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New Name/New Look, Street Food, Modern Mouse, Bon Voyage, Young Writers Workshop, Summer Site Write, Summer Beats, Faces of Alameda, Second Campus, St. George’s Spirits, Alameda Community Pages and more! VOLUME 1, ISSUE 1




New Name, New Look

Street Food

Alameda South Shore Center debuts its new name and new look this July. Find out more about the new owner Jamestown Properties and their future plans for the Center

Man about town George Krauth dishes on the fashions, flavors, designs and décor he discovers as he travels the globe tracking trends in his capacity as Creative Manager for Jamestown Properties. This quarter, George explores Street Food.



n Late 2010, the former Alameda Towne Center property changed hands. Now the new owner Jamestown Properties has given the shopping destination a new tagline, “Come Shop at the Beach” and returned its name to Alameda South Shore Center.

Regarding the name change, Jamestown Properties said, “It is clear that Alamedans value the center’s unique beachfront location and rich history. We listened, we agreed, and we responded.” Other improvements Jamestown plans for the Center include establishing a comprehensive wayfinding program, developing more welcoming common areas with additional seating and improved lighting, establishing a new website and engaging its merchants, their clients and the community at large with a quarterly newsletter, the Alameda Beacon. Additionally, Jamestown plans to pioneer a number of sustainability initiatives on-site. Founded in 1983, Jamestown has headquarters in Atlanta, GA and Cologne, Germany with additional offices in New York City, San Francisco, CA. and Washington, D.C. Jamestown’s background with landmark properties includes One Times Square in New York, home to the internationally recognized New Year’s Eve ball drop; Chelsea Market, a historic biscuit manufacturing complex redeveloped as a thriving mixed-use gourmet market and office building in New York’s Chelsea district; and Pacific Place, a mixed-use project near San Francisco’s Union Square. For more about Jamestown Properties, visit


hy is it that when Americans think of street food, we picture corndogs and funnel cakes? Street food, especially as it’s being done today, is nothing like those stomach-aches-on-a-stick found at carnivals of yesteryear. From farm-to-truck fare from Grace’s Goodness in Georgia to sizzling Mama’s Empanadas in San Francisco, today’s street food is all about the freshest locally sourced ingredients cooked right in front of you. In addition to being delicious and affordable, street food also helps build community. That’s why Jamestown Properties is investing in street food related events in places like Midtown Atlanta (, Mixson in Charleston, SC ( and Warehouse Row in Chattanooga, TN ( So, if your only experience with street food is a greasy carnival funnel cake, consider checking out the street food scene in your town. You might be surprised at the tastiness to be found on trucks these days.




Meet Modern Mouse

Bon Voyage

Learn more about the Modern Mice who bring the magic to this Alameda boutique

From weekend getaways to month-long treks, Bon Voyage has the luggage to get you where you want to go

Modern Mouse specializes in unique hand-crafted products, and their staff is as interesting and inspiring as their note cards, jewelery, textiles and other handmade goods. For information, visit or ELEEN: Modern Mouse owner Eleen Hsu ran her own Etsy shop for two years, hit the craft circuit, and then realized the dream of opening her own shop. She now sources crafts from more than 130 artists. CHRISTINA: UC Berkeley graduate Christina Chen was a frequent MM client before she became the shop’s assistant manager. Christina is the mastermind behind MM’s entertaining e-newsletters and gift guides.

REAGAN: MM’s first employee, Reagan is a

native Alamedan. She discovered MM while shopping with a gift certificate from her Mom and was so inspired by the artwork that she now creates her own wire-wrapped works.

AARON: Musician and all-around creative

fella, Aaron came to MM through Christina. MM carries a line of his sister’s jewelry and his band, Subtle Trace, performs throughout the Bay area.

POLLY: As an artist and craft blogger, Polly Conway is a perfect fit for MM. Polly runs her own Etsy shop (pollyannacowgirl.etsy. com) and also helps lead MM’s monthly craft nights.


he term “luggage” was coined in 1596 from the Scandinavian word “lug”, meaning to move something heavily or slowly; however, gone are the days of steamer trunks and packing cases. Today’s luggage is lightweight and mobile, making your voyage a “bonne” one indeed. Bon Voyage has been supplying Alameda’s luggage needs for more than 25 years. With a large selection of fine luggage, briefcases, computer bags, weekenders, wallets and gifts, Bon Voyage specializes in brand names such as Tumi, Hartmann, Dooney & Bourke, Samsonite, Travelpro, Rick Steves, Kenneth Cole, Briggs & Riley, Victorinox and more. They even do repairs! Call proprietor Javad Sadeghy for more info: 510.222.2500.

