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brand guide (B)

C


brand guide

earthrace conservation is more than just a drop in the ocean. it is a powerful fusion of direct action, knowledge and expertise, education, and most importantly, passion, which we strongly believe will grow into one of the most effective marine conservation groups in the world.

earthrace conservation

1


brand guide

logo logo b+w logo construction grid logo basic palette logo complementary palette logo typography logo minimum & recommended sizes logo position logo misuses logo chapter headings stationary letterhead template stationary business card template stationary e-mail signature template stationary social network icon merchandise t-shirt template eco junior activist club logo logo b+w logo construction grid logo basic palette logo complementary palette logo typography logo minimum & recommended sizes logo position logo chapter headings merchandise t-shirt template

earthrace conservation

2


brand guide

logo

earthrace conservation

C

standard logo

C

reversed out against black

C

reversed out against light blue

C

against a multi coloured background

3


brand guide

logo b+w

C

earthrace conservation

C

united kingdom C

2 b+w earthrace logos are available to use only to be used on b+w copy chapter names to echo race

C

4


brand guide

logo construction grid

C

A&B

B A

c o n s e r v a t i o n

earthrace conservation

set logo based on length of earthrace. height of standard h dictates conservation height and spacing from bottom

B B

C

C

earthrace

set logo based on length of earthrace. height of standard h dictates conservation height and spacing from bottom

c o n s e r v a t i o n

C

white box around logo spaced using standard r

5


brand guide

logo palette

earthrace conservation

C

c m y k

= = = =

98 40 0 100

r = 0 g = 0 b = 0

pantone black 6

c m y k

= = = =

100 0 0 0

r = 0 g = 147 b = 221

pantone process cyan

c m y k

= = = =

0 0 0 0

r = 255 g = 255 b = 255

pantone trans white

6


brand guide

c m y k

= = = =

0 0 0 40

r = 143 g = 143 b = 140

pantone 877c

c m y k

= = = =

40 0 0 0

r = 117 g = 197 b = 246

logo complimentary palette

c m y k

= = = =

0 0 0 70

earthrace conservation

r = 96 g = 93 b = 92

pantone cool grey 7 90% tint

c m y k

= = = =

60 40 0 40

r = 73 g = 86 b = 119

7


brand guide

logo typeface

earthrace conservation

Arial Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

this font has been selected for earthrace conservation because it is highly legible in all sizes and weights, space efficient, flexible and contemporary the earthrace text styles uses lowercase

8


brand guide

logo minimum & recommended sizes

earthrace conservation

C

11mm

the earthrace logo has been designed to be no smaller than 11mm there is no maximum size for this logo

9


brand guide

logo position

earthrace conservation

C

C

C

C

c

C

permited zone

c

permited zone

C

in general the earthrace logo can be located to suit the image however it is intended to be located on a central path to the page in either direction for space allowance around logo use the same white box to be used with logo against a multi coloured background

10


brand guide

logo misuses

earthrace conservation

do not

C

C

e

C

conservation

alter proportions of logo

alter text spacings of logo

C

remove earthrace from logo

C C

make outline of logo

C

change logo colours

make earthrace all the same colour

C

C

C

C

C C

use logo without white box against a multi coloured background same rules apply for junior eco club

use white box against single colour background

remove window from logo

11


brand guide

logo chapter headings

earthrace conservation

C

c m y k

= = = =

100 0 0 0

r = 0 g = 147 b = 221

C

c o n s e r v a t i o n

c o n s e r v a t i o n

united kingdom

united kingdom

c m y k

= = = =

0 0 0 40

r = 150 g = 149 b = 148

pantone process cyan

C

C

C

c o n s e r v a t i o n

c o n s e r v a t i o n

c o n s e r v a t i o n

australia

gothenburg

los angelese

C

c o n s e r v a t i o n south island new zealand

C

C

C

c o n s e r v a t i o n

c o n s e r v a t i o n

latin america

m

i

a

m

C

i C

c o n s e r v a t i o n

c o n s e r v a t i o n

c o n s e r v a t i o n

new zealand

west coast usa

a

C

C

f

r

i

c

a C

c o n s e r v a t i o n

c o n s e r v a t i o n

c o n s e r v a t i o n

s w e d e n

east coast usa

south africa

chapter headings to be spaced to suit

12


brand guide

logo chapter headings construction grid

C

A&B

B A

c o n s e r v a t i o n

united kingdom

earthrace conservation

set logo based on length of earthrace. height of standard h dictates conservation height and spacing from bottom

