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BRAUN PRIZE. 2012

ALEX CABALLERO


DESIGN BRIEF The concept is to create selfsustainable watch that promotes excersise and public transportation.


KINETIC ENERGY Kinetic energy comes from the movement or motions of an objectect/ being. Kinetic energy can be captured in many different ways such as wind, hydroelectric, and heat. As long as there is movement, there is enough energy available to conduct power.


MICRO GENERATOR Using 2 micro generators the watch will be able to power both the analog and digital functions of the watch. This will allow for kinetic energy to generate enough electricity to keep the watch running as long as there is movement.


PROBLEM

Smart phones provide a faster way to aquire directions on the go. With the convenience of a central device, people have become too reliant and dont account for the world passing by. • TOO RELIENT ON THE PHONE • OBLIVIOUS

TO

THINGS

AROUND YOU • SENSE OF DIRECTION IN THE REAL WORLD IS DISTORTED • COULD BE HIT BY A CAR • COULD RUN INTO DORMANT OBJECTS • POSES HEALTH ISSUES • IDIOCRACY


THE COMMUTER


RAY IS 26 YR OLD ASSISTANT MANAGER AT SATURDAYS SURF NYC IN SOHO. HE IS WORKING ON AN INHOUSE POSITION THERE TO DESIGN THERE OWN APPAREL AND BAGS.

DAY IN THE LIFE. • WAKES UP AT 7:30am TO GO RUNNING • RETURNS AT 8:30am TO GET READY FOR WORK AND COLLECT HIS PORTFOLIO. • TAKES THE SUBWAY LATER TO AVOID THE RUSH • GETS TO WORK AT 10:45 TO OPEN AND SET UP AND ENJOY AN EXPRESSO • LEAVES AT ABOUT 8:00pm AFTER CLOSING • MEETS HIS GIRLFRIEND AND MENTOR AT COFFESHOP BAR IN UNION SQUARE • LEAVES TO THE LOCAL BAR WITH HER AT 10:00pm TO MEET WITH CO-WORKERS


BRAUN IDENTITY “GOOD DESIGN IS MAKING SOMETHING INTELLIGIBLE AND MEMORABLE. GREAT DESIGN IS MAKING SOMETHING MEMORABLE AND MEANINGFUL.” - Dieter Rams


INSPIRATION MOVEMENT SIMPLICITY FLOW DIRECTION ELECTRORECPTORS STINGRAY


EARLY SKETCHES


SKETCHES: CAN IT DO MORE?


FINALIZING SKETCHES


PLEXIGLASS TOP PIECE ALUMINUM KNOB SWITCH

ACRYLIC COVER

ROTATING ACRYLIC MINUTE PIECE

DORMANT MINUTE TAPE

ROTATING TRACK ALUMINUM HOUR HAND CENTER KNOB ADJUSTS TIME RUBBER CASING HOARDS ELECTRONICS

PLEXIGLASS BOTTOM PIECE WATCHBAND RACK


PLEXIGLA THE BOTTOM PIECE OF PLEXIGLASS ADDS A TOUCH OF ELEGANCE BY LETTING YOU SEE THROUGH THE WATCH ON BOTH SIDES. PLEXIGLASS ALSO ALLOWS FOR DURRABILITY.


SELF POWERED

THE WATCH USES KINETIC ENERGY TO POWER TWO MICRO GENERATORS. DUE TO THE WATCH USING MOVEMENT TO POWER ITSELF, THIS WILL HELP PROMOTE EXERSISE AND A HEALTHIER LIFESTYLE FOR THE USER


test  

test processbook