August 2013
Design Thinking
DESIGN BUREAU
Brewshot carries Blue Bottle coffee, currently sold in only four locations in the NYC area.
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BC
BROADWAY CARPET
& WINDOW TREATMENTS
A coffee shop with such a custom interior design should carry custom products as well, no? Brewshot also has custom tea blends made specifically for the shop.
Designer Joshua Cummings looked to stained-glass windows of cathedrals for design inspiration. “I wanted Brewshot to have that same familiar warmth and feeling,” he says. Now, the inspiring interior of the coffee shop makes it a place of pilgrimage for creative professionals.
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Cummings’ friend, graphic designer Ross Clugston, designed Brewshot’s typeface to mirror the architecture, design, and even coffee culture of 1950s Milan. He took a standard typeface and gave it a contemporary spin. “It’s modern at the same time,” Cummings says.
Coffee House Cool
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The walls were painted with a special dichroic automobile paint that changes color with the lighting. Eight pendant lights in wooden frames give the walls an ombré effect. The positioning of the lights references the classic urban diner, a la Edward Hopper’s “Nighthawks.”
Manhattan Location
Head to Jersey City for design inspiration and a damn good cup of joe
“T
he coffee shop should be the third place in one’s life after work and home,” says designer Joshua Cummings of Grey Office, a Brooklyn-based architecture firm that recently designed Brewshot, a new gourmet coffee spot just across the bay in Jersey City, New Jersey. Indeed, Brewshot’s goal is to not only introduce a highend coffee culture to Jersey City, but to introduce the coffee shop as the primary public place in one’s life, a hub for creativity and intellectualism. The muchraved-about espresso is just one reason to visit Brewshot; here are five more. – Jordan Mainzer
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Exposed wooden shelving unifies the space. “The idea was to create a geometry that really ties the space together,” Cummings says. The exposed wooden shelves tie into the wood used in the chairs and tabletops.
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The Salt Chair from Design Within Reach, featured prominently in the shop, echoes the geometry of Brewshot’s design. “They’re simple and you might find them in a classic, old-world establishment,” Cummings says.
Photos by Grey Office Ltd., Joshua Cummings and Andrew Cummings, greyoffice.net
1285 Second Avenue New York, NY 10065 212.472.6900 Hours: M - F 9:30 - 6:30 Saturday 9:30 - 6:00 | Sunday Closed
Bronx Location 5790 Broadway Bronx, NY 10463 718.884.0999 Hours: M-F 8:30 - 6:30 Saturday 8:30 - 6:00 | Sunday Closed
info@broadwaycarpet.com
www.broadwaycarpet.com 212.472.6900