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Table of Contents Alberta’s Promise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Alberta’s Five Promises . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 The Little Red Wagon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Alberta’s Promise Partnerships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Executive Director’s Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11-12 Alberta’s Promise Partners . . . . . . . . . . . . . . . . . . . . . . . . . . . 14-33, 36-65 Alberta’s Promise Messages. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34-35 Premier’s Council Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34-35 Partners’ Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66

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Alberta’s Promise Alberta’s Promise is an initiative designed to encourage all sectors of the community to direct more resources to benefit our children and youth. Established in April 2003 through an Act of the Alberta Legislature, Alberta’s Promise is a made-in-Alberta version of promise initiatives first launched in the United States as America’s Promise and then in Ontario as Ontario’s Promise. The

Our Shared Promise

Premier’s Council on Alberta’s Promise Act is the first jurisdiction in Canada to enshrine the Promise initiative in legislation.

Alberta’s Promise’s role is to facilitate partnerships

We promise to be partners with our neighbours, heroes to our children and champions of their future.

between communities, businesses, foundations, service clubs and not – for-profit agencies, who together share the vision of making Alberta the best

As Albertans, it’s up to each of us to make our common vision a reality.

place in the world to raise children. Alberta’s Promise is not involved in fund development nor does the organization deliver programs directly to children and youth or make direct matches between Alberta’s Promise Partners.

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A 73-member Premier’s Council – chaired by Premier Ralph Klein and Honorary Chair Colleen Klein – leads Alberta’s Promise. The Council is made up of business, foundation, not-for-profit agency and community leaders from across Alberta. The Council provides strategic advice and is a key component in the effort to create relationships and partnerships within Alberta’s Promise.

The response to the Alberta’s Promise initiative has been impressive. In just one year, Alberta’s Promise has grown from an idea to a valuable and welcomed program that celebrates and recognizes partnerships and commitments designed to raise awareness and motivate all Albertans about the importance of investing in Alberta’s children and youth.

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Alberta’s Five Promises It is our responsibility to make sure our children’s needs are met. By pulling together, we can ensure a healthy and safe environment and encourage Alberta’s children and youth to become involved and active members of our society. The result will be a brighter future for all of Alberta’s children for generations to come. It all starts now. Promise One – Providing a Healthy Start “I am committed to giving Alberta’s children a healthy start and promising future.” Proper nutrition and exercise are the basic building blocks in any child’s life – from conception, right through their school years. Leading a happy life begins with a healthy mind and body. A child’s first six years are the most influential in their lives. Promise Two – Safety, Growth and Development “I undertake the responsibility of working with my neighbours to provide safe and healthy communities for our children’s growth, education and development.” Every child’s path crosses many others—families, neighbours, friends, coaches and others in their communities who also want the best for them. We all have a responsibility for helping our children grow and enriching their experiences and opportunities along the way.

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Promise Three – Interaction, Mentoring and Inspiration “The power of one person is a remarkable gift. By investing in a child’s life, I will lead by example and encourage others to do the same through my own actions.” Relationships with others are the foundation of trust and growth. Positive relationships are based upon the willingness of adults to contribute time and effort to listen, show and teach. Promise Four – Participation and Volunteering “I will set an example that the rewards of volunteering are immeasurable. Through my actions, our children will discover the joy and fulfillment of participation in community and group projects”. Community service has deep roots in Alberta. It’s volunteering to build a playground, to coach a team, or to give music lessons. It’s sharing our strengths to help a child develop their own unique skills. It’s opening a closed door, giving a hug and most importantly just being there. Promise Five – Leadership and Innovation “I will strive to seek out the best tools, best models and best examples of other individuals and communities so that, through their positive innovations, Alberta’s children may learn, benefit and succeed.” We must be involved in life-long learning and continually pass on our knowledge and experience to those who can learn from us. The measure of our success may be how well we encourage our children to reach for the stars and seize the unlimited opportunities before them.

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The Little Red Wagon Following on the lead of America’s Promise and Ontario’s Promise, the Little Red Wagon was chosen also as the symbol for Alberta’s Promise. As expressed by Colin Powell when he launched

Make a promise, make it happen.

America’s Promise in 1997, “every child should have a Little Red Wagon ... A Little Red Wagon to pull around the heavy load of life ... A Little Red Wagon to pull around his or her dreams. The Little Red Wagon also has a very long handle so that an adult can come along and help when the road is particularly difficult or rocky.”

“The Little Red Wagon provides a focal point for all of us...a wagon that carries the hopes and dreams and burdens of all children would be incredibly difficult to pull for any one person or one sector of society…but if we all work together and pull together…the wagon is that much easier to move.”

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Keeping Promises The world will be a better place because you were important in the life of a child.

Alberta’s Promise Partnerships Alberta’s Promise Partnerships are created between those companies, foundations, service clubs, agencies and communities who share the vision of “… making Alberta the best place in the world to raise our children.” Becoming a Promise Builder, an Agency of Promise or a Community of Promise within Alberta’s Promise involves making a commitment to children and youth. A Promise Builder A Promise Builder is a business, corporation, foundation or service club who commits to continue or to increase the resources they contribute to children and youth programs. A Promise Builder can contribute in ways other than monetary commitments. Gifts in kind, involving staff in volunteering or undertaking programs and projects that benefit children and youth also meet the criteria for an Alberta’s Promise Partnership. A Promise Builder can commit to sponsoring an agency or a children’s program in keeping with the charitable preference of their organization.

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An Agency of Promise An Agency of Promise is an agency that dedicates more than 50 percent of its activities to benefit children and youth. Only non-profit and non-government agencies are eligible for partnership with Alberta’s Promise. Alberta’s Promise distinguishes Agencies of Promise into three categories. * Service Providers are agencies that deliver programs and projects directly to children and youth in our communities. These agencies direct more than 50 per cent of their resources or funding toward programs for children or youth. * Community Funders include United Way organizations. These organizations collect funds and direct these contributions to Service Providers and are therefore indirectly involved in providing programs or projects for children and youth. * Community Collaborations include groups who work to improve the quality, quantity and efficiency of services available to children and youth.

A Community of Promise A Community of Promise is a city, town, county or other municipality that encourages partnerships between their local businesses, foundations, service clubs and agencies for the benefit of children and youth. A Community of Promise will set goals for establishing partnerships in the community. Alberta’s Promise will work with each community to reach their goals. A Community of Promise may coordinate their responsibilities directly or delegate administration to a local organization.

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Ron Bell and Justin

Executive Director’s Message

A Promise is defined as an assurance that one will do something or that something will happen. Since Premier Klein officially launched Alberta’s Promise in May 2003, something has happened. That something is reflected throughout the pages of this, our first Partnership Report. During our first year, 118 organizations made a commitment to increase or continue their support of Alberta’s children and youth. The partnership promises shared in this report demonstrate unequivocally that Albertans have embraced the vision of “…making Alberta the best place in the world to raise our children.” This Partnership Report indicates this vision is becoming a reality as our province works handin-hand to care for our most precious asset – our children and youth. Looking back over the last year, one of our goals was to take the Alberta’s Promise message to the

streets and directly communicate the Alberta’s Promise opportunity to Albertans. We delivered the message to over 280 organizations and exceeded our goal by 80 presentations. While we were making presentations, putting together our Calgary office, building the office team and getting Alberta’s Promise online, our program progressed from an emerging initiative and has now grown into an Alberta movement. Starting with the launch of Alberta’s Promise at the Children’s Forum in May 2003, we have continuously recognized and celebrated our partnership accomplishments. Premier Klein, Colleen Klein, Honourary Chair of Alberta’s Promise and Honourable Iris Evans led us in officially recognizing the efforts and contributions of our partners during three Red Wagon Presentation ceremonies at Government House in Edmonton, McDougall Centre and Monenco Place in Calgary.

Several of our Premier’s Council generously donated their time to participate alongside Alberta’s Promise in several of our partner’s special events. Hugh Campbell spoke at the launch of the Family Violence Prevention Month lead by the Alberta Council of Women’s Shelters in Edmonton. Robert Day attended the opening of the TransAlta - Hull Child and Family Services’ new facility in Calgary, … just to name two.. We were thrilled to have our Honourary Chair, Colleen Klein present Alberta’s Promise red wagons to partners at the Big Sisters Big Brothers’ Mentorship Breakfast, Boys and Girls Club Community Service LION bus launch, the Society for the Treatment of Autism and the Habitat for Humanity and Qualico event. In assisting Success by 6 with their Formula for Success breakfast in Edmonton, Alberta’s Promise invited leading authorities, Dr. Fraser Mustard Continued

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and Professor Jacques van der Gaag to travel to Alberta to speak on the social and economic importance of early childhood intervention. The World Bank produced a videotape from this academic focus on Edmonton’s children which will be viewed around the world. This same academic presentation was repeated successfully to our Calgary agencies and their board members, staff and supporters at McDougall Centre. CFCN (CTV) Calgary has produced Alberta’s Promise first public service announcement. The PSA includes a declaration by CFCN of their commitment to Alberta’s children and youth and profiles five of our Calgary agencies This PSA continues to be aired during prime time. 2003 has been filled with opportunities to celebrate the works of our partners while continuing to build partnerships to benefit the children and youth of Alberta’s Promise.

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Moving forward, our focus for 2004 is to continually increase the public awareness of the great work being performed by our Alberta’s Promise partners. Whether partners give time, money or expertise, Alberta’s Promise will recognize and celebrate all the valuable work being done by all our partners in support of children and youth. With assistance from our Premier’s Council and inspired by our Honourary Chair, Colleen Klein, our team will work to heighten the public profile of partner’s special events or initiatives..

young person? What dollar value is given to an opportunity that provides a child with a chance to excel at a skill or hidden talent? The stories you are about to read demonstrate the generosity and compassion of Alberta’s Promise partners. We hope you are inspired to join the movement.

Ron Bell

Making a promise and then making it happen is exactly what our partners have accomplished therefore the impact and end results have made life better for our children and youth. However, this impact cannot be accurately measured in dollars alone. What dollar value can be attributed to the increased health, safety or happiness of a

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What is the colour of the wind?

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Keeping Promises Foundations for the future At its core, the sport of hockey is the same from Athabasca to Zama Lake. A kids’ game that plays out on a daily basis in the rinks of Alberta’s many communities. Hockey connects our communities. For many children it is a source of endless enjoyment, exercise, learning and the stuff their dreams are made of. Alberta’s two professional National Hockey League teams understand this profound connection to their community and its children and youth. Both the Edmonton Oilers and the Calgary Flames have long-established community foundations that support children’s initiatives, and now both have committed to Alberta’s Promise, to continue to foster the future of Alberta’s children.

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Dedicated to helping build strong and vibrant communities by contributing to community organizations that focus on education, youth programs and wellness services, the Edmonton Oilers Community Foundation provided $434,607 to youth and education programs over the past year and is committed to investing even more in 2004. Some of the programs that the Edmonton Oilers Community Foundation supports with both financial and volunteer support include the United Way’s Success By 6 program through community service announcements and donation to the Classroom On Wheels (COW). The Classroom On Wheels visits a number of Edmonton communities each week, giving parents and pre-school children the opportunity to borrow books and to participate in reading programs. The foundation also supports the Reading Give it a Shot literacy program that

encourages children to read and rewards them with tickets to an Oilers game. Learning opportunities continue in the Edmonton Oilers ICE School program that gives teachers and students in Edmonton and area the opportunity to move their classrooms into the fascinating world of Rexall Place and Northlands Park for an entire week.

host local youth and charitable groups such as the Calgary Boys and Girls Clubs, Kidsport Calgary, Juvenile Diabetes and Kids Up Front, each group benefiting from an evening in the Flames JR Locker Room.

The community foundation also supports a Seats For Kids program that provides Oilers game tickets to registered children’s charities. Other children’s initiatives the foundation is involved in include the Raise-a-Reader program, DARE, Minor Hockey and Kids Kottage. A little more than a three-hour drive south, and the story is the same. The Calgary Flames and the Flames Foundation have made giving back to the community a priority. Flames players, owners, alumni, wives, management and staff are committed to building stronger communities through teamwork. As a Promise Builder, the Flames Foundation initiates a number of programs that support the development of Alberta’s children. Each hockey season Flames players purchase a suite called the Flames JR Locker Room and

The Flames Foundation also supports community programs such as ‘Reading…Give it a Shot’ to increase literacy among grade five and six students, reaching an average of 15,000 students each year -- and the ‘Rinklighter Pond Hockey’ program that ensures outdoor community rinks are lit for Calgary youth during the dark winter months. “It has been a mandate of the Flames organization since the club arrived in 1980 to make a positive contribution to the quality of life for all Calgarians,” said Calgary Flames, CEO Ken King. “We’re proud to keep our promise.”

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The Brick Warehouse Corporation PROMISE BUILDER

Since opening its first store in Edmonton in 1971, the Brick Warehouse Corporation has grown to become Canada’s largest furniture, mattress, appliance and home electronics retailer, and one of Canada’s 50 Best Managed Companies for 2002 and 2003. Most of the Brick’s 80 stores across Canada are actively involved in programs for children. Here in Alberta, the Brick has been involved in supporting numerous children’s organizations including the Stollery Children’s Hospital, Kids Kottage and Sport Central. In addition the Brick sponsors children’s sports teams, schoolrelated programs, and supports hundreds of charities involving children.

EnCana Corporation


Calgary-based EnCana Corporation is one of the world’s leading independent oil and gas companies and North America’s largest independent natural gas producer and gas storage operator. EnCana believes that by partnering with its employees, community organizations and other businesses, it has the opportunity to positively affect the future of the communities in which it operates. As part of their commitment to Alberta’s Promise, EnCana is a founding partner in establishing the Family Advocacy Centre in Calgary, an organization that provides services

to children and families affected by domestic violence and sexual abuse. EnCana also provides the services of a fund development professional to assist the Street Teams/Safe House Society with their fund raising program. This Society delivers prevention, intervention and recovery services to children and youth at risk or who are involved with street life, prostitution, or pornography.

