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Mom’s Choice Awards® winners and feature colorful characters of diverse backgrounds and talents. For more information, visit www.FlowerGirlWorld.com.

Ellis Bridals celebrates its 100th year with the new Centenary Collection.

Ellis Bridals celebrating 100 years with early success of U.S. expansion

From Kelly Chase Couture, “Irie” features a strapless Alençon flower bodice with cascade flare skirt and sweep train. Embellished with Alençon flowers and Swarovski crystals. Silk chiffon and silk satin chiffon. 239-690-7379, www.kellychase.com.

Services/Institutional News Steve Lang spearheads effort to fight counterfeit websites

Ellis Bridals was honored with Bridal Buyer magazine’s Best Bridal Manufacturer of the Year award. Creative Director Regine Ellis is pictured here holding the award.

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89 VOWS:

May/June 2012

Mon Cheri CEO Steve Lang has spearheaded an industry wide effort to fight counterfeit Web sites. These sites, which include the exchange of counterfeit goods online, have threatened the success of the bridal industry and misled consumers on the quality of purchased goods. Unfortunately, this illegal activity has shown no signs of slowing down. “This offshore situation has grown exponentially,” Lang said. “There are over 250 of these sites operating today. It was a handful one year ago compared to what we have now.” In late March, during Chicago Bridal Market, Lang hosted a meeting to discuss the issue where he reviewed his four-pronged approach to stopping the pirates: working with U.S. Customs; cutting off sources of cash like PayPal;

Ellis Bridals, a family run, fourth-generation bridal design house commemorates 100 years of dressing some of Europe’s most glamorous brides with its Centenary collection and early success with a recent expansion into the U.S. market. This award-winning, London-based company has been at the forefront of the bridal industry in Europe with chic, hand-crafted contemporary gowns, elegant and aspirational photography, stunning point-of-sale materials, and a dedicated customer-service team… all of which was recently acknowledged and honored with the presentation of Bridal Buyer magazine’s coveted Best Bridal Manufacturer of the Year award. “These awards are the bridal industry’s equivalent of the Oscars in Europe,” commented James Ellis, “and it’s really fantastic to have won in our centenary year.” Ellis Bridal began in 1912 as the result of the grace and beauty of founder Ada Ellis’ own wedding gown… a creation that inspired countless clients to request her original designs for their weddings. The company and brand grew throughout the years dedicated to its founding design principles, and is today directed by third-generation creative director Regine Ellis. Still designed and based in London, Regine and her design team use their extensive archive of fine fabrics and embellishments to inspire their truly individual creations. Their trademark has become chic, contemporary gowns echoing the looks of London and inspired by its catwalks. “Launching in the states is an exciting step for the brand,” explained James Ellis, “where we are hoping to offer a slice of London elegance to America’s brides to be.” Ellis Bridals is represented in the states by Brian Law, Northeast; Rebecca Rannels and Martin Kane in the West; Derek Horne and George Manning in the Midwest, and Denny and Diana Horne in the Southeast. To view Ellis Bridals collections, visit www.ellisbridals.com.


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