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AL AIN UNIVERSITY OF SCIENCE AND TECHNOLOGY College of Business Administration Marketing Program Study Plan for Academic Year 2013/2014 (123) CR.H.

Course No.

Course Title

CR.H.

Prerequisite

Course No.

Course Title

CR.H.

Prerequisite

First: General Educaon Program (33) CR.H. (1) Compulsory Courses (24) CR.H. 0101120 Computer Skills

3

0201111 Science and Life

3

0301112 Islamic Culture

3

0401103 Effecve Communicaon Skills in English(1)

3

0401104 Effecve Communicaon Skills in English(2)

3

0405102 Effecve Communicaon Skills in Arabic

3

0407115 General Psychology

3

0407240 Research Skills

3

Third: Specializaon Courses (24) CR.H.

0401103

(2) Elecve Courses (9) CR.H. The student is required to choose Only One course from each of the following groups: (a) Society and Civilizaon (3) CR.H.

(1) Compulsory Courses (18) CR.H.

0504301 Internaonal Markeng

3

0504206

0504302 Consumer Behavior

3

0504206

Adversing and Promoons 0504303 Management

3

0504206

0504401 Markeng Research

3

0504302,0509201

3

0504206

3

0504401

0407224 Ethical Awareness

3

0504402 Service Markeng

0407241 Individual and Society

3

0504403

0407252 Arab Society

3

0407392 Environmental Awareness

3

Strategic Markeng Management

(2) Elecve Courses (6) CR.H.

(b) Managerial Skills (3) CR.H. 0407251 Self Assessment

3

0501292 Time Management

3

0501420 Supply Chain Management

3

0501405

0501396 Leadership and Teamwork

3

0504310 Retail Markeng

3

0504206

0504320 E-Markeng

3

0504206

3

0506410 Knowledge Management

3

0506203

(c) Arts and Culture (3) CR.H. 0407111 Thinking Skills 0407298

Arabs and Muslims' Contribuons to Arts and Science

0407397 Contemporary Civilizaons

3 3

Fourth: Compulsory Supporng Courses (12) CR.H.

Second: Compulsory College Requirements (45) CR.H.

18

0501201 Principles of Management

3

0501204 Business Research Methodology

3

0509201

0501202 Business Ethics

0501211 Internaonal Business Management

3

0501201

0501306 Quantave Business Analysis

3

0509102

0501303 Organizaonal Behavior

3

0501201

3

0504206

0501402 Strategic Management

3

0501303

0501404 Quality Management Producon and Operaons 0501405 Management

3

0509201

0501403 Business Law

3

3

>= 75 CR.H.

0502201 Principles of Financial Accounng

3

0502203 Principles of Managerial Accounng

3

0502201

0503301 Principles of Financial Management

3

0502201

0504206 Principles of Markeng Management

3

0501201

0506203 Principles of MIS

3

0101120

0509102 Math for Business

3

0509201 Stascs for Business Decision-Making

3

0509210 Principles of Microeconomics

3

0509220 Principles of Macroeconomics

3

0509102

3

Fih: Praccal Training (3) CR.H.

0504499 Internship (Markeng)

Sixth: Free Elecve Courses (6) CR.H.

-

-

3

-

-

3

Study plans marketing program 2013 2014  
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