Kids Help Phone


Kids Help Phone is Canada’s only toll-free, 24 hour, national bilingual telephone counselling service for children and youth. Calls are free, anonymous, and confidential – helping young people through counselling, or by referring them to services in their own community. In 2003, the economic value of the over 15,600 volunteer hours supporting Kids Help Phone Alberta events was $187,296. Kids Help Phone has pledged to continue being there for kids in over 280 Alberta communities, and ensure no child gets a busy signal. In the coming year, the agency’s goals are to increase its website counselling turnaround time from 48 hours to 24 hours, and work toward providing an immediate response for every call to the toll-free line.

Sport Central Association


Edmonton’s Sport Central was formed to ensure that all children have access to sports equipment. Since 1991, over 40,000 kids in the communities of Central and Northern Alberta and the Northwest Territories have been able to participate in sports as a result of being “loaned” muchneeded equipment. Children receive this equipment through a network of agencies including Big Sisters and Big Brothers, Boys and Girls Clubs, schools, and municipal and provincial government departments. Sport Central also administrates KidSport Fund Edmonton, which is dedicated to helping kids with their registration fees for the sport of their choice. In the coming year, Sport Central is committed to continuing to provide sports equipment to needy kids.

Jazmyn, grade 4

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United Cycle


United Cycle is a fourth generation sporting goods store celebrating 75 years of serving Edmonton and area sports enthusiasts. The company is committed to a number of community projects including the promotion of daily physical activity in schools; providing support to Sport Central’s “Put a Lid on a Kid Program”; assisting several Northern Community Indigenous Youth programs in creating new ice rinks for kids; supporting Aboriginal children’s projects; and ongoing support for a number of injury prevention programs. United Cycle has made a commitment to Alberta’s Promise to increase its grassroots project support by up to 85 per cent through marketing and advertising efforts.

Bruce Campbell Youth Centre. Examples of this increased commitment include funding a graduation ceremony, meal preparation, additional mentorship, and expanding the physical space.

Upside Software Inc.


Edmonton-headquartered Upside Software is ranked as one of the top three companies in the world for designing

Enterprise Contract Management Software. The firm was named Alberta’s Fastest Growing Company in 2004 by Alberta Venture magazine. Upside believes in the betterment of youth and investing in preventative programs as well as revitalization and education for youth. To that end, the company dedicates over $50,000 annually to charities focused on serving the needs of children locally, nationally and internationally. As part of its commitment to Alberta’s Promise, Upside Software plans to spend 15 per cent more in 2004 and an additional 10 per cent in 2005.

Rotary Club of Edmonton - Mayfield PROMISE BUILDER

The stated mission of the Edmonton Mayfield Rotary Club is to strengthen the local and international community with a focus on youth development. The Club’s service activities include support for Teen Time, Winifred Stewart School and Camp He Ho Ha, plus hosting a Christmas lunch at Brightview Elementary School. The Edmonton Mayfield Rotary Club also partners with Edmonton Public Schools, Boys and Girls Club, Youth Emergency Shelter and West Edmonton Mall Security to provide operational and capital support for the Bruce Campbell Youth Centre. The goal in the coming year is to increase their commitment to assist youth in learning life skills by expanding programs at the

Kyrianna, grade 5

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Calgary Children’s Foundation

Harcourt & Associates





The Calgary Children’s Foundation raises money throughout the year, which is then given to non-profit children’s societies and organizations. Listeners and advertisers donate the majority of funding for the Foundation through the annual Westin Hotel/QR77 Radio’s Pledge Day. In 2003, the one-day event raised $130,000 to promote the mental and physical health and welfare of disadvantaged Alberta children and adults.

Canadian Western Bank


As one of Western Canada’s leading recruiting specialists, Harcourt & Associates knows first hand the importance of children getting a healthy start in life and how this can affect their future careers. As a Promise Builder each Harcourt employee has signed up to volunteer their services with the Big Brothers/Big Sisters of Edmonton and Area. This highly respected not-for-profit agency is a leader in one-to-one mentoring for children aged six to 18. As well, several Harcourt employees are members of local Rotary clubs. Through their clubs’ activities they support a number of children’s initiatives including: Success by 6, mentoring at inner city schools and Junior Chefs, a program dedicated to improving youth cooking skills and nutrition knowledge. Harcourt has also decided to donate their Christmas funds to an Agency of Promise rather than send out gifts to clients.

Edmonton-headquartered Canadian Western Bank (CWB) –Canada’s largest Schedule 1 charter bank operating from a Western Canadian base – has committed a long-term donation to the Edmonton YMCA. The YMCA is the largest provider of not-for-profit childcare and out-of-school care in Edmonton. Over 10,000 local pre-schoolers, children and youth are members of the Edmonton YMCA. Working with the City Centre Education Project, the YMCA provides after school and summer programs for over 600 kids from seven different inner city schools. In addition to their commitment to Edmonton’s YMCA, CWB is involved in other youthoriented initiatives including Junior Achievement, the Edmonton Oilers’ “Reading – Giving it a Shot” and the Calgary Children’s Hospital.

TELUS, a national telecommunications company, is committed to donating at least one percent of its pre-tax profits to charitable organizations. Book Bags for Kids is a unique TELUS Calgary-based program entering its third year of operation and involves collecting new and unused books. In 2003, 540 book bags with six books per bag – totalling 3,300 new books – were distributed to 400 children. The philosophy behind the program is that literacy learning begins in the home and this program provides Calgary students with access to quality reading materials. Another program, TELUS Cybertales, is specifically designed to encourage creative writing and technology training in schools across Alberta. Using the Internet, students participate in the program by going online and adding their paragraph to a posted story that is being electronically published. The story is constantly changing thereby challenging the students’ creative writing skills. Through these types of educational partnerships TELUS strives to increase youth participation by a minimum of five per cent a year.

David, grade 9

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Galbraith Law Office


Edmonton lawyer Stan Galbraith and his staff are proud to be Promise Builders. The Galbraith Law Office provides real estate, small business and wills and estate legal services. Employees volunteer their time to assist a number of Edmonton-based children and youth programs including Junior Achievement. Mr. Galbraith is very active in the Edmonton Mayfield Rotary Club and was responsible for getting his club to be the first Rotary Club to become an Agency of Promise. Through personal experience Galbraith staff know the positive impact that can be achieved by giving to children. It can be seen in the sparkle in their eyes. The company plans to increase their support of children’s program by five per cent each year for the next five years.

Melcor Developments Ltd.


A highly diversified development company active in land development, housing and commercial properties, Melcor Developments Ltd. provides ongoing support to many charities that serve the needs of Alberta children and youth. Melcor’s corporate giving has been increasing at a rate of five to 10 per cent annually. The company donates significant capital and operational funding for the YMCA and is also committed to assisting Junior Achievement. A partial

list of other not-for-profit agencies that have benefited from Melcor’s philanthropy include: Gordon Russell’s Crystal Kids Youth Centre, Kids Cancer Care Foundation, Kids Help Phone, Kids Kottage Foundation and the Youth Emergency Shelter Society. Melcor believes that by giving time and money to those less fortunate the recipients will be inspired and motivated to develop their full potential.

Alberta Capital Region Alliance

“Our staff know the positive impact that can be achieved by giving to children.” Stan Galbraith GALBRAITH LAW OFFICE


Alberta Capital Region Alliance (ACRA) is a voluntary association of participating municipalities that was formed when a number of Edmonton — area municipalities came together with common concerns and an interest to cooperate on regional issues. The Alliance is a community of communities who believe it takes an entire community to raise a child. The ACRA is pleased to be an Alberta’s Promise Community Partner. Member municipalities will encourage their communities to adopt the Five Promises and form partnerships that further the well being of children and youth in Alberta.

Lina, grade 8

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Keeping Promises

Recognizing opportunity, realizing potential Specializing in electrostatic painting, the manufacture of replacement panels for supermarket refrigeration units and the sanitization of refrigeration fixtures, Venger Group is a company committed to giving Alberta’s children and youth access to all the opportunities our province has to offer.

While the company supports Kids for Cancer, Juvenile Diabetes, Multiple Sclerosis, Young Life, Alberta 4-H along with local hockey, baseball, basketball teams and soccer camps, Venger’s primary focus is to help youth realize their potential.

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“It is important that we educate and give back to our youth to ensure they preserve this climate for growth and prosperity for the next generation.” Brian Smith Venger Group “The business climate we enjoy in Alberta today did not happen by accident,” says Venger Group CEO Brian Smith. With this sentiment in mind, the company has created an endowment fund with two Edmonton schools to help children struggling with financial difficulties reach their potential. “We’ve seen so many kids that don’t get a good start because they have a poor home life,” Smith says, “so we

provide them with funds and more importantly, learning opportunities and positive reinforcement

that they need to reach beyond the limitations life has handed them.” In an effort to help Alberta youth reach the next level, Venger personnel also volunteer as business consultants for Junior Achievement. “We want to give kids the entrepreneurial skills they need to break out of the routine of the typical job or career path of just trading hours for dollars,” says Smith. “We want to help them realize that in Alberta we are blessed with so many opportunities – more importantly, we want to help them take advantage of those opportunities.”

can do a lot more for the children of our province. “I encourage other companies, both big and small to get involved with Alberta’s Promise,” Smith says. “You really can make a big difference just by showing kids the opportunity that’s available to them.”

This is the main reason the company has taken the approach of not just providing financial support, but providing something Smith feels is even more desperately needed by Alberta’s underprivileged youth. “These kids need hope, confidence and guidance – so whenever possible we try to assist by mentoring,” Smith says. The Venger Group is a company that believes, that as a group, Alberta’s corporate community

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ABC Head Start Society


Boys and Girls Clubs of Alberta

Finning (Canada)



ABC Head Start is a comprehensive preschool and family support program for low incomes families. The Society’s goal is to prepare children for a successful educational experience in partnership with their family and the community. ABC Head Start began in 1985 in response to local public health nurses identifying a significant number of children experiencing delayed social and academic development. Today, the program provides 288 children and families with early childhood education and family support services in 11 communities across Edmonton. ABC Head Start is committed to increase the number of volunteers participating in their programs by 10 per cent over the next three years, increase volunteer hours by 10 per cent over the next five years and increase the number of children and families receiving support services by 10 per cent.

The Boys and Girls Clubs of Alberta exist to play a proactive and significant role in assisting clubs in achieving maximum sustainability and growth. There are clubs in 24 Alberta communities, serving 36,357 kids a year. Over 4,130 volunteers provide more than 110,000 volunteer hours a year. As part of its commitment to Alberta’s Promise, Boys and Girls Clubs of Alberta has pledged to provide core funding and fundraising assistance for local clubs; improve the brand recognition and public awareness of Boys and Girls Clubs in Alberta; provide a variety of operational supports for new and existing clubs, and deliver province-wide youth programming.

Catholic Family Service D. W. Bell Management Ltd.

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“We are delighted that our small company can contribute to Colleen Klein’s vision of making Alberta the best place in the world to raise our children,” said Ron Bell, President of Calgary-based D. W. Bell Management Ltd. The company has committed to increasing its contribution to children and youth by donating $500 a year to Young Life for the next three years.

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From their Edmonton headquarters, Finning (Canada) sells, rents, finances and provides customer support for Caterpillar and complementary equipment throughout the country. Finning is committed to enhancing the care, protection, health, safety and education of the children living in the communities in which the company does business. More than half of Finning’s annual corporate donations are used to support the United Way, matching employees’ contributions dollar for dollar. The company supports the further education of Alberta youth by providing bursaries and direct financial donations to post secondary institutions including NAIT, University of Alberta and Keyano College. In addition, Finning is a major contributor to other children and youth initiatives including: Kids Cottage, Junior Achievement, the Edmonton YMCA and Santa’s Anonymous.

Founded in 1957, Catholic Family Service is a non-profit organization open to all Calgarians and providing nonduplicated and professional services related to wellness prevention and intervention. The organization is dedicated to enhancing the quality of life, strengthening people and communities in the pursuit of wellness. In keeping with its commitment to Alberta’s Promise, Catholic Family Service commits to increasing its services by 5 per cent over last year, valued at $7,000, and increasing the number of volunteer days by 50 over the previous year.

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Action Committee Against Violence

IMPACT Society



Calgary City Council established the Action Committee Against Violence in 1991 with the mission of working towards a violence free community. The Committee provides public education to increase awareness about violence and works with stakeholders to identify gaps in services. The Committee keeps the issue of violence on the public agenda to ensure that violence will not be tolerated in our society. In the coming year, the Committee, in partnership with Calgary Family Services and the Calgary Children’s Initiative plans to develop a comprehensive response to bullying and harassment in Calgary. The project will improve the coordination and collaboration between agencies and reduce gaps in services and duplication in programming.

Daye & Company

The vision of the Impact Society is to inspire and motivate positive action in children and teenagers through empowering and caring mentors. The Society’s flagship HEROES Project, an educational workshop presented in school or

communities, builds character in youth through educating and encouraging young people to understand themselves and their environment. Goals for coming year include increasing the HEROES Project to 20 schools and student enrollment to 4000. The IMPACT Society has entered into a strategic partnership with the Calgary Police Service to work with their Cops for Kids Program, and also plans to pilot Kans4Kids, a social business venture that provides work experience for youth at risk.


