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2017 Women in Soccer Conference MAY 5-7 RED DEER, AB


Welcome Hello! In support of your passion for soccer and commitment to learning and growth, Alberta Soccer’s Development of Women in Soccer Committee is excited to offer our third annual Women in Soccer Conference! The conference will take place from May 5-7, 2017 at the Red Deer College. This year, participants can choose to attend the entire event or join us on either Saturday or Sunday. Early bird ticket prices range from $75-200 and offer huge value – including all meals, social events, and accommodation (if needed). For more conference details and to register, visit:


“” Safe, encouraging environment to share ideas, questions, thoughts and examples. Good opportunity to work with and connect with a lot of different women across the province. Very interactive.

“I think there was a great mixture of age levels at the conference which shows that women at any stage in their lives can become involved.


Schedule of Events Friday May 5th Event 4:30 - 10:00 PM Registration 7:00 - 11:00 PM Social: presented by FC Edmonton Meet & Greet Saturday May 6th Event 8:00 - 8:30 AM Registration 8:30 - 9:15 AM Breakfast and Keynote Address by Lorraine Lafreniere 9:30 AM - 12:30 PM Breakout Sessions Coach: FUNdamentals (Part One) - Learning Facilitator: Liz Jepsen Learn To Train (Part One) - Learning Facilitator: Jim Loughlin "The Power of Female Coaches" Panel Session: Bev Preistman, Carmelina Moscato, Lorraine Lafreniere Moderator: Jacquie Hertlein Referee: Entry Level Referee (Part One) - Instructor: Melissa Sargent Setting and Achieving Your Upgrading Goals - Presenter: Michelle Pye Leadership: CAAWS Session #1 - Influencing Change - Facilitator: Cari Din 12:30 - 1:15 PM Lunch 1:30 - 4:30 PM Breakout Sessions Coach FUNdamentals (Part 2) - Learning Facilitator: Liz Jepsen Learn To Train (Part 2) - Learning Facilitator: Jim Loughlin Referee: Entry Level Course (Part 2) - Instructor: Melissa Sargent Leadership: "Achieving Goals, Overcoming Barriers" Panel Session: Michelle Pye, Bev Preistman, Carmelina Moscato, Lorraine Lafreniere Moderator: Mary Dyck 4:30 - 6:00 PM Free Time 6:00 - 7:00 PM Supper 7:00 - 11:00 PM Social presented by FC Edmonton Participaction 150 Playlist Activity and Pub Sunday May 7th Event 8:00 - 8:45 AM Breakfast and Registration 9:00 AM- 12:00 PM Breakout Sessions Coach Learn To Train (Part 3) - Learning Facilitator: Jim Loughlin Coaching your Goalkeeper (Part 1) - Facilitator: Samantha Chang-Foidl Referee Entry Level Course (Part 3) - Instructor: Melissa Sargent Game Management - Instructor: Monica Adam, Laurie Darvill Leadership: CAAWS #2 - Effective Communication - Facilitator: Cari Din 12:00 - 12:45 PM Lunch 1:00 - 4:00 PM Breakout Sessions Coach Learn To Train (Part 2) - Learning Facilitator: Jim Loughlin Coaching your Goalkeeper (Part 2) - Facilitator: Samantha Chang-Foidl Referee Entry Level Course (Part 4) - Instructor: Melissa Sargent Look Sharp, Be Sharp - Instructor: Monica Adam, Laurie Darvill Leadership: CAAWS #3 - Conflict Management- Facilitator: Cari Din 4:15 - 4:45 PM Closing Celebration