MARGUERITE: When she’s not running her own Etsy shop (bellabeadsoriginals.etsy. com), jewelry maker Marguerite Payne volunteers her time at MM. She’s also responsible for helping Reagan learn the ropes about wire-wrapped jewelry.





Young Songwriters

Summer Site Write

Young songwriters join some of the Bay Area’s most seasoned musicians for songwriting workship this summer

Poetry lovers flock to Alameda South Shore Center for the second annual Summer Site Write



lameda South Shore Center and the Alameda Education Foundation are pairing up to provide Alameda’s young songwriters a chance to learn from and jam with veteran Bay Area musicians. From 1pm to 3:45pm on Saturday, August 27, young songwriters will meet at Center Court Stage to explore the craft of songwriting with notables such as grammy-award winning violinist Calvin Kealooa, drummer D.C. Carter, guitarist Patrick McKenna, keyboardist Jim Knowles and vocalist Allen Lam. At 5:30pm, the veterans and young songwriters will perform their works live as part of the Summer Beats Concert Series. For many of these young writers, this workshop will be their first chance to experience playing in a band and performing their original work live. This free event benefits the Alameda Education Foundation’s “Instrument Drop Off” drive. Please bring your unused instruments when you come out to support our island’s young talent on August 27. Last year enough guitars were collected to start a music program at Wood Middle School. For applications and more information, contact Marsha Harrison at (510) 521.8100 or email:


hrough the month of June, we collected submissions from poets and poetry enthusiasts of all ages for the second annual Summer Site Write at Alameda South Shore Center. Entrants toured the Center and wrote about how the center inspired them. Alameda Poet Laureate Mary Rudge, Artist Embassy Int’l and the Alameda Island Poets Chapter are currently reviewing all of the entries. Writers will be invited to read their poems during the intermissions at the Summer Beats Concert Series on Saturdays, from July 9 through August 13. The Site Write finale event will be held Sunday, August 14. In the meantime, you can read some of the submissions that will be posted throughout the mall. There will also be a pick-by-number contest on our Facebook page. For more information, visit:




Saturday Night Fever

July 2: Launch Weekend 12pm - 2pm: Al Marshal Jazz Trio (Food Ct.) 2 - 3:30pm: Jaque Lynn Country (Kohl’s) 5pm - 7pm: Masterpiece (R&B)

Saturday nights are rockin’, rollin’, rootin’ and tootin’ at Alameda South Shore Center this summer


his summer, some of the area’s most beloved bands will be rocking the night away at Alameda South Shore Center’s central court. From Alternative Rock to Zydeco, there’s a musical flavor to please every palate. Bring the whole family for dancing and snacks from Peter’s Kettle Corn.

July 4: 4th of July Party 5pm - 7pm: Motordude Zydeco July 9: Saturday Salsa 5pm - 7pm: Tito Garcia Y Su Orquesta Internacional July 16: Motown Dine Around 5pm - 7pm: Big City Revue

At each event, the Alameda Education Foundation will be on hand collecting school supplies to make sure Alameda’s needy children have pencils, paper, backpacks and all the essentials when they start school this fall. For more information, visit:

July 23: Flight Night 5pm - 7pm: Edgardo & Candela July 30: Summer Breeze Connection 5pm - 7pm: Fishbear (World/Rock) Aug. 6: Bazaar Blues 5pm - 7pm: Papa’s Garage Aug. 13: A-Town Hip Hop 5pm - 7pm: Bob City Pacific Aug. 20: GLEE Weekend, Back-to-School 5pm - 7pm: Bay Area Girls (GLEE Cover Band) Aug. 27: Young Songwriters Workshop & Concert 1pm-3:30pm: Young Songwriters Workshop 5pm - 7pm: Songwriters and DC Carter & Project 7 Sept. 3: Labor Day Weekend 2pm - 4pm: Rip Tides (‘60’s Music) 5pm - 7pm: Busta Groove (Pop/Rock/R&B)





Faces of Alameda

Second Campus

Meet John Jacobs, swimmer, family man, third-generation Alamedan and Vice President of the Bank of Alameda

Alameda Point is on the short list of finalists to house Lawrence Berkeley National Lab’s Second Campus


ark your calendars for July 13! Lawrence Berkeley National Lab is considering locating their second campus at Alameda Point. To show our enthusiastic support, the City of Alameda is hosting a community barbecue followed by a public meet-andgreet with Lawrence Berkeley National Lab. Come out and show your support for this great growth opportunity for Alameda. The barbecue starts at 6pm on the grass mall area across the street from Auctions by the Bay Theatre. Bring a blanket and stay for the public meeting to follow from 7pm to 9:30pm. Let’s put The Point to work and bring Lawrence Berkeley Lab Second Campus to Alameda. More information is available at

Q. How long have you lived in Alameda? A. All my life! I’m a third generation Alamedan, born and bred right here on the island. I have two girls, and they are the fourth generation of Jacobs to inhabit the island. Q. You’re the V.P. of the Bank of Alameda, right? Tell us about this hometown institution.

