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Alejandra Lozano Esparza B.A in ART Graphic Design, Interaction Design, Interior Design, Typography, Painting and Web Design.

Art Portfolio loza5275@vandals.uidaho.edu http://loza5275.tumblr.com/ (01)208-892-4092


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Dear Suzette Vivamus id diam tellus, ut iaculis sapien. Phasellus at eros purus, pharetra sodales nibh. Morbi rhoncus, metus quis hendrerit placerat, quam massa ornare tortor, in mattis orci tellus in metus. Duis commodo tellus sit amet libero iaculis rutrum quis eu nulla. Donec porta fermentum justo, a blandit ante aliquam vitae. Suspendisse pulvinar mollis odio, ut dictum risus ornare et. Phasellus vitae turpis libero. Sed ut nisl eu justo semper accumsan sed in elit. Integer nulla sapien, lobortis eget lobortis ut, varius at diam. Ut non lobortis turpis. Suspendisse volutpat, leo nec rutrum molestie, nisl risus faucibus enim, sed aliquam quam orci quis lorem. Sed faucibus sem id augue aliquet vulputate. Cras iaculis hendrerit massa non vehicula. Maecenas viverra laoreet bibendum. Aliquam cursus venenatis nisi et ullamcorper. Aenean faucibus fermentum turpis, ut luctus mi ornare eget. Praesent hendrerit interdum quam pretium ornare. Ut fermentum orci ac nulla placerat ut fermentum quam semper. Donec venenatis ullamcorper justo, eu porta nunc posuere viverra. Nunc sed purus in sem faucibus venenatis. Pellentesque dapibus congue diam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam at tellus ut metus iaculis laoreet ac et neque. Pellentesque tristique nisl suscipit eros molestie aliquam in non ligula. Sincerely Yours.

Ale Lozano 251 Southview Avenue Moscow ID 83843 208 596 7371 galetos.com


251 Southview Avenue Moscow ID 83843 208 596 7371 galetos.com

251 Southview Avenue Moscow ID 83843 galetos.com

info@galetos.com 208 596 7371


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December 5 Kiva Theater 5:00 - 6:30

David Carson is an American Graphic designer and typographer of the 90’s. He was known for his "grunge typography". Carson is known also for his magazine design and experimental typography. Made famous by his controversial innovations in editorial typography, his provocative art direction for “Beach Culture” and “Ray Gun��� magazines. His typographic interpretations of editorial content marked a turning point in the history of graphic design.


December 5 Kiva Theater 5:00 - 6:30


December 5 Kiva Theater 5:00 - 6:30

David Carson is an American Graphic designer and typographer of the 90’s. He was known for his "grunge typography". Carson is known also for his magazine design and experimental typography. Made famous by his controversial innovations in editorial typography, his provocative art direction for “Beach Culture” and “Ray Gun” magazines. His typographic interpretations of editorial content marked a turning point in the history of graphic design.

December 5 Kiva Theater 5:00 - 6:30

David Carson is an American Graphic designer and typographer of the 90’s. He was known for his "grunge typography". Carson is known also for his magazine design and experimental typography. Made famous by his controversial innovations in editorial typography, his provocative art direction for “Beach Culture” and “Ray Gun” magazines. His typographic interpretations of editorial content marked a turning point in the history of graphic design.


The color blue in its many forms — both natural and artificial — has shaped our notions of mood, social class, truth and divinity.

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or the French Fauvist painter and color gourmand Raoul Dufy, blue was the only color with enough strength of character to re main blue “in all its tones.” Darkened red looks brown and whitened red turns pink, Dufy said, while yellow blackens with shading and fades away in the light. But blue can be brightened or dimmed, the artist said, and “it will always stay blue.”

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Scientists, too, have lately been bullish on blue, captivated by its optical purity, complexity and metaphorical fluency. They’re exploring the physics and chemistry of blueness in nature, the evolution of blue ornaments and blue come-ons, and the sheer brazenness of being blue when most earthly life forms opt for earthy raiments of beige, ruddy or taupe. One research team recently reported the structural analysis of a small, dazzlingly blue fruit from the African Pollia condensata plant that may well be the brightest terrestrial object in nature. Another group working in the central Congo basin announced the discovery of a new species of monkey, a rare event in mammalogy. Rarer still is the noteworthiest trait of the monkey, called the lesula: a patch of brilliant blue skin on the male’s buttocks and scrotal area that stands out from the surrounding fur like neon underpants.

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till other researchers are tracing the history of blue pigments in human culture, and the role those pigments have played in shaping our notions of virtue, authority, divinity and social class. “Blue pigments played an outstanding role in human development,” said Heinz Berke, an emeritus professor of chemistry at the University of Zurich. For some cultures, he said, they were as valuable as gold. As a raft of surveys has shown, blue love is a global affair. Ask people their favorite color, and in most parts of the world roughly half will say blue, a figure three to four times the support accorded common second-place finishers like purple or green. Just one in six Americans is blue-eyed, but nearly one in two consider blue the prettiest eye color, which could be why some 50 percent of tinted contact lenses sold are the kind that make your brown eyes blue.

