Alaska Airlines has demonstrated its roots in Alaska has been through the recently introduced Club 49 program for Alaska residents who are Alaska Airlines mileage plan members. It allows members up to two free checked bags if flying from or to Alaska. Travel discounts of up to 30 percent, each way, are also available on a yearly basis and each Club 49 member receives weekly emails announcing discounted fares for travel within, and out of, Alaska. Introduced Oct. 18, 2011, Romano said more than 206,000 Alaskans had
“One of our goals or focus areas for the next five years is making things as hassle-free as possible for our customers.” — Marilyn Romano signed up for the program by mid-February. She said she’s not aware of any other airline that has offered a similar benefit program to residents of a specific state. Romano said Club 49 helps the airline address one aspect of flying in, and from Alaska—it costs more. “That was really the thinking behind Club 49, that people could plan and take advantage of last minute fares,” she said. “Between offering two free bags and discount travel, Club 49 is our way to say ‘Thanks’ and help Alaskans reduce travel costs.” Romano said Alaska Airlines’ operations within Alaska will likely stay stable in the near future; no big changes are on the horizon. And while the company is continuing to grow outside of Alaska—new flights to Fort Lauderdale and Philadelphia were recently announced—she said the company remains committed to growing carefully, with an eye on safety and customer satisfaction. “One of our goals or focus areas for the next five years is making things as hassle-free as possible for our customers,” she said. q www.akbizmag.com • Alaska Business Monthly • April 2012
Published on Apr 1, 2012
Alaska Business Monthly’s 2012 Corporate 100 annual special section begins on page 86. Top citizens of industry are highlighted in this annu...