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1. Sofia Cardigan_Phantom Melange Cubes_80-152 - Lea Slim Pants_Castlerock Melange_80-152 - Sally Oversize Blouse_Nugget Gold Beehive_80-152

the story of autumn/winter 2017

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Back to nature. The AW17 is taking us back to the roots of AlbaBabY/KID’s nature and identity. Where shapes, structures and colours creates the design. Where the elements are inspired by history, given new life in the combination of materials, prints and patterns. Bringing the collection out into the world, we ended up at the outer point of the Dutch seashore. Here a graphic sculpture is standing on the lone beach, resembling a sand bank. This became the frame for the collection’s first breath, hanging on to playing kids, running through the sand, never standing still trying to avoid the cold to catch up with them. The colours of the AW17 collection shines in contrast with the rough nature of the sand, sea and skies – here it is truly brought to life. With the cold hanging as a near coming shadow, the kids enjoy the last rays of light. This is our story of AW17. Enjoy!


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1. Sofia Cardigan_Phantom Melange Cubes_80-152 - Lea Slim Pants_Dark Denim_80-152

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2. Lea Slim Pants_Dark Denim_80-152 - Holly Sweat_Dark Denim Beehive_Sizes 80-152 3. Adam Zipper Hood_Dark Denim _74-152 4. Adam Zipper Hood_Dark Denim _74-152 - Harwin Blouse_Castlerock Melange_56-152 - Hai Button Pants_Castlerock Melange_56 - 152


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Orange is the colour of joy and creativity. Orange promotes a sense of general wellness and emotional energy that should be shared, such as compassion, passion, and warmth Orange and blue work well together because they are complimentary colours. The orange and blue colour palettes are commonly used for representations of play and summer fun, depicting both the hot summer sun and the cool refreshing water.

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1. Darren Waistcoat_Rust Melange_80-152

OrAnGe Is ThE nEw BlAcK

2. Trent Sweat_Phantom Melange Striped_56-152 - Tobias Pants_Phantom Melange Cubes_56-152 3. Trent Sweat_Phantom Melange Striped_56-152 - Hai Button Pants_Castlerock Melange_56 - 152 - Darren Waistcoat_Rust Melange_80-152


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1. Hana Bandana_Deep Sea Coral Flower_0-9 Years - Aibigail Dress_Dark Denim Beehive_74-152 - Liva Tights_Dark Denim_0-12 Years 2. Skylar Dress_Dark Denim Bird_74-152 - Karla Tights_Old Rose_0-12 Years

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3. Higi Bandana_Dark Denim Dotted striped_0-9 Years - Belinda Dress_Dark Denim_74-140 4. Belinda Dress_Dark Denim_74-140 - Ida Tights_Antique White Dotted Rhombes_0-12 Years 5. Higi Bandana_Dark Denim Dotted striped_0-9 Years - Belinda Dress_Dark Denim_74-140 - Ida Tights_Antique White Dotted Rhombes_0-12 Years


EvErYdAY iS a NeW aDvEnTuRe

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1. Hana Bandana_Marsala_0-9 Years - Selena Dress_Dark Denim Dottet Stripe_80-152 - Liva Tights_Dark Denim_0-12 Years


DrEaMs ArE tHe PlAyGrOuNdS oF uNiCoRnS

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Besides being a pattern Zig Zag refers to a situation in which actions, plans, or ideas change suddenly and completely, and then change back again equally suddenly. A state most parents can relate to. Our Zig Zag creates a strong black and white pattern which is disrupted by small coral colored triangles giving the pattern a distinct look.

