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GOLD’S GYM the destination success stories !!!


IT ALL STARTED HERE!! • Gold’s Gym started in Venice California in 1965 • Today, Gold’s Gym has over 700 facilities all over the world • Largest full-service co-ed gym chain in the world • Gold’s Gym started in 2002, at Nepean Sea Road, Mumbai

• As of now we are 55 gyms in 29 cities of India.


INDIAN FOOTPRINTS •

Mumbai – 11 Gyms

Kolhapur – 1 Gym

Kolkatta – 2 Gyms

Nasik - 1 Gym

Guwahati – 1 Gym

Indore – 2 Gyms

Bangalore – 7 Gyms

Jaipur - 1 Gym

Secundarabad – 1 Gym

Udaipur – 1 Gym

Hubli – 1 Gym

Mohali – 1 Gym

Coimbatore – 1 Gym

Jalandhar – 1 Gym

Ahmedabad – 1 Gym

Amritsar - 1 Gym

Baroda- 1 Gym

Noida – 2 Gyms

Surat - 1 Gym

Delhi – 7 Gyms

Pune – 2 Gyms

Gurgaon – 1 Gym

Faridabad – 1 Gym

Ghaziabad- 1 Gym

Lucknow – 1 Gym

Meerut- 1 Gym

Raipur- 1 Gym

Belgaum -1 Gym

Mangalore – 1 Gym


OPENING SOON- Pre Sales

• Pune- NIBM • Ludhiana- Canal Road

• Kanpur- Swaroopnagar • Cochin- Vyttila • Sangli- M.G. Road

• Pune- Law College Road • Lucknow


Some landmark locations providing reach and scale‌


Gold’s Gym Bandra-Mumbai


Gold’s Gym Kandivali-Mumbai


Gold’s Gym Nepean Sea Rd-Mumbai


Gold’s Gym Vashi-Mumbai


GOLD’S GYM SANTACRUZ - MUMBAI


GOLD’S GYM JN ROAD - KOLKATA


GOLD’S GYM AHMEDABAD


GOLD’S GYM BARODA


GOLD’S GYM BANGALORE


GOLD’S GYM JALANDHAR


Gold’s Gym Jaipur


A great platform


A great platform • Displays/interactive media • Electronic media • Print media - PULSE • Static branding • SMS’s • Website branding

• E-mailers • Direct mailers • Sponsoring event properties


Displays/Interactive media

• A Chance to interact with our high end clientele • To carry out testing and trialing of the product • Selling and displaying of the products


Static branding To create brand recall which will ultimately culminate into sales

Branding options • large format-6*4 feet • Medium format -4*3 feet

• Tent cards • Drop boxes • Posters • Standees


Static branding

TENT CARDS:-Placement of tent cards at the reception table

DROP BOX:- contests can be run to make the activity interesting and to create a buzz


Mirror Branding


Special acrylic sheet branding


WHY PULSE???

• Internal Gold’s Gym magazine • Once a quarter • About- Testimonials, Articles ,Celebrity interviews, In gym events. • Endorsed by celebrities • Readership:- 90,000 customers


Advertising Options in PULSE

• Right hand full page • Back inside/front inside cover • Back cover • Belly Wrap • Insertion of fliers/Pamphlets • Tear off coupon • Index page branding • Sampling of product with PULSE


Event Properties of Gold’s Gym • Calendar Hunt • Ms Fit & Fab • Body Transformation

• Spinnathon • Mr. Body Perfect


SOME FAQ’S • What's is in it for ME ? • Is it VALUE for money ? • Do I get the REACH ??

• Is it localized or PAN India presence? • Frequency of the newsletter PULSE? • Type of customers?


