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A LA CARTE DESIGNS OUTERBANK S

NC

Pricing & Process BROCHURE 2017


Hello there and welcome! THANK YOU For your interest in my branding and design services! ABOUT A LA CARTE DESIGNS A la carte designs is graphic design studio run by yours truly, Erin Moore. I am passionate about collaborating with good companies that value quality design and believe in the power of branding. When you do things to manage your company’s brand, the investments will pay off tremendously, I am happy to help make that happen. CAPABILITIES I specialize in establishing brand identity for organizations that leave lasting impressions on their audience. This encompasses everything from the logo, typography, color, print collateral, and web design. WHY I DESIGN Simply put – I strive to create brand systems that tell your unique story, and craft the design that reflects it. I push beyond aesthetics, and develop creative solutions. Please keep in mind that I am always available for any type of project and are not limited to what you see within this price list. If you ever have questions you can reach me below: info@alacartedesigns.net | www.alacartedesigns.net

image credit: gayle tiller photography


What I do 01

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BRANDING From the logo design to the color palette to the overall aesthetics of your branding, our brand identity services are designed to appeal to your ideal client & target market. Your brand identity is carefully crafted to provide you with a meaningful and lasting design.

PRINT + PACKAGING Whether I’m designing a media kit, catalog or vehicle wrap, I see every project as an opportunity to design something unique and different, while conveying your brand. Through extending your identity to other collateral, I can grow your brand while maintaining a consistent image. My best work is done when clients share desire for creative solutions and attention to detail.

WEB + ONLINE PRESENCE Presenting your business online is instrumental for business success. I work closely with my web developer to create a purposeful on-line presence. I will transition your fresh branding to the web, and maintain consistency across all platforms.

INCLUDES Logo Design Brand Guideline

INCLUDES Business Cards Stationary + Collateral design

INCLUDES Website Design Blog Design Social Media Styling Styled Photos with Brand

WHO I WORK WITH Restaurants & Cafes   +   Museums + Photographers   +   Boutiques   +   Small Business   +    Event Planners International Business’ + Personal Chefs + Entrepreneurs + Realtors + Photographers + Lifestyle Coaches


A LITTLE ABOUT

Creative Process 01

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C O N S U LT The first step is to have a meeting to chat about your business, and where you would like it to go so I can and understand the vision behind your brand.

QUESTIONNAIRE Before we begin designing your fresh brand identity, it is important that I understand why you do what you do, as well as who you are doing it for. I crafted a brand discovery questionnaire that gets to the heart of what makes your business unique, so that together we can create a brand that reflects just that.

GATHER INSPIRATION Once we have the strategy of your brand established, it’s time to gather visual inspiration. We will pull images (via pinterest) that appeal to you aesthetically and fit with the vision behind your brand. From here, we will begin to see the bigger picture of your brand.

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DESIGN This is the hands-on design phase. After research, I will strategize and sketch out designs that convey your unique story. Your feedback is essential and wanted throughout this collaborative process.

REFINE Once the design direction is selected, the production and implementation can begin. I coordinate with printers, developers and vendors to ensure that your design is executed properly. This exciting step shows tangible results of your brand unfolded.

By now, you might know we are a great fit for each other! I am excited to learn about you & your business. Get in touch to get the ball rolling, and schedule your project!


MEN U 01

Full Brand Development Package

Making a brand that is unique to you, the Development Package is a personal and thoughtful experience for your business. Whether you are a new to the scene and looking to establish your presence or an established player in search of a new look, this package has what you need to make a statement. My goal is to create a final product that reflects your personal style while delivering an effective marketing tool for your business for years to come. This package includes a full brand design experience along with matching print collateral and a full social media kit with brand launch material to make a splash.