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1. Tricia Sweat dress_Phantom Zig Zag_80-152 - Karla Tights_Deep Sea Coral_0-12 Years 2. Isla Dress_Silver Pine Flower_74-152 - Thea Tights Rose Tan_0-12 Years

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3. Johanne Blouse_Marsala_56-152 - Nelly Skirt_Dark Denim_80-152 - Thea Tights_Rose Tan_0-12 Years


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1. Trent Sweat_Legion Blue Shuttlecock_56-152 - Mason Pants_Legion Blue Shuttlecocks_56-152 2. Jais Sweat_Castlerock Melange Shuttlecock_56 - 152 - Mason Pants_Castlerock Melange_56-152

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3. Trent Sweat_Legion Blue Shuttlecock_56-152 - Hai Button Pants_Java Melange_56 - 152 4. Harwin Blouse_Legion Blue_56-152- Tobias Pants_Phantom Melange Cubes_56-152


WhY fIt In WhEn YoU wErE bOrN tO sTaNd OuT?

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1. Trent Sweat_Legion Blue Shuttlecock_56-152 - Mason Pants_Legion Blue Shuttlecocks_56-152


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1. Trent Sweat_Legion Blue Shuttlecock_56-152 - Hai Button Pants_Java Melange_56 - 152 2. Hannibal Blouse_Dark Denim Dotted Stripe_56-152 - Jonas Pants_Dark Denim_80-152

3. Hannibal Blouse_Dark Denim Dotted Stripe_56-152 - Jonas Pants_Dark Denim_80-152 - Kaiko Cardigan_Jasper_74-152


We ArE bUsY wItH dOiNg nOtHiNg

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1. Carryn Dress_Celestial Melange_80-152 - Sarah Leggings_Castlerock_0-12Y

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2. Rory Hood Blouse_Rust Melange_80-152 - Jonas Pants_Dark Denim_80-152 3. Alfi Hood Blouse_Celestial Melange_80-152


ThE wOrLd Is At My FeEt 1

1. Jens Cardigan_Phantom Melange Cubes_80-152 - Holger Pants_Legion Blue_56-152


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1. Higi Bandana_Dark Denim Dotted striped_0-9 Years - Isla Dress_Orange.com_74-152 2. Annie Knee Socks_Antique White_16-39 3. Trent Sweat_Castlerock Melange_56-152 - Ryan Pants_Castlerock Melange Shuttlecock_56-152

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4. Isla Dress_Orange.com_74-152 - Annie Knee Socks_Antique White_16-39


yOu ArE sOmEtHiNg MaGiCaL 1

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1. Linea Sweat Blouse_Dark Denim_80-152 - Nelly Skirt_Dark Denim_80-152 - Annie Knee Socks_Antique White_16-39 2. Nina Zipper Hood_ Dark Denim Beehive_68-152 - Nelly Skirt_Dark Denim_80-152 - Annie Knee Socks_Antique White_16-39

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3.Linea Sweat Blouse_Dark Denim_80-152 - Jenny Skirt_Dark Denim Beehive_80-152 - Annie Knee Socks_Antique White_16-39


TO BECOME A RESELLER, PLEASE CONTACKT ONE OF THE BELOW: Austria & Switzerland: Agentur Syster Yster, Nina Kern, info@agentursysteryster.com, +41 78 76 83 506 Belgium: De Melkbrigade, Petra de Bruyne, info@melkbrigade.be, +32 47 97 90 277 China, Hongkong, Taiwan, Singapore & Malaysia: Lillahus, Jocelyn Goh, joce@lillahus.com & mats@lillahus.com Denmark: Alba of Denmark, Majken Banke Ova, majken@albababy.dk, +45 72 30 18 19 Germany: Frau von Norden, Tina Lindboeg Radzio, info@frau-von-norden.de, +49 4631 44 44 648 Iceland: Skjaldbaka Ehf, Helen Jonsdottir, skjaldbaka@skjaldbaka.is, +354 84 30 986 Netherlands: Stones Kids Agency, Saskia de Groot, info@stoneskidsagency.com, +31 62 85 56 800 Norway: Munter Agentur, Saba Rasoli-lordejani, munterinterior@gmail.com, +47 901 70 80 40 South Korea & Japan: Jaebum co.ltd., Jong-yun Lee, jy.lee@jaebum.com, +82 10 3170 6148 United Kingdom: Turret Two Agencies, Emma Bradley, emma@turrettwo.com, +44 (0)7714 742899 All other countries: Alba of Denmark, Paal Kristoffer Banke Ova, info@albababy.dk, +45 72 30 18 19


Yellow is the most luminous of all the colours of the spectrum. It’s the colour that captures our attention more than any other colour. It’s the colour of happiness, and optimism, of enlightenment and creativity, sunshine and spring.

