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t r o p lo tlrza’ s

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there are a lot of ideas scratched out, brok and thro away in n e the process of putting together this portfolio. here are some of those ideas that aren’t as broken, or broken in the right places.


events branding posters

01

03

keynote designs

05

user interface

07


01 branding

DUMBØ Original, a healthconscious catering startup, was looking to refresh its logo and a variety of its design collaterals.

A

A The logo and Fabu, its mascot, was simplified and given a brighter colour palette to improve legibility. Fabu also comes in a black and white outlines (right hand side) B Close up of one of the menu leaflet, sporting its outline version of the new logo amd cleaner, no-fuss look for health-conscious and busy young adults next page

C One of the letterhead designs for DUMBØ

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D I also was tasked with defining DUMBØ’s visual and brand identity, which covers typeface, colours, and photography direction

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E A menu booklet (lookbook) for DUMBØ Original. The design highlights the lively colours of the fresh ingredients in DUMBØ array of menu

D

B


C

E


03 events

posters Here are some of the posters I have designed for various communities across Shanghai, China.

A

A

A close-up look of one of the poster variations featuring a closed loop Klein bottle, representing the never-ending cycle of life, death, and the transition(s) in between

B

A close-up look on another alternative design with a more psychedelic feel and look

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C

Pronounciation guide is incorporated into the design of poster for Food&Festival to help others who aren’t sure how to pronounce the festival’s name

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D

Posters made for Death, Life, Transition exhibition at Jiaotong University in Shanghai

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E

Posters made for Food&Festival events at New York University Shanghai

D

B


C

E


05 keynote designs

Shuying Academy, a college prep academy in Shanghai, hoped to bring some colours into their essay writing classes over the summer.

A

A

A close up look on one of the Spring Workshop slides, with blocks of colours used to highlight key informations

B

Keynote slides for the Spring Essay Workshop. Lively colours are used to bring the spirit of spring into the classroom

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C

“Break time” is surely every studen’ts favourite time. The broken “break” adds a little fun to the long-awaited break time bell.

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D

Keynote slides made for Why School Essay, an essay answering why a student is interested in a particular school

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E

A close up look on the slide. The word why is highlighted amongst other choice of question words, showing that the focus of this workshop and essay is to ask and answer why a particular school is interesting to them

D

B


C

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07 user

interface

Contacts+ is an address book application which user interface I wrote using React.js for Reactive User Interface class at New York University Shanghai

A

A

The application allows for integration with other applications, allowing the user to quickly make a call to the user across different applications

B

There is enough clickable room for CTA buttons, allowing user to easily navigate make actions on the app

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C

Frequently used actions/tabs of an address book applications are located at the bottom on the screen for maximum reachability

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D

Overviews of the different screens of Contacts+

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E

The search page features highlighted keywords to allow users to see how the search results relate with the search keyword. Human-like language guides and informs user of what each field means

D

B


C

E


i h h h i i h h h i i i h h i i h h i h h i h i i h h i i h i h h i h h i h i i i h h h h i i i i h i h i h h i i i h h h h h i h i i i i h h h i h i i i hhiihhii


i h i h i h h i hiii i h h say hii to tirza at tirza.alberta@nyu.edu or tirzatirza14 on wechat


portfolio | alberta, tirza  
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