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QUALITY is a universal language.

Alain Pinel Realtors began in 1990 with a revolutionary vision. We believed that the principles shaping success in other industries — innovation, global networking, technology-driven productivity, and attention to the marketplace — would succeed in real estate, as well. When we launched our business, we also launched a revolution, becoming the first real estate firm to: • Embrace the idea that improvement comes from taking risks, innovating, adapting to change, and keeping the needs of our clients at the forefront. • Invest in our image and understand the power of high-quality marketing materials to attract notice, communicate value, articulate our brand promise, and create memorable impressions among agents, clients, and the industry. • Recognize and leverage the advantages delivered by cutting-edge information tools. • Lay a foundation for consistent excellence over time.

Wh e re

It Began



Those founding principles proved to be good decisions. We were AND


the first real estate brokerage to have a website, as well as the first to put our listings online. And we have continued to innovate. From mobile to social, online and off, we meet our clients where they are. Today, we’re known for our ability to innovate in a changing marketplace without compromising who we are. We invest in new technologies that enable our agents and clients to save time and improve communications. Alain Pinel Realtors has thrived through changing economic cycles, changing client demographics, and a vast increase in the amount of knowledge that is now required for real estate professionals to master. The one thing we haven’t done — and won’t do — is compromise.

At Alain Pinel Realtors, we don’t follow trends, we set them.


Our market tenure gives our clients a notable advantage when buying or selling a property. As the principal purveyor of distinctive real estate in the Bay Area and beyond, we have attracted the industry’s most experienced and forward-thinking agents. Our sales professionals are among the most productive in the industry — averaging more transactions per agent and higher dollar values per sale than agents from any other large Bay Area firm.

M a r ke t


A D i st i n c t i ve


Our image is one of the most recognizable brands throughout the entire Bay Area, succeeding even beyond our industry in the wider marketplace. Our distinctive image creates memorable impressions among our agents, clients, and in our industry, and has proven to increase recognition, communicate quality, and differentiate our agents and their listings. It is why we are recognized as having an award winning company brand among all Leading Real Estate Companies of the World™ year after year.

Quality isn’t everything, it’s the only thing.


A Global


At Alain Pinel Realtors, our relationships open the door for our clients to be at home anywhere. We purvey truly distinctive properties to qualified buyers through several of our affiliations that broadcast internationally, including Leading Real Estate Companies of the World™, Luxury Portfolio International, and Who’s Who in Luxury Real Estate. We can assist individuals relocating to virtually any community in the U.S. or abroad, with affiliates in over 80 countries. And, by being part of these expansive international networks, we can provide exposure to properties when marketing internationally.




In a day when real estate firms proliferate, merge, morph, and disappear, Alain Pinel Realtors thrives. We are a privately held, debt-free company, operated by Bay Area owners. We’re committed to sustainable growth, seeking out markets that meet our standards for dynamic growth, quality real estate, and strong community. Because we have always adhered to these practices, we are not only the #1 privately-owned and independent residential real estate company in California, but are consistently ranked among the top 5 largest residential real estate firms in the country.

Contemplate the advantages.

It takes strength to be a leader.


Th e A P R


For nearly a quarter century, Alain Pinel Realtors has always adhered to the principles that have made us stable and strong. We have invested in — and protected — our reputation and integrity. Our agents uphold our high standards and, in turn, we provide them with advantages that other firms do not. These factors enable us to measure the success of real estate transactions in human terms first, and monetary terms second. It’s why agents seek us out. It’s what enables us to work with high-quality organizations that benefit our clients in new ways. And it’s why we’re able to leverage our expertise in residential real estate for a significant impact in our community. Alain Pinel Realtors serves clients in the greater San Francisco Bay Area, including Alameda, Contra Costa, Marin, Monterey, San Francisco, San Mateo, Santa Clara, Santa Cruz and Sonoma counties. The firm also has offices in the Lake Tahoe area, and serves clients worldwide through their international affiliations. Experience the APR difference for yourself by visiting m

Where we live, quality extends to people, not just properties.

Our Story