Issuu on Google+

Profile

EN J OY

“She has taken the Melcom image from “The Cedi Saver” to an international standard by pursuing the right media messages at the right time”.

“Treat all people with respect and you will earn theirs”

Ghanaians as far as promoting the Melcom “She is the President of Friends of Life Brand. She implements and manages a social organization for the betterment the company’s advertising policies to of socially deprived children in Ghana”. ensure that all forms of communications conform to the standards and aspirations of the Melcom Group. She has taken the Melcom image from “The Cedi Saver” to an international standard by pursuing the right media messages at the right time. In her challenging role, she drives marketing strategies to suit the local markets, and executes them with the help of creative messages through selective advertising mediums. Sonya was born in Accra and lived here till 1979 when her family moved to Hong Kong. She continued her education at New York University where she received a bachelor’s degree in business education. She is a qualified teacher for GCSE business subjects and mathematics. Married with two children, her husband, Ramesh Sadhwani, is one of the Joint Group Managing Directors. Their daughter Prerna, is presently at university in Boston and their son Manoj, is in boarding school in the UK. Sonya is a very energetic person and starts her day early with either an exercise workout or a yoga session. She enjoys music, reading, and travelling with her family.

Sonya Sadhwani “The Smile Behind Melcom”

S

onya Sadhwani heads the advertising and promotion department which is also responsible for the branding of the Melcom Group of Companies.

She leads a team of very versatile, talented and creative people who arrange the visuals, creatives, promotions, events management, public relations and other related activities for the Group. She has been fully involved with them for the past 6 years. Her creativity, organizational skills and dedicated hard work together with her humble nature have had an impact on the minds of all

Work and home life aside she is also attached to various charity organizations. She launched Melcom Care (Charity And Relief Efforts) - a charity organization under the Melcom umbrella. She sponsors many children most recently taking responsibility for sponsoring 8 week old twin baby girls, Cynthia and Stella Oduro. Her sponsorship generally entails paying school fees, ensuring medical assistance and providing some funding for clothes and food. In addition she sends them presents for their birthdays and Christmas. Her next venture is called Operation Santa. She is the President of Friends of Life - a social organization for the betterment of socially deprived children in Ghana. The purpose of this organization is to get friends around the world to sponsor a child by looking after their education and health. The organization was originated by Reverend Yaw Awuha-Gyasi. She has been teaching Balvihaar classes to children weekly for the last 16 years. This is a voluntary class to teach children about the Hindu scriptures, prayers, religious songs aswell as values and ethics. Sonya is a definite go getter who loves a challenge and always keeps smiling. She is a Smile ambassador for the Melcom Group.

6

www.enjoyaccra.com

Enjoy Jan 2011

Enjoy Jan 2011

www.enjoyaccra.com

7


MELCOM