Since its inception in 1991, Daye & Company has grown to be one of the leading chartered accounting firms in Edmonton. In addition to providing financial support to Big Brothers Big Sisters, the firm has made a commitment to, and encourages staff to participate in, the In-School Mentoring program coordinated by Big Brothers Big Sisters Society of Edmonton. Daye & Company has committed to increase their support by over 5 per cent this year. “Children are the future of our society and our community, says Bill Daye, Partner. “It is important that we provide support to these children so that they can become productive members of our society.” Brandon

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Big Sisters & Big Brothers of Calgary & Area

DevStudios Inc.



The mission of Big Brothers & Big Sisters of Calgary & Area is to enrich the lives of children in need through mentoring. Over 100,000 hours of volunteer service are provided each year by the Big Sisters & Big Brothers agency and their programs – Couples for Kids and In-School Mentors – plus board members and other volunteers. As part of its commitment to Alberta’s Promise, Big Sisters & Big Brothers of Calgary & Area has pledged to increase the number of children matched in a mentoring program from 325 in 2003 to over 600 in 2005, representing a $200,000 investment over a five-year period. The organization plans to continue maintaining this increase beyond 2010.

Headquartered in Edmonton, DevStudios specializes in developing the people as well as the technologies for the next generation of Internet-based applications. DevStudios operates a diploma-granting private vocational school under a license granted by the Province of Alberta, and offers three programs – eCommerce, eMedia and Design, and 3D Animation and Digital Compositing. As part of its commitment to Alberta’s Promise, DevStudios will provide eCommerce and/or website solutions to two not-for-profit partners during the next year. The agencies will benefit from these services, as will the students who will perform the work as part of the education curriculum “real-world work experience”. The cost of the two projects is valued at approximately $29,000. “We at DevStudios Inc. are excited to be involved with Alberta’s Promise,” says Bob Vergidis, CEO. “This is a win-win situation!”

Central and Northern Network AGENCY OF PROMISE for Child Health “We will provide children with exemplary, effective and coordinated health care and health promotion services,” says Dawn Wrightson, Senior Operating Officer (Acting) of the Central and Northern Network for Child Health. Established in 2003, the Network is a new forum aimed at improving collaboration and communication on child health services in Central and Northern Alberta. In the coming year, the Network will work to develop annual action plans in accordance to its commitment to Alberta’s Promise.

Boys and Girls Club of Edmonton


The Boys and Girls Club of Edmonton concentrates on kids, recognizing that every young person has the ability and potential to fulfill their wants and dreams, however, many kids do not see this potential in themselves. Through its six Youth and Neighbourhood Centres, the organization has been providing over 3,500 young people a year with valuable services that encourage a healthy and self-supported lifestyle since 1962. The club has made a four-year commitment to Alberta’s Promise, which will see three of the Youth and Neighbourhood Centres offering services on Saturdays. The organization is also working in collaboration with Big Brothers Big Sisters to operate three youth and neighbourhood centres on Edmonton’s southside.

David, grade 1 and Mathew, grade 6

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Big Brothers Big Sisters of Canada

Dial Printing Inc.



For over 90 years, Big Brothers Big Sisters of Canada has provided appropriate role models for children across Canada. “We commit to Canada’s young people that we will be leaders in providing them with the highest quality, volunteer based mentoring programs,” says Michael McKnight, National Executive Director. As part of its ongoing support of Alberta’s Promise, Big Brothers Big Sisters of Canada is committed to increasing the number of children it serves per year by 5 per cent.

Dial Printing is an Edmonton-based company that believes in the need to invest in the future by making youth a priority. In business for 27 years, Dial is very focused on the families and children in its service area. As part of its commitment

to Alberta’s Promise, the company has agreed to donate all printing for the CASA House fundraiser. Dial’s support of children’s and youth initiatives is further demonstrated by a $10,000 annual donation to the Edmonton Youth Emergency Shelter, in addition to company president Craig McEwen’s volunteering his time to sit on the Shelter’s golf tournament organization committee.

Alberta Mentor Foundation for Youth AGENCY OF PROMISE

This not-for-profit organization is dedicated to assisting young people develop to their full potential. A leader in the field of in-school mentoring, Alberta Mentor Foundation for Youth operates at the junior and senior high school levels in Calgary, Airdrie and Cochrane. Caring adult volunteers spend one hour per week one-on-one with a student. Mentoring helps young people believe in themselves and in their ability to achieve their goals. The Foundation committed to increase their active mentor roster from 160 to 200 people. They achieved this goal and now provide programs in 49 junior and senior high schools.

Kim and Penny, grade 6

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Keeping Promises ®

Helping build healthy communities One of the largest food and drug retailers in the country, Canada Safeway Limited operates 212 stores in western Canada and an extensive network of distribution, manufacturing and food processing facilities.

Together with nearly 28,500 Canadian employees and millions of customers, Canada Safeway is working to make a difference in the communities in which they have retail outlets. In 2003, Canada Safeway Limited made cash and in-kind donations to hundreds of non-profit organizations.

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“Our goal is to support initiatives that make a difference in the health and wellness of our communities.” Chuck Mulvenna Canada Safeway “Helping build healthy communities for healthy living means ensuring children and their families have the tools and the knowledge to remain healthy at home and in the community,” says Chuck Mulvenna, President and Chief Operating Officer. In 1998, Canada Safeway established the Because We Care program. The Alberta stores have contributed more than $1 million to community

programs that promote healthy living assist neighborhood-based family and youth causes, and support local food banks. Through its Because We Care program, the Canada Safeway Foundation and employee payroll donations, the company promises to continue to increase its contributions to Alberta’s children and youth. From 2003 to 2006 the total financial commitment from Canada Safeway is expected to be $2.8 million. As well, the company will donate 2,600 volunteer days in 2004.

“Our goal is not only to make financial commitments, but also to heighten the profile of the many important issues and causes we support,” Mulvenna says. “And for nearly 75 years, we’ve been able to bring smiles of all sizes to the faces of families across Western Canada.”

With this generous commitment from its employees and Foundation, Canada Safeway is able to support more than 36 different child- and youth-focused programs and initiatives across the province – From the Airdrie Family Services Society and Alberta Children’s Hospital to the Youth Emergency Shelter and the St. Albert Stop Abuse In Families Society.

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Boys and Girls Club of Leduc


The Boys and Girls Club of Leduc commits all its donated funds to support and provide programs for children and youth. The club recently developed and reintroduced a program that fulfils the need for age specific activities for 911 year olds. The organization has committed to provide at least 5 per cent more programming choices for members over the next five years. As membership and participant levels continue to expand, the Boys and Girls Club will strategize on how to best utilize its resources.

Big Brothers Big Sisters of Edmonton & Area

Between Friends Club for Youth with Disabilities


For over 20 years, the Between Friends Club has provided year-round recreational and social programs for Calgary youth with disabilities. The organization believes that every one deserves the chance to meet friends and have fun in an accepting and safe environment, regardless of their disability. Programs include Teen Night Out, swimming, drama, music, art, bowling, karate, and more. Between Friends has made a commitment to increase their member/participants from their current roster of 645 individuals to 677. This will enable the Club to embrace more young people with disabilities and enhance their quality of life.


Edmonton Eskimo Football Club Big Brothers Big Sisters of Edmonton & Area is a leader in one-to-one mentoring for children aged 6 to 18. The vision is to make Edmonton and area a place where every young person will have a positive ongoing relationship with a caring adult, and it is backed by over three decades of proven success in creating friendships that benefit children, families, volunteers and the community. Big Brothers Big Sisters of Edmonton & Area is committed to increasing the number of children matched in mentoring programs from 1,700 in 2003 to 4,900 by 2010.


Clean Scene Network for Youth Society


Clean Scene is a primary drug and drug-related crime prevention program directed at grades 7-12 across Alberta and the Northwest Territories. Its goal is to reach all junior and senior high schools in Alberta in the next five years. Clean Scene’s commitment to Alberta’s Promise is to inspire the province’s youth to embrace a drug-free and crime-free lifestyle. The Society is in its first full year of operations and continuous expansion is planned over the next 10 years. Last year, Clean Scene reached 35 schools and approximately 27,000 youth and parents with its message of staying clean from drugs and crime. The Society is working toward reaching 1,200 schools in the next five years and expects to increase its support from $48,900 to $148,700 in the coming year.

Since 1949, the Edmonton Eskimo Football Club has played a positive role in the community and the tradition lives on as Eskimo players do their part to make Edmonton an even better place. Players participate in Tim Horton’s Camp Day, Read-In Week, Monday Morning Magic, the annual Edmonton Food Bank drive, and the Stay in School program. In the upcoming season, the Eskimos are committed to increasing their commitment to the Stay in School Program by 10 per cent, and through the Football Families Program through increasing the tickets given to local children’s charity groups by 5 per cent. Matthew, grade 3

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Boys and Girls Club of Slave Lake


“In partnership with the community, we provide programs and services that encourage and support children and youth to develop to their full potential,” says Marcia Walker, Executive Director of the Boys and Girls Club of Slave Lake. The organization provides after school and summer programs that give children and youth the opportunity to develop healthy lifestyle skills through active involvement in educational, character building, recreational and leisure activities that promote health and wellness. The Boys and Girls Club is committed to expanding its programs by 15 per cent in the coming year.

Edmonton Trappers Baseball Club

Creative Kids Museum Society of Alberta


“The Creative Kids Museum is where we inspire the artist of tomorrow, today,” says Teresa Byrne, Board Member. Creative Kids Museum Society is dedicated to the development of the first children’s museum in Alberta. Its mission is to provide a space for children and their families to have fun in an exciting environment where hands-on discovery enhances creativity. The Museum on Wheels project succeeded in reaching eight

classrooms in the Calgary area, and goals for coming year include spending more time in the classrooms almost doubling the budget. Plans are underway to implement the KidsCanstruction project, in collaboration with the Art Gallery of Calgary, providing students with a chance to work with designers and architects in designing large three-dimensional structures out of canned and boxed food goods – following which all food items will be donated to the Interfaith Food Bank. Preliminary design packages and locations are being considered for the museum’s permanent site.


The Edmonton Trappers Baseball Club gives fans plenty to cheer about on and off the field. Players participate in Tim Horton’s Camp Day, Read-In Week, Monday Morning Magic and the annual Edmonton Food Bank drive. As well, the Stay in School Program has been the hallmark of their commitment to community service for over 10 years. The Club is committed to increasing the Stay in School Program by 10 per cent, as well as increasing the Trappers tickets for youth and charity by 5 per cent. Julia, grade 8

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Boys and Girls Club of Strathcona County


The Boys and Girls Club of Strathcona County provides affordable, accessible and stimulating programs and services for youth aged 6-17. Some of the programs and services provided include an After School Drop-In program, Outdoor Adventure program and Personal Growth Development program. “Every Kid has Potential,” says Mona Boutin, Executive Director. “The role of Boys and Girls Club of Strathcona County and our community is to foster that potential.” As part of its commitment to Alberta’s Promise, the Boys and Girls Club of Strathcona County has pledged to provide programs and services to 5 per cent more children in the coming year.

City of Fort Saskatchewan COMMUNITY OF PROMISE

With 30 per cent of the city’s population under the age of 19, Fort Saskatchewan offers a wide range of programs and services for children and youth, and is committed to ensure the safety and well being of its residents. In the coming year, Fort Saskatchewan’s goal is to encourage 15 local groups to become Alberta’s Promise Partners. To date two groups –the Fort Saskatchewan Boys & Girls Club and the Rotary Club have made commitments to become Agencies of Promise.

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Fort Saskatchewan Mayor Ken Hodgins states, “We are proud to be a Community of Promise in which industrial and commercial sectors partner with community organizations that ensure the youth of our city become valuable citizens in the future by providing opportunities for them to develop.”

EPCOR Utilities Inc.


As one of Canada’s top providers of energy and energyrelated services and products, Edmonton-based EPCOR Utilities Inc. puts a lot of energy into supporting children’s and youth initiatives. “Children are this province’s greatest resource,” says Don Lowry, President and CEO. “They will be the business leaders, community builders and caregivers of tomorrow. It’s essential that we turn our attention to them today. Our investment in children will help define who they are, and how well they are able to meet their potential.” EPCOR has made a five-year commitment, valued at $100,000, for student scholarships at the Northern Alberta Institute of Technology. In the coming year, the company will also provide $25,000 in support to the Junior Achievement of Northern Alberta Business Hall of Fame Dinner, and work to increase the number of employee volunteer days by 10 per cent.

Capital City Savings & Credit Union Limited


Capital City Savings is the largest credit union in Alberta and supports the communities where its members and employees live and work. “Our members and staff told us that support for youth and education should be our number one priority and we have made it so with fundraising, sponsorships, employee volunteerism and donations,” said Harry Buddle, Chief Executive Officer and President. Last year, $329,387 went to support children’s initiatives, including the Partners in Education program which pairs branches with neighbourhood schools to enrich the learning experience; co-sponsorship of the School-at-the-Legislature program that helps youth learn about government; and the Capital City Savings Kids Foundation which contributes to school breakfast programs, reading/literacy programs, crisis nursery and family crisis centres. Capital City Savings’ school artwork calendar project provides $100 to each school that takes part in this annual event. The credit union plans to exceed the Alberta’s Promise expectations for corporate investment activities on children’s initiatives.

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Burns Memorial Fund


The Fairmont Hotel Macdonald PROMISE BUILDER

The Burns Memorial Fund is a legacy for Calgary’s children left by Senator Patrick Burns. The foundation’s focus is on assisting children of police, children of firefighters, and children in poverty. As part of its ongoing commitment to Alberta’s Promise, the Burns Memorial Foundation will continue contributing towards the wellness and success of Calgary’s children and endeavours to increase its resources available for support by 5 per cent over the previous year.

City of St. Albert

Edmonton’s landmark hotel, the Fairmont Hotel Macdonald, provides primarily gifts-in-kind donations to charities in support of children and youth issues. “The Fairmont Hotel

Macdonald considers charitable endeavours to be one of our key constituents along with our customers and our colleagues,” says Danny Crowell, General Manager. “Giving back to the youth in our community is an investment in our future.” The hotel’s focus, going forward, will be to increase volunteerism amongst fellow colleagues, and to participate in a minimum of three Business Basics Programs developed and administered by Junior Achievement.