Bios Lorraine Lafrenière – Keynote Speaker Lorraine is a strategic thinker with excellent people skills and an enthusiastic approach to challenges who has played a leadership role in the sport community for many years. Her passion for sport goes back decades to when she saw the incredibly powerful role athletes play in inspiring younger generations to stay active and healthy while making a contribution to society. She began her sport career with the Canadian Intramural Recreation Association 25 years ago before moving to the Canadian Olympic Committee in 1989. During her tenure as the COC’s Media Relations Manager, she held several leadership positions with the mission staff at numerous Olympic Games, Pan American Games, and World Championships. In 2002 she was appointed Chief Operating Officer for the Coaching Association of Canada (CAC), a position she held for four years -- playing a key role in establishing sponsorship programs and strengthening the organization’s relationships with the provinces/territories and federal government. Following the CAC, she went on to head the Canadian Cycling Association where she restructured the organization and instilled financial stability. In 2009, she was hired as Director General of CanoeKayak Canada where she was instrumental in creating the teams and environment which led to CanoeKayak’s three-medal performance at the 2012 Olympic Game. In total, she has participated in 9 Olympic Games, both summer and winter. Lorraine also has a strong volunteer commitment having sat on the boards and committees of many organizations, including the Ottawa Sports Hall of Fame, Canadian Cancer Society (Ottawa-Carleton), Run for the Cure, Big Sisters of Ottawa, and Ottawa-Carleton Epilepsy. She was also the co-chair of the 2004 Ontario Summer Games held in Ottawa. Lorraine became the Chief Executive Officer of the CAC in December 2013.

Monica Adam During a season off from soccer, due to a skiing mishap resulting in a knee injury in February 2007, I decided that since I had already been a fan, coach and player of this beautiful game, I though that perhaps I should learn the Laws of the Game. So started my reffing career. Being a stickler for rules and order, being a ref is right up my alley. I ref in multiple leagues, am an ASA Referee Instructor and an ASA Assessor. In 2007, I was one of a handful of female officials in Edmonton. I am happy to say that I now share company with dozens of females that have taken up the whistle to participate in the game. What needs to continue is the recruitment of and support for female officials. Being an official is tough (for both genders) but a layer of complexity is added if your genetic make up is one of XX. Women need to applaud and cheer each other in which ever facet of participation of soccer we chose.

Samantha Chang-Foidl Samantha is a Canadian National B Trained Coach and has been working with goalkeepers and outfielders for over 9 years in BC and Alberta. She has had the privilege of training with world class goalkeeper coaches such as Mike Toshack, Dennis Kindel, Simon Smith and Shel Brosgaard. From 2011-2015, she played in the CIS for the University of Calgary Dinos Women's Soccer team, winning Canada West bronze and earning a spot the National CIS Women's Soccer Championship in 2015. Samantha currently is the Alberta Soccer Association GU13-U14 Provincial South Assistant Coach, District Outreach GK Instructor & and Head Coach of ASA Mini Stars Program. She also is the Activities Coordinator and Head Coach of the Para and Power Soccer programs in Calgary for the Alberta Cerebral Palsy Sports Association (ACPSA). Additionally, she was a Goalkeeper Coach for the Calgary Foothills Soccer Club and presently works for Phil Malone’s GK Academy. She is excited to share her knowledge, experience, enthusiasm and passion for goalkeeping!

Laurie Darvill Laurie is a Regional level referee in Alberta. She began her career in an effort to “put her money where her mouth was” - instead of complaining about the quality of officiating she was experiencing, contribute to improving it by becoming a referee. She became a Referee Instructor in 2014 and a District Level Assessor in 2012 and was promoted to a Regional Level Assessor in 2015. She notes that being an official is a great opportunity to develop tools and skills that transcend to all aspects in our lives. She likes the mental and physical challenges that officiating brings and being able to provide the best possible officiating to each match and continuing to develop as an official. Laurie also enjoys the opportunity to share her experiences on the field with new officials and assist them with their development. She tells new officials, “If you ever think you’ve seen it all then it’s time to leave officiating. Even after 20 years I still see things happen on the field for the first time!”

Sheena Dickson Sheena began refereeing in Alberta in 2004 and was named to the list of FIFA referees in 2013. She believes that her “blood, sweat, and even some tears” made it possible for her to reach the National and International referee stages. But, she says, “when you reach your goal, it is all worthwhile.” In 2014, Sheena was awarded the Woman of Distinction aware from the Alberta Soccer Association.