TrUe HaPpInEsS lIeS iN tHe PeRfEcT cOrAl DrEsS 1

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1. Esme Dress_Deep Sea Coral Flower_74-152 - Thea Tights_Damson_0-12 Years - Annie Knee Socks_Antique White_16-39 2. Sally Oversize Blouse_Nugget Gold Beehive_80-152 - Haniella Leggings_Deep Sea Coral Flower_56-152

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3.Dawn Dress_Marsala Circle_74-152 - Thea Tights_Nugget Gold_0-12 Years


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1. Viktor Waistcoat_Java Melange_80-152 - Havin Blouse_Mimosa_56-152 -Tobias Pants_Phantom Melange Cubes_56-152 2. Haldor Zipper Hood_Brindle Boxes_80-152 - Trent Sweat_Legion Blue Shuttlecock_56-152 - Hai Button Pants_Java Melange_56 - 152 3. Harry Jacket_Dark denim_80-140 - Hai Button Pants_Java Melange_56 - 152

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4. Darren Waistcoat_Rust Melange_80-152 - Trent Sweat_Castlerock Melange_56-152 - Holger Pants_Legion Blue_56-152 5. Hugo Sweat_ Hydro Melange_80-152 - Mason Pants_Castlerock Melange_56-152 6. Henry Sweat_Castlerock Melange_80-152 - Kay Pants_Hydro Melange_56-152 7. Clinton Sweat_Brindle Boxes_56-152 - Ryan Pants_Brindle Boxes_56-152


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1. Sofia Cardigan_Phantom Melange Cubes_80-152 - Holly Sweat_Dark Denim Bird_80-152 2. Konrad Shirt_Dark Denim_80-152 - Hannibal Blouse_Dark Denim Dotted Stripe_56 - 152 - Mason Pants_Castlerock Melange _56-152

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3. Holly Sweat_Dark Denim Bird_80-152 - Jenny Skirt_Dark Denim Bird_80-152 - Sarah Leggings_Castlerock_01-12 Years - Nicolai Sweat_ Phantom Melange Cubes_80-152 - Jonas Pants_Dark Denim_80-152


PlAyInG iS a LoT oF hArD wOrK 1

1. Adam Zipper Hood_Dark Denim_74-152 - Jonas Pants_Phantom_80-152 2. Nicolai Sweat_Phantom Melange Cubes_80-152 - Holger Pants_ Legion Blue_56-152


Simulating the honeycombs of the beehive this pattern of hexagrams stems from one of nature’s wonders. In newer ages the pattern has become a symbol of myths and alternative dimensions, used broadly in sci-fi movies. The beehive pattern fascinates man and used as surface to our styles it brings depth and additional dimensions to the design.

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1. Holly Sweat_Dark Denim Beehive_80-152 - Lea Slim Pants_Dark Denim_80-152


The modern world is built around cubes or squares. Mankind have traditionally used the square shape in creating – houses, streets, town layouts, computer codes. Our cubic pattern comes to life in the combination of different shapes of cubes in a mix of two colours. This creates a 3D-effect to the surface which gives the fabric an interesting structure.