The City of St. Albert has worked with the business sector for many years to provide a wide range of services for children and youth. The City’s Family and Community Support Services (FCSS) offers a variety of children’s courses, a Children’s Centre, a Youth Drop-In Centre, a Youth Employment Program, counselling and youth development and leadership programs. FCSS also provides youth mentoring and suicide awareness and prevention programs. Other child and youth initiatives available in St. Albert include the DARE and PARTY programs, Head Start and Home Visitation programs for children and parents, and the availability of subsidized out-of-school care.

Jay, grade 7

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Keeping Promises

One of Canada’s largest non-regulated power generation and wholesale marketing companies, TransAlta Utilities is a company that understands how important it is to remain firmly connected to the community. It’s one of the main reasons TransAlta provided $800,000 to Hull Child and Family Services for the development of a community outreach centre in Calgary’s Forest Lawn community. “Hull’s proven ability to deliver on their vision of helping kids and families achieve success in their lives is what attracted us to this partnership,” says Steve Snyder, TransAlta President and CEO.

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“This leading edge facility is a great example of an innovative approach to community building.” STEVE SNYDER TRANSA LTA

Today, the Hull TransAlta Community Connections is a base for the organization’s outreach services in the community – but it’s also much more. “This leading edge facility is a great example of an innovative approach to community building,” says Snyder. Our partnership with Hull exemplifies the benefits of community and business coming together to support the families of Calgary.”

A building of hope for Hull Child and Family Services On any day 1,300 people in Calgary access the valuable services provided by Hull Child and Family Services. For more than 40 years,

this valuable organization has provided preventative residential treatment and services to change the lives of Calgary’s most severely disturbed and tragically abused children, youth

It is a centre that will impact the lives of thousands of Alberta children for many years to come – a centre that was possible only through a promise kept by TransAlta.

and their families.

However, the money was just one part of the company’s commitment.

As Calgary continues to grow, the number of families facing crisis has increased and created a need for greater resources and a new community site. With a generous donation of $800,000 from TransAlta, Hull Child and Family Services now has a community based facility to accommodate the increasing public demand for their services.

“When TransAlta made its commitment, they made one thing clear, ‘we’re bringing the entire family!’ And they did…staff and retirees helped paint the site, assemble desks and move our staff in,” says George Ghitan, Executive Director Hull Child and Family Services.

Today, Hull TransAlta Community Connections serves as a base for Hull’s staff and provides a network of services for children, adults and families in need. The site will follow a launch and learn model and will grow and change to meet the emerging needs of the community.

“Our partnership with TransAlta is a testament to our shared values and the belief that given support, people can reach their full potential,” Ghitan continues. And with this new centre in place, Hull Child and Family Services is able to keep its promise to help children, youth and families overcome their challenges and reach their own potential.

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Dear Alberta’s Promise Partners, I am proud to help you celebrate your successes and achievements on behalf of children. There is nothing more heartwarming than the smile of a child and you have brought many. The smiles have come from children in every community and circumstance—those fortunate and those less fortunate. By working together and reaching out we are bringing additional valuable programs and services to Alberta’s children. It is heart warming to see commitments to help Aboriginal children and youth. The “Little Red Wagon” is a symbol that we can all support. We can pull the wagon to help our young people or we can help them pull their own wagon. Either way, it makes the load easier. Young people are confronted with some very difficult situations in today’s society. By working together as Promise Partners we are make a difference. We can bring smiles to places where there weren’t any and we can make those already there brighter. It is up to us. Together we will make Alberta the best place in the world to raise our children. Thank you for being part of the Alberta’s Promise team and putting children first!

The strength of the Alberta Advantage comes from our people and particularly from our children. When the legislature approved the Premier’s Council on Alberta’s Promise Act, there was unanimous agreement of the need to encourage all Albertans to recognize the potential of our children. We believed by bringing companies, agencies and municipalities together we could make Alberta a better place for children and youth.The first year of operations have been nothing short of exceptional. The collective commitments of corporate partners, agencies and communities are remarkable. The most significant aspect of these commitments is they are above and beyond the contributions these organizations and municipalities are already making. It says a lot about our Alberta community. I want to express special thanks to the seventy-three individuals who offered to volunteer their time to participate as members of the Premier’s Council to guide the introduction of Alberta’s Promise. Their insight and commitment is exceptional. Their vision is being realized. On behalf of the people of Alberta, I extend congratulations and thanks to all Alberta’s Promise Partners for their participation in making Alberta the best place in the world for children and youth to live and grow.

Children are my passion. I am truly blessed to work in a portfolio dedicated to improving the lives and futures of children and youth. We have done so many things in the past few years, but I think one of the best is Alberta’s Promise. The real benefit is that although government funds administration, the program is delivered by the many partners from our community. Government cannot do it all and the more we involve the community in helping children the better our communities will be. It is certainly gratifying to see so many companies, agencies and municipalities joining the effort. I am particularly encouraged by the small businesses and smaller agencies that are recognizing they don’t have to be big to make a difference—everyone counts. We have over 100,000 businesses in Alberta and I challenge every one of them to become involved in Alberta’s Promise. By bringing the donor community together with the agencies that deliver the programs, Alberta’s Promise is creating some great synergies and relationships that will last for years. Every time a company or agency joins Alberta’s Promise our children and youth benefit. Thank you to those who have joined and congratulations on making Alberta a truly great province for children and youth.

Colleen Klein Honourary Chairperson, Alberta’s Promise Ralph Klein Premier

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Hon. Iris Evans Minister, Children’s Services

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When I was offered the opportunity to be a co-chair of Alberta’s Promise, I jumped at the chance. I saw Alberta’s Promise as a wonderful way to enhance our province’s giving culture. Bringing different sectors of our community together to do more things for our province’s children and youth will benefit all Albertans.I thought the community would rally around the “Little Red Wagon” and I was right. Our initial goals were to have 100 Alberta’s Promise Partners in the first year and we have 118. The commitments of these Promise Partners vary but all are dedicated to children and youth. Many Partners chose to volunteer time. Time is our most precious personal resource and when we give it freely to help others we truly feel rewarded and inspired. These Partners deserve special thanks. Hopefully the time they spend improving the lives of children will give them memories they can cherish forever. There are many competing interests for charitable dollars and everyone has to make thoughtful decisions about how they spend their money. To those of you who have made financial commitments, thank you for choosing children. The many agencies that are on-board are committed to doing more. While Alberta’s Promise does not raise money, we are proud to have been able to provide a forum for donors and agencies to get together to share ideas and develop relationships to bring many children and youth projects to fruition. This has been a remarkable year. I believe it is only the start. I know next year will be even better than the first. I am proud to be part of the team.

I am amazed that so much has been accomplished in such a short time. It is a testament to the vision of Alberta’s Promise and the immediate acceptance of it by so many Albertans. A significant part of the credit is owed to Executive Director, Ron Bell and his staff. They have worked tirelessly to introduce Alberta’s Promise to companies, agencies and municipalities and they have been overwhelmingly successful. Over the next year, I anticipate significant gains for Alberta’s children as more and more people learn of the Alberta’s Promise vision. The “Little Red Wagon” will be appearing in more corporate boardrooms and agency front offices. I can see a day when we will have thousands of Alberta’s Promise Partners. Those who have already become involved are showing others how Alberta can be a better place for children. We have to build upon our successes and continually introduce more people to the vision. I am confident they will accept the challenge as you have done. Thank you for being a pioneer.

Doug Goss Co-chair, Alberta’s Promise

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Scobey Hartley Co-chair, Alberta’s Promise

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Premier’s Council Members

Premier’s Council Members

Lyle R. Best Normand Boucher Rick Brace Wilf Brooks Gary G. Campbell, Q.C. Hugh Campbell Denise Carpenter Bill Comrie Linda Cook Strater Crowfoot Patrick D. Daniel Robert Day Jack Donahue Jack C. Donald Murray Edwards Honourable Iris Evans Brian Felesky, Q.C. Charlie Fischer Joan Forge Doug Fulford Ross Glen James R. Good Doug Goss Leann Hackman-Carty Scobey Hartley Richard F. Haskayne Henry Heinen Joan Hertz Benkendorf Linda Hughes Dwayne Kalynchuk

Victor M. Luhowy Craig Martin Paul Massara Ashif Mawji Pat McDougall Jim McPherson Tim Melton Gwyn Morgan Chuck Mulvenna Dr. Fraser Mustard Margaret Newall Eric Newell Cal Nichols Robert Nicolay Richard Norton Patricia O’Brien Dr. Bruce Perry Ruth Ramsden-Wood Ian Reid John Richels Robert Ritchie Charlotte Robb Rosanna Saccomani Gary Severtson J.R. Shaw Roger Soucy Nancy Southern Bob Stollery Ron Triffo Paula Tyler Peggy Valentine Peter Valentine Alice Wainwright Stewart

Daryl Katz Ken King Honourable Ralph Klein Bernie Kollman John Lau Mary Lou Leins Frank Lovsin Audrey Luft

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QUIKCARD Solutions Inc. Boucher Brothers Ltd. CTV United Cycle Alberta Cancer Board Edmonton Eskimos Football Club EPCOR Utilities Inc. The Brick Warehouse Corporation Shell Canada Limited Indian Oil and Gas Canada Enbridge TransCanada Corporation Donahue Wells Parkland Properties Edco Financial Holdings Ltd. Alberta Children’s Services Felesky Flynn LLP Nexen Inc. Forge Ahead Communications Fulford Consulting RGO Office Products Canadian Forest Oil Bryan & Company Concrete Global Venture Ltd./Aventa Linvest Resources Corporation TransCanada Corporation

The Edmonton Journal United Way of The Alberta Capital Region The Katz Group of Companies The Calgary Flames Government of Alberta IBM Canada Ltd. Husky Energy Inc.

Dr. Bob Westbury Dick Wilson

Mystique Energy The Edmonton Sun Direct Energy Upside Software Inc. CFCN McPherson, L’Hirondelle Melcor Developments Ltd. EnCana Canada Safeway Ltd. The Founder's Network Prairieaction Foundation Edmonton Investors Group Ltd. ENMAX Corporation Newpro Alberta Mental Health Board United Way of Calgary and Area Finning (Canada) Devon Canada Corporation Canadian Pacific Railway Business Development Bank of Canada Biamonte, Cairo and Shortreed Shaw Communications Petroleum Services Association ATCO Group Stollery Children’s Health Foundation Stantec Inc. Alberta Children’s Services Career Centre, University of Calgary Calgary Health Region Health and Human Services Faculty, Lakeland College Alberta Centre for Child, Family and Community Research EnCana

IGA Supermarkets Manpower

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YMCA Calgary


YMCA Calgary has been making a difference in the lives of children and youth for over 100 years, providing programs and services for over 40,000 children and youth per year. Values-based programs develop the whole person – spirit, mind and body – to build strong kids, strong families, and strong communities. As part of its ongoing commitment to Alberta’s Promise, YMCA Calgary’s board of directors has passed a five-year $28-$35 million dollar development plan focused towards providing more programs and services for children and youth of Calgary. YMCA Calgary does not turn any child or youth away due to their financial circumstance. In 2003, 9,500 children and youth requiring financial assistance were provided with a YMCA experience. That figure is expected to increase by 500 in the coming year.

Calgary Children’s Initiative

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For over 24 years, the Airdrie Boys and Girls Club has offered high quality, low cost social recreational and educational programs to the children, youth and families of Airdrie and surrounding communities. Everyone is welcome to participate, regardless of social, financial or family situation. Membership fees remain inexpensive to ensure maximum participation. The wide variety of social, recreational, educational and leadership-based programs offered are aimed at increasing the social skills of each individual youth. The Club’s programs are presently over subscribed. As a result, the agency is committed to building an expanded facility to offer additional youth programs. Fundraising for this new project is now underway.

Yellowhead Credit Union

Students of Mountain View Academy with Premier Klein and Minister Evans


Yellowhead Credit Union may seem like other financial institutions, offering full financial services, trusts, estate planning and insurance programs. But beneath the surface, you’ll find a unique philosophy and operating principles. Yellowhead Credit Union supports the community by keeping financial resources working locally. Community groups and events are supported through donations, sponsorships and volunteerism. Yellowhead Credit Union offers a no-fee account to not-for-profit organizations in the communities it serves, saving these groups approximately $45,000 a year in service fee charges. “Since 1978, the Yellowhead Credit Union has been proud to be involved in the community and area surrounding Drayton Valley,” said Leonard Claffey, Branch Manager. “We are pleased to give back to this wonderful community by working with Alberta’s Promise to make this the best province in which to raise our children.”

McCauley Community After School Care Association


The purpose of the Calgary Children’s Initiative is to mobilize long-term positive community changes for children and youth in Calgary and area. More than 80 organizations, service providers, researchers, funders and community champions invest in long-term planning, research and action towards every child in Calgary becoming a caring and responsible adult. In support of Alberta’s Promise, the Calgary Children’s Initiative is committed to developing and implementing an action plan to promote Family-Friendly Workplaces.

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Airdrie Boys and Girls Club


“We provide a developmentally appropriate program for children aged 17 months to 12 years,” says Molly Platts, Executive Director of McCauley Community After School Care Association. “We offer support to the whole family, referral to other community agencies, and a nurturing environment for children, parents and staff.” This small charity provides day care and school age childcare in three Edmonton locations, as well as some parent evenings, family gatherings and staff training. The association’s goals in the coming year are to increase the number of volunteers working with children by 10 per cent.

