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A L BA N Y, BA H A M A S

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2016

DEVELOPING TECHNOLOGIES FOR THE FUTURE Hero MotoCorp has rapidly emerged as a major powerhouse of technology and innovationdeveloping world-class motorcycles and scooters for its customers worldwide. More than 500 engineers from India and around the world are engaged in developing future technologies at the Hero Centre of Innovation & Technology (CIT), the brand’s world-class, state-of-the-art research and development facility built at an investment of US$126 million in Jaipur in the northern Indian state of Rajasthan. Hero has recently introduced two scootersMaestro Edge and Duet – and a motorcycle – Splendor iSmart 110 – the first products to have been completely designed and developed by an in-house R&D team. The Splendor iSmart 110 motorcycle comes with Hero’s patented i3S (idle-stop-start) technology, which has been available only in cars in India until now. T H E

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Mr. Pawan Munjal at the debut of the Splendor iSmart 110 – the first motorcycle to have been completely designed and developed by the in-house R&D team. The Splendor iSmart 110 motorcycle comes with Hero’s patented i3S (idle-stop-start) technology, which has been available only in cars in India until now

HERO IN THE SPORTS ARENA

In India, the company hosts the annual Hero

decades in various capacities, including one of

Indian Open golf tournament with participation

the Global Partners of the International Cricket

It is thanks to the personal commitment of

from international marquee players. Hero has

Council (ICC) and is currently the title sponsor

Mr. Pawan Munjal that Hero MotoCorp has

been sponsoring the Men’s Indian Open since

of the Caribbean Premier League, a t20 cricket

been associated with sports for more than two

2006 and the Women’s Indian Open since 2010,

tournament in the Caribbean.

decades now.

and also sponsors India’s domestic Pro Tour for

A keen golfer himself, Mr. Munjal is the past

women. A N I R B A N

chairman of the Asian PGA TOUR Board

Top Indian golfers Anirban Lahiri, Shiv Kapur,

of Directors and the past president of the

Gaganjeet Bhullar and Daniel Chopra as well

Professional Golfers Association of India

as India’s top women professionals Aditi

(PGAI).

Ashok and Sharmila Nicollet are Hero brand

As part of its intense brand-building initiatives

L A H I R I

The Hero MotoCorp Ambassador competed in the 2015 Hero World Challenge at Albany

ambassadors.

in the global markets, Hero MotoCorp has

In addition, Hero has also been a keen promoter

forged an alliance with 14-time Major winner

of hockey and is a long-term partner of FIH, the

Tiger Woods as its first Global Corporate

apex body of international field hockey. Hero

Partner. Hero MotoCorp is also the title

is the title sponsor of the Hero Indian Super

sponsor of the Hero World Challenge – a Tiger

League, the country’s first franchise-based

Woods Invitational and PGA-sanctioned event

football tournament. The company has also had

featuring the top 18 golfers in the world.

an association with cricket for more than two

HERO WORLD CHALLENGE MAGAZINE

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2016 Hero World Challenge