Dr. Cari Dinn Dr. Cari Din represented Canada at more than 40 international competitions where she and her teammates consistently achieved podium results. Her athletic career culminated in a silver medal at the 1996 Olympic Games in Atlanta as a member of Canada’s first Olympic synchronized swim team. Cari has coached synchronized swimming for many years and most recently led the University of Calgary Dinos to seven national titles in a variety of events between 2008-2014. Cari earned her PhD in Olympic Medal-Winning Sport Leadership Behavior. She is a Leadership and Pedagogy Instructor in the Faculty of Kinesiology at the University of Calgary, a Coach Developer at the Canadian Sport Institute, a National Coach Certification Program Master Coach Evaluator (Multi-Sport), a CAAWS Women and Leadership Learning Facilitator, the University of Calgary Dinos LEAD Student-Athlete Leadership Expert and a Leadership Development Consultant. Cari volunteers as a Governor on the Board of the Lindsay Park Sports Society. She won the 2015 Teaching Excellence Award for the Faculty of Kinesiology at the University of Calgary for her original Leadership Development course.

Liz Jepsen Liz Jepsen, a graduate of the Education program at Campus St. Jean at the University of Alberta, was born in Gatineau, Quebec and moved to St. Albert, Alberta where she played through the St. Albert youth soccer system as well as the Alberta Soccer Provincial Program. Coach Jepsen went on to play for the University of Alberta for four years earning a CIS Gold and Silver medal. Coach Jepsen joined the University of Alberta coaching staff as an assistant in 2001 and remained on staff until the fall of 2004 when she left during the final months of pregnancy of her second child. In 2005, Coach Jepsen became the Interim Head Coach and moved to Head Coach in 2006. Coach Jepsen has a strong commitment to coaching across all levels. She has acted as a Head Coach in the youth cub soccer since 2006, has coached in the ASA Provincial Program as an Assistant Coach (2008, 2009, 2011, 2012) and the CIS University National Team at the World Universiade (FISU) as Head Coach (2013) and Assistant Coach (2009). Prior to joining University of Alberta full time, Coach Jepsen was a Co-Athletic Director, and a French IB, French Immersion, French as a Second Language, and Physical Education Teacher in St. Albert where she contributed to the coaching environment in Senior Women’s basketball, soccer, and volleyball.

Jim Loughlin Jim is a by-product of the Alberta Soccer player and coaching development systems. He has played soccer at the Community, Club, Provincial, Youth National (U20) and Professional levels in Canada. He is a Chartered Professional Coach, a Master Learning Facilitator and Coach Developer for the Coaches Association of Canada, has completed his Canadian Soccer A License training, and has coached at a postsecondary level for 20 years. Jim is currently working on his Doctorate of Education in Adult Learning at the University of Calgary and is the Manager of Coach Education with the Alberta Soccer Association.

Carmelina Moscato Carmelina was only four when she began participating in soccer. In 2000, when she was 16 years old, Carmelina had made her debut in the Canadian Youth Program. By 2002, she had won a silver medal with Canada at the FIFA U-20 Women’s World Cup. In 2012, she joined her team in bringing home an Olympic bronze medal from the London Olympic Games.

Bev Preistman Bev has been the Director of the Canada Soccer’s Women’s Excel Program (U-14/U-17) since 2013. She is passionate about getting more women involved at all levels of the game by working to create a clear pathway and ensuring there are strong female role models to encourage more females to have the confidence to get involved and challenge themselves to reach their full potential “My job, as a coach, is to give my players self-belief. The coaching team’s mantra is that these girls have to be comfortable being uncomfortable. That means getting them out of their comfort zones and doing things that they haven’t done before. So I have to create an environment where it’s okay to try new things. It’s not about performing, but about learning. It’s about creating a safe environment, while instilling enough passion and desire to keep them working hard.