B B B

C

earthrace

set logo based on length of earthrace. height of standard h dictates conservation height and spacing from bottom

c o n s e r v a t i o n

united kingdom C

white box around logo spaced using standard r

united kingdom 13


brand guide

stationary letterhead template

earthrace conservation

C

united kingdom

earthrace conservation-united kingdom t:- +44(0) 208 870 4301 m:- +44(0) 7711 482 572 e:- bev@earthraceconservation.org w:- www.earthrace.net

uk a4 210mm x 297mm

C

united kingdom

earthrace conservation-west coast usa t:- +01(0) 999 999 999 m:- +01(0) 999 999 999 e:- eco@westcoastusa.net w:- www.earthrace.net

usa fulscap 216mm x 297mm

14


brand guide

stationary business card template

earthrace conservation

88.0mm

C

c o n s e r v a t i o n

united kingdom 55.0mm

Bev Bailey

C

Director, Marketing GB

17.5pt

c o n s e r v a t i o n

united kingdom Earthrace Consersation-GB t: +44(0) 208 870 4301 m: +44(0) 7711 482 572 s: beverly bailey e: bev@earthraceconservation.org w: www.earthrace.net

business card front

business card back

C

17.5pt

c o n s e r v a t i o n

united kingdom Bev Bailey Director, Marketing GB

Earthrace Consersation-GB t: +44(0) 208 870 4301 m: +44(0) 7711 482 572 s: beverly bailey e: bev@earthraceconservation.org w: www.earthrace.net

10pt 6pt 7pt

15


brand guide

stationary e-mail signoff template

earthrace conservation

many thanks Bev Bailey director - marketing uk C

c o n s e r v a t i o n

united kingdom earthrace conservation uk t: +44 (0) 208 870 4301 f: +44(0) 208 870 4301 m: +44(0) 7711 482 572 e: bev@earthraceconservation.org w: www.earthrace.net s: beverly bailey this e-mail and any attachments are confidential and also may be privileged. if you are not the named recipient, or have received this communication in error, please delete it from your in box, notify the sender immediately, and do not disclose its contents to any other person, use them for any purpose, or store or copy them in any medium. thank you for your cooperation.

please consider the environment - do you really need to print this email

16


brand guide

stationary social network icon

earthrace conservation

S

S

c o n s e r v a t i o n

17


brand guide

stationary t-shirt template

C

earthrace conservation

C

c o n s e r v a t i o n

c o n s e r v a t i o n

united kingdom

united kingdom

C

C

c o n s e r v a t i o n

c o n s e r v a t i o n

united kingdom

united kingdom

18


brand guide

stationary t-shirt template

C

earthrace conservation

C

c o n s e r v a t i o n

c o n s e r v a t i o n

united kingdom

united kingdom

C

C

c o n s e r v a t i o n

c o n s e r v a t i o n

united kingdom

united kingdom

19


eco junior activist club


brand guide

logo

eco junior activist club

arthrace

C

c o n s e r v a t I o n standard logo

arthrace

arthrace

C

C

c o n s e r v a t I o n

c o n s e r v a t I o n

reversed out against black

reversed out against bright yellow

arthrace

C

c o n s e r v a t I o n against a multi coloured background

20


brand guide

logo b+w

C

c o n s e r v a t I o n

C

c o n s e r v a t I o n

2 b+w earthrace logos are available to use only to be used on b+w copy chapter names to echo race

