Issuu on Google+

t i t l e id est

c a t e g o r y G R A P H IC D E SIG N a p p l i c a t i o n s C O L L E C T IO N, M E M E N T O, P U B L IC A T IO N t o n e I N SPI R A T IO N A L, D Y N A M IC, T H O U G H T F U L t y p e fa c e s DI D O T, P R E S T IG E E L I T E c o u r s e S E N IO R P O R T F O L IO / S U M M E R 2011

o b j e c t iv e

It’s A mie with an ‘ie’: an abbreviation for id est, the Latin phrase meaning ‘that is to say’ or ‘in other words’. It indicates an explanation is about to follow. This can also be a metaphor. As a graphic designer, it is my craft to visually com mu nicate a message clearly and meaningfully, that is — to see the world and translate it in an inspiring way that connects with the audience.

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title I N T R O

P O R T F O L IO OF A M I E K R A G E R

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copyright C O P Y R IG H T © 2 011 A M I E K R A G E R A L L R IG H T S R E S E R V E D. N O P O R T IO N O F T H I S BOOK M AY BE USED OR R EPRODUCED IN A N Y M A N N E R W I T H O U T T H E W R I T T E N P E R M I S S IO N O F A M I E K R A G E R. contact e m a i l K R A G E R . A M I E @ G M A I L .C O M w e b s i t e A M I E K D E S I G N.C O M school AC A DE M Y OF A RT U N I V E R SIT Y 79 N E W M O N T G O M E R Y, S A N F R A N C I S C O, C A 9 4 10 5 director M A RY SCOTT course / term P O R T F O L I O / S U M M E R 2 01 1

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o f s h a p e s, c o l o r s, t y e p f a c e s, i m a g e s a n d w o r d s t h a t c a u s e y o u t o r e a c t o r f e e l s o m e t h i n g.

* G r a p h i c d e s i g n c o m m u n i c a t e s a m e s s a g e v i s u a l l y i n a p r o f o u n d w a y, — i .e ., i t i s a c o m b i n a t i o n

title I N T R O

P O R T F O L IO OF A M I E K R A G E R

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contents

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E U R E K A!

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C H E V ROL ET VOLT

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M I N IST RY OF I N T E G R IT Y

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chapter 04

E C O -F R I E N D L Y E C O -P E T

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DÉJÀ V U

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INTELLECTUA L HON ESTY

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M A N IN BL ACK

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BACK ON M Y FEET

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P O S T E R E X P L O R A T IO N

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IDEN TIT Y LOG OS

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Necessity is the mother of invention.

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t i t l e E U R E K A!

categor y T YPE a p p l i c a t i o n s B O O K, S W A T C H B O O K, P O S T E R, W E B SI T E t o n e H U M O R O U S, B R IG H T, A B S U R D t y p e fa c e s H E LV E T IC A R O U N D E D, C A E C I L L I A c o u r s e T Y P O G R A P H Y 4 / SP R I N G 2010 in structor A RIEL GR EY

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* A n e e d o r p r o b l e m e n c o u r a g e s t h e c r e a t i v e e f f o r t s t o m e e t a n e e d o r s o lv e a p r o b l e m .

Hu m ans have been inventing things to m ake life easier for centuries. From the light bulb to the back scratcher, we have been obsessed with creating solutions that simplify our daily lives. The objective for this project was to create a concept and paper promotion for Mohawk’s Fine Paper Line called Solutions. The book illustrates absurd inventions that show the creativity and extent to which hu m ans will go to. It goes to show that thin king out side the box can lead to m any new possibilities. With Mohawk Solutions, who knows what you will invent next!

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Solutions is known for delivering great formation and print performance at the right value. Now, Mohawk Solutions combines the core strengths of Feltweave, Nekoosa and Solutions into one comprehensive offering. The result is a concise, enriched line of whites, colors, Find out how Mohawk is leading the industry fibers and textures. Deep, complementary towards a sustainable future. shades and a variety of finishes create a palette beautifully suited to corporate communications, stationery and #2: OUR COMPANY brochures.

#1: MOHAWK

SOLUTIONS

A

*

Home

D

SHOWCASE

ENVIRONMENT

B

C

#4:

#3:

Mohawk Fine Papers Inc. stands for innovation, quality, and service.

Best practices. Best design.

FINISH

COLOR

WEIGHT

Vellum Smooth Super Smooth * Paper

TOPAZ THAI GOLD

PINEAPPLE

GINGKO GRAY

CORAL

WASABI

* Paper * Finish Smooth

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SOF T WHITE BLUE ICE SPICE

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t i t l e E U R E K A!

!

EUR EKA I’VE GOT IT!

* Welcome To

* Home

categor y T YPE

Presenting Solutions from the think on paper series of promotions from Mohawk.

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It’s an electric vehicle that goes further.

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t itle VOLT

categor y PRIN T a p p l i c a t i o n s P R O M O T IO N A L B O O K C A M PA IG N t o n e T R A DI T IO N, I N N O VA T I V E, H A R D W O R K I N G t y p e fa c e s T R A D E G O T H IC, F F C U B E c o u r s e P R I N T 3 / S P R I N G 2011 in structor CH ERI GR EY

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Powered prim arily by electric charge and switching sea mlessly to a gas-powered

* A h y b r i d c a r t h a t e x t e n d s t h e l i f e s p a n o f o u r p l a n e t f o r f u t u r e g e n e r a t i o n s.

onboard generator for extended range, the volt is one way Chevrolet is helping you get around the planet while preserving it at the sa me time. This promotional book and ca mpaign launch for the Chevrolet Volt emphasizes the company’s efforts in m aking your visions and hopes for the future their very ow n. Like the modern day A merican, Chevrolet is innovative, hard working and technologically advanced.

