Page 1

2019

PORTFOLIO

I’m Alba Montero

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CONTENT 01

04

02

05

03

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PACKAGING DESIGN

GRAPHIC DESIGN PRODUCT DESIGN

ERGONOMIC DESIGN FUTURISTIC DESIGN WAYFINDING DESIGN


01 PACKAGING DESIGN. INTRODUCTION

01

PACKAGING DESIGN

Project statement: Create a packaging design of a range of products. Work type: Group project - 3 people. Duration: 3 weeks. Creative fields: Packaging design. Date: December 2018. Tutor: Rosó Baltà and Arnau Llobet. Programes used:

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01 PACKAGING DESIGN. RESEARCH

COMPANY DESCRIPTION MISSION: Offer a line of healthy products for children's breakfast and snacks. It proposes to establish a healthy alternative without losing the essence that attracts children.

VISION: Lead a change to the food market for children, popularizing healthy food and educating them on a better diet. VALUES: Proximity, confidence, sustainability, health and fun

IDENTIFICATION OF THE PROBLEM

We know that many foods in this sector contain many substances with little nutritional value, which in the long-term may present a serious risk to the health of the consumer, especially if it is a child. Some of the consequences of poor nutrition are obesity or overweight, high blood pressure, cardiovascular disease, depression, diabetes, cancer, etc. Improving the diet can increase our quality of life and reduce the possible diseases. According to the Ministry of Health, Consumption and Social Welfare, the phenomenon of obesity in the child and juvenile population (between 2 and 24 years old) has reached 13.9% and the overweight phenomenon is 12.4%. Higher figures are in the group of children between 6 and 12 years, with a value of 16.1%. It is for this reason that it is necessary to educate the children to eat in a healthy and correct way.

According to the Ministry of Agriculture, Fisheries and Food, the annual evolution of the total purchases of foods such as pastries, pastries, biscuits, cereals, and Christmas products has grown.

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01 PACKAGING DESIGN. RESEARCH

IDENTIFICATION OF THE MESSAGE AND THE INTENTION

The intention of the brand is to establish a healthier "take away" feeding system. Through the packaging and graphic design, they give value to the products so that they attract attention and are attractive to the little ones.

The message intended to be transmitted is a healthy and sustainable product. In addition, the consumer must understand that we are a trusted and proximity company, which values transparency, funny and empathizes with their target audience.

For adults

COMPARATIVE AXES

The comparative axes allow us to position on an axis (or two axes), products or brands in order to identify a possible niche, establish the strategy based on the approaches of other brands or products or identify potential competitors.

Natural

For childs

Processed

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01 PACKAGING DESIGN. DEFINITION

CREATIVITIY METHODS Crazy 8's is an exercise that challenges people to generate 8 different ideas in 8 minutes. The goal is to go beyond the first idea that comes to mind that is often not the most innovative and press the creative to generate a wide variety of solutions by testing creativity.

Every problem is an opportunity for design. By framing your challenge as a How Might We question, you’ll set yourself up for an innovative solution. We applied this technique to design the pack of the gift pack that included all the products. We defined the following questions and then proposed solutions for each one of them: A) How might we make all products fit in an efficient and optimized way? B) How might we make it easy to load? C) How might we make it more sustainable or reusable?

Once we had all the ideas, we put them in common and we considered those that seemed better to us.

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01 PACKAGING DESIGN. DEFINITION

PERSONA

Anna is a 39 year old woman living in Olot. Born in Barcelona but when he was 5 years old he moved to Sant Privat d'en Bas, a town of La Garrotxa. He is an administrator of a primary school for 5 years. He is married to Ramon who owns a pharmaceutical product factory. He has three children: Paula, Marc and Aniol, who are 15, 9 and 7 years respectively.

Aniol is the youngest son of Anna. He is 7 years old. He took second grade in the Pla de Dalt school. He loves playing basketball. He loves green color and his favorite subject is mathematics. He does different extracurricular activities: English, basketball and Chinese. Personality: Shy, dreamer and adventurer.

Personality: Fun, honest and tidy.

Needs: - Eat super tasty products - Spend good times with his friends

Needs: - Simple products for her children to understand - Products that take little work to prepare

Motivations: - Make a triple to all the basketball games he plays - Be healthy to become the best player and be the strongest in the class.

Priorities: - Individual packages - Eat healthy It is not a priority to buy food that contains games or surprises. She considers that nutritional composition and taste are more important, so if their children like the product, it is not necessary that they contain any extra elements.