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Stollery Children’s Hospital Foundation

Enhanced Impressions



The Stollery Children’s Hospital Foundation is the fundraising vehicle for the Stollery Children’s Hospital. The Foundation’s ongoing goal is to ensure all children have access to first class health care. By continuing to raise money, increasing its commitment to children and making a difference, the Foundation plans to realize its commitment to Alberta’s Promise. In January of 2004, a record-breaking radiothon raised over $1 million to fund critically needed pediatric operating room equipment. “The Stollery Children’s Hospital Foundation inspires and motivates people to invest in miracles for children,” says Dianne Young, President and CEO.

Enhanced Impressions is a Calgary-based image-consulting firm providing image management services in the areas of appearance, behavior and communications. By the end of 2004, Enhanced Impressions will develop and deliver

playshops to teach children and youth the benefits of creating their winning image, keeping true to themselves, and not giving into peer pressures – skills that will help them create a strong foundation and a sense of purpose and direction. Enhanced Impressions will support Alberta’s Promise by delivering at least one playshop to children, as well as one training session on business etiquette to Agency of Promise representatives.

United Way of The Alberta Capital Region AGENCY OF PROMISE

The United Way of the Alberta Capital Region strives to bring people and resources together to build caring, vibrant communities by supporting the most vulnerable in the community. The agency’s work is focused on four key areas – healthy children, strong families, self-reliant individuals, and supportive communities. The organization distributes funds to a wide range of initiatives and agencies providing services directly to children and youth. In the coming year an excess of $5 million will be provided to these groups. The United Way of the Alberta Capital Region is committed to increase its financial allocations to programs that give children a healthy start and promising future.

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Strathcona County


In 1997, Strathcona County volunteers contributed 1.7 million volunteer hours to the community, including programs for children and youth. This commitment has steadily risen as the population and the need increased. The County provides services to children through its Recreation, Parks & Culture programs, Family and Community Services programs, Elk Island Public Schools, Elk Island Catholic Schools, as well as other community groups and associations. As part of its commitment to advance Alberta’s Promise within the local business community and industry partners, Strathcona County encourages agencies and non-profit societies that work with children and families to register as a Promise Builder or an Agency of Promise.

Drayton Valley Community Foundation AGENCY OF PROMISE

The objectives of the Drayton Valley Community Foundation are to strengthen the community by building a permanent endowment fund, giving to the community through grants to registered charitable groups, and providing community leadership by bringing people, resources and ideas together. The Foundation’s Jennifer Mulligan Scholarship Fund provides tutoring services to students who need help, and the Youth Fund is directed toward projects in the community

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that help children. Between 50-100 hours of volunteer time was donated to these specific projects last year, and the 13member board and the executive director will continue to volunteer their time in the coming year. “Our role as an Agency of Promise will allow us to continue enhancing the growth of our community with special focus on the future of our community – the children,” says Marty Prentice, Chair.

The Hope Foundation of Alberta AGENCY OF PROMISE

The Hope Foundation of Alberta, a research centre affiliated with the University of Alberta, is dedicated to understanding and enhancing hope in individuals, families, and institutions. The Foundation offers research opportunities, specialized counselling services, speakers, workshops, and student training. The mission of the Hope Kids™ project is to develop hope-focused materials, programs and research for children, youth and those who provide programs for them. Over the next two years, the Hope Foundation will expand the Hope Kids™ projects from six to eight sites in the Edmonton area; develop and pilot two sites in the Calgary region; and develop a website to deliver training and ongoing support.

Camp Health, Hope and Happiness


The Camp Health, Hope and Happiness Society exists to provide safe and rewarding opportunities for children and adults with physical and mental disabilities. It is a not-forprofit, non-denominational publically funded organization situated on Lake Isle in Northern Alberta. In 2003, a record 786 Albertans attended the week-long summer camps, representing more than a five per cent increase over the previous year. As part of its commitment to Alberta’s Promise, Camp He Ho Ha will endeavour to increase the usage of its adapted recreational programs and facilities by 5 per cent annually for the next three years.


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Society for Treatment of Autism

Kids Up Front Foundation



The Society for Treatment of Autism is Western Canada’s leader in delivering comprehensive treatment and educational services for people with autism and related disorders. Intensive treatment is provided for children aged 3-18, focusing on occupational therapy, behavioral therapy, speech pathology, social work and psychology. The society offers quality support, consultation and educational services for families and communities in Alberta. As part of its commitment to Alberta’s Promise the society will continue raising funds for the construction of a new facility – eliminating present waiting lists and allowing for a 100 per cent increase in the enrollment of children in the future.

Calgary’s Kids Up Front Foundation is a charitable organization that provides entertainment and educational opportunities for kids and families in need. By partnering with corporations, entertainment venues and the public, the foundation recycles tickets that would otherwise go unused

and creates special events to directly impact kids in need. These opportunities are distributed through nearly 200 partner agencies to thousands of clients – providing children and families with the ability to heal, bond and unite. In 2003, the Foundation boasted a 17 per cent increase in the number of tickets that were recycled. The goals for the coming year are to increase awareness and opportunities within the corporate community for Kids Up Front’s two programs, Can’t Use Your Ticket? and Kids Count!

Town of Drayton Valley COMMUNITY OF PROMISE

The Town of Drayton Valley supports children and youth through numerous recreational and leisure opportunities that are complemented by strong and effective social programs. Some of these opportunities and services include: the Omniplex, Park Valley Pool, skateboard park, parks and outdoor areas to promote health and wellness; the town’s library for learning; Family and Community Support Services for wellness and community development and the Building Safer Communities initiative for safety and education on crime prevention. Drayton Valley’s goal in the coming year is to increase their annual child and youth volunteer activities days from 61.5 days to 65 days. We also promise the creation of Alberta’s Promise partnerships in our community.

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Jordan, grade 7

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Keeping Promises

Bringing Alberta’s Promise Home When you follow the life stories of a community, the triumphs and the tragedies, it’s natural to want to help out where you can. Chronicling the everyday history of Calgary and southern Alberta for more than four decades, CFCNTV has brought the news home. It’s the reason the news hit home with CFCN that being involved in the community should always remain a priority for the award-winning station. CFCN has supported community causes from the first day it aired 44 years ago.

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“Our children hold our community’s future in their hands.” Patricia McDougall CFCN-TV

Today, CFCN continues to support and promote numerous non-profit organizations including many children’s initiatives. “Our children hold our community’s future in their hands,” says CFCN-TV Vice-President and General Manager Patricia (Pat) McDougall. “Our investment in their well-being will help build strong and healthy communities for future generations of Albertans.”

funds for the Missing Children Society of Canada to Wish Upon A Star that raises funds for the Make A Wish Foundation, helping children with serious illnesses realize their dreams. Through the station’s daily Community Events series, In Touch, CFCN-TV provides valuable public access to promote children’s initiatives throughout the year. “Our on-air talent often emcee events and we provide extensive media support for countless community initiatives,” says McDougall. The station continues to keep its promise to Alberta children and get the word out to its viewers of events and causes that require the support of the community.

In fact, the station supports no fewer than 23 children’s initiatives and programs, ranging from the Calgary Co-op Walk for Safe Kids that raises

The station produced a 30-second Public Service Announcement and committed significant airtime to broadcast the PSA throughout the next year. The spot features CFCN-TV on-air personalities showing their support of five Alberta’s Promise

initiatives in the Calgary area including: Young Life, Creative Kids Museum Society of Alberta, Big Sisters and Big Brothers of Calgary and Area, Boys and Girls Club Community Services and Catholic Family Service Louise Dean Centre. In late 2003, CFCN-TV formed a partnership with the Father Lacombe High School, providing job shadowing opportunities, mentoring and leadership on many levels. The television station also directly supports the Alberta Children’s Hospital, Between Friends Club for youth with disabilities, the Calgary Police Service’s Back to School Supply Drive, Children’s Cottage Society and Hull Child and Family Services by putting them in the spotlight during the station’s “In Touch Community Announcements.” “We will continue to promote children’s initiatives and sponsor events as opportunities present themselves,” says McDougall. And that’s a promise you can bet they’ll keep.

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Southern Alberta Child & Youth Health Network

Wood’s Homes



The Southern Alberta Child & Youth Health Network is a dynamic, voluntary collaboration among individuals and organizations concerned with the health and well-being of all children, youth and families. The Network works to build and sustain linkages across child serving sectors and geographic regions. As part of its commitment to Alberta’s Promise, the Network will increase pediatric outreach services by 5 per cent and increase primary care capacity to identify and respond to maternal risk factors and children’s mental health issues over the next three years.


Wood’s Homes works with over 400 children and their families every day with programs on two community campuses in Calgary and programs in Red Deer, Lethbridge and Canmore. Wood’s offers more than 25 residential, educational and community programs. “Forgiveness and respect are cornerstones of the support offered by Wood’s and we strive to ensure that we are the safe haven that people need during their times of crisis,” says Jane Matheson, CEO. As part of its commitment to Alberta’s Promise, Wood’s Homes has opened a new career centre and launched its Opportunity for Work Experience Program that will help up to 150 young people receive job search, resume writing, and interview training – a two-year commitment totaling $188,000.

Austin, grade 3

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Fort Saskatchewan Boys and Girls Club

The Fort Saskatchewan Boys and Girls Club has been committed to children and youth for the past 18 years. Programs and services are based on community need and are open to all children and youth ages 6-18, regardless of their social or economic backgrounds. Approximately 500 children and youth are served a year. The Club has made a three-year, $50,000 commitment to Alberta’s Promise, with the goals of expanding its program offerings and replacing its existing passenger vehicles to be able to transfer more children to and from schools to the centre.



Headquartered in Edmonton, Acrodex is a full spectrum, enterprise-wide information technology solutions provider that values community involvement as a fundamental social responsibility. The value of the company’s commitment to Alberta’s children was $32,000 in 2003, a figure that Acrodex has committed to increase by 5 per cent in the coming year. Acrodex’s investment in education, supporting youth and in providing IT leadership includes a five-year commitment to the Computer Science Building Fund at the University of Alberta. The company also provides financial support for Calgary’s Alberta Children’s Hospital Foundation and the Northern Lights Regional Health Foundation in Fort McMurray helping Alberta’s children realize healthier futures. In 2003 Acrodex devoted 14 volunteer days to children and youth initiatives and plan to increase this activity by 5 per cent in the coming year.

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AstraZeneca Canada


United Way of Calgary and Area AGENCY OF PROMISE

As one of the world’s leading pharmaceutical companies, AstraZeneca is focused on turning good ideas into innovative and effective medicines that make a real difference in important areas of health care. “With global business comes global responsibility and we believe a healthy future for Alberta requires a healthy start for our children,” says George Samoil, AstraZeneca’s External Affairs Manager for Alberta. As its commitment to Alberta’s Promise, the company has pledged $2,500 to support children and youth through Success by 6 programs in Edmonton.

United Way of Lethbridge and Southwestern Alberta

United Way of Calgary and Area builds stronger communities by providing people with a network of care when and where they need it. Through building partnerships and investing in proven strategies, United Way addresses immediate needs

and finds long-term solutions to pressing social issues. In 2002, over 130 agencies and 225 community groups were funded. Creating opportunities for children and youth, such as the Calgary Children’s Initiative is a key area of focus. In support of Alberta’s Promise, United Way of Calgary and Area pledges to develop an Aboriginal Youth Strategy with the goal of increasing high school graduation rate of Aboriginal students within Calgary and the surrounding area.


United Way of Lethbridge and Southwestern Alberta is a volunteer-governed and locally accountable charitable fundraising and community foundation – organizing resources in the form of volunteer time, understanding, insight, and money. As part of its goals for the coming year, the foundation has committed to increasing its efficacy in seeking out and funding additional programs. An increase in funding of $10,000 per year represents a 12 per cent increase in program and project funding directly benefiting children and youth in Lethbridge and Southwestern Alberta. Shayne, grade 7

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Keeping Promises

One of the largest real estate developers in Western Canada, Qualico is a company dedicated to building safer communities and making a difference where it matters most…with Alberta’s children and youth. “We are committed not only to building smarter, safer communities where families can grow and prosper, but also to building relationships with organizations who share in our beliefs,” says Len Shienbein, Vice President, Qualico Developments West.

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“We are committed to building smaller, safer communities where families can grow and prosper.” Len Shienbein QUALICO DEVELOPMENT WEST

That’s the main reason Qualico in Calgary partnered with Habitat for Humanity to overcome Habitat’s greatest challenge – acquiring land on which to build homes for families in need. The company’s financial commitment totals approximately $60,000 a year, while Qualico employees volunteer thousands of hours of their time to help building crews.

the children, taking them into unfamiliar and unsafe neighbourhoods and making school extremely difficult. The goal of Habitat for Humanity is simple – help families break the cycle of poverty so their children have the foundation they need to succeed in life.

Habitat for Humanity builds hope for families

Driven by this commitment, Habitat for Humanity has been building homes in Calgary, in partnership with low-income families, for 15 years. “By giving families the opportunity to build and purchase a simple, decent, affordable home, we help them build the hope, safety, security and stability their children need to succeed in life,” says Diane Reid, Habitat’s Manager of Public Affairs.

Even in Calgary’s prosperous economy, affordable housing for low-income families is in short supply and many families are often faced with the stress of searching for low-cost accommodations. Each move increases the risk factors for

In 2003, six homes were completed in Calgary with the help of volunteers and homeowner families at a total cost of approximately $660,000. However, all six homes presented a

significant challenge – one that is common for all Habitat for Humanity homes. “Our biggest barrier to building homes for low-income families is the lack of availability and appropriate land on which to build,” Reid says. “And that’s why Qualico Communities made its promise.” “For the last two years, Qualico has made the Habitat for Humanity program possible through a combination of donating building lots and selling us other building lots. In addition, their employees have donated time and expertise to help build these homes. Qualico Communities is one of our most valuable partners,” says Reid. In the first 15 years of the organization’s operation in Calgary, Habitat for Humanity has completed a total of 42 homes. With the help of Alberta Promise Builders like Qualico, Habitat for Humanity will pick up the pace in 2004 and 2005 and build 27 townhouses for deserving families.