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1. Nicolai Sweat_Phantom Melange Cubes_80-152 - Havin Blouse_Blue Mirage Cubes_56-152

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2. Trent Sweat_Castlerock Melange_56-152 - Holger Pants_Legion Blue_56-152 3. Harmonie Hood_Castlerock Melange_80-152 - Karsten Pants_Dark Denim_56-152


If I rUlEd ThE wOrLd

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1. Johanne Blouse_Marsala_56-152 - Nelly Skirt_Dark Denim_80-152 - Bea Knee Socks_Nugget Gold_16-39 2. Ghita Blouse_Old RosWaves_56-152 - Jenny Skirt_Dark Denim Bird_80-152 - Haniella Leggings_Deep Sea Coral Flower_56-152

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3. Ghita Blouse_Dark Denim Waves_56-152 - Jenny Skirt_Dark Denim Beehive_80-152 - Thea Tights_Antique White_0-12 Years


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1. Holly Sweat_Dark Denim Beehive_80-152 - Jenny Skirt_Dark Denim Beehive_80-152 - Thea Tights_Antique White_0-12 Years - Annie Knee Socks_Dark Denim_16-39


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bLuE sKiEs ArE sMiLiNg At Me

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1. Clinton Sweat_Orange.com_56-152 - Mason Pants_Castlerock Melange _56-152

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2. Hans Sweat_Celestial Melange_80-152 - Marcel Pants_Celestial Melange_56-152 3. Hannibal Blouse_Celesterial Triangle_56 - 152 - Holger Pants_Legion Blue_56-152


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LeAvE a LiTtLe BiT oF sPaRkLe WhErEeVeR YoU gO 1

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1. Maggie Dress_Nugget Gold Beehive_74-152 - Thea Tights_Rose Tan_0-12 Years 2. Hana Bandana_Deep Sea Coral Flower_0-9 Years - Sabina Jumpsuit_Dark Denim Bird_74-152

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3. Vigga Hood blouse_Purple Potion_80-152 - Nelly Skirt_Dark Denim_80-152 - Bea Knee Socks_Damson_16-39 4. Beverly Dress_Marsala_80-140 - Thea Tights_Rose Tan_0-12 Years


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1. Daniel Sweat_Java Melange_56-152 - Karsten Pants_Dark Denim_56-152 2. Havin Blouse_Blue Mirage Cubes_56-152 - Mason Pants_Castlerock Melange_56-152

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3. Maggie Dress_Castlerock Melange_74-152 - Haniella Leggings_Phantom Dotted Rhombes_56-152 4. Sally Oversize Blouse_Phantom Dotted Rhombes_80-152 - Lea Slim Pants_Castlerock Melange_80-152 - Charlotte Waistcoat_Old Rose Dottet Rhombes_80-152


EmBrAcE yOuR iNnEr OrAnGe

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1. Darren Waistcoat_Rust Melange_80-152 - Trent Sweat_Phantom Melange Striped_56-152 - Hai Button Pants_Castlerock Melange_56 - 152


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1. Nicolai Sweat_Phantom Melange Cubes_80-152 - Havin Blouse_Jasper Cubes_56-152 - Hai Button Pants_Castlerock Melange_56 - 152 2. Clinton Sweat_Brindle Boxes_56-152 - Hai Button Pants_Java Melange _56 - 152 3. Havin Blouse_Blue Mirage Cubes_56-152 - Tobias PantsPhantom Melange Cubes_56-152 4. Harwin Blouse_Legion Blue_56-152 - Tobias Pants_Phantom Melange Cubes_56-152

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5. Haward Sweat_Dark Denim Big Stripes_56-152 - Karsten Pants_Dark Denim_56-152 6. Clinton Sweat_Lead Boxes_56-152 - Kay Pants_Hydro Melange_56-152 ange_56-152


The rhombus is an antique shape known from fabric and jewellery design all the way back to the ancient Greece, also called the diamond shape. Multiplied and put together the shape create parallelograms which combined gives an almost three-dimensional illusion. This creates a subtle structure to the fabric which embraces and elevate the design.

