the posters while the junior VCD class is allowed to vote on their favorite as well.


97


Montgomerry, Heywood, and Sanft admiring the lovely posters designed by the 2020 senior class.


99



101

Winning poster design by Amanda Sia Gomez, making the 2020 senior exhibit show theme “Adapt.”


STRUCTURE DESIGN Soon after we were done selecting a poster and theme for the exhibit, the event design committee began working to design the final structure that would be used by the whole class. Lots of sketches and prototypes had to be created before we were able to finalize the design and share with others. The final design allowed for the designer to have large vertical space for the exhibit along with a shelfing system that is used as a base for the structure.


103


FINAL EXHIBIT STRUCTURES


105


DIGITAL CAMPAIGN As a part of the Media Marketing committee, we took charge of running the social media

accounts for AIGA and promoting the Senior Exhibit digitally.


107


COVID-19

Before we knew it, it was time for spring break and while we were all very excited to have some time off we could have never expected that we would never be coming back to studio after that. Within the first week of March my classes and job became remote as the world began practicing social distancing to control the spread of the COVID-19 virus. It’s hard to believe that the one year I was set to graduate with all my closest friends a global pandemic took over the whole world. No one was sure what was happening as things escalated more and more everyday. Within a matter of a few weeks, every gathering or event was cancelled, including our senior exhibit show, and the entire world switched to working online.


109


THE EFFECTS OF COVID-19 Cities became ghost towns as people are forced to stay home in efforts to combat the spread of the virus and essential workers are deemed heroes as they continue to work to provide and care for the rest of us.


111



WFH

113

Every class or meeting became hosted through Zoom and was pretty fun and exciting for everyone as we were all able to still gather and continue to see each others faces from the safety of our homes. Just like in studio, there was never a dull moment in our online classes as we all continued to enjoy each others company. I will admit that it was nice to be able to attend class while also cooking breakfast with my roommates.


Clearing out my desk in the middle of March was the last thing I thought I’d be doing but it was a nice opportunity to be able to come back and say goodbye to studio.


115


MISSING THE HOMIES The hardest part about having a global pandemic in the middle of your senior year of college is feeling like you were robbed of so many memories and moments you were supposed to have. I wanted to have more days in studio with my friends, more trips to Casey Moore’s, and one more emotional last day of classes. I’m lucky to have grown with such a

talented group of designers for the last four years and I can only imagine what other great memories and laughs we would have shared together.


117



119



121


SPECIAL THANKS

I would like to thank every person in my life who has been a part of my support system through the last four years. Without them, I would not be where I am right now.

Cesar & Lupita Estrella

Thank you to my family for pushing me to study what I felt passionate for and for never doubting my skills or abilities.

Lizelle Galaz

Leslie Estrella

Riley Padua Thank you to my roommates for being there when I pulled all-nighters and taking care of me like a sister. Your advice and jokes were my safe haven after a long day at studio.

Olive Mier Holland Adele Etheridge Woodsen

Thank you to all the wonderful friends I made in the VCD program who I was able to share a love for design with. We are each other’s biggest fans and with their support I am able to graduate a more confident designer. My time at the Design School will forever be a fond memory thanks to you.

Maina Dove Andrés Mendoza Claudia Forero

Thank you to my professors for pushing my skills and never letting me do the bare minimum, even when I really wanted to. Your advice and skills were an incredible asset to me in class that I won’t take for granted.

Brandon Lin Omar Mota Megan Reniewicki Allie McGuffin Yvonne Bueno Allison Kandas


VCD PROFESSORS

Alfred Sanft

Eric Montgomerry

123

William Heywood


CLASS OF 2020

Cassidy Albright

Miranda Alfaro

Marisol Andrade-Munoz

Syed Deenah

Anamika Deokar

Nadiene Elbayar

Jessica Garza

Carter Gilton

Amanda Sia Gomez

Sarah Hermosillo

Allison Kandas

Courtney Kane


125

Nereida Avila

Jackson Brown

Yvonne Bueno

Jixuan Fan

Claudia Forero

Aubree Garrett

Yuna Gong

Lauren Gonzales

Wesley Griffith

Brandon Lin

Taylor Martinez

Allie McGuffin


Qingyang Mi

Olive Mier Holland

Claire Murphy

Megan Reniewicki

Lindsay Sharpe

Ryan Stewart

Dai Tang

Lisa Trahin

Kara Van Zile

Shichao Yang


127

Bianca Olivas

Tyler Owens

Riley Padua

Steven Stewart

Danielle Storvold

Haoyi Sun

Valerie Villalobos

Alexander Vinciguerra

Haoyi Sun


ABOUT ME

My name is Alexandra Estrella. I was born and raised in the bordertown of Nogales, Sonora, Mexico and moved to the United States with my family at the age of eight. With (almost) all straight A’s in math and science, choosing design was a bit of a surprise. I fell in love with the opportunity to have a voice that could be seen and experienced beyond numbers and formulas. I was fortunate to be brought up in a family that is not only full of creative minds, but has two other graphic designers who introduced me to design. After learning more about what a career in design looked like, I began to take the small visual arts online courses my high school was able to provide and I began to push myself to start freelancing as soon as I was able to understand the basics of Adobe Photoshop and Illustrator. My design experience began designing t-shirts for a local motorcross business run by a friend’s dad and flyers for local church events, but nothing would have prepared me for the craziest four years of my life in The Design School. I am constantly inspired by the colors and textures found in nature; people and their potential, especially mi gente en México and our culture; and last but not least, good causes and the brands that support them.


129



SOURCES

The Sentencing Policy Organization

131

Vera Institute of Justice The ACLU

The Prison Policy Organization The Guardian A “New Norm” For Pretrial Justice in the Commonwealth of Virginia

Freedom United

The Seattle times

Color of Change

AZ Quotes

Drug Policy Organization

Issues Organization The New Jim Crow: Mass Incarceration in the Age of Colorblindness by Michelle Alexander The Atlantic Tate v. Short case, 1972 Medium Bureau of Justice Statistics Justice Policy Journals National Public Radio Unsplash The New York Times



COLOPHON

133

Typeface:

Colors:

Printer:

Acumin Pro Wide Bold 18 pt

Burnt Orange C: 14 M: 87 Y: 100 K: 4

Blurb

Acumin Pro Bold 8 pt Acumin Pro Light 8 pt

Software: Adobe InDesign 2020 Adobe Illustrator 2020 Adobe Photoshop 2020

Computer: MacBook Pro (Retina, 15 inch, Mid 2015) Processor: 2.5 GHz Intel Core i7 Memory: 16 GB 1600 MHz DDR3

Charcoal: C: 0 M: 0 Y: 0 K: 98 Light Gray: C: 16 M: 12 Y: 13 K: 0

Paper: White uncoated 70# 105 GSM