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02

CHE V R O L E T VO LT

02

IT’S AN ELECTRIC CAR THAT GOES EVEN FURTHER.

CHE V R O L E T VO LT

IT’S AN ELECTRIC CAR THAT GOES EVEN FURTHER.

IT IS AN EXTENSION OF YOU

IT IS AN EXTENSION OF YOU

The Volt is one way Chevrolet is helping you get around the planet while preserving it at the same time. It’s an electric car that goes further. It’s powered primarily by electric charge and switches seamlessly to a gaspowered onboard generator for extended range. All of these advancements along with reduction in emissions from electric-powered driving could help extend the life span of our planet for future generations.

The Volt is one way Chevrolet is helping you get around the planet while preserving it at the same time. It’s an electric car that goes further. It’s powered primarily by electric charge and switches seamlessly to a gaspowered onboard generator for extended range. All of these advancements along with reduction in emissions from electric-powered driving could help extend the life span of our planet for future generations.

> EXTENDING

YOUR DRIVING RANGE AND YOUR WORLD AS WELL.

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05

CREATING A MORE SUSTAINABLE PLANET FOR FUTURE GENERATIONS. After intense research, GM discovered, that most Americans only need a mere 40 miles to drive all day long on weekdays during working hours and with a mere six hour charge over night, that means that it is possible to cut down on our nations transportation CO2 emissions to the point of a possible Ozone recovery within just a few years of widespread purchase. Of course, not everyone commutes less than 40 miles a day, lots of people like to travel across this great beautiful nation of ours from time to time, yet most do not want to use machines that destroy the sensitive ecology we so proudly boast, which is the main reason why GM has done something extraordinary with the Volt.

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BATTERY

EV RANGE

TOTAL

10 0%

40 MILES

30 0 MILES

BATTERY

EV RANGE

TOTAL

9 3%

37 MILES

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BATTERY

EV RANGE

TOTAL

88%

34 MILES

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BATTERY

EV RANGE

TOTAL

30%

19 MILES

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BATTERY

EV RANGE

TOTAL

25%

12 MILES

30 0 MILES

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4

3

1

TODAY’S TO DO LIST JUST EXPANDED Chevrolet’s new electric vehicle that can use gas only if you need to. The Volt will take you wherever you need to go whether it’s to the corner store or a long-distance road trip. The average person commutes about 40 miles a day, the electical range of the Volt. But a 40-mile range isn’t enough to make a car practical, so the Volt also carries a 1.4-liter engine. Crucially, that engine doesn’t drive the wheels—it only kicks in to power a generator that sustains the battery charge enough to give the car another 300 miles of range.

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AN INNOVATIVE-NEW CAR Volt is an innovative, never been done before car that exists alone, in a brandnew category of cars. Volt is a full performance electric vehicle with extended range. Green Car Journal has just named the all-new Chevrolet Volt its 2011 Green Car of the Year, the first electric car to ever win the award. The premier magazine on high fuel efficiency and alternative fuel vehicles says, “This has been a long time coming,” noting that early electric cars showed promise, but lacked practicality.

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title V O LT

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CHE V R O L E T V O LT

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PLUG-IN VEHICLES GREATLY REDUCE THE AMOUNT OF FOSSIL FUELS WE BURN.

09

MAKING YOUR VISIONS AND AND VISIONS HOPES FOR THE FUTURE OUR VERY OWN. VERY One of the main selling points for plug-in vehicles is that they greatly reduce the amount of fossil fuels we burn—and the green house gases emitted as a result. Critics point out that running a plug-in vehicle that uses electricity generated by coal and natural gas also produces emissions. They’re right. But the CO2 emissions per mile is still less. That’s because electric-drive vehicles are much more efficient than cars powered by internal combustion. Also, distribution of electricity over power lines is more efficient than petroleum and diesel delivered on ships and trucks. Keep in mind that many plug-in vehicles will rely on solar power during the day, and wind power produced in excess at night.

GALLONS OF C02 PER MILE = LESS THAN 1/10 OF THE WORST RATED VEHICLE

CHE V R O L E T VO LT

13

ALL ELECTRIC

93

MPG WHEN BATTERY IS FULLY CHARGED, THE FIRST 35 MILES.

GAS ONLY

37

MPG WHEN ELECTRICITY IS USED UP, RUNS ON GAS FOR ANOTHER 344 MILES.

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CHE V R O L E T V O LT

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THERE’S NO COMPARISON Industry reports conflict on whether or not the supply of lithium will be constrained at some point in the future, but that doesn’t really matter. That’s because there’s way too much money to be made in recycling the metals in plug-in batteries to let any of them get tossed into a dumpster. Besides, it’s illegal to discard rechargeable lithium batteries in the United States, providing even more incentive for plug-in manufacturers to start developing recycling programs. The alternative to driving a plug-in vehicle is driving an internal combustion engine car, which requires extracting, refining and then burning 5,000 gallons or more of gasoline or diesel fuel. So the bar for being greener is pretty low. Plug-in batteries are the green trifecta, which includes: Reduce, as in less greenhouse gas emissions. Reuse, as in a second life on the grid. And recycle.

60

WORST 14 MPG

BEST 60 MPG

COMPACT CARS

84 0

9 87 GREENHOUSE GASES

6 1

10 OTHER AIR POLLUTANTS

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17

G.M. SET A TOUGH TASK, TO REDEFINE THE GREEN CAR CATEGORY BY PRODUCING A DESIRABLE EVERYDAY CAR. A CAR THAT IS MOSTLY ALL ELECTRIC, BUT WITHOUT ANY OF THE DRAWBACKS OF LIMITED DRIVING RANGE. WELL, THEY SUCCEEDED.