Sensitivity, fears and frustrations: - His friends making fun of him. Because he is shy, it is hard for him to defend himself and say what he thinks. - He is afraid of taking bad grades and taht his parents punish him without playing basketball. 5


01 PACKAGING DESIGN. DEFINITION

MOODBOARD The aesthetics we have followed are designed to bring the children's attention, using small drawings, fun typographies and bright colors. It is also important to leave clear information to attract parents to buy the products. Moodboard has helped us to define the graphic design of the products.

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01 PACKAGING DESIGN. DESIGN

GRAPHIC DESIGN

Colours

LIVEAT ORGANIC FOOD

(0,0,0)

(255,255,255)

Brand logo Products logo (177,57,67)

(198,81,77)

(232,187,38)

(110,169,111)

(41,114,142)

Each colour identifies a product

Typography for text

Illustrations

Typography for highlights

Quicksand

1234567890 ABCDEFGHIJKLMNOPQRSTVWXYZ abcdefghijklmnopqrstuvwxyz

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01 PACKAGING DESIGN. DESIGN

Graphic design sketch

STRUCTURAL DESIGN Structural design sketch

Individual products

Gift pack

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01 PACKAGING DESIGN. RESULT

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01 PACKAGING DESIGN. RESULT

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02 GRAPHIC DESIGN. INTRODUCTION

02

GRAPHIC DESIGN

Project statement: Create a online advertising campaign for a festival. Work type: Individual project Duration: 2 weeks Creative fields: Graphic Design Date: October 2018 Tutor: Rosó Baltà Programes used:

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02 GRAPHIC DESIGN. DESIGN

BRIEF Sonor Fest is a festival of music that is celebrated annually on the third week of July at the Poble Espanyol in Barcelona with the performances of different artists. It is the second year that the festival is celebrated and takes advantage of the situation to give the event a popular festival party in the city of Barcelona. The values that identify the festival are friendship, warmth, festive spirit, proximity and simplicity.

TYPOGRAHPY

A

Aa

ABCDEFGHIJKLMNOPQRSTVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRS TVWXYZ 1234567890 The Blooming Elegant Sans Bold typography is the one I used to make the logo. It is original and with very straight forms.

The Roboto Condensed typography, of Serif type, has been used for the Newsletter and the text of the publications. It's easy to read and adds personality to the designs.

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02 GRAPHIC DESIGN. DESIGN

COLOURS

The colors used are very vivid and saturated. Blue and orange are almost complementary colors and this causes visual vibration and stimulates the eye. The reddish tone brings passion and energy to the palette.

PANTONE 637 C

LOGO

The logo represents the values of the festival. He is glad and captivating. The symbol wants to identify with a moon and a smile that represent the night and the fun. In addition, it is framed to fix the user's attention.

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PANTONE BRIGHT ORANGE C

PANTONE 206 C


Facebook template

Instagram templae

02 GRAPHIC DESIGN. RESULT

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02 GRAPHIC DESIGN. RESULT

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02 GRAPHIC DESIGN. RESULT

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02 GRAPHIC DESIGN. RESULT Contest template

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02 GRAPHIC DESIGN. RESULT Newsletter design

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03 PRODUCT DESIGN. INTRODUCTION

03

PRODUCT DESIGN

Project statement: Redesign an electric lettuce centrifuge Work type: Group project - 4 people. Duration: 3 weeks Creative fields: Industrial Design Methods and Graphic Engineering Date: June 2018 Tutor: Francisco Bermudez and JosĂŠ LuĂ­s Lapaz Programes used:

The Project Based Learning is a learning method where students work in groups, learning by running realistic projects and developing a broad framework of skills by applying knowledge acquired in a multidisciplinary way. In our case, we will apply and consolidate the theoretical and practical knowledge of the methodology of Design and Graphic Engineering. The project is based on redesigning an existing industrial product, previously selected. It will be redesigned at a formal and functional level. The proposed object is an electric vegetable centrifuge.

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03 PRODUCT DESIGN. MARKET BACKGROUND

MARKET BACKGROUND

LEGISLATION

In this project, a very extensive market study was carried out. We looked for information about the product, its history, its patents, legislation, regulations and main manufacturers.

UNE-EN 50569: 2014 / A1: 2018 Appliances, appliances and analogs. Security Particular requirements for commercial centrifuges.