A. Bank of Alameda offers a range of high-tech banking services, and because I’ve lived here so long, I get the privilege of working with people I’ve known all my life. Recently, a staffer from my old elementary school deposited a check. Because of our long association, I was able to waive the normal hold requirement on her deposit. I wouldn’t be able to do that in a big city.

Q. Any thoughts about the Alameda Towne Centre name change? A. Smart move! Not only is it a good decision in terms of public will, it’s also a smart business decision. Returning the name to “Alameda South Shore Center” makes good sense, geographically.


St. George’s Spirits

The best place to taste and buy spirits is right from the source


pen to the public for tours, tastings and emotional support, St. George Spirits is California’s leading distillery. Catering to special groups and events, private tastings, and spirit enthusiasts, they are open every Wednesday Through Sunday. Located at 2601 Monarch Street in Alameda, CA across the bay from San Francisco, they are known for their Hangar One Vodka; however, they make a wide array of delicious spirits like Absinthe, Brandies, Liqueurs, Vodka, Single-Malt Whiskey, Rum Agricole and more. Visit their distillery and upstairs bar The Pilot’s Lounge then “take flight” with Special Release Tastings only on Wednesday through Friday. Distillery tours are free every Saturday and Sunday starting at 1pm, and visitors are welcome every Wednesday through Saturday starting at 12 noon. For more information, call (510) 769-1601 or visit their website at




Alameda Art Association (510) 523-4475 Alameda Beauty (510) 522-6802

Alameda Centre Physicians (510) 769-1118 Alameda Credit Union (510) 523-1514

Alameda Pediatric Dentistry (510) 521-5437 (KIDS) ATC Public Safety (510) 864-0779 Anna’s Linens (510) 865-6692

Antidote Salon (510) 523-4262 Applebee’s (510) 522-7071 Avenue (510) 521-0330

Bank of Alameda (510) 748-8000

Bed Bath & Beyond (510) 522-0577

Beverly’s Fabric & Craft (510) 864-4222 Big 5 Sporting Goods (510) 865-6486 Blockbuster Video (510) 865-9865

Bon Voyage Luggage (510) 522-2500 Chase Bank (510) 864-3325

Check Into Cash (510) 263-0267

Jamba Juice 510-521-1112

Safeway (510) 863-9000

China Gourmet (510) 521-6337

Launderland (510) 337-0769

Soccer Post (510) 523-5700

The Children’s Place (510) 337-1335 Chipotle (510) 337-1592

LensCrafters (510) 521-2734

Loard’s Ice Cream (510) 521-0873

Color Me Mine (510) 521-8893

Massage Envy (510)865-3689

Daphne’s Greek Cafe (510) 769-1483

Merle Norman Cosmetics (510) 523-8442

Dress Barn (510) 521-2783

Modern Mouse (510) 814-8830

European Wax Center (510) 865-4929

Office Max (510) 749-7500

Executive Martinizing (510) 523-6033 Fit-Lite 510-523-2450

Old Navy (510) 864-0175

Fruits & Chocolate (510) 521-8868

Pagano’s Hardware Store (510) 522-1345

GNC Live Well (510) 523-5006

Panera Bread (510) 749-9810

The Gold Spot Jewelers (510) 522-GOLD (4653)

Payless ShoeSource (510) 521-1275

Great Clips (510) 522-7587

Handle with Care Packaging (510) 522-8003 Happy Nails (510) 522-1305

Instant Shoe Care (510) 521-7089

Kohl’s (510) 263-0308


Pearl’s Deluxe Burgers (510) 864-1015 Petco (510) 864-1844 Radio Shack (510) 521-4383

Ross Dress For Less (510) 865-1478

See’s Candies (510) 523-1611 Sophistry Custom Skin Care (510) 748-0491 South Shore Café (510) 523-3663

South Shore Car Wash (510) 523-7866 South Shore Florist (510) 523-6655 South Shore Liquors (510) 521-7254 Sprint Coming soon!

Starbucks (510) 749-9595 Subway (510) 523-5225

Sushi House (510) 865-0999 TJ Maxx (510) 749-8201

Towne Cleaners and Alterations (510) 865-6119 Trader Joe’s (510) 769-5450 Walgreen’s (510) 523-7043

Zeytini Restaurant & Bar (510) 337-9844



Published by TuckerMott Companies for Jamestown Properties. All Rights Reserved. 速

Alameda Beacon  

Third Quarter, 2011

Alameda Beacon  

Third Quarter, 2011