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CHE V R O L E T VO LT

23

CHARGE ME UP Charging stations can be found and will be needed where there is on-street parking, at taxi stands, in most parking lots; also at places of employment, hotels, airports, shopping centers, convenience shops, fast food restaurants, coffeehouses, phone booths, as well as in driveways and garages at home. Existing filling stations may also become or may incorporate charging stations. They can be added onto other public infrastructure that has an electrical supply, such as phone booths and smart parking meters.

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title V O LT

20 20

categor y PRIN T

CHE O LT CHEVVRROOLLEETTVVO LT

CHEVVRROOLLEETTVO V OLT LT CHE

Just plug plug it it in in to to charge charge the the battery, battery, and and most most Just people can can commute commute gas-free gas-free and and tailpipe tailpipe people emissions-free for for about about $1.50 $1.50 of of electricity electricity per per emissions-free day. That’s That’s less less than than aa bottle bottle of of water. water. day.

21 21

26

CHE V R O L E T V O LT

small, quiet quiet on-board on-board gas gas generator generatorcreates creates AA small, electricity that that powers powers your your Volt Voltas asyou youdrive drivefor for electricity hundreds of of miles miles on on battery batteryand andgas gaspower. power. hundreds

I WANT A CAR THAT IS STYLISH AND FUNCTIONAL. thermal cooling cooling and and heating heating system system keeps keeps A liquid thermal at aa comfortable comfortable temperature temperature as as it’s it’s the battery at charged and and discharged. discharged. being charged

SUPER SUPER BATTERY BATTERY The The Volt Volt features features instant, instant, smooth smooth and and seamless seamless torque torque right right at at the the wheels. wheels. Regenerative Regenerative braking braking captures captures the the energy energy from from forward forward motion motion that that would would otherwise otherwise be be lost lost when when the the car car slows slows or or stops stops and and then then converts converts itit into into elecelectricity, tricity,helping helpingto tomake makethe theVolt Volteven evenmore moreefficient efficient to to drive. drive. When When running running on on electricity, electricity, the the Volt Volt can can reach reach aa top top speed speed of of 100 100 mph mph in in near near silence. silence. Free Free of ofthe thetypical typicalnoise noiseof of the the internal internal combustion combustion engine, engine, the the Volt Volt offers offers aa more more quieter, quieter,more morerelaxing relaxing ride ride at at any any speed speed you you drive. drive.

QUALITY INTERIOR The same extraordinary level of sophistication that also makes acceleration and handling so much fun is extended to the interior, which matches the quality of many luxury vehicles. The seats are firm and comfortable with materials that have a quality feel. The doors go thunk, instead of ping. It’s cabin is simply the best Chevy interior available. The two-tone dash clearly marks the traditional dual cockpit design that moves from the dash through the doors in a nearly seamless look. The grains and materials are all top notch throughout.

Lithium-ion cells cells outperform outperformnickel nickelmetal metalhydride hydride Lithium-ion cells (found (found in in today’s today’s hybrids) hybrids)in interms termsof oflife life cells cycle. ItIt can can also also be be set set to to charge chargeduring duringoff-peak off-peak cycle. hours for for greater greater savings savings hours

CHE V R O L E T VO LT CHE V R O L E T V O LT

> BY ITS VERY

NATURE, THE VOLT IS ENGINEERED TO CHANGE THE FACE OF TRANSPORTATION AS WE KNOW IT.

25 25

> ENERGY-EFFICIENT

> NEARLY EVERY

COMPONENT OF THE VOLT HAS BEEN SELECTED TO GET THE MOST OUT OF EVERY CHARGE.

4

HOURS HOURSTO TOCHARGE CHARGE WITH WITHAA120 120 VV OUTLET OUTLET

BOSE® SOUND SYSTEM DELIVERS PREMIUM HIGHQUALITY AUDIO, BUT IS 30% SMALLER, 40% LIGHTER, AND USES 50% LESS ENERGY THAN AUTOMOTIVE SOUND SYSTEMS WITH COMPARABLE PERFORMANCE.

< AERODYNAMICS

MAXIMIZE THE DISTANCE PER CHARGE AND MILES PER GALLON OF FUEL IT USES.

10 HOURS HOURS TO CHARGE WITH WITH A 240 V SUPPLY

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CHE V R O L E T VO LT

EV RANGE

40 300 CHE V R O L E T VO LT

> SPORT MODE

SACRIFICES A SMALL AMOUNT OF EFFICIENCY FOR MORE RESPONSIVE ACCELERATION.

1

2

1

BATTERY AT 100%

TOTAL RANGE

MILES SMARTPHONE, SMART-CAR Anywhere you get a signal on your smartphone, you can have total control of your Volt. Tap away with the OnStar mobile app, you’ll be able to check the battery charge level, available range, tire pressure, remote lock and unlock and even activate the remote start to heat or cool the interior to your preferred temperature.

33

< NORMAL MODE

IS THE MOST EFFICIENT SETTING THAT TAKES THE Volt has two LCD screens that display speed, battery power, range to recharge or re-fill as ELECTRICITY AND well as an efficiency gauge that gives you FOCUSES IT ON real-time feedback. OPERATING THE ELECTRIC DRIVE. RE-IMAGINE THE DASHBOARD BOTH BEAUTIFUL AND COMPELLING WHILE AT THE SAME TIME USEFUL AND INFORMATIVE.

MILES

< MOUNTAIN MODE

MAKES SURE THE BATTERY HAS A BIGGER ENERGY RESERVE FOR DRIVING UP LONG, STEEP INCLINES.

2

On the center console you’ll find a seven-inch diagonal high-resolution screen with touchsensitive control that helps you get the most out of your Volt.

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Food with integrity.