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Crape Geomatics Corporation


Founded in Calgary in 1993, Crape Geomatics provides fast, accurate digital images of the physical world to business and industry clients. Healthy communities build better environments for business and fuel strong communities. “We believe that supporting child and family focused programs contributes to our collective well-being,” said Michael Crape, President. Last year, the company contributed to the YMCA Strong Kids Campaign where swimming lessons, a week at camp, school support and many other valuesbased programs are available at the YMCA Calgary to all children and youth, including families facing financial difficulties. Crape Geomatics’ annual United Way internal fundraising campaign has raised over $100,000 since 1997. Crape is committed to increasing its contribution by at least 5 per cent for the next three years.

Prairieaction Foundation


of child abuse, bullying, aboriginal youth, youth involved in prostitution, and family violence. Prairieaction has pledged to increase its granting commitment by 5 per cent in the coming year, and hopes to launch its own community grants program.

Merck Frosst Canada Ltd.


As one of the country’s leading research-based pharmaceutical companies, Merck Frosst responds to society’s health needs through the discovery and development of innovative medicines and vaccines. Not only is the company committed to the health, safety and well-being of their consumers, Merck Frosst is also committed to their employees, neighbours and others in the communities in which it has a presence. The company supports a wide variety of programs that support science education and benefit children and youth including: Kids Kottage, Mazankowski Scholarship Tournament, Edmonton Public School City Centre Education Project and the Child Asthma Network.

“Family violence, in all its forms, is the single biggest impediment to human development,” says Margaret Newall, Chair. From its headquarters in Calgary, the Prairieaction Foundation directly funds community-based action research into the disturbing and costly issues of violence and abuse. The national public foundation helps fund the RESOLVE research network, which has conducted studies into issues

JEM Standardbred Retirement Foundation AGENCY OF PROMISE

JEM Standardbred Retirement Foundation is a non-profit association dedicated to the natural life cycle of Standardbred racehorses. JEM provides stabling, turn out, medical care and tender loving care for retired Standardbred racehorses with support provided by various proponents of the racing industry, including the owner’s of active racehorses. The foundation rehabilitates the former athletes to become horses in their natural state of environment, and to provide enjoyment and therapeutic riding for children. In its first year, JEM has set a goal of reaching out to 60 children through grooming clinics, riding and companionship with the retired horses.

Fulford Consulting Inc.


A Sherwood Park-based holding company, Fulford Consulting actively supports a number of programs that make a difference in the lives of children and youth. “A kid stealing second base… is not stealing cars,” said company President Douglas Fulford. Mr. Fulford believes that involvement in sports is beneficial to the development of youth. The company has committed to increase its cash donations to children’s programs by $500 a year for the next four years.


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Maclab Enterprises


Maclab Enterprises is an Alberta-based, privately held, real estate development and property management firm with operations in Western Canada and the United States. Founded in 1954, the company’s growth has paralleled the growth of the Edmonton community. Maclab was fortunate to participate in the original creation of the Edmonton Art Gallery, the Citadel Theatre, the Kinsmen Field House, the Edmonton Opera Society, the Commonwealth Games Society, and the Boys and Girls Club. Maclab sponsors the Edmonton School Hot Lunch program, the City Centre Education Project, and is the financial backer of the Citadel Theatre Students Club. The company will continue to progressively increase its contributions in areas that improve living conditions and opportunities for children in Alberta.

Northlands Park

talent competition. The program supports the discovery and development of amateur talent and allows competitors aged five to 21 years to showcase their vocal, dance, or musical skills.

Framework Partners Inc.


Calgary’s Framework Partners Inc. is a management consultant firm renowned for its strategic thinking skills

and for the contributions it gives back to the community. Framework’s commitment to improving the lives of children and youth is focused in the education, performing arts and health services sectors. As a season sponsor of the Calgary Philharmonic Orchestra, Framework supports the orchestra’s community outreach and educational programs, providing disadvantaged children and their families with the opportunity to experience performances and programs. The company will also continue its support of the Calgary French and International School with strategic direction, fundraising, branding and growth strategies, and providing management support to its senior administration.


Northlands Park is a volunteer, not-for-profit organization with a proud history of making a difference in the community. Celebrating its 125th anniversary in 2004, this dynamic organization is the support system behind many of the positive events that make Edmonton a strong and vibrant community. “Creating opportunities for youth is one of our greatest pursuits,” said Ken Knowles, General Manager and Chief Operating Officer. One such opportunity is the annual Talent Explosion, central and northern Alberta’s largest


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Keeping Promises

Canadian Tire is a national retailer of automotive, hardware and sporting goods products. More importantly, however, is the company’s contribution to the community. Through Canadian Tire Dealers and the Canadian Tire Foundation for Families a commitment has been made to increase the contribution to children’s programs by 30 per cent this year.

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“The well being of families is important.” John Crozier CANADIAN TIRE

A major part of the company’s contribution this past year was made to Kids Kottage. By donating to the program, Canadian Tire enabled Kids Kottage Foundation to increase its ability to counsel parents and families in crisis.

have nowhere to turn for support, their children become vulnerable to abuse and neglect. That’s why when families are in danger of destroying themselves; Kids Kottage is there with support, advice and education when families need it most.

“The well being of families is important,” says John Crozier Chairman, Canadian Tire Rocky

Kids Kottage offers kids in crisis a safe, warm, loving environment where trained staff and volunteers tend to their physical and emotional needs for up to 72 hours. While the children benefit from a safe, home-like environment, their parents receive counseling to resolve the crisis at hand.

Mountain Dealers Group. “It ensures everyone in society will continue to look after each other.” Helping Kids Kottage help kids cope When parents are at the ends of their rope and

While Kottage was created to help solve problems, this safe haven had a few challenges of its own. “We were in need of some ‘bricks-andmortar’ improvements,” says Lori Reiter, Kids Kottage Program Manager, “however, we also needed to increase the time we spend counseling parents – time spent helping families avoid the type of crisis that would see their kids require a stay at the Kottage.”

That’s when Canadian Tire Dealers and the Canadian Tire Foundation for Families answered the call. With a generous donation from the company, Kids Kottage is now able to increase its counseling hours and ensure the valuable resources of the Kottage continue to be used in the most efficient way possible. “It has really allowed us to do what is most effective for all parties involved. By counseling parents we are able to manage the facility’s intake – which more children are able to gain access to it – when they need it,” Reiter explains. “Canadian Tire has helped us to not only make capital improvements, but increase the counseling time we’re able to provide and ensure the Kottage remains open…so that we’re able to keep our promise.”

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West Edmonton Mall


West Edmonton Chiropractic Centre

PTI Group Inc.



West Edmonton Mall is the world’s largest entertainment and shopping centre and Alberta’s number one tourist attraction, featuring over 800 stores and services, plus seven world-class attractions. It is also a strong supporter of numerous children’s and youth initiatives. West Edmonton Mall provides leasefree space to the Bruce Campbell Youth Centre located in the Mall. Space is routinely provided to a variety of charitable organizations for distributing information, fundraising and on-site charity events. Each year, thousands of attractions passes, coupon books, 2-for-1 attraction coupons and West Edmonton Mall merchandise is provided to organizations for special events. The Mall donates all coins from its fountains to charity, and over the last couple of years has raised and donated over $50,000 to the Stollery Children’s Hospital.

West Edmonton Chiropractic Centre is a family wellness practice providing chiropractic services and massage therapy services. Children and families are helped through the volunteer assistance the Centre staff provides with triathlon and running programs. In the coming year, the Centre plans to commit another 40 volunteer days over and above last year’s activities. West Edmonton Chiropractic Centre is also a supporter of the Children’s Wish Foundation and the Stollery Children’s Hospital. “Our mission is to give back to our community to enable youth to discover their dreams and fulfill their purpose,” said Dr. Wendy Coburn, President.

Pfizer Canada

Edmonton-based PTI Group is North America’s leading integrated provider of lodging and food services to remote locations throughout the world. It is also a company that believes in giving back to the communities it serves. “It is our corporate and personal responsibility to prepare our children, as best we can, for what lies ahead of them,” said Sandy Slator, President and CEO. One area of focus is the education of youth and the company has made major commitments to the University of Alberta and Keyano College in Fort McMurray. PTI and its employees are strong supporters of the United Way in the various communities in which the company operates and, for several years, has also made an annual commitment supporting the Boys and Girls Club of Edmonton.


“As Canada’s premier research-based pharmaceutical company, and one of Alberta’s Promise founding partners, Pfizer Canada is thrilled to see the enthusiasm of today’s youth for the world of science and we are delighted to encourage their exploration and creativity,” said Jean-Michel Halfon, President. Pfizer has committed to investing $180,000 over three years to enable Alberta Regional Student Science Fair winners (23 teams and 8 mentors) to attend the annual Canada Wide Science Fair.


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Taco Time Canada Inc.


Taco Time Canada is the franchisor with over 115 Taco Time restaurants from Thunder Bay to Vancouver Island. A proud supporter of the Calgary Children’s Cottage since 1988, the company provides financial support to the Cottage, encourages personnel to volunteer and coordinates its Calgary franchisees to raise awareness and funds for the Cottage. Taco Time Canada President Ken Pattenden is the current President of the Board of the Children’s Cottage Society. Through the establishment of the Taco Time Canada Children’s Foundation, the company and its franchisees will increase their funding for the Cottage by approximately 40 per cent, and also provide support to other children’s charities throughout Western Canada.

QUIKCARD Solutions Inc.

Rose Country Advertising & Public Relations


This Edmonton full-service advertising and public relations firm has a history of involvement with children’s charities. Rose Country has volunteered time and raised money for

Young Life for over 10 years, and for the past several years has provided media advice and free media services to Kids Kottage and the Bell Walk for Kids. Employees also volunteer as instructors for Junior Achievement, teaching business principles to students from grade 7-12. Rose Country is prepared to increase its financial and volunteer commitment to these charities and others by a minimum of 5 per cent per year over the next five years.


QUIKCARD Dental Plans was launched in 1989, and was the first to offer “self insuring” to even the smallest of companies. Today, the company offers a variety of health services, as well as maintaining its steadfast commitment to the community. “We are committed to make Alberta a better place for our kids,” said Lyle Best, President and CEO. QUIKCARD Solutions Inc. will continue to support Edmonton’s Youth Emergency Shelter, Junior Achievement and the Stollery Children’s Hospital. Erin, grade 8

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Keeping Promises

For Canadian-owned window and door manufacturer All Weather Windows, the answer was clear. When Young Life called and asked if the company would like to help develop a camp where Alberta’s teens could go to learn how to live their best lives – the answer couldn’t be anything other than, “yes.” “When we heard about the Rockridge Canyon, we wanted to support it,” says All Weather Windows President Gord Wiebe. And support it they did, donating the windows and doors for the camp’s dining hall and supplying windows and doors for the camp’s three dorm buildings at a reduced cost.

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“We will continue to invest in the future of our kids.” Gord Wiebe A LL WEATHER WINDOWS

All Weather Windows has a history of supporting children and youth in providing fun, learning opportunities away from home. The company has helped the Bissell Centre’s Moonlight Bay Camp for inner-city kids and the Nakamun Family Camp reach their goals. This year All Weather Windows will also take on the role as Title Sponsor for the Kids with Cancer Society, 7th Annual Relay and Barbecue and has made a contribution to Kids Kottage.

Rockridge Canyon main chalet.

Enhancing Young Life This summer over 2,300 kids and counselors will have the time of their lives at a new Young Life camp joining their ‘leaders’ for fun and high adventure on a new level. Young Life is a not-for-profit organization that has been helping teenagers live meaningful lives in Alberta since 1975 and in Canada since 1954. Through positive role modeling, activities and camps, committed adults help teens connect to the world and provide the unconditional acceptance kids need to excel. When Young Life had outgrown existing camp facilities, it became clear the organization needed a year-round camp of its own to accommodate a growing number of campers and counselors. With the help of Alberta’s Promise and the corporate community, Rockridge Canyon, a new 500-bed facility, will open this summer on a 1,500-acre site close to Princeton, British Columbia owned by Young Life Canada.

“This is a giant step in our development as an organization – one that was only possible with the generous support of the corporate community,” Young Life’s Divisional Director for Alberta, John McNicoll says. “We are more than amazed… we are in awe of what we have been able to achieve and what this means for the future of our kids,” McNicoll continues. McNicoll would also like to assure all those who have donated time, money and resources to the $25 million project that Rockridge will be put to good use for the next 50 years. “We are committed to doing our part to keep Alberta’s Promise to its kids – to make this the best place in the world for children to live. We encourage all companies to be heroes to our kids.”

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Children’s Services Centre, an Alberta Society

Pembina Crisis Connection Society AGENCY OF PROMISE

Since 1985, the Children’s Services Centre has delivered programs to children with a wide variety of special needs, and provides support and training to parents and caregivers of these children. The Centre is in the process of moving into its new Red Deer facility, which will allow it to further develop current programs, engage in new initiatives, and increase the number of children helped by 10 per cent in the coming year. The number of volunteer days committed to the Centre is estimated to increase by 24 during this time period, bringing the total to 234. Using an early intervention focus, the Centre provide services to enable young children with special needs to reach their potential and lead happy fulfilled lives.

