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LOOKBOOK AW 1 3


oo The SuperEgo makes up a large part of your subconscious. It is the part of you that makes you conform to particular rules, that makes you "behave". It judges you, criticizes you, and makes you feel bad when you do something "wrong". It is what makes you feel guilty and ashamed. It is your "inner critic" or "inner judge"... But what about your INNER STYLE????

History What defines you?? Only you can answer that question! But one thing we do know, is that you know your own style!! Your "inner style" tells you what to wear, and only to wear what makes you feel good and look good. Your personal apparel is the first impression of you. That is why you always want to appear your very best! This is why we strive to design and develop our collection to perfection. We know your personal apparel is important to you!! So wear it proudly!!!

Philosophy/concept SuperEgo is a vintage denim brand for the "everyday" guys who wants to look at their very best. The collection is inspired of the very best "street fashion" of europe. This is why we always carry high-end fashion collections, so that you always can be sure, you are wearing high-end fashion items. SuperEgo is clothes you can feel good in, relax in and have the right attitude in!!

Collection The SuperEgo denim collection is a huge range of 5-pocket jeans, twisted jeans and detailed jeans. We put our souls into making the very best fits, washes and detailes on your denim, so they get the right look, and so you can wear your SuperEgo denim proudly. We use hand-picked garments on all our tops, which givet our garments and collection a very fine and casual authentic look. The easy-going look combined with all the details and hand picked garments makes the SuperEgo collection very unique and easy to wear!!

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“what defines you?”

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“.. your personal apparel is the first impression

of you!�

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“... Super Ego is clothes with the right attitude

so wear it proudly!”

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Fashion Brands Inc.

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www.super-e.dk l sales@fbinc.dk l +45 97 92 24 55


SUPER EGO Lookbook autumn winter 2013