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t i t l e ministry of integrity

categor y IDE N TIT Y a p p l i c a t i o n s I D E N T I T Y & C A M PA IG N t o n e C O M R O DI T Y, B O L D, C O N F I D E N T t y p e fa c e s G O T H A M, T R A D E G O T H IC c o u r s e I D E N T I T Y 2 / FA L L 20 0 9

* T o p r o d u c e f a s t f o o d t h a t u s e s r e s p o n s i b l e f o o d p r a c t i c e s w i t h r e s p e c t t o a n i m a l s, t h e e n v i r o n m e n t a n d f a r m e r s.

in st r uc tor T O M MC N U LT Y

o b j e c t iv e

Ar med with a philosophy of Food With Integrity, Chipotle ta kes pride i n sourcing the highest quality, nutritious ingredients from local and fa mily far mers who are com mitted to sustainabiltiy raising antibiotic and hor mone-free meats a nd orga nic vegetables. T he Mi nistr y of Integrity was created to serve as an organization for professional feedback on quality goods, free range far mers and any opinions by members of the ministry. W hile sponsored by Chipotle, the ministry is not completely controlled by Chipotle itself. This way the infor m ation can really find itâ&#x20AC;&#x2122;s way to consumer and they can still make independent choices.

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l o g o ministry of integrity

primary logo with type lock up

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CRAVINGS

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With 350 million pets in the U.S., people need to be environmentally conscious.

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t i t l e E C O-F R I E N DLY E C OP E T

c a t e g o r y G R A P H IC D E SIG N a p p l i c a t i o n s P R O M O T IO N A L B O O K, S T A T IO N A R Y t o n e L IG H T-H E A R T E D, F U N, P L A Y F U L t y p e fa c e s G O T H A M c o u r s e G R A P H IC D E SIG N 2 / FA L L 20 09 i n s t r u c t o r L A U R A M I LT O N

o b j e c t iv e

In the National Pet Ow ners Survey, about 43 million households in the United States

* B u y i n g o n l y e c o -f r i e n d ly p e t p r o d u c t s c a n s a v e u s f r o m f i l l i n g o u r l a n d f i l l s.

have a dog, or two, and 37 million homes have at least one cat. W hen you add in all the pet rabbits, ha msters, guinea pigs, birds, fish, ferrets, reptiles and other anim als kept as companions, you wind up with 69 million pet-ow ning households in the country and over 350 million pets. The goal for this project was to rebrand an eco-freindly company called Ecopet with the concept of creating a look that is light-hearted and fun, but also carry an important message: with so m any pets in the U.S., pet ow ners should be aware of the products theyâ&#x20AC;&#x2122;re buying and their effect on the environ ment.

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p o r t fo l i o A M I E K R A G E R

THE WORLD IS A MESS,

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The experience of dĂŠjĂ  vu, is thinking that a new situation has occurred before.

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t i t l e D É JÀ V U

categor y T YPOGR A PH Y a p p l i c a t i o n s P R O M O B O O K, C D, P O S T E R t o n e N O S T A L G A, U N C A N N Y, FA M I L I A R t y p e fa c e s F O L O S O FI A, T A R Z A N A c o u r s e T Y P O G R A P H Y 3 / SP R I N G 20 09 in structor A RIEL GR EY

o b j e c t iv e

c a s e s t h e r e i s a f i r m s e n s e t h a t t h e e x p e r i e n c e h a s g e n u i n e ly h a p p e n e d i n t h e p a s t.

* T h e “ p r e v i o u s ” e x p e r i e n c e i s m o s t f r e q u e n t ly a t t r i b u t e d t o a d r e a m , a lt h o u g h i n s o m e

Looking at the typeface Filosofia, one might begin to feel the uncanniness of fa miliarity. This can be because Filosofia is an interpretation of Bodoni. Created by Zuzana Licko, Filosofia features slightly bulging round serif endings that often appeared in printed sa mples of Bodoni’s work and reflect the origins in letterpress technology. The reflection from one typeface from the past to one of the present, m ay take you in to the déjà v u experience.

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Date_ 120983

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Time_ 1200

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Date_ 030471

Time_ 1300

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categor y T YPOGR A PH Y

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t i t l e D É JÀ V U

categor y T YPOGR A PH Y

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p o r t fo l i o A M I E K R A G E R

Intellectual honesty.

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t itle IN TELLECTUA L HON EST Y

c a t e g o r y G R A P H IC D E SIG N applicat ion s CON FER E NCE BROCH U R E & COLL AT ER A L t o n e B A L A N C E, Y I N-Y A N G, SC I E N T I FIC t y p e fa c e s C H O L L A (S L A B, S E R I F, U N IC A S E) c o u r s e G R A P H IC D E SIG N 3 / SP R I N G 20 09 i n s t r u c t o r C H R IS T OP H E R M O R L A N

o b j e c t iv e

The opposing concerns about GE foods is an

* T h e e t h i c a l p e r s p e c t i v e t o p r o v i d e b a l a n c e d e v i d e n c e, w e i g h i n g a l l c o n s e q u e n c e s.

on going contentious issue that has created the spread of inaccurate infor m ation. The GE Foods: Intellectual Honesty Conference is an opportunity for the public to learn about the pros and cons of genetically engineered foods from accredited scientists to help them develop a honest opinion. The goal for this project was to support the premise that in order to have a just opinion about genetically engineered food we must accept both pros and cons. The design concept was to present both sides of the story by creating a feeling of balance between elements, so there is no dominance of the negative or positive views of genetically engineered foods.

