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6 SECRETS TO STARTUP SUCCESS
9 No good options right now in the job market 9 Working for others no longer provides security
Financial/Wealth 9 To increase my annual salary/earnings 9 To create long-term wealth
Market Opportunity 9 Driven by a great product/service idea 9 Irresistible opportunity (a timely market or customer
need) 9 See a better solution for an existing problem
Creativity/Artistry 9 Creative pursuits . . . to maximize my time creating something 9 To develop new products or innovations 9 To turn a passion into a job (hobby, skill, craft, etc.) 9 To create something—the thrill of building something
Identity (It’s Who I Am) 9 I’ve always been an entrepreneur at heart 9 To follow in parent’s or family’s footsteps
Situational 9 Take advantage of a windfall financial gift 9 Downsized or lost job 9 Friend or colleague presented the opportunity
American Management Association • www.amanet.org