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1. Sally Oversize Blouse_Phantom Zig Zag_80-152 - Lea Slim Pants_Castlerock Melange_80-152 2. Sabella Oversize Shirt_Antique White Dottet Rhombes_80-152 3. Sally Oversize Blouse_Phantom Zig Zag_80-152 - Lea Slim Pants_Castlerock Melange_80-152 4. Sabella Oversize Shirt_Antique White Dottet Rhombes_80-152 - Lea Slim Pants_Dark Denim_80-152

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5. Harmonie Hood_Castlerock Melange_80-152 - Karsten Pants_Dark Denim_56-152


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iF I rUlEd ThE wOrLd 1

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1. Jais Sweat_Castlrock Big Triangle_56 - 152 - Karsten Pants_Dark Denim_56-152 2. Hollum Sweat_Dark Denim_80-152 - Tobias Pants_Phantom Melange Cubes_56-152

3. Haward Sweat_Jasper_56-152 - Jonas Pants_Phantom_80-152


The shuttlecock got its name in Victorian times, when the game of Badminton was first created. The word is combined by two words, shuttle which refers to the balls back and forth journey over the net, and cock which refers the feathers resemblance to those of a cockerel or rooster. The use of the shuttlecock in both pattern and prints brings a sporty, fun feel to the designs.

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1. Jais Sweat_Castlerock Melange Shuttlecock_56 - 152 - Jonas Pants_Dark Denim_80-152


AnYtHiNg Is PoSsIbLe AnYtHiNg CaN bE 1

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1. Henry Sweat_Castlerock Melange_80-152 - Jonas Pants_Phantom_80-152 2. Adam Zipper Hood_Dark Denim_74-152 - Havin Blouse_Silver Pine_56-152 - Jonas Pants_Phantom_80-152

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3. Margo Jacket_Phantom_80-152 - Haniella Leggings_Phantom Dotted Rhombes_56-152 4. Ida My Dress_Phantom Dotted_74-152 - Sarah Leggings_Castlerock_0-12 Years


HaViNg A fRiEnD iS lIkE wAkInG uP kNoWiNg ThE sUn Is ShInInG

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1. Trent Sweat_Castlerock Melange_56-152 - Hai Button Pants_Jasper_56 - 152 2. Darren Waistcoat_Celestial Melange_80-152 - Hannibal Blouse_Dark Denim Dotted Stripe_56 - 152 - Tobias Pants_Phantom Melange Cubes_56-152

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3. Habian Hood Blouse_Castlerock Melange Shuttlecock_74-152 - Havin Blouse_Silver Pine _56-152 - Jack Pants_Phantom Melange Striped_56-152


The traditional shape of the triangle has from ancient time been used as a symbol of both man and woman along with the four elements of life: water, air, earth and fire. Put together in different shapes and colours the triangles creates a vibrant pattern. Used as small effects it gives the fabric structure – and complied as a single triangular stripe it leaves the style with a unique statement.

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1. Billy Shirt_Castlerock Big Triangle_80-152 (AlbaOriginal) - Lucca Baby Pants_Castlerock Melange_56 - 98 - Nanna Body_Old Rose Waves_56-98 - Ida Baby Pants_Marsala_56-98


cOmE wItH mE i HaVe To ShOw YoU sOmEtHiNg

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1. Huxi Body_Castlerock Big Triangle_56-98 - Willy Baby Pant_Dark Denim_56-98 - Kristian Socks_Jasper Cubes_16-39 2. Harwin Blouse_ Castlerock Melange_56-152 - Marcel Pants_Rust Melange_56-122 - Kristian Socks_Jasper Cubes_16-39 3. Willy Baby Pants_Jasper_56-98 - Bjarke Body_Blue Mirage_56-98 (AlbaOriginal) - Kristian Socks_Jasper Cubes_16-39 4. Darren Waistcoat_Rust Melange_80-152 - Harwin Blouse_Castlerock Melange_56-152 - Marcel Pants_Rust Melange_56-122 - Kristian Socks_Jasper Cubes_16-39

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5. Karoline Playsuit_Deep Sea Coral Flower_56-98 - Willy Baby Pant_Dark Denim_56-98 - Hallur Body_Blue mirage cubes_56-98 - Kristian Socks_Jasper Cubes_16-39 6. Adam Zipper Hood_Dark Denim_74-152 - Havin Blouse_Jasper Cubes_56-152 - Hillan Baggy Pants_Phantom Melange Striped_56-122 - Katy Baggy Suit_Old Rose Big Flower_56-98


Stretch your wings and soar – through all times birds have fascinated man creating the dream to fly freely over the landscape. Our bird print is structured with a hatched rhombus pattern illustrating the flying bird you never see quite clearly. The printing details furthermore elevates the motive with depth thereby bringing the bird to life.