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GE FOODS_CONFERENCE

2009

INTELLECTUAL HONESTY

Moscone Center 747 Howard St San Francisco, CA 94103

GE FOODS_CONFERENCE

3 DAY FULL PASS

GE FOODS_CONFERENCE

JUNE 25-27 2009

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SINGLE PASS JUNE 25-27 2009

Admit One $235

INTELLECTUAL HONESTY

1 DAY

INTELLECTUAL HONESTY

2009

Admit One $85

INTELLECTUAL HONESTY

Moscone Center 747 Howard St San Francisco, CA 94103

GE FOODS_CONFERENCE

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t itle GE FOODS

c a t e g o r y G R A P H IC D E SIG N

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title G E F O O DS

category G R A P H IC D E SIG N

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GE FOODS_CONFERENCE MOSCONE CENTER SAN FRANCISCO, CA JUNE 25-27

2009 INTELLECTUAL HONESTY

Although genetic engineering technology is the inevitable wave of the future and we can not afford to ignore a technology that has enormous potential benefits; it’s important that we must proceed with caution. We must consider both the pros and cons of GE foods, to avoid causing unintended harm to human health and the environment as a result of our enthusiasm for this powerful technology. The Intellectual Honesty Conference 2009 is an opportunity to learn about the pros and cons of genetically engineered foods to help them develop an honest opinion.

GE FOODS_CONFERENCE MOSCONE CENTER SAN FRANCISCO, CA JUNE 25-27

2009 INTELLECTUAL HONESTY

Although genetic engineering technology is the inevitable wave of the future and we can not afford to ignore a technology that has enormous potential benefits; it’s important that we must proceed with caution. We must consider both the pros and cons of GE foods, to avoid causing unintended harm to human health and the environment as a result of our enthusiasm for this powerful technology. The Intellectual Honesty Conference 2009 is an opportunity to learn about the pros and cons of genetically engineered foods to help them develop an honest opinion.

GE FOODS_CONFERENCE MOSCONE CENTER SAN FRANCISCO, CA JUNE 25-27

2009 INTELLECTUAL HONESTY

Although genetic engineering technology is the inevitable wave of the future and we can not afford to ignore a technology that has enormous potential benefits; it’s important that we must proceed with caution. We must consider both the pros and cons of GE foods, to avoid causing unintended harm to human health and the environment as a result of our enthusiasm for this powerful technology. The Intellectual Honesty Conference 2009 is an opportunity to learn about the pros and cons of genetically engineered foods to help them develop an honest opinion.

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p o r t fo l i o A M I E K R A G E R

Sometimes Iâ&#x20AC;&#x2122;m two people.

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t itle M A N IN BL ACK

categor y PRIN T a p p l i c a t i o n s SP E C I A L E DI T IO N C D & L P t o n e D A R K, L E G E N D, I N FA M O U S t y p e fa c e s U N I V E R S, S L U IC E B O X c o u r s e P R I N T 3 / SP R I N G 2011 in structor CH ERI GR EY

o b j e c t iv e

K now n for his rebelliousness and coupled with an increasingly somber and hu mble demeanor; for providing free concerts inside prison walls; and for his dark perfor m ance clothing, which earned him the nickna me “The Man In Black.” He traditionally started his concerts by saying, “Hello, I’m Johnny Cash.” This special black on black edition CD and albu m honors this complicated m an of contained multitudes and philosopher-prince

* J o h n n y’s t h e n i c e o n e, C a s h c a u s e s a l l t h e t r o u b l e .

of A merican country music.

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(Dream on, dream on teenage queen prettiest girl we’ve ever seen) There’s a story in our town Of the prettiest girl around Golden hair and eyes of blue How those eyes could flash at you (How those eyes could flash at you) Boys hung ‘round her by the score But she loved the boy next door who worked at the candy store (Dream on, dream on teenage queen prettiest girl we’ve ever seen) She was tops in all they said It never once went to her head She had everything it seems Not a care, this teenage queen (Not a care, this teenage queen) Other boys could offer more But she loved the boy next door who worked at the candy store (Dream on, dream on teenage queen you should be a movie queen) He would marry her next spring Saved his money, bought a ring Then one day a movie scout Came to town to take her out (Came to town to take her out) Hollywood could offer more So she left the boy next door working at the candy store (Dream on, dream on teenage queen see you on the movie screen) Very soon she was a star Pretty house and shiny car Swimming pool and a fence around But she missed her old home town (But she missed her old home town) All the world was at her door All except the boy next door who worked at the candy store (Dream on, dream on teenage queen saddest girl we’ve ever seen) Then one day the teenage star Sold her house and all her cars Gave up all her wealth and fame Left it all and caught a train (Left it all and caught a train) Do I have to tell you more She came back to the boy next door who worked at the candy store (Now this story has some more, you’ll hear it all at the candy store)

Well, you wonder why I always dress in black, Why you never see bright colors on my back, And why does my appearance seem to have a somber tone. Well, there’s a reason for the things that I have on. I wear the black for the poor and the beaten down, Livin’ in the hopeless, hungry side of town, I wear it for the prisoner who has long paid for his crime, But is there because he’s a victim of the times. I wear the black for those who never read, Or listened to the words that Jesus said, About the road to happiness through love and charity, Why, you’d think He’s talking straight to you and me. Well, we’re doin’ mighty fine, I do suppose, In our streak of lightnin’ cars and fancy clothes, But just so we’re reminded of the ones who are held back, Up front there ought ‘a be a Man In Black. I wear it for the sick and lonely old, For the reckless ones whose bad trip left them cold, I wear the black in mournin’ for the lives that could have been, Each week we lose a hundred fine young men. And, I wear it for the thousands who have died, Believen’ that the Lord was on their side, I wear it for another hundred thousand who have died, Believen’ that we all were on their side. Well, there’s things that never will be right I know, And things need changin’ everywhere you go, But ‘til we start to make a move to make a few things right, You’ll never see me wear a suit of white. Ah, I’d love to wear a rainbow every day, And tell the world that everything’s OK, But I’ll try to carry off a little darkness on my back, ‘Till things are brighter, I’m the Man In Black.

