11.0 PROMOTIONAL TACTICS A press pack will be sent to the publications which will be attending the event and publishing L’Occitane advertisements which contain press releases with information on the upcoming launch events which they can publish at the given send to press date. The media event will feature a L’Occitane skincare specialist, informing about the products and giving a speech on the brand. All of the concession launches, including the media event, will offer French entertainment and refreshments, along with a goody bag and exclusively to the public event 10% discount on purchases over £150. The concession stores will bring the Mediterranean to the UK. Each concession will have a French traditional interior design, similar to the design of the boutiques and also feature a sink where skin consultations will be carried out. A social media campaign will run alongside the opening of the concession stores to promote the concessions and raise awareness of L’Occitane as a skincare brand. The media campaign will use Twitter, Facebook, Instagram, Tumblr and Pinterest as these are the most popular forms of social media platforms and will allow L’Occitane to reach out to different demographics and a larger web and app target audience. Refer to the Press Pack for press release details. Refer to the Concession Store Proposal for details on the concessions and social media campaign. Refer to the Events Proposal for more details on the events.