STARTLING REVELATIONS !!! • Our reach- HNI and Ultra HNI clients • Crème-de-la-crème of the society • Brand conscious and designer oriented

• Clientele looking for selectivity and high visibility • High purchasing power • Impulsive buyers


Demographics • Clientele:- Gold’s Gym caters to the elite namely directors, CEO’s, MD’s and top level executives. Members include the likes of: Niranjan Thakur, Surendra Hiranandani, Sunil lulla, Atul Ruia, Ajit Agarkar, Mohamad Azharuudin, Rishi Kapoor, Salman Khan, John Abraham, Bipasha Basu, Sabira Merchant and many more. • All Gyms have a 40% female : 60% male ratio • Age group-15% below 24 years

- 75% between 24-50 years - 10% above 50 years

• Footfalls:- on an average we have 500 workouts per day per gym.


OUR MEDIUMS INCLUDE • The vibrant gym atmosphere where CELEBRITY endorsements are norms rather than exception • Bollywood CELEBRITIES make a statement by appearing in the newsletter as they patronize the gym..


UNDOUBTLY a WIN WIN proposition with class and value going hand in hand…. SURELY a medium that cannot be missed at any cost…


Brands that have successfully promoted themselves !!!


BRANDS Media

Cars

Watches


Perfumes and skin products


Sports and health products


MUSIC SYSTEMS/PLASMA

Lingerie

Clothes and accessories


AND SOME MORE… Banks

Durable lifestyle stores/ goods

Travel

FMCG’S & Telecomm


SUCCESS STORIES

Just wanted to thank you for the excellent support you and your team gave us during the past year of association with your company. I appreciate the fact that this was a first for both of us and there was a lot to be learnt by way of execution and fore-planning. However, needless to say that you guys were wonderful and I look forward to similar tie-ups with your chain in the coming future. SAMIT GUPTA- Managing Director Neulife Nutrition


DIESEL DOOR BRANDING….


Car Placement- Mercedes at Pune Gold’s Gym


REAL ESTATE CLIENT….

Hicons – Strip Mirror Branding and Large Format Acrylic Branding


‘Gorgeous skin care clinic

, wanted a business association with Gold's gym , to extend their special medical and cosmetic clinical services to their stemmed cliental. By creating branding and also by giving out vouchers. With Gold's gym reputation and fame , Dr Purnima Mahatre the director of Gorgeous skin care clinic, became a member and we are very happy to be acquainted with Gold's gym. In all it was a fruitful association.-

-IRMA (Marketing and sales Executive)


VOGUE Increase of circulation and and visibility- VOGUE


It has been a pleasure to be associated with Gold's Gym for sampling to your customers. The clientele that visits Gold's gym is perfect for our brand Bournville. The response to the sampling initiative was very positive and we look forward to more interactions with your customers. - AMIT SINGH –Brand Manager Cadbury


ADIDAS It was intended to be a strategic alliance between Two top brands in the fitness industry. ADIDAS Benefited from increase in sales and brand affinity amongst Gold’s Gym members .It was a good partnership. Albeit Short Adhiraaj Singh- Marketing head


AND MANY MORE

Gatorade


INNOVATIVE MODES of ADVERTISING at GOLD’S GYM


MIRROR BRANDING

A 5 inch width strip branding on the top of the mirror


BRANDING ON THE STEPS


CHANGING ROOM DOOR

A Translucent branding on the glass doors of the changing room


LOCKERS

Tags on the handles of each locker


SHOWER AREA DOORS/CURTAINS


MATS


TOWELS


TELEVISIONS

Tags at the base of all the TV screens


GLASS PANELS

Translucent branding on the glass panels


FLOOR MATS


We PROMOTE You PROFIT !!!


Thank you FOR FUTHER DETAILS CONTACT POOJA C THAKUR- MOB:-09820444285 pooja@goldsgymindia.com SANYUKTA D KHANDKE- MOB:-09223300255 sanyukta.khandke@goldsgymindia.com BHAGYASHREE SHUKLA-MOB:-09223394389 bhagyashree@goldsgymindia.com ASEEM CHATURVEDI-MOB:-09650588057 aseem.chaturvedi@goldsgymindia.com GOLD’S GYM LANKMARK,4TH FLOOR PALI NAKA, BANDRA-WEST MUMBAI-400050 TEL:-022-66992291/4491


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