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Contemporary Color: Theory and Use

Sick children like their caretakers in blue: A recent study at the Cleveland Clinic found that young patients preferred nurses wearing blue uniforms to those in white or yellow. And am I the only person in the United States who doesn’t own a single pair of those permanently popular pants formerly known as dungarees? “For Americans, bluejeans have a special connotation because of their association with the Old West and rugged individualism,” said Steven Bleicher, author of “Contemporary Color: Theory and Use.” The jeans take their John Wayne reputation seriously. “Because the indigo dye fades during washing, everyone’s blue becomes uniquely different,” said Dr. Bleicher, a professor of visual arts at Coastal Carolina University. “They’re your bluejeans.” According to psychologists who explore the complex interplay of color, mood and behavior, blue’s basic emotional valence is calmness and open-endedness, in contrast to

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the aggressive specificity associated with red. Blue is sea and sky, a pocket-size vacation. In a study that appeared in the journal Perceptual & Motor Skills, researchers at Aichi University in Japan found that subjects who performed a lengthy video game exercise while sitting next to a blue partition reported feeling less fatigued and claustrophobic, and displayed a more regular heart beat pattern, than did people who sat by red or yellow partitions. In the journal Science, researchers at the University of British Columbia described their study of how computer screen color affected participants’ ability to solve either creative problems — for example, determining the word that best unifies the terms “shelf,” “read” and “end” (answer: book) — or detail-oriented tasks like copy editing. The researchers found that blue screens were superior to red or white backgrounds at enhancing creativity, while red screens worked best for accuracy tasks.

affection...” were asked to predict which screen color would improve performance on the two categories of problems, big majorities deemed blue the ideal desktop setting for both. But skies have their limits, and blue can also imply coldness, sorrow and death. On learning of a good friend’s suicide in 1901, Pablo Picasso fell into a severe depression, and he began painting images of beggars, drunks, the poor and the halt, all famously rendered in a palette of blue.

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The provenance of using “the blues” to mean sadness isn’t clear, but L. Elizabeth Crawford, a professor of psychology at the University of Richmond in Virginia, suggested that the association arose from the look of the body when it’s in a low energy, low oxygen state. “The lips turn blue, there’s a blue pallor to the complexion,” she said. “It’s the opposite of the warm flushing of the skin that we associate with love, kindness and affection.” Blue is also known to suppress the appetite, possibly as an adaptation against eating rotten meat, which can have a bluish tinge. “If you’re on a diet, my advice is, take the white bulb out of the refrigerator and put in a blue one instead,” Dr. Bleicher said. “A blue glow makes food look very unappetizing.”

Picture 5.E

Not so to those that would dine upon us. Field studies of color-coded insect traps have shown that mosquitoes are particularly attracted to blue. That blue can connote coolness and tranquillity is one of nature’s little inside jokes. Blue light is on the high-energy end of the visible spectrum, and the comparative shortness of its wavelengths explains why the blue portion of the white light from the sun is easily scattered by the nitrogen and oxygen molecules in our atmosphere, and thus why the sky looks blue. Down on earth, organisms assume many of their colors with pigments, chemical substances that selectively absorb some wavelengths of light. and reflect others — the ones we then see as the object’s color. look

Picture 2.B The blue portion of the white light from the sun is easily scattered by the nitrogen and oxygen molecules in our atmosphere, and thus why the sky looks blue. Picture 3.C For Americans, bluejeans have a special connotation because of their association with the Old West and rugged individualism, Picture 4.D Pablo Picasso fell into a severe depression, and he began painting images of beggars, drunks, the poor and the halt, all famously rendered in a palette of blue. Picture 5.E Down on earth, organisms assume many of their colors with pigments, chemical substances that selectively HIZVYIZVTL^H]LSLUN[OZVMSPNO[HUKYLÅLJ[V[OLYZ

The provenance of using “the blues”

4


Egyptian Design The Egyptians were influenced by many things. Their religion and belifs wew shown in most of their paitings. Paintings had pictures of gods and goddesses doing different activites. Colored portraits made predictions of the afterlife the belive in. Nature and everyday activities were main subjects too. The Nile was the Egyptian’s main source of life. it emptied into Mediterranean Sea, and was sourrounded by the Arabian Desert and the Red Sea on the east, and the Libyan Desert on the west. T he river greatly influenced their art and design, and it was also their means of transportation, communcation and trade. Wood was scarce and often imported; usually cedar, pine, fir, and cyress. It was prominetly used for furniture or decoration. Local vegetation like palm, sycamore and acacia were used for the production of houses and had symbolic meaning. But the most prominently used building material was mud form the Nile. Because of the frequent use of stone and wood, post-and-beam construction is commonly seen. The combination of geometric regularity and keen observation of nature is characteristic of all Egyptian arts. Egyptian crafts in all statues, paintings, jewerly and pottery seem to fall into place as if they obeyed one law. No one wanted anything different, no one asked them to be original. On the contrary, they were propably considered the best artists who could make their artistic work most like the admired crafts of the past. Everything that was considered good and beautiful in the age of the pyramids was held to be just as excellent a thousand years later, the mode of representing man and nature remained essentially the same through thousand years.