p a g e 116 Everybody knows where you go when the sun goes down I think you only live to see the lights of town I wasted my time when I would try, try, try When the lights have lost their glow you’re gonna cry, cry, cry I lie awake at night to wait till you come in You stay a little while and then you’re gone again Every question that I ask I get a lie, lie, lie For every lie you tell you’re gonna cry, cry, cry You’re gonna cry, cry, cry and you’ll cry alone When everyone’s forgotten and you’re left on your own You’re gonna cry, cry, cry Soon your sugar-daddies will all be gone You wake up some cold day and find you’re alone You’ll call for me but I’m gonna tell you bye, bye, bye When I turn around and walk away you’ll cry, cry, cry When your fickle love gets old, no one will care for you And you’ll come back for me for a little love that’s true I’ll tell you no and you’re gonna ask me why, why, why When I remind you of all of this and you’ll cry, cry, cry You’re gonna cry, cry, cry and you’ll want me then It’ll hurt when you think of all the fool you’ve been You’re gonna cry, cry, cry

foLSOm priSOn bLUES

man IN blAck

BuRnS, bURnS,

And it burns,

tHE rINg

ofFire

ballARd oF a TeEnage Queen

c h a p t e r 01 02 03 0 4 05 06 07 08 09 10 I hear the train a comin’ It’s rolling round the bend And I ain’t seen the sunshine since I don’t know when, I’m stuck in Folsom prison, and time keeps draggin’ on But that train keeps a rollin’ on down to San Antone.. When I was just a baby my mama told me. Son, Always be a good boy, don’t ever play with guns. But I shot a man in Reno just to watch him die When I hear that whistle blowing, I hang my head and cry.. I bet there’s rich folks eating in a fancy dining car They’re probably drinkin’ coffee and smoking big cigars. Well I know I had it coming, I know I can’t be free But those people keep a movin’ And that’s what tortures me... Well if they freed me from this prison, If that railroad train was mine I bet I’d move it on a little farther down the line Far from Folsom prison, that’s where I want to stay And I’d let that lonesome whistle blow my blues away.....

p o r t fo l i o A M I E K R A G E R

CRy, CRy, CRy


Love is a burning thing And it makes a fiery ring Bound by wild desire I fell into a ring of fire I fell into a burning ring of fire I went down, down, down and the flames went And it burns, burns, burns, the ring of fire The ring of fire I fell into a burning ring of fire I went down, down, down and the flames went And it burns, burns, burns, the ring of fire The ring of fire The taste of love is sweet When hearts like ours meet I fell for you like a child Oh, but the fire went wild I fell into a burning ring of fire I went down, down, down and the flames went And it burns, burns, burns, the ring of fire The ring of fire I fell into a burning ring of fire I went down, down, down and the flames went And it burns, burns, burns, the ring of fire The ring of fire And it burns, burns, burns, the ring of fire The ring of fire The ring of fire The ring of fire

higher

higher

higher

higher

Well, I hit him hard right between the eyes And he went down, but to my surprise, He come up with a knife and cut off a piece of my ear. But I busted a chair right across his teeth And we crashed through the wall and into the street Kicking and a’ gouging in the mud and the blood and the beer. I tell ya, I’ve fought tougher men But I really can’t remember when, He kicked like a mule and he bit like a crocodile. I heard him laugh and then I heard him cuss, He went for his gun and I pulled mine first, He stood there lookin’ at me and I saw him smile. And he said: “Son, this world is rough And if a man’s gonna make it, he’s gotta be tough And I know I wouldn’t be there to help you along. So I give ya that name and I said goodbye I knew you’d have to get tough or die And it’s the name that helped to make you strong.” He said: “Now you just fought one hell of a fight And I know you hate me, and you got the right To kill me now, and I wouldn’t blame you if you do. But ya ought to thank me, before I die, For the gravel in ya guts and the spit in the eye Cause I’m the son-of-a-bitch that named you “Sue.’” What could I do? What could I do? I got all choked up and I threw down my gun And I called him my pa, and he called me his son, And I came away with a different point of view. And I think about him, now and then, Every time I try and every time I win, And if I ever have a son, I think I’m gonna name him Bill or George! Anything but Sue! I still hate that name!

Well my daddy left home when I was three And he didn’t leave much to ma and me Just this old guitar and an empty bottle of booze. Now, I don’t blame him cause he run and hid But the meanest thing that he ever did Was before he left, he went and named me “Sue.” Well, he must o’ thought that is quite a joke And it got a lot of laughs from a’ lots of folk, It seems I had to fight my whole life through. Some gal would giggle and I’d get red And some guy’d laugh and I’d bust his head, I tell ya, life ain’t easy for a boy named “Sue.” Well, I grew up quick and I grew up mean, My fist got hard and my wits got keen, Roam from town to town to hide my shame. But I made me a vow to the moon and stars That I’d search the honky-tonks and bars And kill that man who gave me that awful name. Well, it was Gatlinburg in mid-July And I just hit town and my throat was dry, I thought I’d stop and have myself a brew. At an old saloon on a street of mud, There at a table, dealing stud, Sat the dirty, mangy dog that named me “Sue.” Well, I knew that snake was my own sweet dad From a worn-out picture that my mother’d had, And I knew that scar on his cheek and his evil eye. He was big and bent and gray and old, And I looked at him and my blood ran cold And I said: “My name is ‘Sue!’ How do you do! Now you gonna die!!” Yeah that’s what I told him

