Alaska 2014 and 2018. “Other formats,” like capsules, beverages, topicals, and tinctures rose from 10% to 22%. There has also been a significant brand explosion over the last four years that can’t be ignored. In 2014, only 166 cannabis brands existed, compared to the 2,650 that now make up the cannabis industry’s brand roster, growing seven times in four years. Not only did Nielsen dig into consumer data to attempt to predict the future of the cannabis industry, but they also released some interesting data-based insights on the average “cannabis-interested” U.S. citizen: They are two times more likely to have tobacco products in their household, with cannabis-interested adults making up 65% of the population trying to quit smoking — 41% of whom would consider using cannabis for smoking cessation. They are 41% more likely to drink beer, with 1 in 5 cannabis consumers
Not only did Nielsen dig into consumer data to attempt to predict the future of the cannabis industry, but they also released some interesting data-based insights on the average “canna-curious” citizen. saying they spend less on store-bought beer as a result of consuming cannabis. They are 36% more likely to have neck and back pain, with 65% of cannabisinterested consumers using over-thecounter pain medications to manage pain, and 35% of that group considering using cannabis as a replacement to these OTC medications. Nielsen is a worldwide data and information global research firm that provides marketers reliable and objective information on marketing and sales
program. Most widely known for the “Nielsen Ratings.” an audience measurement system, Nielsen also provides data and information for demographics, CPG and retail, and markets and finances. This article originally appeared on Green Market Report. Anne Marie Fischer is a contributing writer to The Fresh Toast. The Alaska Cannabist has partnered with The Fresh Toast, a lifestyle and entertainment platform featuring coverage of cannabis, culture, comedy, food, drink, edibles and more.
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