Michelle Pye Michelle began her journey as a referee in Kamloops at 19 years-old and in 2007, she achieved her International badge from FIFA. Balancing family life (Michelle is married with three young children), work life, and her referee life has come with its challenges, but Michelle remained focused on the goals she set out for herself to achieve. In 2015, Michelle was selected to officiate at the Women’s World Cup - describing the experience as, “the epitome of my goal, of all these hundreds of hours that I’ve spent, and all the sacrifices that my family makes for me to be able to do this.”

Melissa Sargent Melissa is a Regional level referee in Alberta, with over 20 years’ experience on the field as a game official. Melissa is actively involved in the Provincial Referee Development Program, as an instructor, assessor and referee mentor. She participates in several important volunteer roles in soccer, including – Referee Liaison at the 2015 FIFA Women’s World Cup, referee for the Free Footie program for inner city schools and referee for the Special Olympics program. Melissa also won two National Championships with the CSA Hall of Fame Inductees, Edmonton Angels.

2017 WIS Session Descriptions COACHING FUNdamentals Coaching Course – Full Day Saturday (Liz Jepsen) This certification course is for coaches working with 6 – 8 year olds. At this stage, individual player development is paramount. Coaches should create a stimulating learning environment where the atmosphere is “Freedom and Fun”. This course curriculum includes:  Information on Canadian Soccer Association’s Long Term Player Development model.  Develop a basic understanding of Physical Literacy.  Information to help coaches understand the development stage of the children they are working with and how to plan coaching sessions using appropriate content, methodology and safely.  An online resource that coaches can use to plan their sessions.  Advice coaches can use to work with players and parents in this stage.  Coach’s workbook, playbook and a Certificate of Achievement.

Learn to Train NCCP Coaching Course – Full Weekend (Jim Loughlin) This certification course is for coaches working with 8-11 year-old females and 9-12 year-old males. The role model is very important at this stage as children begin to identify with famous players and successful teams. Skill demonstration is very important – Players learn best by “seeing and doing.” This course curriculum includes:  Information on Canada Soccer’s Long Term Player Development model  What is the game of Soccer?  Information to help coaches understand the development stage of the players they are working with and how to plan coaching sessions using appropriate content, methodology and safely.  Rules of the Game  Technical/Tactical development  An online resource that coaches can use to plan their sessions  Advice coaches can use to work with players and parents in this stage  Coach’s workbook, playbook and a Certificate of Achievement

“Coaching Your Goalkeeper” Clinic – Full Day Sunday (Samantha Chang-Foidl) This session invites you to participate in a fun and interactive workshop that provides a summary of the fundamental skill-sets for any goalkeepers of all ages and abilities.    

Communication, distribution and shot-stopping techniques Gameplay tactics Mental and physical strength training Defining the role & importance of the goalkeeper as part of your team.

This presentation aims to provide age-appropriate demonstrations and instructional guidance, as well as ideas for cultivating a healthy environment of communication, motivation and support to coaches, parents and goalkeepers involved.

“The Power of Female Coaches” Panel Session – Saturday Morning (Moderator: Jacquie Hertlein Panel Members: Bev Preistman, Carmelina Moscato, Lorraine Lafreniere) Female coaches have the power to inspire, challenge, and enable through their work with developing soccer players. This session brings together two powerful female coaches, Beverly Priestman and Carolina Moscato, who will share their experiences in becoming strong, player-oriented coaches. Lorraine Lafreniere, CEO of the Coaching Association of Canada will also sit on the panel and offer her insight on this thought-provoking topic.

REFEREE Entry Level Referee Course – Full Weekend (Melissa Sargent) This certification course is for people who would like to referee U12 8v8, U14 to adult 11v11, or act as an assistant referee (linesman) at any level. The course curriculum includes:  Referee and Assistant Referee duties and responsibilities  The FIFA Laws of the Game (11v11 soccer)  U12 8v8 Rules of the Game  On field practical training  Referee badge and whistle  Yellow and red cards, referee wallet  Participants will also receive a full referee kit including jersey, shorts and socks

“Setting and Achieving Your Upgrading Goals” Clinic – Saturday Morning (Michelle Pye) Michelle has maintained her FIFA status while working as a teacher, through injury and maybe most impressively, after becoming a mother of one in 2011 and again in 2013 when she had her twin boys. While you might not have aspirations of reaching the FIFA level, this session will offer a great opportunity to learn about setting and achieving your personal goals no matter what they may be.

