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CHINA ALCOHOL MARKET REPORT

Beijing Zeefer Consulting Ltd. May 2011


INTRODUCTION This report discusses the alcohol market in China mainly from the following sections. - Size of Alcohol Market in China Based on Zeefer's China Market Size Formula, by the analysis on China alcohol market size, industry sales revenue and domestic alcohol output in 2008 - 2010, this report presents a picture of the real development of alcohol market in China and changes in the overall market size. - Hot Areas of China Alcohol Market Based on the comparison and analysis on China's alcohol production and import in different provinces or cities, this report points out those hot areas in China for alcohol market deserve most attention. - Top 10 Enterprises in China Alcohol Industry Based on the comparison and analysis on top 10 leading enterprises in China alcohol industry in terms of sales revenue, market share and number of employees, the report shows their positions in the alcohol market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Alcohol Market This report analyzes the alcohol market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of alcohol product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of imported alcohol products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the


current alcohol market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Alcohol Products In this section, the report includes the main source countries / regions of imported alcohol products for China and their market shares, the domestic destinations of imported alcohol products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced alcohol products and shares of these destinations, major origins of the exported alcohol products and their shares. - Alcohol Industry Standards in China The report lists relevant national standards and/or industrial standards concerning alcohol products generally accepted in the alcohol industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Alcohol Importers in China The report lists 10 major importers for alcohol products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Alcohol Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Alcohol Market Report presents the current situation, the growth rate and profitability of the alcohol industry in China.


DECLARATION Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.


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CONTENT CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE ALCOHOL MARKET SIZE .......................................3 2.2 ANALYSIS ON THE CHANGES IN ALCOHOL PRODUCTION VOLUME IN RECENT YEARS.............................................................................5 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6 CHAPTER 3 HOT SPOTS FOR ALCOHOL PRODUCTS ACROSS CHINA ......................................................................................................................................10 CHAPTER 4 INDUSTRY OVERVIEW................................................................12 4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF ALCOHOL PRODUCTS............................................................................................................17 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED ALCOHOL PRODUCTS .............................................................17 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................19 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................21 CHAPTER 6 THE MARKET SHARE...................................................................23 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................23 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................23 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................25 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................27 6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES REVENUE ..........................................................................................................27 6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL PRODUCTION VOLUME................................................................................28 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................30

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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................32 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38 7.1 NANYANG TIANGUAN ENTERPRISE GROUP CO., LTD. ..................38 7.2 COFCO ORGANISM CHEMICAL ENGINEERING ZHAODONG BRANCH................................................................................................................38 7.3 JI'AN (QIAN'AN) ALCOHOL INDUSTRY CO., LTD...............................39 7.4 JIAOZUO HEYANG ALCOHOL INDUSTRY CO., LTD..........................40 7.5 MEIHEKOU FUKANG ALCOHOL CO., LTD...........................................40 7.6 JILIN PROVINCE NEW TIAN LONG WINE CO., LTD...........................41 7.7 CHENGDE MOUNTAIN RESORT CORPORATION GROUP CO., LTD. ..................................................................................................................................42 7.8 INNER MONGOLIA LINIU ORGANISM CHEMICAL ENGINEERING CO., LTD.................................................................................................................42 7.9 SHANDONG PROVINCE ZHENLONG ORGANISM CHEMICAL ENGINEERING CO., LTD...................................................................................43 7.10 TIANJIN GUANDA INDUSTRIAL CORPORATION ............................44 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46

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CHAPTER 3 HOT SPOTS FOR ALCOHOL PRODUCTS ACROSS CHINA Figure 5 Nationwide distribution map of alcohol mfg. enterprises above designated size across China

Heilongjiang 18

Inner Mongolia 8

Xinjian <4

Hebei

Shanxi Ningxia < 4 <4

Qinghai

Gansu <4 Shaanxi Tibet Sichuan 10

Chongqing Guizhou

1-3 4-5 6-9 10-19 20+

Yunnan 7

Hunan 7

Guangxi 28

Liaoning 6

Beijing <4 Tianjin <4

5

Henan 22 Hubei 5

Jilin 13

Shandong 10

Jiangsu Anhui 32 Shanghai 5 Zhejiang <4 Jiangxi Fujian <4

Guangdong 7

Hainan

1 4 6 10 20

Jiangsu, Guangxi and Henan are the major production bases for alcohol in China. From Jan. to Nov. 2010, enterprises engaged in alcohol production above designated size in the above three areas added up to 82 firms, Beijing Zeefer Consulting Ltd. Online Reports Store: www.allchinareports.com Company Site: www.zeefer.org

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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP Figure 17 Changes in the percentage of numbers of foreign alcohol mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership 2008 Percentage of foreign enterprises 210 全国 in term s of the num ber of oreign-funded 12 enterprises in 2010

e of ownership

Private oreign-funded Joint-equity Others Private oreign-funded Joint-equity Others

5.56%

94.44%

114 12 10 74 54% 6% 5% 35%

2009

187

35% 5% 6%

54%

115 11 33% 9 4% 66 5% 57% 5% 4%57% 33%

2008

Foreign-funded

Others type of ow nership

2010

Changes201 in the percentage of 198 num bers of foreign-funded 11 11 enterprises

2009

112rivate 34% 11 nded

8 4% 6% 67

57% 6% 4% 57% 34%

2010

Private

Foreign-funded

Joint-equity

Others

In 2010, among the 198 alcohol mfg. enterprises above designated size across China, 11 are foreign enterprises, accounting for about a share of 5.56% of all. In terms of the number of enterprises, the foreign enterprises in 2009 was

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