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CHINA BAKED FOODS MARKET REPORT

Beijing Zeefer Consulting Ltd. August 2011


INTRODUCTION This report discusses the baked foods market in China mainly from the following sections. - Size of Baked Foods Market in China Based on Zeefer's China Market Size Formula, by the analysis on China baked foods market size, industry sales revenue and domestic baked foods output in 2008 - 2010, this report presents a picture of the real development of baked foods market in China and changes in the overall market size. - Hot Areas of China Baked Foods Market Based on the comparison and analysis on China's baked foods production and import in different provinces or cities, this report points out those hot areas in China for baked foods market deserve most attention. - Top 10 Enterprises in China Baked Foods Industry Based on the comparison and analysis on top 10 leading enterprises in China baked foods industry in terms of sales revenue, market share and number of employees, the report shows their positions in the baked foods market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Baked Foods Market This report analyzes the baked foods market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of baked foods product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of imported baked foods products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and


concentration ratio of the current baked foods market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Baked Foods Products In this section, the report includes the main source countries / regions of imported baked foods products for China and their market shares, the domestic destinations of imported baked foods products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced baked foods products and shares of these destinations, major origins of the exported baked foods products and their shares. - Baked Foods Industry Standards in China The report lists relevant national standards and/or industrial standards concerning baked foods products generally accepted in the baked foods industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Baked Foods Importers in China The report lists 10 major importers for baked foods products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Baked Foods Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Baked Foods Market Report presents the current situation, the growth rate and profitability of the baked foods industry in China.


DECLARATION Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.


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CONTENT CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE BAKED FOODS MARKET SIZE ...............................3 2.2 PRODUCTION VOLUME OF MAJOR PRODUCTS IN RECENT YEARS ....................................................................................................................................5 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6 CHAPTER 3 HOT SPOTS FOR BAKED FOODS PRODUCTS ACROSS CHINA .......................................................................................................................10 CHAPTER 4 INDUSTRY OVERVIEW................................................................12 4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF BAKED FOODS PRODUCTS............................................................................................................17 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED BAKED FOODS PRODUCTS ....................................................17 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................19 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................21 CHAPTER 6 THE MARKET SHARE...................................................................23 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................23 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................23 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................25 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................27 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................29 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............29

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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................31 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................33 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................35 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................37 7.1 LUOHE LINYING QINQIN FOOD CO., LTD. ..........................................37 7.2 PEPSICO FOOD (CHINA) CO., LTD...........................................................37 7.3 ORION FOOD CO., LTD. ..............................................................................38 7.4 OISHI (CHINA) CO., LTD.............................................................................39 7.5 ANYANG JIANGFENG FOOD CO., LTD. .................................................39 7.6 LUOHE HENGDA FOOD CO., LTD. ..........................................................40 7.7 SHANGHAI CHRISTINE FOOD CO., LTD. ..............................................40 7.8 LABI XIAOXIN (FUJIAN) FOOD INDUSTRY CO., LTD. ........................41 7.9 JI'NAN DALI FOOD CO., LTD.....................................................................42 7.10 FUJIAN FUMA FOOD GROUP CO., LTD................................................42 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................44 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................45

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CHAPTER 3 HOT SPOTS FOR BAKED FOODS PRODUCTS ACROSS CHINA Figure 5 Nationwide distribution map of baked foods mfg. enterprises above designated size across China

Heilongjiang 18

Inner Mongolia 17

Xinjian 11

Hebei

Ningxia 6

Qinghai 1

Shanxi 12 28

Gansu 8 Shaanxi Tibet 1

1-5 6-9 10-29 30-69 70-129 130+

Sichuan 57

36 Chongqing Guizhou 7

Yunnan 17

Hunan 58

Liaoning 78

Shandong 206

Jiangsu Anhui 77 Shanghai 75 86 Zhejiang 74 Jiangxi 27 Fujian 97

Guangxi 21

Hainan 4

Beijing 58 Tianjin 18

43

Henan 174 Hubei 81

Jilin 23

Guangdong 160

1 6 10 30 70 130

Shandong, Henan and Guangdong are the major production bases for baked foods in China. From Jan. to Nov. 2010, enterprises engaged in baked foods production above designated size in the above three areas added up to 540 Beijing Zeefer Consulting Ltd. Online Reports Store: www.allchinareports.com Company Site: www.zeefer.org

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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP Figure 17 Changes in the percentage of numbers of foreign baked foods mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership 2008

2009

Percentage of foreign enterprises 1079 全国 in term s of the num ber of oreign-funded 291 enterprises in 2010

e of ownership

Private oreign-funded State-owned 20.58% Others Private oreign-funded 79.42% State-owned Others

570 291 20 198 53% 27% 2% 18%

1254

18%

786 18% 315 1% 19 23% 248 57% 23% 1% 57% 18%

2% 27%

53%

2008

Foreign-funded

Others type of ow nership

2010

Changes in the percentage 1579 of 1368 num bers of foreign-funded 315 325 enterprises

19% 942rivate 1% 325 nded

17 295 60% 21% 1% 60% 19% 21%

2009

2010

Private

Foreign-funded

State-ow ned

Others

In 2010, among the 1,579 baked foods mfg. enterprises above designated size across China, 325 are foreign enterprises, accounting for about a share of 20.58% of all. In terms of the number of enterprises, there were 10 foreign

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china baked foods market report  

August 2011 Beijing Zeefer Consulting Ltd. Based on the comparison and analysis on China's baked foods production and import in different pr...

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