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Aleksandr Shnayder

product design portfolio

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Why Design? As we enter the age of choices, Product Design is increasingly proving itself to be the quintessential contemporary profession. It’s a coalescence of technical and creative thinking, that addresses the multitude of invisible daily problems in ingenious ways. It’s a creative outlet, but unlike some creative disciplines, the final object’s value is determined democratically and is within reach of many. My main design focus is on design with a cultural understanding and meaningful research, combined with experimental exploration and ideation process.


Brew Spout

Table of Contents

if you don't drink a whole kettle of tea, why should you heat up a whole kettle of water?

01 Indigo Mask 02 “The high tech machines are our hidden Cinderella’s. We make them work in robot lines, while they can be so much more. “ -DEMAKERSVAN

Brew Spout

03

Bera Speaker

04

Christy Webber Bike Trailer

05

3D Marketing Space

06

Pion Chair

07

Packaging


PROJECT

Indigo Mask

01

O B J E C TI VE : C re a te a l i ghter, and less fr ig ht ening par t icle mask I NT E N D E D U SE R : C l e a ni ng Prof essio nals PRE C ED IN G IS SUE S: C urre n t m a sk o bscure t he individual N o off e ri n g i n bet ween dust mask, and par t icle mask


A particle filter mask should provide protection, comfort and piece of mind. It shouldn’t look like a bad Darth Vador Halloween costume


observation -workers avoid wearing masks, in order to prevent from unnerving office workers -difficult to communicate

-standard dust masks don’t filter out smaller particles and chemicals -heavy duty particle mask overkill, to large, bulky

-heavy airborn dust -no dust mask used by workers -daily exposure

- increased risk of asthma as a result of cleaning chemicals.

-some detergent chemicals shown to cause damage to kidneys & liver

-risks from mold exposure

-mold exposure can cause permanent lung scarring


research “Up to 25 per cent of people exposed to chemicals, including cleaning sprays, at work will go on to develop occupational asthma.” *Hiscott, Graham. “Cleaning sprays are blamed for an asthma epidemic” The Express, October 13, 2007

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cleaning links & effects During the ethnographic phase, it was observed the difficulty of getting the camera to focus because of the amount of dust in the air. Despite this danger, none of the workers were wearing any form of protection against the dust. At this point the research shifted away from the equipment, and instead towards the air quality and lung health. While most of the equipment contains obvious usage flaws, the asthma statistics, coupled with the fact that no one used protective gear during the filming, combines to make a problem too significant to ignore. As such, the goal for the design por tion will be a low profile mask that can be used comfor tably on a daily basis by a cleaner.


groundwork

Organic / Freeform / Expressive

mock-up tests

inspiration / alternatives

vs.

Solid / Protective / Rigid


ideation


development Rhino3D Drape Studies

CNC Form Prototypes

Vac Formed Test Models

Current masks cover the entire face, making the user anonymous. At the same time it makes that same person more intimidating for those around them, especially for those not using facial protection themselves. Thus, humanizing the user again by making him or her visible, will eliminate the ‘Dar th Vador’ effect. Rhino3D was used to create planar drapes, that were draped over a head, simplified and abstracted, creating a more workable form. Using the Rhino3D data, a CNC version of six of the models was made. From this, six tests were created and fur ther tested.


renders

In the design, a personality window in front was added, to visually expose more of the user’s face. Also, less hard edge geometry was used unlike most respirators that give them a industrial aesthetic, also the filtration has been worked into the geometry, to make it stand out less. The Final Design is meant as an in between, more protection then a dust mask but not a full fledged intimidating industrial par ticle mask.


PROJECT

Brew Spout

02

O B J E C TI VE : C re a te a n e l e ct r ic t ea po t fo r sing le cup use

I NT E N D E D U SE R : Ind i vi d u a l te a lo ver s, o ffice desk wo r ker s PRE C ED IN G IS SUE S: Bul ky, n ot i ne fficient , capacit y o ver kill, no t eleg ant


If you don’t drink a whole kettle of tea, then why are you still heating up a whole kettle of water?


design intent

Due to the high volume of current electric tea kettles, you either waist time and energy heating up 6 cups of unused water, or unused space. Also, because of the open nature of the design, at the later heating stage steam escapes from the top. What is needed is a way to heat up water in small quantities, and in a closed cycle, as well as enhancing the tea making process


ideation

-small desk footprint -single button operation -closed thermal cycle


operation

Remove cover from the Brew Spout, and pour water from the cup to be used.

Replace cover to the Brew Spout, and place the empty cup on top of the cover.

