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Workshop glossary.

ISSUU (Glossary) María Alejandra Barragán Sánchez Professional Technician in Modern Languages ESCUELA COLOMBIANA DE CARRERAS INDUSTRIALES UNIVERSITY (ECCI)

Student enrolled to the fundamentals of marketing program – Escuela Colombiana de Carreras Industriales University (ECCI). Email


Advertising campaign: It is a series of advertising messages that share the same idea and theme. Appear in different media through a framework of specific time. Analysis: this process as a method of studying the nature of something or of determining its essential features and their relations. Autonomy: the state or condition of having independence or freedom, or of being autonomous; selfgovernment, or the right of self-government.

Barter: to trade by exchange of commodities rather than by the use of money to exchange in trade, as one commodity for another; trade.

Competition: rivalry between two or more persons or groups for an object desired in common, usually

resulting in a victor and a loser but not necessarily involving the destruction of the latter. Creation: means engender, give birth to something that still had no existence. Currency: with disk form and coined with different motives to prove its value and legitimacy, is used as a medium of Exchange (money).

Customer: a person who purchases goods or services from another; buyer.

Demand: It is the amount of a good or service that people want to buy. Distribution: It is the process that is to physically get the product to the consumer. Dynamize: Add dynamism to an activity, develop it, or make it come more importance


Establishment: the existing power structure in society; the dominant groups in society and their customs or institutions; institutional authority. Exchange: to part with in return for some equivalent; transfer for recompense; barter; exchange.

Falsification: It is an act consisting of the creation or modification of certain documents, effects, products (goods or services), in order to make them seem as true, or to alter or simulate the truth. Financial institutions: is any firm that provides financial services to consumers and users. Funding: an organization created to administer or manage a fund, as of money invested or contributed for some special purpose.

Households and families: Elementary units of consumption and the owners of productive resources.


Marketing: marker analysis and needs, determining the right product, its features and price, the selection and how to communicate a message and the logistic of product distribution, are part of the known art as marketing. Monopoly: exclusive control of a commodity or service in a particular market, or a control that makes possible the manipulation of prices. Monopsony: the market condition that exists when there is one buyer.

Need: necessity arising from the circumstances of a situation or case.

Offer: It is the quantity of good or service which the seller is selling.

Oligopoly: the market condition that exists when there are few sellers, as a result of which they can greatly influence price and other market factors. Oligopsony: the market condition that exists when there are few buyers, as a result of which they can greatly influence price and other market factors.

Perfect competition: economics a market situation in which there exists a homogeneous product, freedom of entry, and a large number of buyers and sellers none of whom individually can affect price. Plaza: It’s where to market the product or service being offered. Positioning: situation or condition, especially with relation to favorable or unfavorable circumstances.

Potential User: is the person who possibly will be my customer.


Prestige: distinction or reputation attaching to a person or thing and thus possessing a cachet for others or for the public. Price: It is mainly the exchange monetary amount associated with the transaction. Private companies: It is a company dedicated to businesses whose owners may be non-governmental organizations, or that are made by a relative number of owners that are not publicly traded on a stock exchange.

Product: a product is anything that can be offered to a market that might satisfy a cant or need. Profitability: It is the ability that has something to generate sufficient utility or profit. Promotion: something devised to publicize or advertise a product, cause, institution, etc., as a brochure, free sample, poster, television or radio commercial or personal appearance.

Public administration: Is a phrase from imprecise boundaries comprising the whole of public organizations that perform the administrative function and management of the State and other public entities with legal personality, whether regional or local level. Purchasing power: It is the purchasing power of a person, company, institution or country, that allows you to have access to the goods and services you need.


Real User: It is the person who is my faithful customer. Rest of the world: they act in the economy of a country is the external sector in the encompass all relationships and economic decisions that are established with all the countries of the world. Rate of value: Maximum or minimum price, by order of the authority, a commodity can be sold.

Sale price: It is the money that the consumer must pay to buy a product. Sales: selling is another form of market access for many companies, whose goal is to sell. Self-sufficiency: able to supply one's own or its own needs without external assistance.

Service: the supplying or supplier of utilities or commodities. The providing or a provider of accommodation and activities required by the public, as maintenance, repair, etc. Smuggling: to import or export secretly, in violation of the law, especially without payment of legal duty. Storage: They are places where different types of merchandise are stored.


Tendencies: A trend is a style or a custom that leave a mark over a period of time or on a site. Thought: they are products made by the mind, which may appear rational intellect processes or abstractions of the imagination. Trade: the act or process of buying, selling, or exchanging commodities, at either wholesale or retail, within a country or between countries: domestic trade; foreign trade. Transport: It is used to describe the Act and consequence of moving something from one place to another.

Wishes: The concept allows name affective motion or momentum towards something that you want.


DICCIONARIO DE ECONOMÍA. Alejandra Barragán