Page 37

13.0 CAMPAIGN TIMELINE March 2015 - Social media focus on promoting skincare April 2015 - Press Release 5 published - Social Media focus on concession countdown May 2015 - 13th MAY - Invites sent to VIPs and Boutiques - Social Media focus on concession countdown and launch event - 27th MAY - BIRMINGHAM CONCESSION OPEN - Launch Event June 2015

- Social Media focus on June promotion

July 2015 - Press Release 6 published - Social Media focus on concession countdown August 2015 - 6th AUGUST- Invites sent to VIPS and Boutiques - Social media focus on concession countdown and launch event - 20th AUGUST - MANCHESTER EXCHANGE CONCESSION OPEN - Launch Event September 2015 - Social Media focus on reflection of opening in Selfridges October 2015 - Last circulation of print advertisements - Analyse Campaign 37

L'Occitane Marketing Plan  
L'Occitane Marketing Plan  
Advertisement