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1. Ghita Blouse_Old Rose Waves_56-152 - Hubbie Baby Leggings_Dark Denim Bird_56-98 2. Holly Sweat_Dark Denim Bird_80-152 - Hubbie Baby Leggings_Dark Denim Bird_56-98

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3. Holly Sweat_Dark Denim Bird_80-152 - Haniella Leggings_Deep Sea Coral Flower_56-152 - Hang Bib_Old Rose_One Size


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1. Higi Bandana_Dark Denim Dotted striped_0-9 Years - Nanna Body_Antique White Dottet Rhombes_56-98 - Silje Flower Spencer_Dark Denim_74-128 - Thea Tights_Antique White_0-12 Years


ShAdEs Of BlUe

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Blue is the favourite colour of all people. It’s nature’s colour for water and sky, but is rarely found in fruits and vegetables. Today, blue is embraced as the colour of heaven and authority, denim jeans and corporate logos. It is cold, wet, and slow as compared to red’s warmth, fire, and intensity.

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1. Heide Baby Hat_Blue Mirage Cubes_1-18 Months 2. Havin Blouse_Blue Mirage Cubes_56-152 - Marcel Pants_Celestial Melange_56-152 3. Havin Blouse_Blue Mirage Cubes_56-152 - Marcel Pants_Celestial Melange_56-152 - Kristian Socks_Jasper Cubes_16-39

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4. Havin Blouse_Blue Mirage Cubes_56-152 - Darren Waistcoat_Celestial Melange_80-152 - Marcel Pants_Celestial Melange_56-152 - Kristian Socks_Jasper Cubes_16-39 5. Hedigby Playsuit_Blue Mirage Cubes_56-98 - Kristian Socks_Blue Mirage Cubes_16-39


DaNcInG iS tHe ClOsEsT tHiNg To mAgIc

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1. Nanna Body_Old Rose Waves_56-98 - Hubbie Baby Leggings_Silver Pine Flower_56-98 2. Cathrine Body_Damson Striped_56-98 - Ally Baggy Pants_Old Rose_56-122

3. Karoline Playsuit_Silver Pine Flower_56-98


LeT tHe BlUe SkY mEeT tHe BlUe SeA aNd AlL iS bLuE fOr A wHiLe

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1. Hert Playsuit_Legion Blue Shuttlecock_56-98 - Kristian Socks_Blue Mirage Cubes_16-39

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2. Bjarke Body_Phantom_56-98 (AlbaOriginal) - Hillan Baggy Pants_Dark Denim Big Striped_56-122 3. Bjarke Body_Phantom_56-98 (AlbaOriginal) - Hang Bib_Blue Mirage Cubes_One Size 4. Bjarke Body_Phantom_56-98 (AlbaOriginal) - Lucca Baby Pants_Legion Blue_56-98


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1. Nanna Body_Old Rose Waves_56-98 - Hubbie Baby Leggings_Silver Pine Flower_56-98

The circle of life – the never-ending cycle of history. The circle has almost an endless number of meanings, from the iris of the eye to the planets and universe. Our circle is filled but disrupted by small dots creating circles within the circle. The effect brings a lightness to the pattern without losing the significance of the shape.

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2. My Baby Dress_Marsala Circle_56-98 - Liva Tights_Dark Denim_0-12 Years


ORIGINAL

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1. Habian Hood Blouse_Legion Blue_74-152 - Madeleine Dress_Nugget Gold Small Flower_74-140 - Thea Tights_Damson_0-12 Years - Havin Blouse_Dark Denim_56-152 - Hecco Box Pants_Dark Denim_80-140


Stripes have for ages been used on garments for different reasons. Mostly known are the military tradition with indicating rank by the number of stripes on the sleeve or front. This tradition stems from a tribal use of the stripe as a symbol of your experience as a warrior. Boiled down the overall meaning of the stripes is to gather experience, which reminiscence perfectly with childhood. Used both as a striped pattern of the fabric and as print details the stripes brings texture, contrasts and life to the styles.