t itle M A N IN BL ACK categor y PRIN T

get rHyThm Hey, get rhythm when you get the blues Hey, get rhythm when you get the blues Yes a jumpy rhythm makes you feel so fine It’ll shake all the trouble from your worried mind Get rhythm when you get the blues Little shoeshine boy never gets low down But he’s got the dirtiest job in town Bendin’ low at the peoples’ feet On the windy corner of the dirty street Well, I asked him while he shined my shoes How’d he keep from gettin’ the blues? He grinned as he raised his little head Popped a shoeshine rag and then he said “Get rhythm when you get the blues Hey, get rhythm when you get the blues It only costs a dime, just a nickel a shoe Does a million dollars worth of good for you Get rhythm when you get the blues Hey, get rhythm when you get the blues Hey, get rhythm when you get the blues Yes a jumpy rhythm makes you feel so fine It’ll shake all the trouble from your worried mind Get rhythm when you get the blues” Well, I sat down to listen to the shoeshine boy And I thought I was gonna jump for joy Slapped on the shoe polish left and right He took a shoeshine rag and he held it tight He stopped once to wipe the sweat away I said you’re a mighty little boy to be workin’ that way He said “I like it” with a big wide grin He kept on a poppin’ and he said again “Get rhythm when you get the blues Hey, get rhythm when you get the blues Get a rock ‘n’ roll feelin’ in your bones Get taps on your toes and get gone Get rhythm when you get the blues”

ring of FIre

A boy named sUE

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p o r t fo l i o A M I E K R A G E R

Your own, personal, Jesus someone to hear your prayers, someone who cares Your own, personal, Jesus someone to hear your prayers, someone who’s there Feeling unknown and you’re all alone, flesh and bone, by the telephone, lift up the receiver, i’ll make you a believer Take second best, put me to the test, things on your chest, you need to confess, i will deliver, you know i’m a forgiver Reach out and touch faith Reach out and touch faith Your own, personal, Jesus someone to hear your prayers, someone who cares Your own, personal, Jesus someone to hear your prayers, someone to care Feeling unknown and you’re all alone, flesh and bone, by the telephone, lift up the receiver, i’ll make you a believer i will deliver, you know i’m a forgiver Reach out and touch faith Reach out and touch faith

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I keep a close watch on this heart of mine I keep my eyes wide open all the time I keep the ends out for the tie that binds Because you’re mine, I walk the line I find it very, very easy to be true I find myself alone when each day is through Yes, I’ll admit that I’m a fool for you Because you’re mine, I walk the line As sure as night is dark and day is light I keep you on my mind both day and night And happiness I’ve known proves that it’s right Because you’re mine, I walk the line You’ve got a way to keep me on your side You give me cause for love that I can’t hide For you I know I’d even try to turn the tide Because you’re mine, I walk the line I keep a close watch on this heart of mine I keep my eyes wide open all the time I keep the ends out for the tie that binds Because you’re mine, I walk the line

personal JesuS

I wAlk The LINE

my name is Sue how dO yoU DO?

nOW your

gOnnA dIe!


t itle M A N IN BL ACK

categor y PRIN T

hurt

I hurt myself today To see if I still feel I focus on the pain The only thing thatâ&#x20AC;&#x2122;s real The needle tears a hole The old familiar sting Try to kill it all away But I remember, everything What have I become My sweetest friend Everyone I know, goes away In the end And you could have it all My empire of dirt I will let you down I will make you hurt I wear this crown of thorns Upon my liarâ&#x20AC;&#x2122;s chair Full of broken thoughts I cannot repair Beneath the stains of time The feelings disappear You are someone else I am still right here What have I become My sweetest friend Everyone I know goes away In the end And you could have it all My empire of dirt I will let you down I will make you hurt If I could start again A million miles away I would keep myself I would find a way

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p o r t fo l i o A M I E K R A G E R

Running is a beautiful metaphor for life.

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title B AC K O N M Y F E E T

c a t e g o r y G R A P H IC D E S I G N a p p l i c a t i o n s B R O C H U R E, S T A T I O N A R Y, I D E N T I T Y t o n e E N E R G Y, H O P E, T E A M W O R K t y p e fa c e s D A S S A U P R O, G O T H A M c o u r s e G R A P H IC D E S I G N 3 / S P R I N G 2 010

* T o m o v e f o r w a r d â&#x20AC;&#x201D; i t i s o n l y w h e n w e h a v e s e l f-r e s p e c t a n d s e l f- c o n f i d e n c e t h a t w e a r e w h o l e.

in structor L A U R A M I LT O N

o b j e c t iv e

All hu m ans deserve basic needs such as shelter and food, but no m atter who you are and what you have, without confidence and support itâ&#x20AC;&#x2122;s hard to move for ward in life. The goal for this ca mpaign was to raise awareness about a non-profit organization, Back On My Feet. Through design this alternative, fun and healthy way in helping people rebuild their lives is com municated. Lives cannot be changed in one day and it takes one step at a time; using running as a vehicle to show individuals they are capable of accomplishing anything.

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c a t e g o r y G R A P H IC D E S I G N

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p o r t fo l i o A M I E K R A G E R

e x p l o r a t i o n logo mark S K E T C H E S

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OVERVIEW

TEAMS

NEWS+EVENTS

GALLERY

GET INVOLVED

MERCHANDISE

CONTACT US

BOMF CHAPTERS

WELCOME To Back on My Feet Philadelphia, launched in July 2007. Back on My Feet is a nonprofit organization that promotes the selfsufficiency of the homeless population by engaging them in running as a means to build confidence, strength and self-esteem. Back on My Feet does not provide food nor does it provide shelter, but instead provides a community that embraces equality, respect, discipline, teamwork and leadership.

YouTube

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Twitter

Make a Difference Network

Wikipedia

Privacy Policy

Terms of Use

Š Copyright 2009 Back on My Feet. Back on My Feet is a 501(c)(3) organization.

