Web Design Northern Ireland The role of social media in digital marketing is highlighted by Web Design Northern Ireland. The high spend on traditional forms of marketing and advertising is under continuing scrutiny as many companies are learning the value of social media marketing. Time only will tell how effective it is as a marketing tool but the fundamental reality is that it is much more cost effective. Manipulating social media networks can pay dividends in brand exposure and promises to be an ever increasing element in the drive for greater product sales and profitability. Universally, in difficult trading conditions caused by the economic squeeze, companies recognise the need to review and reform current marketing strategies, to meet and overcome the ensuing commercial challenges. Savvy marketers understand the benefits of using social media links to link back to a company's website and product pages. You can build a valuable element such as regular blogs to relevant forums which will link back to you and increase your online exposure to all potential customers. There are other strategies such as simplifying tagging and bookmarking to encourage the user to use links. You can also implement a blogs list that will link back to you through trackbacks and permalinks. These are only a few suggestions for maximising social media exposure and as this becomes a more integrated marketing strategy new technological adaptations in website design will occur to help facilitate marketing exploitation. When dealing with social media users it requires positivity in any comments that are made and should reflect good customer care. These considerations must be factored into all blogs to create a healthy caring attitude towards customers and customer care. After all that is the message you want to communicate to all social media users who read your blogs or comments.
There are startling statistics to convince Web Design Northern Ireland that the efficacy of social media marketing as a positive marketing tool is increasingly clear. It is an established fact that there are over 500 million Facebook users and the spin off is that most Internet visitors have probably met a Facebook connect invitation in their journeys through the Interweb. The fact that 30% of its visitors engage with third partywebsites through Facebook Connect each month, it is not surprising that it will be the next generation of Facebook's F8 Development Platform. This new development will mean that websites will be allowed to connect with all the information on a Facebook user's account – their identity and their Facebook friends, through the Facebook API. This type of further exposure will have a knock on effect on advertising and marketing products and services.
It will promote positively through genuine comments from friends who have bought on your site, reviewed it or simply made a comment on it. As friends' opinions are valued more than those of strangers the value of such comments cannot be overestimated in terms of attracting new customers. By receiving complimentary comments on Twitter you can quickly expand your customer base at little or no expense. Google and Bing have stated that they both use links shared through social media in their search algorithms. This effectively means that Twitter and Facebook can have a positive effect on your search ratings and rankings, again giving you extra public exposure at relatively low costs. The one unchanging factor in achieving these ratings through social media is text. It must be topically relevant to the linking pages and blogs. The anchor text is crucially important in creating credible links. As a very natural form of marketing social media has much credibility among the younger consumers. They are more influenced by the informality of friends' comments and prefer an honesty that does not always overstate the positive elements but also admits to some negative comments. They like transparency and like to see you have nothing to hide. Very often if companies have issues with online sales then it is good to air them and have them resolved. Consumers prefer to see a level of integrity and honesty that can arise from dealing effectively with inherent problems. For more information visit us here, http://www.rycoweb.com/
Published on Dec 14, 2011
The role of social media in digital marketing is highlighted by Web Design Northern Ireland. The high spend on traditional forms of marketin...