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1. Gemma Baby Dress_Wren Small Flower_56-98 - Thea Tights_Rose Tan_0-12 Years - Bjarke Body_Antique White_56-98 - Hedashy Crawlers_Dark Denim Striped_56-98 - Kristian Socks_Blue Mirage Cubes_16-39

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2. Kim Baggy Crawlers_Dark Denim_68-122 - Bjarke Body_Antique White_56-98 - Kristian Socks_Blue Mirage Cubes_16-39 3. Bjarke Body_ Antique White_56-98 - Hedashy Crawlers_Dark Denim Striped_56-98 3. Gemma Baby Dress_Wren Small Flower_56-98 - Thea Tights_Rose Tan_0-12 Years - Bjarke Body_Antique White_56-98 - Hedashy Crawlers_Dark Denim Striped_56-98


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1. Billy Shirt_Blue Mirage Cubes_80-152

ALL OUR DREAMS CAN COME TRUE, IF WE HAVE THE COURAGE TO PURSUE THEM


The World Keeps Turnin’

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1. Bjarke Body_Phantom_56-98 - Hobo Baggy Pants_Dark Denim_56-122 2. Miles Sweat_Legion Blue_56-152- Sebastian Baggy Pants_Phantom_56-122

TODAY IS A GOOD DAY TO TRY

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3. Leander Blouse_Phantom_56-152 - Hami Tight Pants_Legion Blue_56-140 4. Heim Blouse_Lead Striped_56-152 - Hecco Box Pants_Legion Blue_80-140


The Alba Original collection of AW17 is taking us back to the beginning. To the place of childhood memories – our childhood school. Here in the gym hall, things have been standing still. With the dark wood and nostalgic feel as a backdrop, the AW17 pops out as a vibrant retro collection with a strong modern twist. We all grieve our lost childhood, but seeing our children playing, where we once played, wearing what we once wore, seeing magic where we once saw it but now have forgotten how to – it is by watching them, we remember the feeling of being a kid. And that is true magic. 1

1. Hana Bandana_Deep Sea Coral Flower_0-9 Years - Zoe Dress_Antique White Dottet Rhombes_74-128

Get inspired. Create memories. With the Alba Original AW17 collection!


TRAVELLING IS A LOT OF HARD WORK

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1. Kim Jumpsuit_Old Rose Dottet Rhombes_56-122

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2. Ghita Blouse_Damson Waves_56-152 - Hedashy Crawlers_Marsala _56-98 3. Ghita Blouse_Damson Waves_56-152 - Hedashy Crawlers_ Damson Striped_56-98 4. Ghita Blouse_Damson Waves_56-152 - Hedashy Crawlers_Damson Striped_56-98


FRIEND I S THE BEST WORD IN THE WORLD 1

1. Billy Shirt_Castlerock Big Triangle_80-152 - Hecco Box Pants_Dark Denim_80-140 - Hana Bandana_Deep Sea Coral Flower_0-9 Years Hope Hood Dress_Purple Potion_74-152 - Karla Tights_Deep Sea Coral_0-9 Years


BE CHEEKY. AND WILD. AND WONDERFUL.

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1. Bjarke Body_Phantom_56-98 - Hedashy Crawlers_Legion Blue_56-98 - Kristian Socks_Blue Mirage Cubes_16-39

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FLY ME TO THE MOON

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2. Kim Jumpsuit_Phantom Melange Cubes_56-122 3. Jackson Jacket_Phantom_80-140 - Havin Blouse_Dark Denim_56-152 - Hecco Box Pants_Dark Denim_80-140 4. Viktor Waistcoat_Dark Denim Striped_80-152 - Harwin Blouse_Castlerock Melange_56-152 - Hecco Box Pants_ Dark Denim_80-140