Town of Morinville


Pembina Crisis Connection Society works to prevent violence and suicide in the community. Funds are raised to have the Distress Line available and provide emergency transportation for women and children to women’s shelters. Most of the Society’s education and awareness work is done with children and youth. As part of its commitment to Alberta’s Promise, the Pembina Crisis Connection Society will double the number of sessions on bullying given to students, teachers and businesses to 10 sessions. The number of sessions delivered to junior/senior high school students on healthy relationships will increase from 15 to 20 sessions.

Diamond Valley and District Boys and Girls Club


Headquarted in Black Diamond, the Diamond Valley and District Boys and Girls Club provides structured life, social and educational skill development year-round programs for youth ages 3-17 years. Qualified staff members develop each program with the goal of reducing risk factors, such as alcohol and substance abuse, vandalism, peer difficulties and low self-esteem. In the coming year, The Diamond Valley and District Boys and Girls Club will match funds through its own fundraising efforts, and providing additional volunteer hours and in-kind contributions.


The Town of Morinville is a community where there is room for everyone – families and the child within each one of us,” says Mayor Lloyd Bertschi. This vibrant suburban community of 6,255 touts itself as the ‘The Family Choice” and offers a wide range of programs and services for children and youth. This programming is actively supported by the community, with a volunteer commitment of nearly 10,000 hours a year. In the coming year the Town of Morinville commits to introducing the Alberta’s Promise initiative to the Morinville & District Chamber of Commerce.


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First Calgary Savings


First Calgary Savings is the banking alternative for Calgarians, serving approximately 100,000 member-owners at 13 branch locations. First Calgary Savings is committed to “leading, learning and living in our community” and collaborates with local organizations to achieve beneficial outcomes for Calgary. Some of the programs that have been proudly supported include the First Calgary Savings Mentorship Program at Theatre Junction; First Calgary Savings Book Rapport, a literacy program; and the Calgary Hitmen Caring Corner, sending young people to hockey games. As an Alberta’s Promise Builder, the company has committed to annually increases youth programs by $5,000, as well as increasing its non-financial support in pairing branches with neighbourhood schools.

Success By 6/United Way


Success By 6 is an initiative that mobilizes community support for children during the formative years that influence their entire life – the years from conception to six. The organization acts as a catalyst attracting investment, support and interest from all sectors of society to ensure all children are well norished in body, mind and spirit. Success by 6 works with a number of partners in rolling out many collaborative efforts that are very well received. These collaborative initiatives include Classroom on Wheels (COWS), Healthy Families, Centre for Family Literacy and Champions For Kids. Success by 6 is committed to the continued growth of its current programs as well as responding to new issues and needs.

Matt, grade 7

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Keeping Promises

One of North America’s leading energy companies, Calgary-based TransCanada Corporation is committed to giving Alberta’s children a healthy start and a promising future. Even though the company has been a Promise Builder for a very short time, TransCanada has already provided financial support to a number of children’s initiatives totaling $250,000.

Through Alberta Science, TransCanada is helping kids in grades four to six learn online with a site called Wonderville that uses 3-D animation, video clips and hands-on activities designed to engage young minds.

The company is also the co-sponsor of the

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Alberta Ballet’s Northern Lights Tour and helps bring the joy of ballet to children in rural communities throughout northern Alberta. As well, through Child and Youth Friendly Calgary, TransCanada supports the Youth Volunteer Corp program that provides opportunities for the youth of Calgary to learn, grow and become the leaders of tomorrow.

For TransCanada Corporation’s Executive Vice President Rod Turner the reasons for this type of commitment is simple, “Last year, I had the great pleasure to take part in an event that changed a family’s life forever,” Turner says, “and we look forward to building more hope for more families in the future.” Building pride in Calgary communities

Most recently, TransCanada entered into a partnership with the Boys and Girls Clubs Community Services in Calgary to support programming for the organization’s Learning In Our Neighborhood (LION) Bus. The LION Bus provides free, mobile pre-school and parent education focusing on early literacy, readiness to learn and social skills in select communities in Calgary.

Since 1939, Boys and Girls Club Community Services in Calgary has been dealing with the risks and overwhelming challenges the world sometimes presents to our children. Last year, Boys and Girls Clubs served more than 29,000 children, youth and families through a variety of vital programs in more than 80 Calgary communities. With the support of TransCanada Corporation, Boys and Girls Club Community Services was able to launch a new, free mobile preschool education and parent program – the first of its kind in Calgary. The pride of the Club, the Learning In Our Neighborhood (LION) Bus program will visit under-resourced communities and focus on early literacy, readiness to learn and social skills.

While children participate in play-based programs on the bus, parents attend a “coffee and conversation” group with a family worker. The parent group covers topics on the challenges of parenting and connects families to resources and supports in their communities. Each program includes a family literacy time when parents and children can join together in a number of activities. “Boys and Girls Clubs of Calgary is proud to be a partner with Alberta’s Promise – an organization that shares in our commitment to create safe and positive places for children, youth and their families. Community, corporate and government partnerships are an important element in helping us ensure that all children and youth have equal opportunity to develop the skills, resources and relationships necessary to realize their full potential as productive, responsible and caring individuals,” says Jolayne Davidson, Director of Development, Boys and Girls Clubs of Calgary. “By sponsoring the lion’s share of the LION Bus, TransCanada is helping to fuel an innovative program designed to provide fundamental skill development and foster self-esteem among preschool children and their parents.”

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Child and Youth Friendly Calgary

Home Depot Canada



Child and Youth Friendly Calgary (CYFC) is a charitable non-profit umbrella organization whose goal is to lead in providing meaningful opportunities for youth to contribute to our community. The organization creates opportunities for children and youth to participate, volunteer, practice philanthropy and have their voice heard in their community. By raising the self-esteem in Calgary’s children and youth, CYFC encourages them to understand they have infinite capacity for growth and achievement. The organization enables youth to be more active and productive citizens by encouraging the charitable and non-profit sectors to welcome youth as volunteers. Youth volunteers are the driving force behind the programs and in 2003, they completed 422 volunteer projects totaling 30,014 hours. CYFC’s goal for the coming year is to increase the projects and volunteer hours by 20 per cent

Since 1978, Home Depot has donated almost $100 million and tens of thousands of volunteer hours to communities throughout Canada. Home Depot supports at-risk youth initiatives, development and restoration of affordable housing, and environmental programs. “We are deeply committed to corporate citizenship and bringing together all of our resources to empower people with knowledge, tools and support to help build better communities,” said Annette Verschuren, Home Depot Canada President. “The future of our communities depends on our youth and we are proud to be a partner in Alberta’s Promise.” Home Depot will continue to support local youth at-risk initiatives by providing volunteers and materials, and by providing $1 million over three years to support playground building projects in Canada. This represents an increase of over 40 per cent above last year’s commitment.

related to family violence, and foster professional development within Alberta’s sheltering movement. In the coming year, the Alberta Council of Women’s Shelters will provide additional educational opportunities through its Children Exposed to Family Violence seminars.

Lloydminster Explosion Dance, Gymnastics AGENCY OF PROMISE & Theatre Association The Lloydminster Explosion Dance, Gymnastics & Theatre Association offers inspirational programs and activities for disadvantaged and at-risk children. These programs offer opportunities for children and teens to set and achieve goals, learn self-discipline, forge solid friendships, and discover their potential. As part of its commitment to Alberta’s Promise, the Association plans to petition the City of Lloydminster to become a Community of Promise, and to increase volunteer days by 200 and financial support by $10,000 over the next five years.

Alberta Council of Women’s Shelters AGENCY OF PROMISE


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Formed in 1981, the Alberta Council of Women’s Shelters provides a unified voice for women’s shelters and the women and children they serve. “Kids who feel safe and heard can make dramatic progress, learning the skills they need to choose a different way,” said Jan Reimer, Provincial Coordinator. The Council works to facilitate networking and information sharing, acquire adequate resources for member shelters and influence public policy and systems. One of the Council’s goals is to increase public awareness of issues


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Western Moving & Storage


Western Moving is a mid-sized moving and storage firm that has made a large commitment to children and youth in Alberta. “As adults in the business environment, we must recognize the need to look after our children,” says Ted LeLacheur, President and CEO. “They represent our future employees and customers. It is imperative that businesses take the time to ensure children are properly looked after.” Each year the company provides a van and two staff members to move toys during the Christmas season on behalf of the Salvation Army. Western Moving was also instrumental in the Edmonton Food Bank’s ‘Tackle Hunger Campaign’ during an Edmonton Eskimo football game that collected over 13,600 kilograms of food. In the coming year, Western Moving & Storage intends to form an even closer relationship with the Edmonton Food Bank and the Salvation Army.

Davar Child Care Society


As a manufacturer and supplier of electronics cables and computer connectivity products, Alberta Computer Cable specializes in making connections. The company’s most important connection has been with Calgary’s Between Friends Club for Youth with Disabilities, who they have supported since 1994. What began as a few staff members being involved in the annual fundraiser has blossomed into a culture of caring at Alberta Computer Cable, which now hosts a series of year-round fundraising activities. The company holds an ongoing silent auction and used book sale

to support Between Friend’s Skate-a-Kid-to-Camp event. Two of the company’s key executives have also taken out life insurance naming the program as the beneficiary, and plans are underway to establish a used bookstore where the proceeds would benefit Between Friends. Alberta Computer Cable estimates that between 2000 and 2004 the company has committed close to $55,000 to children and youth Initiatives.


“Children who receive quality child care and whose families receive appropriate family support are less likely to need support in the future and more likely to succeed,” says Executive Director Susan Elson. Since 1982, Davar has provided accessible, affordable child care for Calgary families with children aged 0-12 years. The Society supports a variety of programs including the Davar Child Care Centre in Forrest Lawn – a partnership with Hull Child and Family Services, Patch Project – providing services to families across the spectrum of need. In partnership with Collaborative Mental Health, Davar provides “Supports to Early Childhood” which assists 10 childcare programs throughout Calgary in identifying, assessing and providing interventions for children with mental health concerns. In the coming year, Davar is committed to increasing enhanced child care spaces and availability by at least 5 per cent for each program.

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Alberta Computer Cable Inc.

Haley, grade 3

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Keeping Promises

Advancing opprtunities for Alberta’s children Life has never been more complicated for kids. They are faced with more opportunities and more challenges than any other generation in history. This means the challenge of helping Alberta’s children reach their full potential has never been more important.

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“Our community-based partnerships are designed to create a positive, lasting influence on society with particular emphasis on education and workforce development.” Ed Kilroy IBM Canada Ltd.

Committed to every aspect of Alberta’s Promise, IBM supports the children of this province with funding, significant contributions of IBM technology and thousands of volunteer hours. “Our community-based partnerships are designed to create a positive, lasting influence on society with particular emphasis on education and workforce development,” says Ed Kilroy, General Manager, IBM Canada Ltd.

“IBM is proud to be part of the ‘Promise Builder’ team as the Alberta Promise initiative strives to build a brighter future for the children and youth of Alberta.”

IBM continues to provide Alberta’s children with a healthy start by contributing four Young Explorer units allowing for the integration of the Kidsmart Learning Program into the Family Linkages curriculum for kids between the ages of two and eight. These Young Explorer units combine computer hardware and software and education applications into an attractive child-friendly learning station. The company also donated two Young Explorer units to ABC Head Start.

charities, donating almost 65,000 hours to community causes. Every year, 20 IBM employee volunteers mentor young students from two Calgary schools as part of the E-Mentoring program. IBM volunteers also remain involved in the province’s Junior Achievement program – working with Junior Companies providing valuable advice and mentoring.

In 2003, IBM supported the safety, growth and development of Alberta children by supporting Kids Kottage Foundation that supports at-risk and disadvantage children, and Great Kids Award Program – donating computers to the deserving winners.

To encourage young women to pursue rewarding careers in the IT industry, IBM created the Women in Technology program. Introducing girls to adult female mentors, the Alberta chapters of the program involved more than 3,000 girls through 25 workshops, five career days and three conferences.

IBM’s commitment to Alberta’s Promise goes beyond the donation of technology. IBM employees in Alberta remained actively involved in associations, community groups and local

Along with mentor opportunities in 2003, IBM supported a variety of innovative projects to give the leaders of tomorrow a chance to grow and excel.

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ENMAX Corporation


Headquartered in Calgary, ENMAX is a leading energy distribution, supply and service company with a strong commitment to enriching the lives of children through scholarship awards, in-class safety education, stay-in-school mentor program support, computer equipment donations and the creation of applied environmental leadership practices. As part of its support of Alberta’s Promise, the company has pledged $1.1 million to children’s and youth programming over the next five years. In addition to ongoing and continuing youth development and community recreation programs, ENMAX will provide additional scholarship funding and increase human resource and financial support to develop programs designed to enhance curriculum materials relating to energy management, conservation and use. ENMAX employees contribute an estimated 30-50 volunteer days a year on technological support, field trips, and in-class presentations.

ATCO Group


The ATCO Group is an Alberta-based corporation engaged in power generation, logistics and energy services, technologies, utilities, and industrials. Children and youth are an important component of the company’s community investment strategy. ATCO employees have always been committed to activities that benefit the communities in which they live, play and work. The company supports

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many organizations and events that bring value to families including: the Calgary Zoo, Calgary International Children’s Festival, the Royal Tyrrell Museum, Calgary Boys Choir, Cantos Music Foundation, Okotoks Youth Festival, Careers the Next Generation, Lord Beaverbrook High School, Keyano College, Alberta Special Olympics and Edmonton Minor Hockey Week. ATCO is committed to increasing the awareness of the mission of Alberta’s Promise among its employees. As well, the ATCO Group commits to becoming more aware of how its charitable giving impacts Alberta’s children and youth over the next five years.


Recreation for Life Foundation AGENCY OF PROMISE

The Recreation for Life Foundation is a provincial not-forprofit organization whose primary purpose is to receive, manage, distribute, invest and administer bequests, endowments, trusts and other financial programs and investments. The Foundation’s purpose is to support the activities of the Alberta Recreation and Parks Association. A major portion of these funds will be directed to programs positively impacting the quality of life of Alberta’s children and youth. As part of its commitment to Alberta’s Promise, the Recreation for Life Foundation is seeking corporate partners to provide new resources for children and youth activities.

