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MEDIA KIT 2013 - 2014

al-talib.org

altalib@media.ucla.edu


INTRODUCTION

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Al-Talib, “the student� in Arabic, was the first student-run Muslim newsmagazine in America. Established in 1990 as part of UCLA Student Media, it continues to be a voice for the Muslim-American community. Staff members are all students and the writers are current students or alumni. In the post-9/11 era, Al-Talib is an important medium for the Muslim community to counter Islamophobia in American media by providing a platform for Muslim students to articulate their experiences and perspectives on current events. Additionally, Al-Talib provides experience to graduate and undergraduate students in writing, photography, illustration, video production, graphic design, management, marketing and business. At the height of print media, Al-Talib printed 40,000 issues four times a year and distributed en masse to over 40 states covering most major cities, making it a recognized publication nationwide. However, recent shifts in technology and journalism leads the news magazine to move toward online-based publishing, with an aspiration to create a constant and relevant web presence.

Thank you, Al-Talib Newsmagazine staff

al-talib.org

altalib@media.ucla.edu


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MISSION Al-Talib provides an independent perspective on issues important to Muslim communities. Targeting a college-age audience, we seek to create an outlet for activism on and off campus, a platform for representation of all facets of the Muslim-American communities and a safe space for sensitive topics. We believe that this sort of dialogue, no matter how uncomfortable it may be at times, is necessary in order for our community to appreciate and celebrate its diversity.

WHY ADVERTISE ON AL-TALIB? Readership Al-Talib Newsmagazine’s print issues are available for free throughout the UCLA campus and the Greater Los Angeles area. Additionally, the publication’s online presence and readership grows daily.

May 2014

Community Al-Talib provides experience to graduate and undergraduate students in writing, photography, illustration, video production, graphic design, management, marketing and business. Photographers

Designers

Writers

Managers

Videographers

Sales reps

4

5

14

6

3

3

al-talib.org

altalib@media.ucla.edu


AUDIENCE

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Distribution sites Copies are printed

1,000

for each issue

UCLA Campus

20+

Distributed to 20+ locations in the Greater Los Angeles area

Mosques (LA/Orange County area)

Kerckhoff

LuValle

Islamic Center of San Gabriel Valley

Ackerman

Murphy

Islamic Institute of Orange County

Franz

Medical Plaza

Islamic Society of Orange County

Math & Sciences

Haines

Islamic Center of Irvine

Bunche

Anderson

Westwood

Campbell

Dodd

Weyburn & Kinross

*Al-Talib distributes its print issues to incarcerated communities by request. **On May 17, 2014, Al-Talib will distribute its print issue at the UCLA Muslim Student Association’s 50th Anniversary Gala which has an expected 500+ attendees.

al-talib.org An average of 1,200 unique visits to al-talib.org monthly.

1,200 Social media

700+ Facebook “likes”

al-talib.org

100+ Twitter followers

altalib@media.ucla.edu


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ADVERTISING RATES Print advertising rates Frequency

Full page

1/2 page

1/4 page

1 issue

$400 (color)

$200 (color)

$100 (color)

$300 (black/white)

$150 (black/white)

$75 (black/white)

Specifications

Dimensions Full page

10” x 12.75”

1/2 page (vertical)

5” x 12.75 “

1/2 page (horizontal)

10” x 6.25”

1/4 page (vertical)

5” x 6.25”

1/4 page (horizontal)

10” x 3”

Send advertisement as 

PSD

or, PDF

*Al-Talib will not create the advertisement. *Must coordinate deadline with ad rep.

1/2 page (horizontal)

1/2 page

Full page

(vertical) 1/4 page (vertical) 1/4 page (horizontal)

Online advertising rates Online advertisement locations

Flat rate per month

Right side bar ad (every page)

$75/month

Bottom banner ad (every page )

$50/month

Advertising representative will provide more details. al-talib.org

altalib@media.ucla.edu


ADVERTISING AGREEMENT Rates and contracts

Miscellaneous

Advertisers without a contract will be charged the open rate. A contract must be signed with the Al-Talib to receive frequency or bulk discounts. A bulk or frequency contract shall become effective only upon the approval of the accounting department. If an advertiser fails to order instructions and furnish ad image for space as agreed in the contract, the advertiser will be billed a “short rate” equal to the difference between the contract rate and the appropriate earned rate for the ads actually run.

Mail order addresses must include a street address. Post office box advertising will not be accepted.

Specific placement is neither sold nor guaranteed in regular sections; however, page/section requests are honored whenever possible.

Advertisement images must be sent by the date agreed upon between advertiser and Al-Talib representative.

Contract must be signed in order for sale to be processed.

Paid political advertisements having the appearance of editorial material will be identified as “paid advertisement.”

The Al-Talib reserves the right to amend or reject ad images at its discretion.

Advertising that is designed and produced by the AlTalib staff becomes property of Al-Talib and cannot be reproduced or used without the Al-Talib’s consent.

Payment Terms All advertising rates for Al-Talib herein are net 30 days; no cash discounts or commissions are allowed. Payment in advance is required from all advertisers until credit has been established. Advertisers with approved credit will be invoiced upon publication. Payment is due upon receipt of the invoice. A monthly 1.5% service charge will be added on accounts 30 days delinquent. Accepted forms of payment are cash, check, and Visa, MasterCard and Discover credit cards. There is a $10.00 charge for returned checks. Please include ad copy and payment in check or money order. Allow 5 additional days for campus mail delay.

Al-Talib Newsmagazine 308 Westwood Plaza KH 118 Los Angeles, CA 90024

ACCEPTED AND AGREED TO: This agreement is between Al-Talib and (name of advertiser) ________________________________________________ Phone__________________________ Fax ____________________ E-mail ___________________________________ Address________________________ City____________________________ State __________ Zip Code____________ Online ad, print ad or both ____________Size (print only)________________ Location (online only)_________________ Print issue (academic quarter, year)_____________________ Period of time covered (online)______________________ Name on card_________________________________________ Cost of ad____________________________________ Credit Card #_________________________________________________Exp. Date____/____ Security code_________ Additional comments or notes_________________________________________________________________________

Signature: ____________________________________________ Date: ________________ Al-Talib Rep (office-use only)_______________________ Date________ Signature______________________________

al-talib.org

altalib@media.ucla.edu

Al-Talib Media Kit 2013-14  
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