Internet has become the lifeline of any online business To start with, e-commerce is like any other businessâ€Ś It is nothing buying and selling of goods via internet.
E-business is the term which is often used interchangeably in a website design company . Any online transaction that takes place through a website with an objective to earn profit is through an e-commerce website.
The process involves real-time transfer funds from the buyer to the seller and sometimes handled manually through EFTPOS (electronic funds transfer at point sale) terminal once a secured order received by the merchant account.
of is an of is
The best known examples are Amazon.com, E.bay, General Motors etc which have some of the best e-commerce website design .
Internet sales are booming as consumers take full advantage of the low prices offered by online wholesalers. E-business is a cost effective way of doing business as it reduces logistic burden and helps small business to compete with major giants.
Unlike brick and mortar environment, there are no physical stores in e-commerce business. Therefore there is no insurance, infrastructure investment or need for store space.
All that is needed is out-of-box concept, unique products and a good ecommerce design website to reach to your targeted customers.
Optimizing online stores is bit different than handling physical stores. What is more challenging is to make a user-friendly website?
Selling is no #1 priority for e-commerce websites so they may not have best of designs. Formulating SEO strategies for e-commerce website is tough especially if the company is not ready to invest in online marketing campaign
All products are not that compatible to sell over the internet. So choose the products wisely catering it to your customers
Have a business plan in mind
Check out your competitors
Make a cluster-free website
Should have an easy payment gateway
Well-written product description
Clear call-to-action words and buttons
Customers should able to find the product
Appropriate search terms related to your products/ service
Have a secured server and win the trust of your customers
Friendly customer service
Prominent contact details
Strong Google analytics programs
Accessible company policies
High quality product images
Limited content because the focus is on promoting physical products Since e-commerce websites have several pages they need to be optimized well No one likes to click on product pages unless they can earn something out of it.
Do not use unethical methods for building links
Give emphasis on internal linking
Landing pages should be optimized well
Do less of advertising and go for non promotional content
Your aim customers.
In this way you can make the customers buy the product and generate revenue for your ecommerce website.
Published on Sep 9, 2012
Published on Sep 9, 2012
Internet has become the lifeline of any online business To start with, e-commerce is like any other business… It is nothing buying and selli...