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SWOT ANALYSIS DIAGRAM Score 1 none 7

6

2 Basic 8

5

3 Developing 9

4

4 Competent

3

5 Proficient

10

s k il l

jec

11

t

12

e ti n

13

ark

NT

Criteria

g

personal proďŹ le creative & professional practice I T R + P RIS E E X PE + vis e s io n ri p r e t en

s

ER

14

15

22

21

16

17

19

18

20

Skills and Knowlege 1. awareness of diverse & global range of design cultures & languages 2. experience of design research, analysis & synthesis 3. visualising / prototyping skills & aptitudes in a range of media & formats 4. aptitude in compiling interim & summative design presentations 5. aptitude for designing through a digital platform 6. experience of process, component & production technology

m

ue

23

CT EXPERT E J ISE O PR

E

val

24

pro

SE

1

ge

ess

s+

o

ed wl

oc pr

kn

2

6 Professional

Project Process 7. experience of design process & methodologies 8. experience of team leadership & management 9. experience of costing projects & fee negotiation 10. experience of planning & managing project activity 11. experience of managing client relationships & collaboration 12. experience of a wide range of project types & scales of innovation Enterprise and Marketing 13. experience of project procurement & client consultation 14. knowledge of design sectors & creative industries 15. experience in planning continuing professional development 16. experience and understanding of legislation & regulations 17. experience of design budgets & account management 18. expereince of design practice marketing & promotion Values and Vision 19. understanding & practice of ethical business standards 20. subscription to policies & standards of ethical design 21. commitment to & understanding of the imperatives of professional practice 22. awareness & appreciation of key design futures & innovation trends 23. commitment to the advancement of design knowledge, expertise & value 24. awareness & practice of user centred design


SWOT April 2013