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Contents What is ASA Limited Company?

01

What is the Brand Identity?

02

Tagline

03

Logo

04

Colors

07

Typography

08

Logo Placement

09

Graphics

10

Good Examples

11

Bad Examples

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What is ASA Limited Company? ASA is a specialized organization located in London with experience in Children and Young Adolescents care and the Criminal Justice System. It provides supported living, offending behavior programs and community interventions. ASA provides help for young adolescents between the ages of 16-18 years old. It aims to help young people to make the most of their potential and assisting them to resettle back into local communities equipped for future success. The organization’s main objective is to create a caring, supportive and progressive environment that allows the young person to develop independent skills and to feel valued.

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What is the brand identity? The main idea about the brand identity is the clarity and balance between emotions, heart and mind that the green color reflects on a person. Green is also known as the color of growth, which is depicting the idea of the ASA program in changing a person’s behavior to a better one by growing new information in their heart and mind.

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A Step to A brighter Life

A Step to A brighter Life is the tagline picked for the company. Delivering a message to the viewer that entering one of the programs will change your life to a better one.

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LOGO

The logo consists of 3 letters and one curve line. The crossbar of the letter A is replaced with the curve line, so the eye will automatically recognize the letter A.

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The curve line starts to get wider as it moves to the left side representing the change that will happen to a brighter life after going through the program.

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0.4�

In case of using the full company name, the bottom line must aligns with the logo as shown.

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Colors #fffff R:225 G:225 B:225 C:0 M:0 Y:0 K:0 #2b2f87 R:40 G:58 B:151 C:100 M:94 Y:0 K:0 #ee7810 R:245 G:126 B:37 C:0 M:62 Y:97 K:0 #a8b900 R:156 G:185 B:45 C:35 M:0 Y:100 K: 14 #3e175f R:58 G:20 B:103 C: 84 M:100 Y:0 K:37 7


Typography Bell Gothic Light

Calisto MT Regular

Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

The primary typeface we are using is Bell Gothic with its 3 different weights. This font is legible at very small sizes, so it provides more space in a page, which will save more papers. As a secondary typeface, Calisto MT Regular can be used.

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In letterheads, envelopes and any document the logo should be placed on the top left corner. It should never be centred.

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Graphics

The shape above can be used horizontally, vertically or diagonally depending on its purpose. It can be used to underline titles, devide pages and separate paragraphs.

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Good examples

There’s no maximum or minimum size for the logo. It depends on the use of it.

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Thank you for going through this guideline. I hope I covered all the important principles. If you have any questions, please do not hesitate to contact Alanoudalnaim@gmail.com


Designer: Alanoud.J.Alnaim Project: Branding/Identity Program Instructor: Maha Aldoubiae Class: Graphic Design 2

Client documentation