WHAT IS LOMO GRAPHY ? PAGE 2
omography is an analog camera movement and community, and is also a commercial trademark of Lomographische AG. The Lomographic Society International was founded in 1992 by a group of Viennese students after they discovered the Lomo LC-A camera created by LOMO PLC of Saint Petersburg, Russia. Lomography started as an art movement through which the students put on exhibitions of photos within Vienna; the art movement then developed into a commercial enterprise. Since 1995, Lomography has been the sole distributor of the LC-A camera outside of the former Soviet Union, and has moved into producing their own range of analog cameras, films and accessories. The Lomographic Society was formed in 1992 and maintains a strong community following through the internet. They have worked with Light for the World to raise money for vision care in Kenya, and with the International Red Cross for famine relief in East Africa. The online community allows the sharing of images and techniques, and celebrity lomographic camera owners include Elijah Wood, Neil Gaiman and The White Stripes.
he original lomography cameras were created by Russian state-owned LOMO (or Leningrad Optical & Mechanical Union) in St. Petersburg. They produced the first Russian camera in 1930. The LOMO LC-A Compact Automat camera was first produced in 1984, and became the centerpiece of the companyâ€™s activities. Another company often considered to have a similar aesthetic is Holga, which is a common 120mm toy camera made in China. It produces the same kind of low-fidelity images that Lomo cameras are famous for, and sometimes the term lomo is used interchangeably to refer to either type of camera.
he term Lomography is a trademark of Lomographische AG, an Austrian company thatcaters to the global lomographic photography community. They are the exclusive distributors of the Lomo LC-A cameras outside of the Soviet Union. They also sell various accessories related to lomography, and publish a magazine about the subject.
MODEL AND TECHNIQUE
urrent models marketed by Lomographische AG include Lomo LC-A+, Diana F+, Spinner 360°, Sprocket Rocket, Actionsampler, Pop-9, Oktomat, Fisheye, Fisheye2, Colorsplash, Colorsplash Flash, SuperSampler. Recent releases include the La Sardina cameras, a line of wide-angle cameras inspired by vintage sardine cans and whose design is loosely based on old the Kandor Candid camera, the LomoKino, a 35mm analog movie camera, the Diana Baby and Fisheye Baby cameras which shoot 110 film and the Konstruktor, a Build-It-Yourself 35mm SLR camera. In 2013, together with Zenit, Lomography produced a new version of the Petzval Lens designed to work with Canon EF and Nikon F mount SLR cameras. The company produces and sells several kinds of 35mm, 120 and 110 film. Lomography’s website showcases many high-contrast photographs – with unusual saturation and color – that were created using the technique called cross processing in which film intended for developing in slide chemistry (E-6) is processed in photographic negative chemistry (C-41), and vice versa. This technique can be employed with any film camera and can be somewhat mimicked with photo-editing software such as GIMP or Photoshop. However the use of digital manipulation to create this effect goes somewhat against the principles of Lomography.
10 RULES OF LOMOGRAPHY 1, Take your camera everywhere you go. 2. Use it any time – day and night. 3. Lomography is not an interference in you life, but a part of it. 4. Try to shoot from the hip. 5. Approach the objects of your Lomographic desire as close as possible. 6. Don’t think. 7. Be fast. 8. You don’t have to know beforehand what you captured on film. 9. Afterwards either. 10.Don’t worry about any rules!