Page 38

S07 ATR April 2016 Transport_Layout 1 24/03/2016 14:58 Page 36


Campaigning to crash less Partnership of automotive companies created Global NCAP aims for an accident-free future


ore than 1.3mn people are killed globally in road crashes every year. This is being addressed by agencies and countries around the world, which are targeting the most important risk factors like speeding and drink driving, as well as focusing on crash avoidance through technologies which can stop crashes happening at all. Created by Global NCAP, the #STOPTHECRASH partnership is addressing crash avoidance and car safety and urging both manufacturers and governments to uphold standard regulations. The need is for key crash avoidance technology to be in all newly manufactured and sold vehicles, which would go a long way to cutting global road deaths. The safety technologies prioritised by #STOPTHECRASH for mandatory inclusion are: ● Electronic Stability Control (ESC). ● Autonomous Emergency Braking (AEB). ● Anti-Lock Brakes (ABS) for Motorcycles. Consumers International (CI), Global NCAP and #STOPTHECRASH partners including Bosch are calling on UN Member States, especially those with significant vehicle production to mandate ESC in all new models by 2018 and in all vehicles in production by the end of the UN Decade of Action for Road Safety in 2020. ESC is widely considered to be the most important vehicle safety development since the seat belt. Seventeen case studies between 2001 and 2007 have shown ESC to be highly effective in avoiding single vehicle crashes by approximately 30 per cent. In the European Union, where ESC became a mandatory requirement in all new cars from November 2014, it is estimated that since 1995 at least 188,500 crashes involving injury have been avoided and more than 6,100 lives saved. In the United States of America, where ESC became mandatory from 2012, it’s estimated that over 6,000 lives have been saved by this technology.


Amanda Long, director general of Consumers International, said, “We are very excited to join the #STOPTHECRASH partnership with Global NCAP. The partnership’s advocacy campaign focuses on three essential crash avoidance technologies which are available, proven and inexpensive to equip. There is no reason for these technologies not to be fitted as standard by car manufacturers.”

Best practice countries demonstrate the importance of a clear approach to road safety.” - Mme Dipuo Peters, MP, Minister of Transport, Republic of South Africa

Bosch has been working for many years on the vision of accident- and injury-free driving. It has already achieved considerable success since it launched the ESP electronic stability programme in 1995, which has prevented 190,000 accidents and saved more than 6,000 lives across Europe. “After the seat belt, ESP is the most important vehicle safety system – even more important than the airbag,” said Dr Dirk Hoheisel, member of the Bosch board of management. If all vehicles were equipped with the anti-skid system, up to 80 per cent of all skidding accidents could be prevented. Bosch has manufactured more than 150mn ESP systems since 1995. Safer roads in South Africa The pressing need for improved efforts towards road safety were articulated recently by Honourable Minister of Transport Mme Dipuo Peters, MP, who said, “It is an undeniable fact that South Africa has a serious challenge with regard to

African Review of Business and Technology - April 2016

road safety. As a country, we reported a road death rate of 23.5 per 100,000 people in 2014 when the global average is 17.4 fatalities per 100,000 people. Middle income countries like ours record an average of 18.4 fatalities per 100,000 people. “The importance of road safety to the economy and society at large provides a convincing case for decisive policies and strategies to address the problem. People injured or killed on our roads are often breadwinners in their families and important contributors to the economy at large.” #STOPTHECRASH Partnership, led by Global NCAP, includes not only Consumers International and Bosch, but also ADAC, Autoliv, Continental, Denso, Thatcham, ZFTRW, and the Toward Zero Foundation. Continental in particular is developing and testing new materials and technologies on the tyre front, and bringing products to market with higher levels of safety performance, particularly in braking. One of Continental's key safety concepts, ContiGuard is set to play a major role in the realisation of accident-free driving. It integrates all of the car's active and passive safety systems with vehicular and surrounding sensors. "Tyres are the sole point of contact between the vehicle and the road. All forces transmitted to the road are put down via a footprint no bigger than the size of a postcard. In a critical situation, it is the tyre that determines whether the vehicle can stop in time, or whether it stays safely on course through a corner," said Nikolai Setzer, member of the executive board of Continental AG and president of the company's tyre division. "This is why we want to inform as many drivers as possible, all over the world, about the safety benefits of using high-tech tyres inflated to the correct pressure and with adequate tread depth." ■

Profile for Alain Charles Publishing

African Review April 2016  

African Review April 2016