F ULL BRA N D DEV ELOP MENT PACK AGE :

PRIN T & SO CIAL ME DIA DE SIG N :

PINTEREST BOARD COLLABORATION

BUSINESS CARDS

BRAND INSPIRATION BOARD

BUSINESS STATIONERY - LETTERHEAD | ENVELOPE

6 ORIGINAL LOGO CONCEPTS 3 ROUNDS OF REVISIONS TO PERFECTION SECONDARY LOGO / SUBMARK DEVELOPMENT

RETURN ADDRESS DESIGN (FOR STICKERS -OR- STAMP) PROFILE IMAGE OPTIONS FOR ALL SOCIAL MEDIA

PLATFORMS | FACEBOOK COVER PHOTO

TWITTER BANNER DESIGN

CORRESPONDING PATTERN OR TEXTURE

PRINT SETUP AND PRINTER SUGGESTIONS FOR ALL

FULL BRANDING GUIDELINE COLOR GUIDE - CMYK &

*all above are templates, can price for printing

PANTONE SUGGESTIONS

PRINT MATERIAL

ALL LOGO, SUBMARK AND DESIGN ELEMENTS DELIVERED IN

POPULAR FILE FORMATS

(Including original design files in vector format. Delivered via email)

CHOOSE FROM 500 CUSTOM DESIGNED PRINTED BUSINESS CARDS - OR STAMP OF YOUR NEW LOGO!

Need more branding material? You got it! Additional branding material check out my a la carte menu pricing (media kits, menus, rack cards, packaging design, etc) design services are available to each client and quoted separately based on the individual project complexity.

The time frame for this design package is typically between 2-4 weeks. This varies based on the client’s responsiveness throughout the process. I will send the questionnaire, and request any other materials from you, prior to the start date of your project!

TOTAL COST $ 1 ,1 0 0.0 0


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Digital Logo Package

The Digital Logo Package is a fun and personal brand development experience for your business or re-branding of your current logo. My goal is to create a final product that reflects your style while also delivering an effective marketing tool and solid brand foundation for your business lasting for many years.

DIG I TA L LOG O PACK AG E PINTEREST BOARD COLLABORATION 6 ORIGINAL LOGO CONCEPTS 3 ROUNDS OF REVISIONS TO PERFECTION COLOR GUIDE - CMYK, & PANTONE SUGGESTIONS ALL LOGO AND DESIGN ELEMENTS DELIVERED IN ZIP FILE CONTAINING ALL POPULAR FILE FORMATS The time frame for this design package is typically between 2-4 weeks. This varies based on the client’s responsiveness throughout the process. I will send the questionnaire, and request any other materials from you, prior to the start date of your project!

TOTAL COST $ 5 5 0.0 0

CHOOSE FROM 500 CUSTOM DESIGNED PRINTED BUSINESS CARDS - OR STAMP OF YOUR NEW LOGO!


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Full Brand + Web Design + Development Package

Establishing a strong online presence will allow you to engage with customers all around the world, but doing so effectively requires a website that reflects your unique brand identity that we will create first.  I work closely with my development team that will deliver a unique design that not only looks great, but meshes perfectly with your long-term vision and goals. Also included, a tutorial session to teach you how use and manage your site content so you can take the keys.

O U R WE B D E S IG N S ERV ICES D ELIVE R:

W HAT’ S IN CLUDE D:

A LAYOUT THAT CATCHES THE EYE ON

An initial Discovery session to discuss organizational goals, design style and project scope. Custom design of your homepage - No limit to revisions during this process - We’ll design until you love it 

COMPUTERS, TABLETS, AND MOBILE DEVICES

All of our designs are based on a responsive framework, which allows your site to adapt according to the device used to access it. This framework will ensure your site always displays just the way you intended it to. PAINLESS WEBSITE CUSTOMIZATION AND MAINTENANCE

A great website should be able to grow with the business it represents. We don’t want you to be forced to hire a tech wizard every time you need to adjust your website, and you won’t have to because you’ll have a powerful content management system that’s easy to use – even without a lot of technical knowledge.

CUSTOM DESIGN OF ALL OF THE FOLLOWING INTERIOR PAGE TEMPLATES: INSIDE PAGE GALLERY LOGIN BLOG CONTACT CONTENT POPULATION OF UP TO 15 PAGES FORMAT AND POPULATE YOUR PAGE CONTENT WEB BASED TRAINING ON USING OUR CONTENT MANAGEMENT

PAG E D E V E LO P MENT INCLU D ES T HE FO LLOW IN G:

CHOOSE FROM 1000 CUSTOM DESIGNED PRINTED BUSINESS CARDS - OR STAMP OF YOUR NEW LOGO!