In 2000, City Council adopted its vision for social well-being and quality of life for the citizens of Edmonton – a city where individuals, families, organizations, communities, business and governments together build a working, caring, safe and clean community. In addition to direct service delivery, the City works with Success by 6, the Community-University Partnership for the Study of Children and Youth, Open Doors for Kids, and Edmonton Families First. The City also shows its commitment to children and youth through sports groups, community leagues, Edmonton Youth Council, Safer Cities initiatives, and its many festivals and cultural organizations. The City of Edmonton will continue to work in partnership with all members of the community to support the outcomes of Alberta’s Promise. A Children’s Services Strategy that will define a common direction and integrate services for many of the current services for children and youth will be completed in the coming year.

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The Rainbow Society of Alberta

Children’s Cottage Society of Calgary



“There are no insurmountable obstacles… only dreams and wishes left unfulfilled,” says Craig Hawkins, Executive Director. The Rainbow Society of Alberta has been making dreams come true for terminally and chronically ill children, aged 3-18 years, since 1986. The Society does not receive any government funding and relies solely on private and corporate donations as well as proceeds offered “in memoriam” or raised through a variety of fundraising activities. The Rainbow Society’s goals are to increase awareness and dollars raised, and to grow its endowment fund to where it can grant a wish to every child diagnosed in Alberta.

Heritage Enterprises Ltd.

Since 1986, the Children’s Cottage Society of Calgary has been committed to the preservation and promotion of family life and the prevention of harm to children. Children’s Cottage offers a short term Crisis Nursery Program and a Community Respite Program for parents who are experiencing difficulty and have no other means of support. More that 3,600 children are helped annually through the crisis nursery program, volunteer community respite

programs, home-based respite, and educational outreach services. In December, the Children’s Cottage continued a holiday tradition by inviting parents who use the programs, and have little money to spare for gifts, to come in and select Christmas gifts for their children from the Cottage’s Christmas Toy Room. In 2003, toys were provided for a record 543 children from 213 families! In the coming year, the Family Support In-Home Visitation program will use a new database to enable ongoing client-by-client results to be recorded and utilized in real time.


Heritage Enterprises is a provider of vending services within sports, recreation and school facilities throughout Alberta. The company believes that the successful students of today will be the leaders of tomorrow. To that end, Heritage has provided funding for a $25,000 annual scholarship program; Career Steps, a workshop for job skills aimed at students from grade 8-12 and the purchase of scoreboards and sporting equipment. Heritage intends to increase its volunteer commitment days to Career Steps by five days, provide an additional $2,000 in product support to school and sports programs, and provide $1,500 worth of sponsorship for a school lunch program road race and $2,000 to the Sherwood Park Crusaders hockey team. Ser, grade 7

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Keeping Promises

Helping kids make the grade It doesn’t take an A-student to figure out success in the classroom often leads to success in life. It’s a fact of life that has lead Castle Rock Research Corporation to keep a promise to help Alberta’s children with their homework.

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“We are pleased with our first steps. The feedback was so positive we were encouraged to make this a province-wide initiative.” Gautam Rao Castle Rock Research Corporation The Edmonton-based publisher produces educational resources for students, teachers and parents. One of its most successful publications, THE KEY Student Study Guides, gives students effective study and exam preparation techniques, sample questions and practice exams, along with complete detailed solutions highlighting areas that are often a source of difficulty.

One problem remains however – not every school, or parent can afford to provide these valuable education resources. With this realization, Castle

Rock Research – working with the City Centre Education Project of Edmonton Public Schools – donated a series of study guides to students in grades three, six and nine in seven inner city schools. Just under 2,000 guides valued at close to $20,000 were distributed. In order to make the resource collection for grades 3 to 12 available to a greater number of high-needs students and schools, Castle Rock decided to lower the price of the study guides from $23.95 to just $10 per book to any agency, foundation or business that would like to support the vision of Alberta’s Promise. “We are pleased with our first steps. The feedback was so positive we were encouraged to make this a province-wide initiative,” says Gautam Rao, President, Castle Rock Research Corporation. To help interested groups take advantage of this important initiative, Castle Rock Research will also absorb the GST and the cost of all shipping and handling charges to any school

or jurisdiction in the province of Alberta. Along with providing the discounted guides Castle Rock has promised to increase its resource donation to Alberta children by at least 50 per cent, per year, for the next five years, and is encouraging other businesses, agencies and organizations to become involved in Alberta’s Promise. To achieve this goal, Castle Rock has donated $100,000 worth of advertising space in its publications to Alberta’s Promise. “We are honored to participate in the education initiatives of Alberta’s Promise with the shared goal of making Alberta the best place to raise our children,” Rao says. “We look forward to helping others support the vision of Alberta’s Promise.”

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Partners’ Index ABC Head Start Society . . . . . . . . . . . . . . . . 20 Acrodex . . . . . . . . . . . . . . . . . . . . . . . . . . . .40 Action Committee Against Violence . . . . . . . 21 Airdrie Boys and Girls Club . . . . . . . . . . . . .64 Alberta Capital Region Alliance . . . . . . . . . . 17 Alberta Computer Cable Inc. . . . . . . . . . . . . 57 Alberta Council of Women’s Shelters . . . . . . 56 Alberta Mentor Foundation for Youth . . . . . . 23 All Weather Windows . . . . . . . . . . . . . . . . . 50 AstraZeneca Canada . . . . . . . . . . . . . . . . . . . 41 ATCO Group. . . . . . . . . . . . . . . . . . . . . . . .60 Between Friends Club for Youth with Disabilities . . . . . . . . . . . . . . . . . . . . . . 26 Big Brothers Big Sisters of Canada . . . . . . . . 23 Big Brothers Big Sisters Society of Edmonton & Area. . . . . . . . . . . . . . . . . . . 26 Big Sisters & Big Brothers of Calgary & Area . . . . . . . . . . . . . . . . . . . . . 22 Boys and Girls Club Community Services . . . . . . . . . . . . . . . . . . . 54 Boys and Girls Club of Alberta . . . . . . . . . . . 20 Boys and Girls Club of Edmonton. . . . . . . . . 22 Boys and Girls Club of Leduc . . . . . . . . . . . . 26 Boys and Girls Club of Slave Lake. . . . . . . . . 27 Boys and Girls Club of Strathcona County . . . . . . . . . . . . . . . . . . 28 Burns Memorial Fund . . . . . . . . . . . . . . . . . . 29 Calgary Children’s Foundation . . . . . . . . . . . 16

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Calgary Children’s Initiative . . . . . . . . . . . . .64 Camp Health, Hope and Happiness . . . . . . . 36 Canada Safeway Limited . . . . . . . . . . . . . . . . 24 Canadian Tire Foundation for Families. . . . . . . . . . . . . . . . . . . . . . . . . .46 Canadian Western Bank . . . . . . . . . . . . . . . . 16 Capital City Savings & Credit Union Limited . . . . . . . . . . . . . . . . 28 Castle Rock Research Corporation . . . . . . . . 62 Catholic Family Service. . . . . . . . . . . . . . . . . 20 Central & Northern Network for Child Health . . . . . . . . . . . . . . . . . . . . . . 22 CFCN Television . . . . . . . . . . . . . . . . . . . . . 38 Child and Youth Friendly Calgary . . . . . . . . 56 Children’s Cottage Society of Calgary . . . . . . 61 Children’s Services Centre, an Alberta Society . . . . . . . . . . . . . . . . . . . . 52 Clean Scene Network for Youth Society . . . . . . . . . . . . . . . . . . . . . 26 Crape Geomatics Corporation . . . . . . . . . . . .44 Creative Kids Museum Society of Alberta . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 D.W. Bell Management Ltd. . . . . . . . . . . . . . 20 Davar Child Care Society . . . . . . . . . . . . . . . 57 Daye & Company . . . . . . . . . . . . . . . . . . . . . 21 DevStudios Inc. . . . . . . . . . . . . . . . . . . . . . . 22 Dial Printing Inc. . . . . . . . . . . . . . . . . . . . . . 23 Diamond Valley & District Boys & Girls Club . . . . . . . . . . . . . . . . . . . . . . . . . 52

Drayton Valley Community Foundation . . . . . . . . . . . . . . . . 36 Drayton Valley, Town of . . . . . . . . . . . . . . . . 37 Edmonton, City of . . . . . . . . . . . . . . . . . . . .60 Edmonton Eskimos Football Club. . . . . . . . . 26 Edmonton Oilers Community Foundation . . . . . . . . . . . . . . . . 12 Edmonton Trappers Baseball Club . . . . . . . . 27 EnCana Corporation . . . . . . . . . . . . . . . . . . . 14 Enhanced Impressions. . . . . . . . . . . . . . . . . . 35 ENMAX Corporation. . . . . . . . . . . . . . . . . .60 EPCOR Utilities Inc. . . . . . . . . . . . . . . . . . . 28 Finning (Canada) . . . . . . . . . . . . . . . . . . . . . 20 First Calgary Savings . . . . . . . . . . . . . . . . . . 53 Flames Foundation /Calgary Flames Hockey Club . . . . . . . . . . . 12 Fort Saskatchewan Boys and Girls Club . . . . . . . . . . . . . . . . . . .40 Fort Saskatchewan, City of . . . . . . . . . . . . . . 28 Framework Partners Inc. . . . . . . . . . . . . . . . . 45 Fulford Consulting Inc. . . . . . . . . . . . . . . . .44 Galbraith Law Office . . . . . . . . . . . . . . . . . . 17 Habitat for Humanity . . . . . . . . . . . . . . . . .42 Harcourt & Associates . . . . . . . . . . . . . . . . . 16 Heritage Enterprises Ltd. . . . . . . . . . . . . . . . 61 Home Depot Canada . . . . . . . . . . . . . . . . . . 56 Hull Child and Family Services. . . . . . . . . . . 30 IBM Canada Ltd. . . . . . . . . . . . . . . . . . . . . . 58

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Partners’ Index continued Impact Society . . . . . . . . . . . . . . . . . . . . . . . 21 JEM Standardbred Retirement Foundation . . . . . . . . . . . . . . . . .44 Kids Help Phone . . . . . . . . . . . . . . . . . . . . . 14 Kids Kottage Foundation . . . . . . . . . . . . . . .46 Kids Up Front Foundation . . . . . . . . . . . . . . 37 Lloydminister Explosion Dance, Gymnastics & Theatre Association . . . . . . . . 56 Maclab Enterprises . . . . . . . . . . . . . . . . . . . . 45 McCauley Community After School Care Association . . . . . . . . . . . . . . . . . . . . . .64 Melcor Developments Ltd. . . . . . . . . . . . . . . 17 Merck Frosst Canada Ltd. . . . . . . . . . . . . . . .44 Morinville, Town of . . . . . . . . . . . . . . . . . . . 52 Northlands Park . . . . . . . . . . . . . . . . . . . . . . 45 Pembina Crisis Connection Society . . . . . . . . 52 Pfizer Canada . . . . . . . . . . . . . . . . . . . . . . . .48 Prairieaction Foundation. . . . . . . . . . . . . . . .44 PTI Group Inc.. . . . . . . . . . . . . . . . . . . . . . .48

Qualico Developments West Ltd. . . . . . . . . .42 Quikcard Solutions Inc. . . . . . . . . . . . . . . . . 49 Recreation for Life Foundation . . . . . . . . . . .60 Rose Country Advertising & Public Relations. . . . . . . . . . . . . . . . . . . . . 49 Rotary Club of Edmonton - Mayfield . . . . . . 15 Society for Treatment of Autism . . . . . . . . . . 37 Southern Alberta Child & Youth Health Network . . . . . . . . . . . . . . .40 Sport Central Association . . . . . . . . . . . . . . . 14 St. Albert, City of . . . . . . . . . . . . . . . . . . . . . 29 Stollery Children’s Hospital Foundation . . . . . . . . . . . . . . . . . . . 35 Strathcona County . . . . . . . . . . . . . . . . . . . . 36 Success by 6 / United Way . . . . . . . . . . . . . . 53 Taco Time Canada Inc. . . . . . . . . . . . . . . . . . 49 TELUS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 The Brick Warehouse Corporation . . . . . . . . 14 The Fairmont Hotel Macdonald . . . . . . . . . . 29

The Hope Foundation of Alberta . . . . . . . . . 36 The Rainbow Society of Alberta . . . . . . . . . . 61 TransAlta Corporation . . . . . . . . . . . . . . . . . 30 TransCanada Corporation . . . . . . . . . . . . . . . 54 United Cycle . . . . . . . . . . . . . . . . . . . . . . . . . 15 United Way of Calgary and Area . . . . . . . . . 41 United Way of Lethbridge and Southwestern Alberta . . . . . . . . . . . . . . . 41 United Way of The Alberta Capital Region . . . . . . . . . . . . . 35 Upside Software Inc. . . . . . . . . . . . . . . . . . . . 15 Venger Group Ltd. . . . . . . . . . . . . . . . . . . . . 18 West Edmonton Chiropractic Centre . . . . . .48 West Edmonton Mall . . . . . . . . . . . . . . . . . .48 Western Moving & Storage . . . . . . . . . . . . . . 57 Wood’s Homes . . . . . . . . . . . . . . . . . . . . . . .40 Yellowhead Credit Union . . . . . . . . . . . . . . .64 YMCA Calgary . . . . . . . . . . . . . . . . . . . . . .64 Young Life . . . . . . . . . . . . . . . . . . . . . . . . . . 50

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Alberta's Promise Annual Report 2003  
Alberta's Promise Annual Report 2003