==== ==== NBC's smash hit, "The Biggest Loser" attracts more than 18 million viewers every week hosted by the fitness trainer Jillian Michaels. Her e-mail newsletters goes to more than five million people every day. Grab her Top Rated Best Selling Training Video "30 Day Shred" and join the club to transform your body forever: http://tinyurl.com/Jillian-thirty-day-shred ==== ====
A Few Fundamental Questions about Jillian Michaels "Thirty-Day Shred" Although it seems almost unimaginable, nearly incomprehensible, a few people in the United States do not know about Jillian Michaels. They still have not learned that, every week, she attracts more than 18 million viewers to NBC's smash hit, "The Biggest Loser." A few Americans still have not heard that Michaels has coached the "biggest loser," also known as the winner, for the last seven years, nor have they heard that Michaels's e-mail newsletters go to more than five million people every day. Just slightly more than a handful of people between San Onofre and the Hamptons have yet to discover that Jillian Michaels has emerged as the number one fitness brand on the American market today. Her books and DVDs have dominated the charts for well over 100 weeks. As they learn of the Jillian Michaels phenomenon, people naturally have a few questions... Why Jillian Michaels? Jillian Michaels brings at least three distinctive features to home exercise: First, as she guides and coaches people through her workouts, she shows them a no-nonsense attitudes, and she tolerates no slacking, resting, quitting, or flaking. Her approach "keeps it real," ruling out patronizing, condescension, and false praise in Michaels's instruction and narration. Second, a subtle but unmistakable psychology supports the workouts, putting intense physical exercise into the larger context of empowerment. Michaels eschews both "will power" and "selfesteem," emphasizing development of healthy habits and self-efficacy. Most of her fans report the "programming against failure" transfers to all their significant endeavors. Third, Michaels provides home exercisers access to online tools and support available nowhere else. When people invest in this or any of her DVDs, they also join an online community of people struggling with the same issues and dedicated to achieving the same goals. Michaels's daily newsletters include advice, insight, and guidance from the nation's leading orthopedists, endocrinologists, kinesiologists, psychologists, and nutritionists. Even skeptics credit Michaels for surrounding herself with an exceptionally high-powered team of medical and scientific experts. Michaels herself earned certification from the nation's two moist demanding academies for personal trainers, and her books indicate she has excellent investigative and reporting skills. Why Thirty Days? The "Jillian Michaels Thirty-Shred," the latest and arguably the best in her DVD series, promises to burn fat, tone muscles, and change habits in just a month. Newcomers wonder why just a month? Psychologists, studying recruits in boot camp, discovered it takes approximately thirty days to re-
orient the human psyche and recondition the human body. Hence, boot camp lasts just a little over a month, most rehabilitation programs run between 28 and 30 days, many summer camp programs run for thirty days, and Jillian Michaels promises to help you "restructure your whole life" in approximately thirty days. The psychology and physiology hold-up pretty well under scientific scrutiny. If you dropped all the "junk" food from your diet, adding anti-oxidants and proper hydration, your metabolism and endocrine functions will show measurable differences after the first 72 hours, will return to "normal" in about ten days, and will improve nearly to optimal in thirty days. Similarly, if you seek to break a dangerous and destructive pattern of behavior, the mind and body will rebel, wracked with withdrawal symptoms for 72 hours; intense cravings will persist for ten days, and the habit nearly will disappear in thirty days. A whole new set of healthy behaviors requires 90 days to become routine. "Shred?" Consider the word from two different angles. First, look at it as an item of "gym speak": Athletes, weight lifters, and gym rats of all descriptions first want to "get cut," meaning that their muscles take-on their proper definition. "Six-pack" abs stand-out as the most prominent example of one's getting cut. As they advance, dedicated strength trainers next want to get "ripped," meaning they want the striations in their muscles to show when they flex. The "ripped" effect becomes most pronounced when athletes reduce their body fat well below 5%. "Shred," then, takes this progression to its furthest extreme. If you "shred" your muscles, you burn away all the fat, develop all the definition and striation, and maintain perfect muscle tone without adding bulk. Strictly speaking, if you "shred" your muscles, you do not become stronger, but you do become considerably more powerful. You may also compare this definition of "shredding" with surfers' use of the term to indicate completely dominating even the most frighteningly huge and dangerous waves.
Ashley J Michaels is an home economist and fitness enthusiast. For more on Jillian Michaels 30 Day Shred please visit http://jillianmichaels30dayshred.com/.
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NBC's smash hit, "The Biggest Loser" attracts more than 18 million viewers every week hosted by the fitness trainer Jillian Michaels. Her e-mail newsletters goes to more than five million people every day. Grab her Top Rated Best Selling Training Video "30 Day Shred" and join the club to transform your body forever: http://tinyurl.com/Jillian-thirty-day-shred ==== ====