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OVERVIEW

OVERVIEW OUR VISION OUR HISTORY THE PROGR AM THE STAFF ANNE MAHLUM MEMBER STORIES

TEAMS

c a t e g o r y G R A P H IC D E S I G N

NEWS+EVENTS

GALLERY

GET INVOLVED

MERCHANDISE

CONTACT US

BOMF CHAPTERS

OUR VISION Back on My Feet is a non-profit organization that promotes the selfsufficiency of Philadelphia’s homeless population by engaging them in running as a means to build confidence, strength and self-esteem. Back on My Feet envisions a community where all members have the support and motivation required to move towards self –sufficiency. Every major city has a homeless problem and while providing food and shelter are very important basic needs, something is missing. We work to rebuild, revive and re-energize individuals. It is only when we have self-respect, self-confidence that we are truly able to move forward. Back on My Feet focuses on helping our members find a road of happiness, hope and opportunity, which includes a stable job and a place to live. This is our goal and we will get there one step at a time.

WATCH ONE OF OUR MORNING GROUP RUNS...

Find out about our members’ stories. Click on a member to find out more...

SHAWN

ROB

DARIUS ERIC

MATT

JOHN

CLAUDELL

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“Don’t live in your head, live in your gut.” — R o l a n d Yo u n g

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t i t l e P O S T E R E X P L O R A T IO N

categor y PRIN T c o u r s e P R I N T 2 / S P R I N G 2010 in structor ROL A N D YOU NG

o b j e c t iv e

Being given the freedom to design posters, each based on a different subject: a product, movie and â&#x20AC;&#x2DC;do anythingâ&#x20AC;&#x2122; poster, the result was an exploration into different theories of design like content versus function. The class also challenged our perception and

* T r u s t y o u r i n s t i n c t s w h e n i t c o m e s t o d e s i g n.

personal connection to design as well.

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title P O S T E R E X P L O R A T IO N

categor y PRIN T

poster 01 subject PRODUCT POST ER client CUP O NOODL E t y p e fa c e N E O P O P

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poster 0 2 subject MOVIE POST ER client THER E WILL BE BLOOD t y p e fa c e R O C K W E L L

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title P O S T E R E X P L O R A T IO N

categor y PRIN T

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title P O S T E R E X P L O R A T IO N

categor y PRIN T

poster 03 subject DO A N Y T HING client M E t y p e fa c e B A S K E R V I L L E, U N I V E R S

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The designer is the medium between the client and the audience.

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t itle LOG OS

categor y IDE N TIT Y a p p l i c a t i o n s P R O D U C T, S T A T IO N A R Y, W E B SI T E, E T C. t o n e S Y M B O L IC, VA L U E, R E C O G N I Z A B L E

o b j e c t iv e

Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo is the

logos are meant to represent companies’ brands or corporate identities and foster their im mediate customer recognition, it is counterproductive to frequently redesign logos. To design a logo it always requires a clear idea about what the concept and values of the brand are as a n d a d d r e s s t h e e n d u s e r’s n e e d s a n d w a n t s. — J o e l K a t z

* A m a r k s h o u l d e m b o d y a n d i m p ly t h e c l i e n t’s b u s i n e s s g o a l s a n d p o s i t i o n i n g,

im age embodying an organization. Because

well as an understanding of the consu mer or target group. Broad step in logo design process would be for mulating the concept, doing initial sketch, finalizing the logo concept, and then deciding the theme colours and for m at.

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01 c o u r s e G R A P H IC D E SIG N 3 t y p e fa c e D E S S A U client BACK ON M Y FEET

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02 course PRINT 2 t y p e fa c e N A client DU N KIN DON UTS

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03 c o u r s e G R A P H IC D E SIG N 1 t y p e fa c e B L A I R c l i e n t S H I N S E N J A PA N E S E R E S T A U R A N T

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04 c o u r s e G R A P H IC D E SIG N 2 t y p e fa c e B L A I R client ECOPET

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05 course IDE N TIT Y 1 t y p e fa c e T R A D E G O T H IC client STINSON BE ACH

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06 course IDE N TIT Y 1 t y p e fa c e B A N K G O T H IC client T R A PPER K EEPER

TR APPER

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credit

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t i t l e C R E DI T

* A n a c k n o w l e d g m e n t o f w o r k d o n e, a s i n t h e p r o d u c t i o n o f a m o t i o n p i c t u r e o r p u b l i c a t i o n.

designer A MIE K R AGER art director M A RY SCOT T t y p e fa c e s DI D O T, P R E S T IG E E L I T E photography A MIE K R AGER camera N I K O N D 8 0, C A N O N 5D binder y BLU R B text stock M O H A W K N E W PA G E 10 0 # U N C O A T E D end sheets PROLIN E 80 # C H A RCOA L plat form M AC OS X A DOBE CR E ATIV E SUIT E 5

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thank you

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fa m i l y & f r i e n d s

Than k you for all your support and patience on this long and unexpected road, I hope youâ&#x20AC;&#x2122;ve enjoyed the ride. I promise this

* A c o n v e n t i o n a l e x p r e s s i o n o f g r a t i t u d e, a n a c k n o w l e d g m e n t o f a p p r e c i a t i o n.

is it. Special than ks to my mom and dad, than ks for all the in k and paper. Some other special people in life Iâ&#x20AC;&#x2122;d like to than k for having my back, Brian Holbrook, Ta m ara Ballard, Cary n Millar and Andie Holbrook.

fa c u l t y

To the Academy of Art for challenging and inspiring me through out the years. Mary Scott, Laura Milton, Ariel Grey, Hunter Wim mer, Roland Young, Jeremy Stout, Jennifer Sterling, Cheri Grey, Tom McNulty, Scot Crisp and Audrey Donaldson.

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Porfolio of Amie Krager