THE PRODUCT A vegetable centrifuge is a product that allows drying foods after washing them. It is mostly used to centrifuge leafy vegetables, such as lettuce. The ease and speed of its use make it a common tool in kitchens around the world. The design basically consists of an external bowl with a removable strainer on the inside, a lid that fits around the outside bowl and the rotating mechanism, assembled with the lid, and which causes the strainer to turn.

PATENTS Name: Saladspinner Inventor: Dov Z. GlucksmanLaura J. NickersonGary P. McGonagle Owner: BonJourInc Patent number: US10172763 Publication date: 2002-06-14 Brief description: A vegetable centrifuge that works at two speeds and by means of

Its main attributes are: size, material and mechanism. There are several systems that are used to rotate the device.

batteries. It has two sizes of colander. The lid includes a drive mechanism that rotates the selected container through a gear.

THE HISTORY The vegetable centrifuge was introduced to the market in the 70s. But before, in the 19th century there were products with the same function. One of the first consisted of a strainer made of wire, which was rotated to remove excess water.

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03 PRODUCT DESIGN. DESIGN TECHNIQUES USED

DESIGN TECHNIQUES USED

POLL AND INTERVIEWS

CREATIVITY TECHNIQUES

It is considered a very useful method to carry out a preliminary study of the market and of the possible users. It allows to extend the opinions of the team with different perspectives and points of view. The information that is obtained can be a solid foundation on which to apply other methods more focused on the design side.

To achieve an innovative and creative project, different techniques studied throughout the course were applied.

FREQUENCY OF USE SCAMPER

Every day

Several times a week

Several times a month

BRAINSTORMING

Hardly ever

PRIORITY

VISUAL AND FUNCTIONAL INCONSISTENCIES

To have a lot of capacity

That does not occupy space

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6-3-5


03 PRODUCT DESIGN. RESULT

ABOUT OUR COMPANY

DESCRIPTION OF THE PRODUCT

The name of our brand is based on the combination of two English words: spin (referring to the centrifuge) and cut (referring to the auxiliary functions of the lid). If we unite the principle of both we obtain "SPICU", the name of our brand.

The final product is a vegetable centrifuge with auxiliary accessories for cutting and grating food. Its square shape on the upper part allows it to easily place anywhere in the kitchen and it also increases capacity. This extra capacity is useful since the housing can be used as a bowl. Regarding the functions of auxiliary accessories are 4: grater, large square cuttersmall square cutter and a laminar cutter

The logo of the brand has a circular shape, resembling the rotation of a centrifuge. In addition, the lines in the inside symbolize the cuts that make the pieces of the lid. To create the logo, different ideas were generated, two of which have been chosen as the best ones and are considered the brand logo.

These functions allow the user not to a plate to grate / cut / roll the foods they want to put in the salad: food falls directly on it in a simple, fast and intuitive way.

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03 PRODUCT DESIGN. ASSEMBLY DRAWING

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03 PRODUCT DESIGN. RENDERING

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04 ERGONOMIC DESIGN. INTRODUCTION

04

ERGONOMIC DESIGN

Project statement: Create a tool that allows you to cut cardboard Work type: Group project - 3 people. Duration: 5 weeks Creative fields: Product design Date: May 2019 Tutor: Bernat Faura Programes used:

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04 ERGONOMIC DESIGN. THE CHALLENGE

THE CHALLENGE The objective is to design and build a tool to cut corrugated cardboard of 6 mm thick. Once the model is built, a biomechanical study will be carried out with the measurements of the machine and the affections in its efficiency.

BASIC REQUIREMENTS - It must allow a controlled cutting, with a concrete measurement. - The sheet material can not be metallic. - You must cut a cardboard 30 cm wide, 45 cm long and 6 mm thick.

TARGETS - Design a tool with materials that are easy to obtain and manipulate. - To carry out a biomechanical study of the measurements of the machine and the effects on its efficiency. - Make a study and design for the handle of the tool for a correct ergonomic comfort. - Assemble a real model to test it and receive validation from all the members of the class.