Alejandra Lozano ID 281 Fall 2012


OPHTHALMOLOGY CENTER

Ophthalmology Center Dear Suzette

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1237 Southview Ave Moscow ID 83843 208 000-0000 o j o s c e n t e r. c o m

quis lorem. Sed faucibus sem id augue aliquet vulputate. Cras iaculis hendrerit massa non vehicula. Maecenas viverra laoreet bibendum. Aliquam cursus venenatis nisi et ullamcorper. Aenean faucibus fermentum turpis, ut luctus mi ornare eget. Praesent hendrerit interdum quam pretium ornare. Ut fermentum orci ac nulla placerat ut fermentum quam semper. Donec venenatis ullamcorper justo, eu porta nunc posuere viverra. Nunc sed purus in sem faucibus venenatis. Pellentesque dapibus congue diam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam at tellus ut metus iaculis laoreet ac et neque. Pellentesque tristique nisl suscipit eros molestie aliquam in non ligula. Sincerely Yours.

Ale Lozano

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Ophthalmology Center 1237 Southview Ave Moscow ID 83843 208 000-0000 o j o s c e n t e r. c o m

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REBUILDING A LEGACY: THE GASTROTYPOGRAPHICAL ASSEMBLAGE

Time and improper storage had ravaged the monment, however, leaving it in a state of disrepair.

E

ach day our world changes, the old quickly vanishing, displaced by inspired new designs, new perspectives and brilliant imaginative creations. Society seemingly demands it, our fascination and appetite for embracing the new apparently endless. Who of us is not awed by the scale of Dubai’s architecture, amused by the latest television commercial, drawn to the value and logic of the Prius Hybrid automobile or the aesthetic wall of the CBS building. While some may not be aware of this inspiring three-dimensional memorial to typography, many are familiar with its creator, Lou Dorfsman. The CBS cafeteria wall is as legendary as its visionary designer and art director.


“The wall is a window to the past that should be built up, not torn down.”

C

onceived in the mid-1960s and ultimately completed in 1966, the expansive wall, spanning over 35-feet wide and 8-feet tall, is a national design treasure. In producing the wall Dorfsman enlisted support from life-long friend and design legend Herb Lubalin. Lubalin, along with Tom Carnase, masterfully crafted the typography for the aptly dubbed “Gastrotypographicalassemblage.”

Dorfsman, now approaching 90, considers the wall his magnum opus, his gift to the world. Unceremoniously discarded by CBS management in the early 1990s, the wall’s nine panels were thankfully salvaged by New York designer Nick Fasciano.

the wall, is engaged in fundraising to support the meticulous and extensive restoration required.

The goal is to see Dorfman’s wall restored to its full integrity and as part of a permanent traveling exhibition on historical American design, to serve as a tool for education and expanding awareness of the value of intelligently applied design. Time and improper storage had ravaged the he wall is a window to the past that should monument, however, be built up, not torn leaving it in a state of down. disrepair. The Center for Design Too many once-revered Study, having acquired icons may now only

be found in books and journals or in some digitized visual library; the least fortunate are committed only to memory. Countless pieces of art and design are silently destroyed each year, lost forever, receiving only quiet bereavement after the fact. Many are lost to ignorance, either to their very existence or as historical symbols of our professions contributions in shaping our culture and its values.

15 % ports the design field’s creative contributions? I believe the answer to be a resounding no— we must each personally challenge ourselves to take responsible action, to celebrate not only the new but to respect our industry’s valued legacy and preserve the esteemed work of those who came before us.

OFF

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Loudly signaling acknowledgment to the inherent value of our professions artifacts, and the importance of their preservation, AIGA’s installment of a VALID TRHOUGH 12/15/13 national design archive at the Denver Art Museum is to be applauded. But is it enough to simply belong to an Article by Richard Anwyl organization that supMarch 5, 2008

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Alejandra Lozano Esparza B.A in ART Graphic Design, Interaction Design, Interior Design, Typography, Painting and Web Design.

Art Portfolio loza5275@vandals.uidaho.edu http://loza5275.tumblr.com/ (01)208-892-4092


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