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You asked us What’s the true legacy for Tribeca Film Festival? How can we evolve to keep it relevant and compelling over the next fifteen years? So we studied Your brand Industry professionals Festival goers New Yorkers Social media Secondary research Craig Hatkoff


And what we found was

TECH PLACES EVENTS CULTURE EDUCATION


YOU ARE THAN J FILM FE


E MORE JUST A ESTIVAL


A multi-sensory storytelling brand with roots steeped in New York’s culture

BRAND GAP

Say what you do


BE THE FABRIC OF NEW YORK

De Niro

And do what you say


Primary


New York is Tribeca’s greatest asset.

It makes me so sad that the Brooklyn film kids all go to SXSW and not Tribeca.

PAGE 31 Years old Industry professional Masters in Film Critisism, History & Theory

The institute has incredible programs and should focus on their stories.


Secondary %


8.4 Million people live in New York 79% of New York residents don’t plan on checking out any Tribeca events. 86% of New York residents report they have never attended a festival. 65% of New Yorkers report they have heard only a little or nothing about it at all.

Marist Poll April 2012


Audience


Interactive storytellers

Filmmakers

Festival goers

Business professional

Alumni & Students


Let’s share the rest of Tribeca with the rest of New York

Let New York share Tribeca with the rest of the world


Execution


ART

INSTALLATION A New York City trashcan installation inspired by the documentary Love & Engineering, featured at TFF 2014. CREATE ARTIFACTS OF TRIBECA’S GOLDEN MOMENTSDETAILS IN HISTORY 3D printed Concrete substrate INSPIRED BY Beacons attached LOVE & ENGINEERING Vision app-enabled DOCUMENTARY FEATURED AT Augmented reality prop TRIBECA FILM FESTIVAL 2014

THE ENHANCEMENT OF STORYTELLING

FOR

& BETTERING THE NEIGHBORHOODS OF NYC


TR BECA V

Mobile App Think Instagram clips meet storyboarding tool, this app interacts with Tribeca installations through augmented reality to help New Yorkers become storytellers.


Thanks

Cary Arberg Anthony Kondeati Strategist Strategist caryarberg@gmail.com kondeatial@vcu.edu Akondeati.com

Heather Keller Experience Designer moorehr@vcu.edu heatherkeller.co

Tribeca + VCU Brandcenter