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13.0 CAMPAIGN TIMELINE 1st July 2014 October 2014

- Send Print Advertisements to publications. In time to be published October 2014 - Send Press Pack to publications - Print Advertisements begin circulation - Press Release 1 published - Social Media begins October 2014 Posts

November 2014 - Press Release 2 published - Press Release 3 published - 6th November - Invites sent to VIPS & Guestlist for media event, As well as placing in Boutiques - Social Media focus on countdown to event and media and public launch event posts - 20th NOVEMBER - OXFORD ROAD CONCESSION OPENS - 19th November - Media Event - Launch Event December 2014

- Social Media focus on promotion of skin care products.

January 2015

- Social Media focus on January 2015 Posts

February 2015 - 11th FEBRUARY - Invites sent to VIPS & Boutiques - Press Release 4 published - Social Media focus on countdown to launch and launch event - 25th FEBRUARY - MANCHESTER TRAFFORD CONCESSION OPENS - Launch Event 36

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