.CSS/.XHTML Buildout (the design concepts come to life with web standards strict code) Integration/Interaction Design (design templates are integrated into the website and made functional - additional programming takes place, such as AJAX and other front end effects) Compatibility Testing - We test pages in the last 3 versions of IE, Firefox, Safari and Chrome on both OSX and Windows The time frame for this design package is typically between 2-3 months. This varies based on the client’s responsiveness throughout the process. I will send the questionnaire, and request any other materials from you, prior to the start date of your project!

STARTI N G AT $2,550.00 ECO MMERCE S TARTI NG AT $4,3 00.00


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A la Carte Services

  ­ Want to pick and choose your design extras? Here is a quick menu of design services and pricing when purchased separately. Your project doesn’t fit into any of the options below? That’s okay, we can still make it happen! Please contact me for a custom project price quote.

D I G I TA L LO GO D ES IG N $450

BU SIN E SS C ARD DE SIGN $85

Inspirational board, color palette. 6 Logos to choose

Front and back template

GIFT CE RTIFI CAT E DE SIGN $75

pantone colors and what fonts used.

S OC IAL ME DIA STYLIN G $75

POSTCARD DE S I G N $1 25

(fonts not included in final files)

Custom styling of branded images / products to be

Double-Sided (any size)

STAT I ONA RY D ES IG N $150

graphics. This can include images with blank space to add text, branded print items, or products of your

BRO C HURE DES I G N $1 75

Either letterhead/envelope design or a notecard/

choice that reflect your brand.

Tri-fold or bi-fold

envelope design of your choice. Designed around the

2 Images included

from. Primary Logo & submark logo in the formats of PDF, JPG, & EPS. Master logo sheet with

business card and brand.

used on your website, social media, and designed

PRE-MADE LO GOS $75

W E B S I T E D ES IG N $500

Pre-made logo are previously created. We will update

Header, 2 interior pages

the business name to yours

W E BS I T E D E V ELOP MENT $2,250.00

VE HIC LE W RAPS $325 Large format set up for full wraps

Header, 2 interior pages

S O C I A L ME DIA H EA D ER $45 Facebook or Twitter

E T SY BA NNER $45

$1 25

/ Partial Wrap

RACK CARDS $1 50 Front and Back template

PRIN T AD DES I G N $1 25 Any size for publications

L ABE L / STICK ER DE SIGN $75 Various shapes/sizes offered

POSTE R/ FLYE R DE SI G N $95 One side

BAN N E R DE S I G N $75

DESIGNED LAYERED FILES $250 | HOURLY RATE $75 | BOOK LAYOUT $75 PER HR PRODUCT PACKAGING $100/HR | FONTS USED IN DESIGN $150 ADDITIONAL DESIGN ITEMS : : BILLED PER ITEM

All pricing and project details listed in this price sheet are subject to change. This informational sheet is a quote only and services are not limited to the list above. Please contact A la Carte Designs for a custom quote on your project. Any additional revisions not included in the original package are billed separately at our hourly rate of $75. Please note that I ask all clients to stay on time with their responses, feedback and client responsibilities such as completed questionnaires, website content, images, etc. Any delays from the client may result in project push backs. A la Carte Designs, LLC has the right to display and market all work completed as a result of this agreement.


MENU 05

A la Carte Printing Services

Below is a general list of my print pricing. I can quote any print job that you may need for your business, these are the most popular items for my clients, but I can provide quote for stickers, magnets, letterhead, brochures, fliers, envelopes, posters, decals just to name a few.

BUSINESS CARDS 2” X 3.5” 16PT HIGH GLOSS OR MATTE ONE SIDED (ROUND OR SQUARE EDGES):

RACK CARDS 16PT HIGH GLOSS   OR MATTE ONE SIDE:

TWO SIDED:

(250) $165

(250) $105.50

(250) $195

(500) $195

(500) $145.00

(500) $225

(1000) $255

(1000) $185.00

(1000) $325

(2500) $325

(2500) $400

(100)

$85

DOUBLE SIDED ONE SIDED (ROUND OR SQUARE EDGES):

POSTCARDS 16PT HIGH GLOSS OR MATTE

(100)

TWO SIDED:

$115.00

(250) $140.00

(250) $195

(500) $185.00

(500) $225

(1000) $210.00

(1000) $325 (2500) $400


LO C AT E D I N T H E OUTER BANKS OF NORTH CAROLINA, I WORK WITH CLIENTS EVERYWHERE


A la Carte Designs Pricing Process Brochure 2017