eco junior activist club

C

c o n s e r v a t I o n

united kingdom C

c o n s e r v a t I o n

united kingdom

21


brand guide

logo palette

eco junior activist club

arthrace

C

c o n s e r v a t I o n

c m y k

= = = =

98 40 0 100

r = 0 g = 0 b = 0

pantone black 6

c m y k

= = = =

0 100 100 0

r = 218 g = 37 b = 29

pantone 485 C

c m y k

= = = =

0 0 0 0

r = 255 g = 255 b = 255

pantone trans white

22


brand guide

logo construction grid

C

A&B

B A

c o n s e r v a t I o n

eco junior activist club

set logo based on length of earthrace. B= difference in height of t and vessel

B

C

C

earthrace

c o n s e r v a t I o n

C

white box around logo spaced using standard arial black lower case r

c o n s e r v a t I o n 23


brand guide

c m y k

= = = =

0 0 0 40

r = 143 g = 143 b = 140

pantone 877c

c m y k

= = = =

0 40 40 0

r = 238 g = 154 b = 133

c m y k

= = = =

0 0 100 0

r = 255 g = 245 b = 0

logo complimentary palette

c m y k

= = = =

0 0 0 70

eco junior activist club

r = 96 g = 93 b = 92

pantone cool grey 7 90% tint

c m y k

= = = =

24 100 17 60

r = 107 g = 28 b = 64

24


brand guide

logo typeface

eco junior activist club

Ravie

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Blessings Through Raindrops

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

this font has been selected for earthrace conservation because it is highly legible in all sizes and weights, space efficient, flexible and contemporary the earthrace text styles uses lowercase

25


brand guide

logo minimum & recommended sizes

eco junior activist club

arthrace

C

11mm

c o n s e r v a t I o n

the earthrace logo has been designed to be no smaller than 11mm there is no maximum size for this logo

26


brand guide

logo position

eco junior activist club

racen arth v a t I o C

s e r c o n

c

a

o

n

rt s

e

hr

r

v

a

a t

ce

Io

C

n

in general the earthrace logo can be located to suit the image however it is intended to be located against a splat background this can be random and created to suit the usage

27


brand guide

logo chapter headings

eco junior activist club

arthrace

arthrace

C

C

c o n s e r v a t I o n

c o n s e r v a t I o n

united kingdom

united kingdom

arthrace

C

arthrace

C

arthrace

C

c o n s e r v a t I o n

au s t r a l i a

c o n s e r v a t I o n gothenburg

c o n s e r v a t I o n los angelese

arthrace

arthrace

arthrace

C

C

C

c o n s e r v a t I o n

c o n s e r v a t I o n

c o n s e r v a t I o n

south island new zealand

l a t i n a m e r i ca

m

arthrace

arthrace

C

C

i

a

m

i

arthrace

C

c o n s e r v a t I o n new z e a l a n d

c o n s e r v a t I o n

west coast usa

a f r i c a

arthrace

arthrace

arthrace

C

c o n s e r v a t I o n

s w e d e n

C

c o n s e r v a t I o n

C

c o n s e r v a t I o n

c o n s e r v a t I o n

east coast usa

s o u t h a f r i c a

28


brand guide

stationary t-shirt template

eco junior activist club

arthrace

C

c o n s e r v a t I o n

arthrace

C

united kingdom

c o n s e r v a t I o n

united kingdom

t s i iv

ct a r

o i n ju

arthrace

C

c o n s e r v a t I o n

united kingdom

arthrace

C

c o n s e r v a t I o n

united kingdom

29


brand guide

stationary t-shirt template

eco junior activist club

arthrace

C

c o n s e r v a t I o n

united kingdom

u

c ni

ce n a t I oom a d g v hr r in rt e k a o n sted

C

arthrace

C

c o n s e r v a t I o n

united kingdom

arthrace

C

c o n s e r v a t I o n

united kingdom

30


brand guide

t: +44(0) 1752 346310 . m: +44(0) 7973 299087 e: alban@five-d.co.uk . w: www.five-d.co.uk 17 longbrook st plympton st maurice plymouth devon pl7 1nj england

design . print . install

earthrace conservation eco junior activist club


Earthrace Conservation Brand Guide