“Game Management” Clinic – Sunday Morning (Monica Adam, Laurie Darvill) Recognizing that there is a lot more involved in being a referee than simply ‘knowing the rules’, this session will provide insight into the various tools and techniques involved in ‘managing’ a game. Topics in this interactive session include – professionalism, organization, body language, voice techniques, foul selection and game temperature.

“Look Sharp, Be Sharp” Clinic – Sunday Afternoon (Monica Adam, Laurie Darvill) Sharpen your referee skill set with this practical hands-on training session to improve field mechanics and your presence on the pitch. Referee and Assistant Referee techniques are taught and practised in a series of on field ‘stations’, giving referees the opportunity to improve their skills away from the pressure of game situations.

LEADERSHIP “Achieving Your Personal Goals, Overcoming Barriers” Panel Session - Saturday Afternoon (Moderator: Mary Dyck Panel members: Bev Priestman, Carmelina Moscato, Michelle Pye, Lorraine Lafreniere) Many young women and girls who have invested in the sport of soccer only to be prevented by the lack of opportunity or barriers to pursue higher levels of the sport including potential career pathways. These women who are incredibly experienced and knowledgeable about the sport deserve every opportunity to give back to the sport in whatever capacity they desire. As women, our panel members have faced many of the barriers participants face in their own journeys to reach the levels of personal and professional achievements they seek. Join us as we explore ways to build supportive environments, best practices and strategies for success.

“Influencing Change” CAAWS Leadership Session – Saturday Morning (Dr. Cari Din) Whether influencing change in your organization, across the sport and physical activity system, or more broadly in society, this workshop will provide participants with theory and practical tools for success.  Identify elements of effective change movements  Review tips for being heard and improving your listening skills  Discuss approaches on how to influence others

“Effective Communication” CAAWS Leadership Session – Sunday Morning (Dr. Cari Din) In the workplace, effective communication is the foundation for better job performance and relationship building. After this workshop, participants will be more strategic and efficient in their communication.  Consider the importance of your personal brand  Learn about four distinct communication styles, and identify your preferred style  Discuss electronic communication and social media etiquette, and how to avoid common pitfalls

“Conflict Management” CAAWS Leadership Session – Sunday Afternoon (Dr. Cari Din) Conflict, in its many forms, is an inevitable part of our personal and professional lives. This workshop will ensure participants can understand and resolve conflict professionally.  Consider sources of conflict and the cost of leaving conflict unresolved  Consider five styles for dealing with conflict, identify your preferred style, and discuss situations when each style should be employed  Review tips for effective conflict management

Registration options: Full weekend rate: $200 (early bird) - $250 (April 1st +) which includes: o o o o o o

Two night’s accommodations Two breakfasts, two lunches and one dinner Keynote speaker and closing speaker Choice of sessions attended during the program Access to socials taking place on Friday and Saturday evenings Conference shirt and swag items

Full weekend rate: $150 (early bird) - $200 (April 1st +) which includes: o o o o o

Two breakfasts, two lunches and one dinner Keynote speaker and closing speaker Choice of sessions attended during the program Access to socials taking place on Friday and Saturday evenings Conference shirt and swag items

Single day rate: $100 (Early Bird) -$125 (April 1st +) which includes: o o o o o o

One-night’s accommodation Choice of sessions occurring on the day they are attending Keynote speaker or closing speaker dependent on day they are attending One breakfast, one lunch and (if staying on Saturday night) one dinner Access to social taking place on the night they are staying Conference shirt and swag items

Single day rate: $75 (Early Bird) - $100 (April 1st +) which includes: o o o o

Choice of sessions occurring on the day they are attending Keynote speaker or closing speaker dependent on day they are attending One Lunch Conference shirt and swag items

2017 Women in Soccer Conference  
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