When the heating coils warm up, it will boil the water, and steam will travel up the spout. Condensation with build up on top, and pour out into the cup.

three step process


render

main areas In the new design, the amount of water put in, is the amount of water that comes out, thus taking out the guess work and waste. Also, the drip of the water adds auditory and visual interest to the process.


render

side profile


render

perspective


PROJECT

Bera Speaker

03

O B J E C TI VE : C re a te a d e sk t o p speaker, t hat do es just ice t o yo ur m us i c

I NT E N D E D U SE R : C om p ute r u se r s t ired o f using headpho nes PRE C ED IN G IS SUE S: Forge tta b l e , wro ng o r ient at io n, o ddly placed dials


Remember those loudspeakers your one audiophile friend had, how proud they stood, how they just drew your attention? Why can’t computer speakers have that effect?


inspiration

mid-century minimalism

white kitchenware

touch control

slipcast vaseware

variable linear slide control


ideation


digital sketch


interface fading touch sensitive volume control

interface fade-in

volume adjust

interface fade-out

The front face of the speaker is a gesture touch screen. Initially in a invisible state, once touched, the interface fades in, and takes input from the user’s finger. Sliding up and down is the primary gesture, used to adjust the volume. Once the finger is removed, the interface fades out, returning to the invisible state.


render

volume control


render

perspective


PROJECT

Lawn Care Bike Trailer

04

O B J E C TI VE : De si gn a c u stom bike t r ailer, t ailo red fo r resident ial land s c a p e w or k I NT E N D E D U SE R : C h ri sty We b b er Landscape PRE C ED IN G IS SUE S: Si z e , m a ne u ver abilit y, easy t o build


Can a trailer and a bike, replace a trailer and a diesel truck?


observation

Christy Webber, the sponsor of the group project was interested in developing a bike trailer to carry all the needed daily equipment to reduce the company’s footprint, and meet the demand of its customers for a more environmentally sustainable and efficient lawn care alternative. This bike trailer would be used as a replacement for the current truck trailer.


ideation


full scale test

The major issues were the number of tools, the varying shapes, and the theft risk, which was already a problem for the company.


operation

After fur ther sketch development, and scale model tests with foam-core a final design was reached. This used a hybrid of lockable closed compar tments, rails with strap anchor points, and locking arms.


construction linetrimmer lock linetrimmer lock

sheetmetal housing

lawnmower rails lawnmower rails backdoor back door

frame welded frame

yokeyoke

axle axle & wheel wheel

The final design had to walk the line of being functional, visually distinctive, and since it would be produced in small limited runs, easy to produce. As such exotic shapes hard to produce were avoided. Thus, a large por tion of the exterior would be produced from rolled sheet-metal.


render

full view

close-up The final trailer avoids specific compar tments for specific tools. Depending on the job to be done, not all workers will take the same tools every day. Thus, the design tries to be a base upon which the worker has the freedom to decide how to use it. This is done by giving the user options for how to attach tools as well as having many anchor points for cables to tie down oddly shaped arrangements.


PROJECT

3D Marketing Space

05

O B J E C TI VE : C re a te a a rc hit ect ur al 3D mar ket ing space t o meet clie nt ’s m e s s a gi ng ne e d s I NT E N D E D U SE R : Ind ustry tra d e sho w exhibit o r s PRE C ED IN G IS SUE S: Bra n d m e ssa g ing , co llapsibilit y, set up t ime, budg et


If you build it, they will come.


Army Rapid

full rendering


breakdown


KBC Helmets

full rendering www.catalystexhibit.com c Catalyst Exhibits 2010

1


booth interior


Dell

full rendering


built version


Brainlab


additional views


PROJECT

Pion Chair

06

O B J E C TI VE : C re a te a u n i q ue chair using pro per erg o no mic measure m e nt s I N T EN D E D U SE : Ta b l e he i gh t s eat ing PR ECE D IN G IS S UE S: Ri gi d b a c k, too mechanical, heavy lo o k


Rather then starting with the structural and then putting the human part on top, why not move the structural to the outside and the interaction to the inside.


inspiration

Form inspiration came from mid-century modern metal tubing chairs such as those done by Le Corbusie and Marcel Breuer, especially the straight line symmetry and use of negative space in the understructure of the chair.

This was coupled with furniture that used curved plywood to create forms what flow into one another organically.


ideation


measurements measurements taken from ‘Principles of Chair Construction’ in The Complete Manual of Woodworking

20 to 25 deg

After initial sketch phase, a concern developed over proportion accuracy of concepts. Thus research was done on the ideal measurements of a chair before preceding.

lumbar region 10’’ approx 5 to 8 deg from front

13.5’’ to 15’’ 17’’ to 18’’ seat width

15.5’’ to 17’’


render

side view


render

front


render

back


PROJECT

Packaging

07

O B J E C TI VE : De ve l op c l e a r co ncise and co mmunicat ive packag ing

I N T EN D E D U SE : C on su m e r p a ckag ing PR ECE D IN G IS S UE S: Wron g ta rge t mar ket , no t clear, o ut dat ed


Communicate the message


Nine Naturals

Natural Mint Moisturizing Shampoo

Oh Baby!

Salt Aloe Vera Rosemary Oil Wheat Protein

Natural Mint Moisturizing Shampoo Pro Vitamin B5 Peppermint Oil Castor Seed Oil Natural Plant Alcohol

oh baby!

Natural Preservatives

8 FL. oz. (237 ml)

Moisturizing Shampoo Natural Mint OB/GYN Recommended

8 FL. oz. (237 ml)

8 FL. oz. (237 ml)


Nine Naturals

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9 9 For Moisture The Shampoo

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8 FL. oz.8 FL. (237oz.ml)(237 ml)


Fannie May Concept


Dishwasher Concept *Graphis Gold Award, 2010 New Talent Annual


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Alek S Portfolio