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04 ERGONOMIC DESIGN. DESIGN

Idea C: Book guillotine Starting point

Enormous limitations of the blade

Cutting side

shear’s guide The cutting side is reversed to eliminate the stop

Shear blade of ceramic

Pull to 20 to 0 cm

Puncture at 20 cm

20 cm

0 cm

Fix the handle

A

Best cutting results Puncture and pull

For segurity, the guide is extended to a big cover

B

Lower vertically

Folding guide Interesting design

Ruler

Important that allows the visibility

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Transparent cover

Difficulties in the transmission of balanced movement Complexity of construction


04 ERGONOMIC DESIGN. DESIGN

2

Press to punch the cardboard

Width of the palm Percentile 95

3 Tile to cut

31 - 38 mm

Slide and fix the cutting distance 110 mm

95 mm

1

Guarantee the neutral inclination of the closed hand

*

Safety margin for the guide

8 - 13 mm

Grip with two fingers

Surface of support of the screw

Position A Small dimensions to guarantee accuracy

Height of the handle

Large handle diameter

You lose visual and movement accuracy The diameter is extended to satisfy both positions

It can be twisted

Same position as to tilt

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A maximum of 50 mm is allowed

50 mm

Position B

The shaft of the handle must be vertical


04 ERGONOMIC DESIGN. PROTOTYPE

1

4

2

5

3

6

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04 ERGONOMIC DESIGN. PROTOTYPE

Secundary guide

Main guide

unions with screws

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04 ERGONOMIC DESIGN. PROTOTYPE

Detail of hinges

Detail of the ruler

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04 ERGONOMIC DESIGN. BIOMECHANIC STUDY

Flexió/extensió neutra Desviació neutra

Flexió/extensió neutra

Desviació inacceptable

Extensió acceptable

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Desviació límit


05 FUTURISTIC DESIGN. INTRODUCTION

05

FUTURISTIC DESIGN

Project statement: Participate in the contest Jump The Gap by Roca. Work type: Individual project Duration: 1 week Creative fields: Product design Date: March 2019 Tutor: José Carlos Martínez Programes used:

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05 FUTURISTIC DESIGN. JUMP THE GAP

JUMP THE GAP jumpthegap® is a biennial International Design Contest promoted by Roca with the collaboration of BCD Barcelona Design Center that is looking for conceptual, sustainable and innovative solutions for the bathroom space of the future.

These are designs that can bring forth their vision of conceptually futuristic and innovative bathroom solutions: new products, new spaces and/or new uses and functions. The anticipation of users’ new desires and needs, as well as (why not?) the transformation of dreams and desires into reality.

The contest is looking for new, innovative and sustainable concepts for the bathroom space of the future, taking into account that the viability of the project should not limit the creativity of the proposals.

Jumpthegap® bets for the support of the new generations of designers and architects and offers them an international platform to develop and show their talent.

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05 FUTURISTIC DESIGN. RESULT

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05 FUTURISTIC DESIGN. RESULT

      

         

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06 WAYFINDING DESIGN. PRESENTATION

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WAYFINDING DESIGN Project statement: Design the signage of a complex (University of California Riverside). Work type: Group project - 2 people Duration: 2 week Creative fields: Graphic design Date: November 2018 Tutor: Rosó Baltà Programes used:

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06 WAYFINDING DESIGN. METHODS OF CREATIVITY

METHODS OF CREATIVITY

Crazy 8’s is a core Design Sprint method. It is a fast sketching exercise that challenges people to sketch eight distinct ideas in eight minutes. The goal is to push beyond your first idea, frequently the least innovative, and to generate a wide variety of solutions to your challenge.

CRAZY 8’S

CRAZY 8’S

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06 WAYFINDING DESIGN. GRAPHIC DESIGN

TYPOGRAPHY AND COLORS

Aa ABCDEFGHIJKLMNOPQRSTVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Quicksand typography, Sans type, provides good readability and modernity. It has a good consistency with the shape of the posters as it is quite rounded. It also brings personality to the composition.

JUMBO #7A7A7E

ATLANTIS #A9C030

To make the posters we have chosen a metallic material. It is important in graphic design since it is the background color of all the posters. The Atlantis color has been used for poster details. We have chosen green because it represents youth and conveys relaxation and well-being. In addition, being a very vivid color brings energy to the compositions.

ICONS

The family of icons we have chosen is Glyph, this style allows you to easily identify the shape of the icons. In addition, they all have rounded shapes and with the least straight corners possible. In the external directional poster there is a QR code. If the user makes a photography with the mobile phone, they can go directly to the map on the university's website and with the least straight corners possible.

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06 WAYFINDING DESIGN. RESULT

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06 WAYFINDING DESIGN. RESULTS

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06 WAYFINDING DESIGN. RESULTS

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