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6.0 SWOT ANALYSIS OF L’OCCITANE Strengths - Luxury brand using only natural or organic products sourced from sustainable places - Award winning facial cream, awards from the Natural Beauty Bible, Marie Claire and Harpers Bazaar - Value repect as a company :- customer, enviroment, workers etc Weaknesses - Promotion of the products and brands - Use of social media sites - Not established as a luxury brand amongst the UK Market Opportunities - Opening concessions in designer department stores - Advertising ; - print, television, outdoor, online - Opening spas and treatment boutiques - Launching new skin care ranges and product designed for specific needs - Celebrity endorsement Threats - Competition brands have higher revenue in UK as they are already established, therefore the company does not have a large budget to implement the opportunities. - Ingredient shortages can reduce stock being formulated and products being discontinued - Medical threats in research of ingredients used in products - Disposable incomes being decreased due to high cost of living

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L'Occitane Marketing Plan  
L'Occitane Marketing Plan  
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