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A U T U M N / W I N T E R 2 0 1 7 - F R I E N D S H I P


Atracktion by alba of denmark since 2017

... JOIN ME ON THIS JOURNEY - 1 -


Atracktion Girls are all about awesomeness

Work it - Wear it

RESPECT IS A WORD. LOVE IS A WAR. STYLE IS A MISSION.

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Atracktion Boys are all about the right attitude

Do it with passion or not at all

I DO NOT HAVE AN ATTITUDE... ...I AM JUST REALLY GOOD!

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Ho o d i e s a n d B l o u s e s

Life is like riding a bicycle to keep your balance, you must keep moving. - Albert Einstein

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Essential colors

Go out there and do something remarkable!

I BELIEVED I COULD...

RIC

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H ON

A DE T

ILS

...

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The people i have met through BMX and music have played a great part in who i am today.

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- Seth Kimbrough, Pro BMX Rider & Singer


Do it with passion

OW: OF THE BEL E N O T K C A E CONT LER, PLEAS L E S E R A E TO BECOM

YOU ARE! Y Z A R C W HO Y K NO W S L U R T O H W THE ONE S I D N E I T FR YOUR BES - 12 -

76 83 506 and: 8 l 7 r e 1 z 4 t + i w , S m ter.co Austria & ursysterys t n e g a @ o f n rn, i r, Nina Ke e t s Y r e t s Agentur Sy 77 47 97 90 2 2 3 + Belgium: , e b . e rigad info@melkb , e n y u r B a de gade, Petr De Melkbri Malaysia: & e r o p a g .com n s@lillahus Taiwan, Si t a , m g n & o k m g o n c o lahus. China, H , joce@lil h o G n y l e c Jo Lillahus, 8 19 45 72 30 1 + , Denmark: k d . y b a albab a, majken@ v O e k n a B ken nmark, Maj Alba of De 648 4631 44 44 9 : 4 y + n a , m e r d e . G norden @frau-vono f n i , o i z g Rad na Lindboe i T , n e d r o Frau von N 6 4 84 30 98 5 3 + , s i . Iceland: a ldbak dbaka@skja l a j k s , r i nsdott , Helen Jo f h E a k a b d Skjal 800 : 1 62 85 56 s 3 d + n a , l m r o e c h . t y Ne sagenc @stoneskid o f n i , t o o de Gr y, Saskia c n e g A s d i Stones K 80 40 47 901 70 + , m o c . Norway: l i or@gma nterinteri u m , i n a j e -lord aba Rasoli S , r u t n e g Munter A 48 a & Japan: 10 3170 61 South Kore e@jaebum.com, +82 y.le yun Lee, j g n o J , . d lt Jaebum co. 99 dom: )7714 7428 g 0 n ( i K 4 4 d + e t , i m Un two.co mma@turret e , y e l d a r mma B gencies, E A o w T t e r Tur 18 19 +45 72 30 untries: o , c k d r . e y h b t a o b All alba Ova, info@ e k n a B r e f ristof rk, Paal K a m n e D f o Alba

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DO NOT JUST BE ANOTHER BRICK IN THE WALL...

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Essential colors

Go out there and do something remarkable!

ENJOY

life. Just ride. Always together.

You are riding on your own, but always in packs. You have your friends join you on the journey. You don’t always know where to go. But it doesn’t matter. You have your bike and your gang. You end up at the schoolyard. This is your everyday territory. The real lessons are learnt during recess. Here you learn new tricks on the bike. You learn who your real friends are. And which boy or girl has the nicest

SMILE

This is where you start becoming who you are. This is where the ride into the world begins and ends.

Here you start defining your future, wearing the clothes fitting your lifestyle, living by the message of the Atracktion AW17 collection: Enjoy life. Just ride. Always

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TOGETHER - 17 -


D e t a i l s t ha t w i l l m a k e y o u s t a n d o u t

I AM NOT GIVING UP, I AM JUST STARTING OVER!

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Feel the rhythm

Be-YOU-tiful

RESPECT IS A WORD...

#FredericCardigan #TroelsTankTop #TroyKnickers

...STYLE IS A MISSION

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“Friendship isn’t something you learn in school. But if you haven’t learnt the meaning of friendship, you really haven’t learnt anything.” - Muhammed Ali, Boxer

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Stand out!

Style is a mission

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#DigteLongSweat #MilaSlimPants


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FRIENDSHIP IS NOT ONE BIG THING....

... IT IS A MILLION LITTLE THINGS.


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A day without laughter is a day wasted

WHEN I SAW YOU I FELL IN LOVE, YOU SMILED BECAUSE YOU KNEW.

- WILLIAM SHAKESPEARE

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“You don’t need too many people to be happy. Just a few real ones who appreciate you for who you are.” - Wiz Khalifa, Rapper

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Li v e - L o v e - R i d e

T his

Y ou A nd

Friendship is a single soul, dwelling in two bodies.

is your everyday territory

learn who your real friends are

which boy or girl has the nicest smile

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Respect is a word. Love is a war. Style is a mission.

T H I S IS Y OUR EVER YDAY TERR ITOR

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Y.

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Autumn/winter 2017

This sweat is just me!

Wearing my favorite cap

DON`T FORGET TO BE AWESOME...

TERRITORY You end up at the schoolyard. This is your everyday territory. The real lessons are learnt during recess. Here you learn new tricks on the bike. You learn who your real friends are. And which boy or girl has the nicest smile. - 36 -

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“When we take control of our lives the habits we adopt and the choices we make on a daily basis, we can achieve whatever we dream and think possible�

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Josh Perry, Pro BMX Rider

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KEEP YOUR BIKE HIGH AND YOUR HEAD HIGHER

RIDE FOR YOUR LIFE

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Frie

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ndsh

ip i sn`t a bi g th ing it is a mi llio n li ttle thin gs.

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- GIRLS COLLECTION -

- BOYS COLLECTION -

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DO

IT

WI

TH

PA

I SS

ON

OR

N

OT

AT

L AL

.

TO BE CONTINUED...


RES

P ECT

WORD IS A

. LOVE

WAR IS A

Y LE . ST

MISSION IS A

.

Atracktion AW17 Lookbook  
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