You asked us Whatâ€™s the true legacy for Tribeca Film Festival? How can we evolve to keep it relevant and compelling over the next fifteen years? So we studied Your brand Industry professionals Festival goers New Yorkers Social media Secondary research Craig Hatkoff
And what we found was
TECH PLACES EVENTS CULTURE EDUCATION
YOU ARE THAN J FILM FE
E MORE JUST A ESTIVAL
A multi-sensory storytelling brand with roots steeped in New Yorkâ€™s culture
Say what you do
BE THE FABRIC OF NEW YORK
And do what you say
New York is Tribecaâ€™s greatest asset.
It makes me so sad that the Brooklyn film kids all go to SXSW and not Tribeca.
PAGE 31 Years old Industry professional Masters in Film Critisism, History & Theory
The institute has incredible programs and should focus on their stories.
8.4 Million people live in New York 79% of New York residents donâ€™t plan on checking out any Tribeca events. 86% of New York residents report they have never attended a festival. 65% of New Yorkers report they have heard only a little or nothing about it at all.
Marist Poll April 2012
Alumni & Students
Letâ€™s share the rest of Tribeca with the rest of New York
Let New York share Tribeca with the rest of the world
INSTALLATION A New York City trashcan installation inspired by the documentary Love & Engineering, featured at TFF 2014. CREATE ARTIFACTS OF TRIBECA’S GOLDEN MOMENTSDETAILS IN HISTORY 3D printed Concrete substrate INSPIRED BY Beacons attached LOVE & ENGINEERING Vision app-enabled DOCUMENTARY FEATURED AT Augmented reality prop TRIBECA FILM FESTIVAL 2014
THE ENHANCEMENT OF STORYTELLING
& BETTERING THE NEIGHBORHOODS OF NYC
TR BECA V
Mobile App Think Instagram clips meet storyboarding tool, this app interacts with Tribeca installations through augmented reality to help New Yorkers become storytellers.
Cary Arberg Anthony Kondeati Strategist Strategist email@example.com firstname.lastname@example.org Akondeati.com
Heather Keller Experience Designer email@example.com heatherkeller.co