BELIEVE YOU CAN THEN YOU WILL

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1. Caris Baby Dress_Dark Denim Striped_56-98 - Habian Hood Blouse_Legion Blue_74-152 - Havin Blouse_Mimosa_56-152 - Hami Tight Pants_Legion Blue_56-140


Our flowerpattern takes its clear inspiration from the flower prints of the 60s. The flower has always been a symbol of life and beauty, but in the 60s and 70s the meaning transcended to freedom of life – let the flowers grow freely. The expression flower child quickly followed, meaning both supporters of the movement. But more expanded it referred to children growing up during the flower revolution, meaning their parents fought for a better life for their children. In using the flower print we pay tribute to the incredible designs of our childhood, but also recognising the driving force of any parent: to leave a better world for our children.

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1. Higi Bandana_Nugget Gold Small flower_0-9 Years - Ghita Blouse_Old Rose Big Flower_56-152 - Ally Baggy Pants_Purple Potion_56-122 2. Higi Bandana_Nugget Gold Small flower_0-9 Years - Habian Zipper Hood _Marsala_74-152 - Sandra Tunic_Nugget Gold Beehive_56-122 Hami Tight Pants_Marsala_56-140

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3. Sabrina Blouse_Wren Small Flower_56-152 - Mary Spencer_Old Rose_74-128 - Thea Tights_Nugget Gold_0-12 Years


FLY ME TO THE MOON…

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1. Perley Jacket_Purple Potion_80-140 - Karla Tights_Deep Sea Coral_0-12 Years 2. Zoe Dress_Dark Denim_74-128 - Karla Tights_Deep Sea Coral_0-12 Years

3

4

3. Higi Bandana_Dark Denim Dotted striped_0-12 Years - Linh Hood Dress_Old Rose Dottet Rhombes_74-152 - Karla Tights_Old Rose_0-12 Years 4. Heim Blouse_Silver Pine Striped_56-152 - Hecco Box Pants_Castlerock Melange_80-140


1

1. Hana Bandana_Marsala_0-9 Years - Ghita Blouse_Old Rose Big Flower_56-152 - Mary Spencer_Purple Potion_74-128 Thea Tights_Damson_0-12 Years

Purple combines the calm stability of blue and the fierce energy of red. The colour purple is often associated with royalty, nobility, luxury, power, and ambition.


YOU ARE MY GREATEST ADVENTURE!

1

1. Hedigby Playsuit_Blue Mirage Cubes_56-98 - Kristian Socks_Blue Mirage Cubes_16-39 - Hedina Body_Wren Small Flower_56-98 - Sara Baggy Crawlers_Old Rose_68-122

2

3

2. Katy Baggy Suit_Old Rose Big Flower_56-98 3. Hana Bandana_Marsala_0-9 Years - Hanya Dress_Old Rose Big Flower_74-140 - Thea Tights_Damson_0-12 Years


1

1. Bjarke Body_Blue Mirage_56-98 - Charlie Crawlers_Jasper_68-110 - Sabrina Blouse_Wren Small Flower56-152 - Mary Spencer_Old Rose_74-128

TO HAVE A FRIEND IS NICE BEING SOMEONE’S FRIEND IS EVEN BETTER


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2

1. Sabrina Blouse_Nugget Gold Small Flower_56-152 - Charlie Crawlers_Purple Potion_68-110 2. Sabrina Blouse_Nugget Gold Small Flower_56-152 - Hecco Box Pants_Purple Potion_80-140

3

4

3. Hana Bandana_Marsala_0-9 Years - Lenea School Dress_Damson Striped_74-140 - Thea Tights_Rose Tan_0-12 Years 4. Hana Bandana_ Deep Sea Coral Flower_0-9 Years - Lenea School Dress_Lead Striped_74-140 - Sarah Leggings_Castlerock_0-12 Years


ORIGINAL

W

W

W

.

A

L

B

A

B

A

B

Y

.

D

K

Albababy/Alba Original AW17 Lookbook  

We are happy to present you the newest collection of our brand.

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